permit no. 127 petalumabusiness february 2013 • vol 22, no 2 · february 2013 • vol 22, no 2...

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BUSINESS “Petaluma’s voice for business” — A publication of the Petaluma Area Chamber of Commerce February 2013 • Vol 22, No 2 PRSRT STD US POSTAGE PAID PETALUMA, CA PERMIT NO. 127 6 Petaluma Blvd. North, Suite A-2 Petaluma, CA 94952 707-762-2785 www.petalumachamber.com Sonoma County’s Doing Well, UCLA Forecast Economist Says The nation’s recovery from the current recession is going to continue to be s-l-o-w, but that’s not the case for Sonoma County. That was the message from Dr. Jerry Nickelsburg, economist with the highly regarded UCLA Anderson Forecast, who addressed a sell-out crowd at the annual State of the County event in Rohnert Park on January 23. Nationally and even statewide in California, he said recovery this year is going to slow down, but that the economy should resume its resurgence in 2014. He pointed out that over the past Time Sensitive Material - Deliver by Feb. 4 century and a half, the nation has taken an average of seven years to pull out of a recession. Fortunately, he noted, the U.S. is on the back end of that seven-year cycle. But, Nickelsburg said, the recession is pretty much over for Sonoma County. He said jobs are being created here faster than any other county in the State. In fact, he said, job growth here exceeds every state in the union except North Dakota and, he quipped, “people actually live here” in Sonoma County. Ben Stone, Economic Development Board director, said that a major challenge facing Sonoma County is that about a fourth of the workforce is scheduled to retire in the next decade. He said we are facing what he called “a silver tsunami.” Nickelsburg said that the two areas of the economy that are losing jobs, manu- facturing and govern- ment, have been factors in slowing the economic recovery. The key to national recovery, Nickelsburg pointed out, will be the rebound of home sales. Currently, he said, production of multi-family housing is outpacing single family homes. Government Affairs Committee Addressing 2013 Issues The Chamber’s Government Affairs Committee (GAC) met in January to review actions and successes from 2012 and to discuss priorities for the coming year. One of the crowning achievements last year was the successful effort to get the city to revisit its exorbitantly high developer fees and make downward adjustments more compatible with the current economy. The other major Chamber success was its strong support for development of the two new shopping centers, Regency and Deer Creek. Chamber positions on both issues originated in the Government Affairs committee. Other notable activities of the committee included review of a number of State Propositions, and a city proposal to increase the Transient Occupancy Tax, which is charged to hotel guests. Lack of business support for the latter led to its being dropped by the City Council. In addition, the group met with a number of local and State public officials and candidates, and heard presentations on such subjects as the Meanwhile, he said, the nation will continue to shift to an information economy. More Charts on pages 11 and 12. NEW! Wakeup Flyer on Page 8 See Wakeup Article on page 2 Petaluma BUSINESS Petaluma California Environmental Quality Act and FEMA flood plain issues. For the upcoming year, the group is considering a range of issues to concentrate upon. Topics that led the discussion included the future of the Sonoma-Marin Fair, and potential use of the fairgrounds property. The grounds are currently leased to the Fair, for $1 a year, by the City of Petaluma, and the lease expires in about ten years. Committee Chair Wayne Leach said that he believes the Chamber, Continued on page 12

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BUSINESS“Petaluma’s voice for business” — A publication of the Petaluma Area Chamber of Commerce

February 2013 • Vol 22, No 2

PRSRT STDUS POSTAGE

PAIDPETALUMA, CAPERMIT NO. 127

6 Petaluma Blvd. North, Suite A-2 Petaluma, CA 94952 707-762-2785 www.petalumachamber.com

Sonoma County’s Doing Well,UCLA Forecast Economist Says

The nation’s recovery from the current recession is going to continue to be s-l-o-w, but that’s not the case for Sonoma County.

That was the message from Dr. Jerry Nickelsburg, economist with the highly regarded UCLA Anderson Forecast, who addressed a sell-out crowd at the annual State of the County event in Rohnert Park on January 23.

Nationally and even statewide in California, he said recovery this year is going to slow down, but that the economy should resume its resurgence in 2014.

He pointed out that over the past

Time Sensitive Material - Deliver by Feb. 4

century and a half, the nation has taken an average of seven years to pull out of a recession. Fortunately, he noted, the U.S. is on the back end of that seven-year cycle.

But, Nickelsburg said, the recession is pretty much over for Sonoma County. He said jobs are being created here faster than any other county in the State. In fact, he said, job growth here exceeds every state in the union except North Dakota and, he quipped, “people actually live here” in Sonoma County.

Ben Stone, Economic Development Board director, said that a major challenge facing Sonoma County is that about a fourth of the workforce is

scheduled to retire in the next decade. He said we are facing what he called “a silver tsunami.”

Nickelsburg said that the two areas of the economy that are losing jobs, manu-facturing and govern-ment, have been factors in slowing the economic recovery.

The key to national recovery, Nickelsburg pointed out, will be the rebound of home sales. Currently, he said, production of multi-family housing is outpacing single family homes.

Government Affairs CommitteeAddressing 2013 Issues

The Chamber’s Government Affairs Committee (GAC) met in January to review actions and successes from 2012 and to discuss priorities for the coming year.

One of the crowning achievements last year was the successful effort to get the city to revisit its exorbitantly high developer fees and make downward adjustments more compatible with the current economy.

The other major Chamber success was its strong support for development of the two new shopping centers, Regency and Deer Creek.

Chamber positions on both issues originated in the Government Affairs committee.

Other notable activities of the committee included review of a number of State Propositions, and a city proposal to increase the Transient Occupancy Tax, which is charged to hotel guests. Lack of business support for the latter led to its being dropped by the City Council.

In addition, the group met with a number of local and State public officials and candidates, and heard presentations on such subjects as the

Meanwhile, he said, the nation will continue to shift to an information economy.

More Charts on pages 11 and 12.

NEW! Wakeup Flyer

on Page 8

See Wakeup Article on page 2

Petaluma

BUSINESSPetaluma

California Environmental Quality Act and FEMA flood plain issues.

For the upcoming year, the group is considering a range of issues to concentrate upon. Topics that led the discussion included the future of the Sonoma-Marin Fair, and potential use of the fairgrounds property. The grounds are currently leased to the Fair, for $1 a year, by the City of Petaluma, and the lease expires in about ten years.

Committee Chair Wayne Leach said that he believes the Chamber,

Continued on page 12

2 February 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

PETALUMA BUSINESS CREDITSPublished by the Petaluma Area Chamber of Commerce, 6 Petaluma Blvd. N., Suite A-2©2013 Petaluma Chamber of Commerce

Don Bennett Editor & Writer AVM Graphics Design & Production Joan Bunn Photography-Events Marin Sun Printing

Agri-BusinessRuth McClure, 793-9023 American AgCredit, FLCA

AmbassadorsDaniel Canales, 781-9483 Insphere Insurance Solutions

Jim Alexander, 762-2818 Financial Consultant

Business/EducationDennis Hardle, 763-5348 Hardle and Company

Economic Development Anthy O’Brien, 283-2710 Top Speed Data Communications

Government AffairsWayne Leach, (415) 883-9850 CSW/Stuber-Stroeh Engineering Group

Leadership Petaluma ProgramCall the Chamber for info, 762-2785

Petaluma Young Professionals NetworkKyle Restad, 772-5199 Restad Financial Planning

Wake-Up PetalumaCall the Chamber for info, 762-2785

Women in BusinessShelly Moller, 763-3006 Edward Jones

Chamber CommitteesCall 762-2785 for more information.

PresidentKatie Kerns Davis*, 557-7045

PG&[email protected]

First Vice PresidentW. Thomas Griffith, CIC, 766-2282

Ramatici Insurance, Inc.

[email protected]

Second Vice PresidentTony Sarno*, 664-1400

Cushman & Wakefield of [email protected]

Immediate Past President

Ron Malnati*, 769-2294 Exchange Bank

[email protected]

DIRECTORS

Dan Ancheta*, 781--2207 Bank of Marin

[email protected]

Justin Hansel, 543-7353Hansel Auto Group

[email protected]

Judy James*, 280-5427

Republic Services

[email protected]

W. Thom Knudson*, 763-1911Behrens, Nelson & Knudson

[email protected]

Wayne Leach*, 795-4764

CSW/Stuber-Stroeh Engineering Group

[email protected]

Richard Marzo, 763-1515

Lace House Linens

[email protected]

Todd Mendoza*, 769-4303Coldwell Banker Residential Brokerage

[email protected]

Shelly Moller, 763-3006 Edward Jones

[email protected]

Monica Soiland Nelson, 762-3022 Midstate Construction

[email protected]

Todd Tamura*, 773-3737Tamura Environmental, Inc.

[email protected]

CHAMBER STAFF762-2785 • Fax 762-4721

Email: [email protected]

Onita Pellegrini*, CEOJudy Carney, Bookkeeper

Daniella Ellicott*, Member Services Kathy Brandal, Office Assistant

* Leadership Petaluma Graduates

www.petalumachamber.com

Petaluma Business ads are sales boosters! An economic way to reach more than 700 businesses monthly. Call the Chamber, 762-2785 for specifics & discount rates.

1. You meet plenty of potential customers through the Chamber’s rich variety of programs.

2. You can take advantage of major discounts offered by other businesses to Chamber members only.

3. You pay less at Chamber sponsored events than non-members.

4. You have access to the Chamber conference room for your own business meetings, including phone, easel, fax & copy machine.

5. You have a presence on the web through the Chamber’s website.

5 Benefits of Being a PACC Member

Don’t delay—become a Chamber Member today! Call

707-762-2785

BUSINESSPetaluma

State of the City atWake Up Petaluma

Members of the City of Petaluma’s management team will be on hand to present the “State of the City” at the February breakfast program for Wake Up Petaluma.

City Manager John Brown will lead off the program, discussing issues the city will be dealing with in the upcoming year.

Public Works Director Dan St. John will talk about the various street and highway improvements scheduled here in 2013.

Also, Economic Development

Director Ingrid Alverde is scheduled to discuss new projects expected to come on-line this year.

The program is scheduled for February 26, 7:30 a.m., at Rooster Run Event Center

The sponsor of the morning is Summit State Bank.

Also on the program is recognition of new members and a raffle drawing.

Cost for the breakfast is $20 for Chamber members, $25 for non-members. Reservations needed – call 762-2785, or register online.

Ambassador ProfileLaurie Cameron WAKE UP! Enterprises

Although new to Petaluma, Laurie Cameron is no stranger to the benefits of being a Chamber member and an Ambassador. “I was an active member of the South Metro Denver Chamber for over a decade, and being an Ambassador there was a rewarding experience. So when I moved to Petaluma last February, one of the first things I did was join the PACC and volunteer as an Ambassador,” said Cameron.

As an executive consultant and Relationship Management Specialist, Cameron helps executives, business owners, and community leaders leverage all their strengths to create a work environment that attracts high-quality employees that stick around.

“We all know that when people get along well, the work gets done. People waste a lot of time - and their company’s money - sorting through all the inter-personal debris that distracts them from their work. Even mild drama, power struggles and miscommunication can derail productivity pretty quickly. I help companies create a high performing team by building the foundation of a high-relating team first.”

Although Cameron has been in Petaluma less than a year, she seems to have settled in pretty quickly. She’s already presented to two Rotary Clubs and facilitated meetings for two non-profits and one church leadership team. (She offers a free collaboration workshop or meeting facilitation to local non-profits.) Last October she was invited to present the afternoon workshop for Leadership Petaluma’s Leadership Day. She also became a mentor with Mentor Me Petaluma and reports, “It’s the best hour of my week!”

This is what Ms. Cameron says about her new home town: “I can live anywhere in the world - I chose Petaluma. And I intend to stick around!” For more information about Laurie Cameron and her company, WAKE UP! Enterprises, visit www.wakeupenterprises.com.

Laurie Cameron

4 February 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

President’s Message

Awards NominationDeadline February 9

Do you know someone who has recorded some truly outstanding achievements for our community, but really has not received all that much recognition? Now is your chance to set the record right by nominating that person for one of this year’s Community Recognition Awards, the program co-sponsored by the Chamber and the Argus Courier.

The program ceremonies have been set for March 14, but now is the time for Chamber members to be thinking about worthy nominees. The deadline for submissions is Friday, February 8.

Categories for nomination include:

Award for Excellence Large Business

Eligibility: A “for-profit” business in operation for at least five years. 40 or more employees, and has not been recognized in past 10 years.

Award for Excellence Small Business

Eligibility: A “for-profit” business in operation for at least three years,

39 or fewer employees, and has not been recognized in past 10 years.

Award for Excellence in Service to Youth

Eligibility: A citizen living within the Petaluma area, must be at least 18 years of age, is not currently a paid employee of a non-profit organization, and has not been recognized in past 10 years.

Award for Excellence in Service to Seniors

Eligibility: A citizen living within the Petaluma area, must be at least 18 years of age, is not a paid employee of a non-profit organization which would be deemed a conflict of interest, has not been recognized in the past 10 years, and is recognized as an advocate for a better quality of life for Petaluma seniors.

Volunteer of the Year

Eligibility: A citizen living within the Petaluma area, must be at least 18 years of age, not a paid employee of a non profit organization, and has not been recognized in past 10 years.

Award for Excellence in Education

Eligibility: A citizen living within the Petaluma area, must be at least 18 years of age, not limited to a State of California credentialed teacher, involvement in Petaluma area education, and has not been recognized in last 10 years.

Citizen of the Year

Eligibility: A citizen living within the Petaluma area, must be at least 18 years of age, and has not been recognized in the past 10 years.

Criteria for judging each of the above listed categories are available at the Chamber office, 762-2785.

Please give this important subject some serious thought, and if you know a deserving person or business that fits well with one of these categories, please contact the Chamber office for nomination forms before the February deadline.

By Katie Kerns Davis, President,

Petaluma Area Chamber of Commerce

Commentary

Shopping CentersGood for City

The year 2013 should be the year that not one but two major shopping centers will be open for business in Petaluma. Though there are those who will not agree, for most of Petaluma, this is good news.

For the family shoppers who far too often have had to leave town to purchase everything from household items to lumber, having increased shopping opportunities locally means more free time, less time idling on the freeway and adding to the congestion, and substantial contributions to our local tax coffers.

Our city, which is particularly dependent upon sales tax revenues, has long dwelt at or near the bottom of the county in per capita sales tax income.

The economic collapse in 2008 hit Petaluma particularly hard because one of our major sales tax sources was automobile sales, and our car dealerships were particularly hard hit. Then, last year, loss of our redevelopment funds to the State of California was a particularly unwelcome blow.

While the downturn was an opportunity to effect some economies in local government, the fact is that city hall staff was reduced by something like 30%, and many other expenditures were reduced or stopped, and the City still needs revenues to keep up with maintenance, and to be able to address a number of needs not just of the residents, but also of the business community.

Thus, the anticipated infusion of new sales tax revenues into the city treasury should be good for everyone, citizen and business owner alike. And, a financially stable city will always be an attractive plus for any business seeking to relocate here.

6 February 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

Healthy Relationships SubjectOf WIB February Program

Treat yourself to an early valentine on February 13! Get to the heart of building strong, prosperous, healthy relationships—in business and beyond—by attending Petaluma Women in Business’ (WIB) first breakfast presentation of 2013.

Guest speaker Laurie Cameron, a master certified relationship coach and an Opposite Strengths® executive coach, has a passion for relationship. She’s an expert at

helping business leaders leverage their strengths to create respectful, compassionate work environments that attract and retain hard-working, loyal employees.

“In order to have a high-performing team, you first need a high-relating team,” says the WAKE UP! Enterprises owner. “There’s a reason why so many business books advocate building relationships as a way to build your business … It works! While books usually focus on external logistics, such as building relationships through your website, networking, and social media, I help people address more subtle, internal logistics involved with creating—or destroying—relationships.”

Expect to walk away with insights about the unconscious ways we sabotage relationships, along with lots of simple, effective strategies for reducing (even eliminating) relationship stress, conflict, and drama.

To register for this event, please

call Petaluma Chamber of Commerce

(707-762-2785) or register online. All

WIB breakfast seminars are open

to the public and take place from

7:15-9 a.m. at the Petaluma Woman’s

Club, 518 B Street. The cost is $25

for Chamber members and $30

for non-members ($30/$35 at the

door). The price includes the speaker

presentation, a full breakfast, and

networking opportunities.

Sponsorships

Sponsorships are available for WIB

breakfast presentations (and other

events). Breakfast sponsorships

cost $150, including a 5-minute

“infomercial” about your business,

and a 1/8” ad ($95 value) in Petaluma

Business newsletter. For more

information, contact WIB Sponsor

Chair Rebecca Kagin at 707-765-1111.

2013 WIB Breakfast Seminars Mark your calendars to attend our new year of Wednesday breakfast seminars:

Feb 13: The Secret to Building Healthy Relationships

April 10: A Woman’s Guide to Money Matters

June 12: Fostering Economic Vitality

Sept. 11: Making Social Media Work for You

Bring a friend, these seminars are open to the public!

Be sure to “Like” Petaluma Women in Business on Facebook for event news and updates.

Laurie Cameron

PPSC IntroducesTax Help Program

The Petaluma People Services Center is partnering with United Way of the Wine County to conduct an EarnIt! KeepIt! SaveIt! Program.

PPSC director Elece Hempel said that 24% of Sonoma County households make less than is needed to support the most basic cost of living.

She also said that $1.2 billion in Earned Income Tax Credit dollars will go unclaimed by 800,000 eligible Californians during tax season.

More than $1 billion in economic activity as well as thousands of jobs that could have generated will be lost as a result, she said.

Through EarnIt! KeepIt! SaveIt!, IRS trained and certified volunteers ensure eligible taxpayers claim the Earned Income Tax Credit, one of the federal government’s largest resources for low-income residents. Last year in Petaluma the average

return was $906. With a total of $31,655 taxes refunded. Of the 53 returns filed, 30% received Child Tax Credit, and 29% befitted from other refunds totaling $9,254.

“This year, we’re making a special effort to connect with our Senior residents of Petaluma, to let them know they could be eligible for free tax help, as well as a host of tax deductions and credits that could put money in their pockets when they need it most.” Hempel said. “We are also encouraging those who don’t think they will get a refund to contact us, not only will you get your taxes prepared for free, but you’ll also receive expert guidance on tax breaks you are eligible for when your income is down.”

For more information, contact PPSC at 707-765-8488, or email [email protected].

In Photo: Marcus Wagner, Sarah Wagner & daughter Olivia Kimberly Wagner.First Lady Permanente, LLC Health Care Services has been providing safety services throughout the Central Valley since 2008.Their second office is now open in downtown west Petaluma. Offering AHA ACLS, PALS, BLS, EKG, CPR/AED & First Aid for the Community, CA Child Care EMSA, Bloodborne Pathogens, Emergency Oxygen and Title 22. For questions on services, contact (877) 589-3969, or visit www.firstladypermanente.com.

Elizabeth Clary, Executive Director of Old Adobe Developmental Services, addresses the Leadership Petaluma class during Human Services day. Leadership Petaluma is an excellent way to learn about the Petaluma Community and develop or improve on leadership skills. Call the chamber to find out more, 762-2785,

Large or Small...to us you are just right!

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your sizeLocal Bank. Local Lenderswww.exchangebank.com

Golden Eagle Branch2 E. Washington Street707.762.5556 Parkway Plaza Branch701 Sonoma Mountain Parkway707.766.1541

8 February 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

A program of the Petaluma Area Chamber of Commerce

Tuesday, February 26, 2013 • 7:30–9:00 a.m.Rooster Run Event Center, 2301 East Washington Street

WAKE UP PETALUMAEncaustic PaintingAt Arts Center

On Tuesday, February 5th, from 7:30-8:30 PM, at the monthly meeting of the Petaluma Arts Association, meet Catherine McCauley who will speak on the topic of encaustic painting. Encaustic is a method of painting with beeswax, dry oil pigment and Damar resin crystals.

Catherine’s encaustics have been published in The American Art Collector, an annual juried collection of national artists. She has been teaching encaustic painting classes both privately and through Riley Street Art Supplies and Montmartre Art Supplies in Sonoma County since 2002.

Here is what Catherine says about her art “My artwork over the past twelve years has consisted of, for the most part, encaustic painting. With the encaustic technique, I am able to pull together years of experience with ceramics, sculpture, textiles, drawing and painting into one medium. This process lends itself to revealing a history, the creation of the work itself, by building up, then scraping back into the layers.”

The Petaluma Arts Association Meetings are held the first Tuesday of each month at the Petaluma Art Center on the corner of Lakeville and Washington in the Red Building in the classroom. Doors open at 6 p.m. for visiting, fellowship and setup.

The Business meeting is from 6:30 to 7:15 PM followed by coffee break. Program from 7:30-8:30 PM, and the public and potential members are always welcome!

STATE OF THE CITYCity Manager John Brown will update us on the happenings in our River City.

Hear first hand what is in store for the year ahead.

ECONOMIC DEVELOPMENTIngrid Alverde, Economic Development Manager will fill us in on what Petaluma is doing

to attract and retain a healthy business community.

PUBLIC WORKSDan St. Johns, Public Works Director will help you map your way around

the road construction project scheduled in the upcoming months.

AND NOW A WORD FROM OUR NON-PROFITSLocal Non-Profits & Community groups have an opportunity to speak at our open mic.

Hear what is happening in our town.

Check online or look for your electronic copy every month.

A Special Thanks to This Month’s SponsorPACC Gold President’s Circle Member

SUMMIT STATE BANK

RSVP/Register online at www.petalumachamber.com or call 707-762-2785. $20-Members/$25 Non-members

PLUS: 50-50 Raffle ~ PACC Announcements ~ Introduction of New Members

9 February 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

Calendar – February

Looking Ahead – March

7 Business after Hours – Dental Care of Petaluma

14 Community Awards

21 Business after Hours – Sequoia Senior Solutions

26 Wake Up Petaluma Breakfast

To check our new on line calendar click on Events on the bottom menu bar, www.petalumachamber.com. You can RSVP and pay there, too.

1 Government Affairs PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 – 9:30 A.M.

4 Press Democrat Media Lab Workshop PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 Free to Chamber members, limited seating 8:00 – 10:00 A.M.

4 Business Education PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 4:00 – 5:30 P.M.

5 Ambassadors Pongo’s Kitchen & Tap 701 Sonoma Mountain Pkwy 7:30 A.M.

12 Women in Business PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 8:45 – 10:00 A.M.

13 Women in Business Seminar (RSVP) Petaluma Woman’s Club 518 B St. $25 members, $30 non-members RSVP online at www.petalumachamber.com, or call 762-2785 7:15 – 9:00 A.M.

15 Government Affairs PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 – 9:30 A.M.

18 President’s Day — PACC offices closed

19 Leadership Alumni PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 9:00 – 10:00 A.M.

21 Business After Hours – St. Vincent’s Elementary School 125th Anniversary Union & Howard Streets 5:30 – 7:30 P.M.

26 Wake Up Petaluma (RSVP) Rooster Run Event Center 2301 E. Washington St. $20 Members, $25 Non-members RSVP online at www.petalumachamber.com, or call 762-2785 7:30 – 9:00 A.M.

28 Economic Development PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 – 9:30 A.M.

28 Business After Hours – Pinky’s Pizza 321 Petaluma Blvd. S. 5:30 – 7:30 P.M.

Platinum Members Gold Members Silver Members

AVM Graphics • Circle Bank • Clark Rosen, Coldwell Banker • Deer Creek VillageMary Gernetzke, Edward Jones • Moonware Design • Nancy Cooley, State Farm Insurance

Old Republic Title Company • Stony Point Rock Quarry • Wagner Chiropractic

Bronze Members

Petaluma Area Chamber of Commerce

Business After HoursThursday, February 28, 2013

5:30 - 7:30 pm321 Petaluma Blvd. South

Celebrating 50+ Years!

10 February 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

ManufacturersTrade Fair/Expo

A Northbay Manufacturing Trade Fair and Career Mini-Expo will be held in Petaluma on February 20 from noon to 6 p.m.

The Fair is being presented by 101 MFG and SME – the Society of Manufacturing Engineers.

The day is designed to help businesses find potential suppliers, attract qualified job-seekers, and promote awareness of their companies.

Among the expected suppliers are precision machine shops, systems integrators, specialty fabricators, cable & box assembly specialists, metal and plastic injection-molders, motor, actuator, hydraulic and electrical systems designers.

Attendees will join leading area manufacturers and peers from great Northbay companies like Agilent Technologies, La Tortilla Factory, Thermal Technology, KVAL, General Dynamics, Castle, Medtronic, Blentech, Zodiac Aerospace, Moose Boats, Senario Tek, Enphase Energy, Labcon USA, Raydiance, X2nSat, Cyan, Amy’s Kitchen, L3, Architectural Plastics, LEMO USA, ITT/BIW Connector, Parmatech, SRC Cables, Price Pump, Clear Focus Imaging, IDEX Health & Science, Cymatix and more.

The event will be held at Sequoia Business Center, 5341 Old Redwood Highway in Petaluma. For information, call 766-1537. Admission is free, but pre-event registration is a must.

Local Business PositiveAbout Future Prospects

In a survey conducted by the Economic Development Board, business executives were asked their perception of current economic conditions in Sonoma County on a 10-point scale, with a score of 1 representing the lowest possible confidence level and 10 the highest. Business confidence for the winter of 2013 was 6.3, a six-year high, and up from 5.9 in summer 2012.

32% of employers surveyed increased their number of full time employees over the last six months, and 42% said they would be hiring

more over the next six months.

46.7% of employers surveyed expect the unemployment rate to decrease over the next six months. 41% expect no change.

51.4% of employers surveyed have a cautious attitude towards capital expenditure. 33.3% have a moderate attitude, and 10.5% have an aggressive attitude (with 4.8% N/A).

The EDB surveyed 234 businesses and received 106 responses for a response rate of 45.2%

Energy Solutions ThatImprove Bottom Line

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Start saving today with PG&E’s suite of no-cost, easy-to-use tools, including:

My Energy – Sign up or log in to www.pge.com/myenergy to view your energy use and rate options.

Online and on-site energy

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audit to discover customized energy-

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For more information, contact our

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Sonoma County Fair Winner in Achievement Awards Program

The highly anticipated results from the Western Fairs Association (WFA) Achievement Awards Program are in. Sonoma County Fair was once again a top award winner, placing in 27 out of the 32 entries submitted.

Fairs from across the Western United States entered this annual competition which showcases the latest innovations from each Fair. WFA is a non-profit trade association serving the fair industry throughout the Western United States and Canada.

“This is a wonderful accomplishment. It is an honor to be recognized by our peers in the Fair Industry and to receive such prestigious awards,” stated Fair Manager, Tawny Tesconi.

Sonoma County Fair took home first place awards in the following categories:

E-blast - “2012 Top 10 Things To Do at the Sonoma County Fair”

Exhibits Competition - Ladies’ Hat Day Centerpiece Competition

Interim Events - National Heirloom Exposition

Maintenance - Mobile metal sign

holders

New Innovative Use of Technology -Social Media Scavenger Hunt using QR Codes

Printed Fair Souvenir Program - Fair Magazine, 32-page full color publication

Viral or Video Documentation - “The Only Thing Missing Is You”

Any other Fair/Facility Website - www.harvestfair.org

The Sonoma County Fair staff accepted their awards at the Western Fairs Association Convention, January 20-13, in Reno, Nevada. All of the 331 award-winning entries from 35 fairs will be on display during the convention in order to share creativity and new ideas.

The Sonoma County Fair is the largest annual event in Sonoma County and last year drew more than 300,000 visitors. The theme for the 2013 Fair will take guests back to their roots for some “Home Spun Fun”. The 2013 Sonoma County Fair will be held July 25 through August 11, at the Sonoma County Fairgrounds in Santa Rosa.

Petaluma BUSINESS – A publication of the PACC February 2013 11

Tap into the power of your home with a Home Equity Line of Credit.

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1) Rates vary by Combined Loan to Value (LTV) and credit score. All loans and rates subject to credit approval. Offer for new lines only. Stated rate is at a 60% LTV. Home Equity Line of Credit (HELOC) Rate based on the Prime Rate listed in the “Money Rates” section of The Wall Street Journal plus margin. This plan has a 10 year draw period and 20 year repayment period. This is a variable rate plan with a minimum rate of 3.74% and maximum of 18%. As of 02/16/2012, the rate on our Home Equity Lines of Credit is Prime + 0.49% - Prime + 4.74% (3.74% APR – 7.99% APR). Different rates and terms available. After 12 months, a maintenance fee of $75.00 is assessed annually. No Setup Fee, No Closing Costs. This offer is available only on owner-occupied residential property and is subject to higher credit qualifications. Offer requires that payments are automatically deducted from a Sonoma Bank personal checking account. APR subject to increase if automatic payments are discontinued. Property insurance is required. Please consult your tax advisor for deductibility of interest. If you pay off and close your line within the first three years, an early closing or prepayment fee of $500 applies. Offer subject to change without notice.

Peggy Wyman, AVP Branch Manager – West Petaluma707-763-4555

Jackie Taylor, AVP Branch Manager – Petaluma East707-781-2265

Business Briefs

BKF Engineers (BKF) welcomes Erik Bjornstrom, EIT as a staff Engineer. Mr. Bjornstrom graduated Summa Cum Laude from Cal Poly San Luis Obispo in December 2012.

As one of the Top Ranked Firms in northern California, BKF employs highly qualified staff of over 200 Civil Engineers, Land Surveyors, Planners, and support staff. They have nine offices throughout California.

Bank of Marin Bancorp, parent company of Bank of Marin, announced earnings for the quarter ended December 31, 2012 of $4.7 million, an increase of $1.5 million, or 45.8% from $3.2 million in the third quarter of 2012, and an increase of $1.3 million, or 39.0% from $3.4 million in the fourth quarter of 2011. Diluted earnings per share totaled

$0.86 in the fourth quarter of 2012,

up $0.27, or 45.8% from $0.59 in the

prior quarter, and up $0.23, or 36.5%

from $0.63 in the same quarter a

year ago.

The historic Benbow Inn in Garberville is holding its second annual Multi- County Wide Chamber Mixer on Friday, March 1st from 5-7PM. All Petaluma Chamber Members are invited. Please RSVP directly to the Benbow Inn, (707) 923-2124, no later than February 8 if you plan to attend.

Benbow Inn is offering a special hotel room and breakfast package to Chamber Members who wish to stay. Call the Benbow Hotel to reserve your room & breakfast package (707) 923-2124. Inform hotel reservations that you are a chamber member.

National figures from Dr. Nickelsburg’s presentation (see page one)

12 February 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

functioning as a third party with the City and the Fair Board, can play a constructive role in determining the Fair’s future.

Other issues that appear poised to attract the Committee’s attention this year are the wastewater treatment plant’s limitations in processing commercial waste, funding to complete the construction of the Novato Narrows, getting the Petaluma River dredged, progress on the SMART rail project, and action to repair or remove the old railroad trestle in the Turning Basin.

Concerns about a possible casino south of the City also prompted some discussion.

Once again, the Committee will be regularly meeting with elected officials and staff to keep up to date.

Committee members, who are appointed by the Chamber Board, are Wayne Leach, Sheila Bride, J.T. Wick, Warren Dranit, Todd Tamura, Michael Healy, Joe Tambe, Elece Hempel, Jeff Mayne, Gary Imm, David King, Thom Knudson, Jim Becker, Mark Albertson and Jane Sadana-Talley.

GACContinued from page 1

English LearningFor Ag Workers

The Sonoma County Farm Bureau is providing an English Learning Program for agricultural employees. The WHEEL Program is designed to increase English language skills.

This is a 9 week program that began in January and runs through March. The WHEEL Program has produced benefits for past participants. Among those, benefits to employers: work safety, productivity, attendance, morale and less turnover. Benefits to employees: job fulfillment, self-confidence, enhanced home and community life.

The program classes will be held from 4:00 p.m. to 6:00 p.m. and there is no cost for the program. Classes will be located at Farm Bureau: 970 Piner Road in Santa Rosa.

To register and for program dates, please contact the Santa Rosa Chamber of Commerce. Advanced registration is required due to limited availability. Phone 707-545-1414 or Email [email protected].

Planning Commissioner Ray Johnson has an advisory group of five women from whom he seeks input on issues before the Commission. Here, Johnson, is pictured with the women at an after-hours thank-you session with a glass of wine. Pictured are front: Lori Carter, Johnson, Cindy Thomas. Back: Elece Hempel, Onita Pellegrini, and Joan Bunn.

National figures from Dr. Nickelsburg’s presentation (see page one)

20142012201020082006

2500

2000

1500

1000

500

0

(Thousands of Units)

Total Housing Starts, Annual Data

Enjoy a stroll to the Theater

District…meet your friends or

business associates for a warm

beverage & good conversation!

Weekdays from 7:30 to 5:30

Saturdays from 8:00 to 4:00

Petaluma Coffee & Tea212 2nd St., south of D, in the Theater District • 763-2727

14 February 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

Members – Get more information on Member businesses at www.petalumachamber.com

New MembersFarrwest ConstructionShawn Malpass1732 Skillman LanePetaluma, CA 94952

Lola’s MarketJoel Russotti241 North McDowell Blvd.Petaluma, CA 94954

Natural ComfortWillie Weng3925 Cypress DrivePetaluma, CA 94954

Rent - A - CenterRafael Prado287 North McDowell Blvd.Petaluma, CA 94954

Restad Financial PlanningKyle Restad405 East D Street, Ste. 104Petaluma, CA 94952

Roman’s PlumbingEleni ScanagattaP.O. Box 751231Petaluma, CA 94975

Thai Cuisine RestaruantChaichok Parakul610 Petaluma Blvd. NorthPetaluma, CA 94952

Tyler Chartier Architectural PhotographyTyler Chartier12 Hill DrivePetaluma, CA 94952

Renewing Members

Ace Shirt and Cap PrintingAdobe Creek Funeral HomeAmerican AgCredit, FLCAAVM GraphicsAzure at Lakeville SquareBert’s DessertsBeyond the Glory Sports BarBKF EngineersBovine BakeryBrandner Veterinary Hospital, Inc.Cushman & Wakefield of California, Inc.Dairy Delivery, Inc.Dal Poggetto & Company LLPDempsey’s Restaurant & BreweryEarly and Associates Insurance ServicesEdward Jones - Joseph SternFishman Supply CompanyG & G Super MarketIndoor Air SciencesInsphere Insurance SolutionsKaiser Foundation Health PlanKen’s Keys and Locksmith ServiceKinderCare Learning CentersLaw Offices of Bridget Mackay

Law Offices of Marianne F. SkipperMarin County Sidewall CompanyMcDevitt Construction Partners, Inc.Merlone Geier Partners/ Deer Creek VillageNorth Bay Dermatology AssociatesNorthBay NissanParadise Sushi & GrillPark Place Hearing CenterPeace Officers Association of PetalumaPetaluma Museum AssociationPure Energy ProductionsPurkey & AssociatesRedwood Credit UnionRedwood Regional Medical GroupRichard C. Lane, D.D.S.Rooster Run Event CenterSave Energy CompanySonoma County Farm BureauSteven J. Lafranchi & Associates, Inc.Steward Property Services, Inc.Stewart Marine & RVSummit State BankTara Firma FarmsTres Hombres Long Bar & GrillV. Dolan TruckingVolt Services GroupWest Coast ReportersZelman Development Company

Long-Time Members

Fishman Supply Company, 42 YearsLeland Fishman

McDevitt Construction Partners, Inc., 29 YearsWilliam McDevitt

Brandner Veterinary Hospital, Inc., 29 YearsBarry Santero

American AgCredit, FLCA, 27 YearsRuth McClure

Edward Jones - Joseph Stern, 26 YearsJoe Stern

Redwood Credit Union, President’s Circle,25 YearsJana Boyle

Stewart Marine & RV, 23 YearsDuffy Stewart

Kaiser Foundation Health Plan, 22 YearsCarol Harris

Steward Property Services, Inc., 22 YearsHelen Loorya

Petaluma Museum Association, 20 YearsJoe Noriel

Peace Officers Association of Petaluma, 18 YearsTamara Shoemaker

Steven J. Lafranchi & Associates, Inc., 18 YearsSteven Lafranchi

North Bay Dermatology Associates, 17 YearsCristina Centurion

Richard C. Lane, D.D.S., 16 YearsRick Lane

AVM Graphics, President’s Circle, 16 YearsAnn Moreno

Rooster Run Event Center, President’s Circle, 15 YearsLane Morales

Insphere Insurance Solutions, 14 YearsDaniel Canales

Sonoma County Farm Bureau, 13 YearsLex McCorvey

Adobe Creek Funeral Home, 13 YearsJeff Lyons

G & G Super Market, 12 YearsJodie Lau

Ace Shirt and Cap Printing, 11 YearsSherrill Yurth

Pure Energy Productions, 11 YearsPhillip Trau

Park Place Hearing Center, 10 YearsPhyllis Burt

After 16 years in the Plaza shopping center Quality Printing Services celebrated their 17th year with a ribbon cutting December 12, at their new expanded location on the corner of Petaluma Blvd and Sycamore Lane. Pictured are from left to right Sonoma County Supervisor David Rabbit, Debbie and David Adams owners, Petaluma City council member Mike Harris and long time friend and businessman Harry Friedman.

Redwood Credit Union (RCU) recently provided $7,787 to assist the American Red Cross with Hurricane Sandy Relief efforts. Members and employees contributed more than $3,500 to the fund over the past several weeks, making donations at all 18 RCU branches or via an option in their online banking. RCU matched the donations, bringing the total to $7,787.

• WALK-INS WELCOME •707-773-CARE (2273)

Dr. George W. Wagner Jr., D.C. 620 E. Washington # 206, Petaluma

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