personal branding
DESCRIPTION
Personal Branding: How to Survive in Tough Economic Times. Prepared for Kodak WFKE Spring Forum. Keynote presented by Debbie Harper.TRANSCRIPT
PERSONAL BRANDING:HOW TO SHINE IN TOUGH ECONOMIC TIMESECONOMIC TIMES
Presented by Debbie Harper Harper Hewes Executive Search
YOU DECIDE………
Do YOU control your brand
OR
Does your brand control YOU?Does your brand control YOU?
What Is Branding?g
“Branding is the art of becoming knowable likable Branding is the art of becoming knowable, likable and trustable.”
-from Duct Tape Marketingfrom Duct Tape Marketing
What does branding do for you?g y
Control your identity Establishes your credibility Establishes your credibility Increases your visibility within the company
I i ibili i hi i d Increases your visibility within your industry Quality attracts quality Levels the playing field
What’s Your Brand?
Who the Who you think you are
Who the world thinks
you are
Keys to Personal Brandingy g
CLARITY + CONTENT + CONSISTENCY =
CREDIBILITY
CLARITY
Who are you? Who are you?
Wh d b k f ? What do you want to be known for?
Who do you want to reach?
What do they want to know?
CONTENT
Wh h ld b h d? What should be shared?
Prove that you are who you say you are. Describe scope and outcomes.
TARGET your message to the people you want TARGET your message to the people you want to reach.
Real LinkedIn Profiles
Key words: “Business Analyst” KodakKey words: Business Analyst Kodak
Experience
Business analystBusiness analyst
Eastman Kodak
P bli C 10 001 l EK Public Company; 10,001 or more employees; EK; Printing industry
C l h ld hi i i Currently holds this position
LinkedIn - Key words: “Business Analyst” Kodak
ExperienceExperience
Senior Business Analyst
Eastman KodakEastman Kodak
Public Company; EK; Consumer Goods industry F b 2009 P (1 5 h ) February 2009 – Present (1 year 5 months) Currently Project Manager and design lead for
i l i f M f i E i implementation of Manufacturing Execution systems
LinkedIn - Key words: “Business Analyst” Kodak
ExperienceBusiness Analyst, Americas LogisticsEastman KodakPublic Company; EK; Consumer Goods industry p y; ; ySeptember 2008 – Present (1 year 10 months)
- Redesigned budgeting process with activity-based costing, scenario management, and sensitivity analysisg , y y- Drove Cost to Serve project to pareto businesses and customers that drive logistics costs- Identified cost reduction opportunities of $2.6M by customer and $0 5M by business$0.5M by business- Designed & executed SAP extracts, Access databases, and Crystal Reports tools
CONSISTENCY
Is your messaging consistent? Does your content pass your brand test? Does your content pass your brand test? Is your information current?
Consistency of contribution Make a plan and stick with it Make a plan, and stick with it
CREDIBILITY
Clarity + Content + Consistency
You are who you say you are…………..
Knowable, likable and trustable.,
Components of your brandp y
N Name
Appearance
Voicemail Greeting
Elevator Speech
Attitude
p
Profiles
Business Card
Email Signature
Portfolio
A i i i Email Signature Activities
Let Your Light Shineg
Social MediaThe Web
The Company
Join the Conversation
Get Involved
Let Your Light Shineg
Shine on the Web
Buy your urlPersonal WebsitePersonal WebsiteGoogle profile
Let Your Light Shineg
Shine in Social Media
LinkedIn Profile LinkedIn GroupsLinkedIn GroupsFacebookTwitterTwitterOther media
Let Your Light Shineg
Shine Inside Kodak
SharePointWiki’s Wiki s Email and reports
Let Your Light Shineg
Join the Conversation
Blog or respond to blog posts Industry Forums Industry ForumsAsk and Answer on LinkedIn
Let Your Light Shineg
Get Involved
Get Active in AssociationsSpeak and PresentSpeak and PresentNetwork
Brand Busters
Inadvertently branding yourself as a job seeker rather than a SME Misspellings Inconsistent messaging in your profile especially dates and companies Varied spellings of your name
P liti l t i l t Political or controversial posts Too much information Inappropriate timing Depending on your privacy settings the friends of your friend are your friends Depending on your privacy settings the friends of your friend are your friends. Look at things in context and out of context – especially pictures. Watch your language. Think twice before you plaster your resume all over the place. It’s about branding, w ce be o e you p as e you esu e a ove e p ace. s abou b a d g,
not commoditizing.
Remember: Once it’s out there, it’s FOREVER
Takeawaysy
You’re already branding. Dedicate regular time to fine tune your message and enhance your online presence.
Begin with the end in mind Does this activity/post/action further my goal of Begin with the end in mind. Does this activity/post/action further my goal of positioning myself for the role to which I aspire?
Prove that you are who you say you are with representative accomplishments that are quantified and in contextaccomplishments that are quantified and in context.
Keep and update your “Atta Girl” file.
Branding is a process, not an event.
Clarity + Content + Consistency = Credibility
About Harper Hewesp
Harper Hewes Executive Search is a Recruitment pand Consulting firm based in Rochester, NY.
We work with technology companies to recruit high f i l f i l i lti d performing sales, professional services, consulting and
leadership teams. Our use of virtual project teams facilitates success on
fprojects of any size or location. Harper Hewes' principal Debbie Harper is a Certified
Employee Retention Specialist (CERS) and brings this specialized knowledge to each search assignment
We also provide retention consulting and payrolling / employer of record services.p y
About Harper Hewesp
FIND US:http://www.harperhewes.com/http://blog.harperhewes.com/http://www.linkedin.com/in/harperheweshttp://twitter.com/debharperhewes
CONTACT US:@[email protected]
585.321.1700