Design Thinking

A holistic innovation strategy from

FOUNDATION LAB WAS CREATED BY SEASONED STARTUP FOUNDERS WITH EXTENSIVE EXPERIENCE BUILDING TECHNOLOGY PRODUCTS. OUR TEAM IS COMPRISED OF PASSIONATE STRATEGISTS, DESIGNERS, AND DEVELOPERS. UNITED BY THE BELIEF THAT EVERYTHING WE DO IS MEASURABLE, WE FOLLOW A DEEPLY DATA-DRIVEN DESIGN PHILOSOPHY TO ENSURE THAT WE CREATE INCREDIBLE PRODUCT EXPERIENCES FOR OUR CLIENTS AND THEIR USERS.

About Us

“IT’S A PROCESS THAT STARTS WITH THE PEOPLE YOU’RE DESIGNING FOR AND ENDS WITH NEW SOLUTIONS THAT

ARE TAILOR MADE TO SUIT THEIR NEEDS.”

-IDEO

Design Thinking

Why Design Thinking

What? Design Thinking is a methodology for creating or improving products, services and experiences grounded by the needs of the user rather than whims of the creator.

Who? - IDEO, GE, IBM, Capital one, Fidelity, Intuit, SAP, Liberty Mutual, Lego, Con Agra, Lowes Hardware, Airbnb, YOU!

Why? - Empathy drives innovation.

Challenge

How might we…

improve the bidding process and firm profitability

Design Thinking

(1) EMPATHIZE WITH WHO WE ARE DESIGNING FOR

(2) DEFINE THE CORE PROBLEM THAT WE ARE SOLVING

(3) IDEATE AROUND POSSIBLE SOLUTIONS

(4) PROTOTYPE ONE OF THOSE SOLUTIONS (YOUR TEAM'S BEST IDEA)

(5) TEST OR IN OUR CASE, SHARE

The Process

Challenge

How might we…

improve the bidding process and firm profitability

Empathize.

Who are the core stakeholders?

What do they seek to accomplish?

What is difficult for them? (pain points)

Empathize.

Persona 1 - Pricing Managers

• Responsible for managing a

fast paced/complex bidding

process

• Have to balance profitability

with firm politics, brand, etc.

• Ultimately effect the

profitability of the entire

firm with bidding/outcomes

Persona 2 - Firm Partners

• Billable work is the #1

priority

• Expected to bring in new

business

• Need to manage their own

practice and brand within

the firm and in the market

Define.

Narrow your focus to a specific pain point

What problem are you going to solve?

Framing: How might we…

DEFINE

Define.

How Might We…

More efficiently assess cost for a case/project?

Increase visibility around pricing/bidding?

How might we more accurately value opportunities?

Ideate.

Brainstorm as many solutions as you can.

Prioritize quantity over quality

Push the boundaries - no idea is too crazy

Ideate.

• Grab a stack of sticky notes (individually)

• Now DRAW potential Solutions

• Pause when you think you’re out of ideas

• How many more ideas can you come up with?

• Now DRAW more solutions

Ideate.

• Group similar ideas

• Talk about solutions that

stand out

• VOTE! Each team member

gets 3 votes

• Tally up your votes and

choose the idea that you

will prototype

Prototype.

Bring your idea to life

It doesn’t have to be pretty - they just have to get it

Prototype.

• Is it a service or experience? Set the stage, role play, create a

storyboard.

• Is it a technology product? Draw it, or create a storyboard.

• Is it a physical product? Make it with some of the supplies in

front of you.

• Can’t make it? Put together marketing materials that you

might use to sell or pitch the product.

Test.

Name your concept.

Make it memorable.

Be concise.

Delight and intrigue.

Test.

Time to share!

• You will have 3 minutes to present your solutions

• Q&A for 2 minutes

• Huddle up and vote on the winner!

Thank You!FoundationLab.co