persistence and completion communication campaign
TRANSCRIPT
Persistence and Completion Communication Campaign
Notre Dame CollegeJake Allen
Objectives:Reminding targeted students of personal
attentionEncouraging them to connect to the CollegeInforming them of and streamlining access to
resources to assist with identified issues
Audiences:Full-time first-year traditional undergraduate
students at their most at-risk times as indicated by the College’s committee: After they are accepted but before they have
enrolled (still high school students)Their first few months on campusDuring the spring semester of their first yearAt the point they become rising sophomores
Strategy:
A yearlong series of touch points with first-year students
Audience-specific, fiscally responsible outreachTangible communications for impact and to convey
students are valued by the CollegePersonalized to the extent possibleTarget delivery at times of stress and homesicknessAll printed pieces to be supported with online
components: Web “ad” and landing page of resources, with social media to be determined
Concept: Cleveland Map Brochure
Individual, personalized mailing at most at-risk point in time
Connect to Cleveland as well as College community
Interactive, see other attractions, other students’ trips and create personal agenda online
Keep engaged with College during summerStart to make internship and career connections
with area institutions
The Cleveland Map is a way for NDC to get the students connected with its city. Once these students see what great things Cleveland has to offer they will be intrigued to attend events at these great venues. Since 80% of the students at NDC are from the state of Ohio, they are likely to explore Cleveland in the summer along with planning events for the fall.
The map provides activities for everyone including: Sight Seeing, Sports, Entertainment, Shopping, and Nightlife.
Inside Option 1
Inside Options 2-3
Inside Option 4
Outside Options 1-2
Featured on the MapNotre Dame CollegeSight Seeing
Cleveland Metroparks ZooCleveland Museum of ArtGreat Lakes Science CenterGreater Cleveland AquariumMuseum of Contemporary Art ClevelandPlayhouse SquareRock and Roll Hall of Fame and Museum
Featured on the MapSports/Entertainment
First Energy Stadium/ Browns Stadium
Progressive Field/ Indians Stadium
Quicken Loans Arena
Featured on the MapShopping
Beachwood PlaceLegacy VillageTower City Center
Featured on the MapNightlife
CoventryOhio CityThe FlatsWest 6TH/ Warehouse District