SPECIAL REPORT: PEPPER CLUB

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PePPer Club: uniquely CaPe Town

By Duncan Cruikshank

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� e Pepper Club will be the fourth large Solomon Brothers project in which we have been involved and we are proud to be part of the family of pre� ered suppliers to the group.

When completed this prestigious hotel will contain over 100 000 square metres of Wenge veneer which has been stitched, laminated to particleboard and laquered on the automated spray line at our fully computerized, state-of-the art manufacturing plant . All panel edges have been � nished in the same veneer which has been laminated with four layers, giving a high impact strength to the edge.

Installation and � � ing, as always, is done by sub-contractor Andre Miller and his team of highly quali� ed artisans.

Our modern factory ensures the highest quality at the best prices.

Davidson’s Manufacturing is part of the Kaydav Ltd group of Companies the largest board distribution company in South Africa. A Kaydav Ltd company

Phone: 021 704 7060 Fax: 021 704 226669 Bamboesvlei Road, Ottery 7800 Cape TownPO Box 272 OTTERY 7808email: info@davidsonsboards.co.za

Our board manufacturing plant is about as � exible as your imagination!

Top quality laminated boards for

the bedroom, bathroom

and kitchen.

Over the last decade Cape Town’s CBD has seen a

property revolution that has rejuvenated the inner-

city, which like so many cities around the world, was

in serious danger of degeneration.

Many businesses had joined the exodus to business

nodes in what were once traditional suburbs. But,

with its unique beauty and myriad period buildings,

a number of forward-thinking developers saw the

potential of luxury city living and so the revival of the

city centre began. And what a transformation it has

turned out to be, putting Cape Town firmly among

the most sought-after property investment port-

folios anywhere.

View of the spacious interiors and private sundeck of the

presidential suite.

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A number of historic buildings have been converted

into luxury residences, while numerous hotels have

been developed, encouraging a vibrant nightlife in a city which, not so long ago, was dormant the moment the sun went down.

The Cape Town International Conference Centre and the V&A Waterfront are added attractions and a steady increase in tourism in South Africa has raised demand for high-end luxury hotels within the city limits.

The Pepper Club – a R400 million five-star luxury hotel residence and spa – is set to open its doors in

Residences feature upmarket finishes with floor to ceiling

windows and sliding doors to capture the dramatic views

of Table Mountain, the city and the Atlantic Ocean beyond.

Cape Town during March 2010. The 20-storey hotel, which will cater for discerning business and leisure travellers, will address the growing need for a luxury hotel in the heart of the city.

According to David Solomon, chairman of the devel-opers, Solomon Brothers Property Holdings, the hotel is already 70% booked for the 2010 FIFA World Cup period. “While the World Cup tournament will be an

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Hardware Supplier: Contract Hardware Cape TownContact: Duane Williams Tel: 021 671 2071

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excellent showcase for our city and its hospitality industry, Pepper Club is aimed squarely at servicing the need for luxury leisure and business travel ac-commodation in the city beyond this time.

“The hotel will elevate the standard of luxury accom-modation to a level not previously seen in the area, offering a hotel experience on par with the best hotels in the world.”

The exclusive property consists of 210 residences – including the largest presidential suite in Cape Town at over 750 m², boasting four bedrooms, a sundeck and private pool.

The hotel’s five-star features also include, among others, a fine-dining restaurant, an intimate private cinema, a swimming pool with panoramic views, a fully equipped gymnasium, a luxurious spa, 24-hour concierge service and security. In addition, a serene palm tree-lined courtyard connects the develop-ment directly to the city’s vibrant Long Street with its boutique shops and cosmopolitan nightlife.

The Pepper Club also offers the relatively new con-cept of hotel suite investment for discerning buyers

Above: The floor to ceiling windows and sliding doors

provide spectacular views of Cape Town and the Atlantic

Ocean beyond. Below: Views of the presidential suite’s

sundeck and private pool.

looking to invest in the property market. A hotel suite investment is, of course, a direct property investment that enables investors to purchase a suite in a hotel development in terms of the sectional title act, just as they would any other sectional title apartment. The unit is then contracted to the hotel and forms part of what is known as a rental pool, where the revenue of the hotel is distributed to the individual rental pool participants.

Unlike a property syndication, where investors col-lectively buy into a single property and own an indi-vidual share in that property, purchasers of a hotel suite investment actually own the title, which can be financed by a bank if need be. As the unit is then part of a rental pool, the total hotel revenue is pooled and shared between all investors, meaning revenue does not depend on the particular occu-pancy level of the purchased unit. With occupan-cy rates for five-star hotels set to improve from the 72 to 76% levels of early 2009, with several international sporting and cultural events taking

place in the city in the next couple of years, this sort of investment offers attractive returns.

Naturally, all the residences feature upmarket finishes with floor to ceiling windows and sliding doors to capture the dramatic views of Table Mountain, the city and the Atlantic Ocean beyond. The kitchens have stylish finishes with stainless steel ovens and hobs, while the bathrooms are typically luxurious with the highest quality fittings and accessories.

In addition to the 24-hour service and all the trap-pings expected of a leading five-star hotel, the Pepper Club also offers the unique addition of the exclusive Pepper Club on the Beach, a groundbreaking con-cept in the South African hotel industry. Situated on the Camps Bay Promenade, it will feature a fine-dining restaurant, stylish cocktail bar and classy night spot – all overlooking one of the most beautiful beaches in the world.

Guests of the Pepper Club Hotel will be exclusively shuttled to and from the beach club in Camps Bay

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at regular intervals. While Pepper Club on the Beach will be open to all, discerning guests of the Pepper Club hotel will enjoy preferential seating at the res-taurant, VIP entrance at the night spot, guaranteed parking opposite the beach and exclusive use of the beach club’s restroom facilities – which includes private lockers, change rooms and showers.

Guests of Pepper Club on the Beach are perfectly placed to enjoy the sea view while sipping on cock-tails, indulging in sumptuous lunches or indulging in a sunset dinner. “We will provide specially catered picnics on Camps Bay beach with all the gastro-nomic goodies you desire,” says Solomon.

Solomon adds that the hotel with its beach club will elevate the standard of luxury accommodation to a level not previously seen in the area, offering a hotel experience on par with the best in the world.

With Cape Town seen as one of the world’s leading tourist destinations, the Pepper Club, uniquely

positioned in the heart of Cape Town’s trendy night-life district, offers unrivalled investment opportu-nities in a development concept that is becoming increasingly popular around the world. <

Top: Views of the fine-dining restaurant and lobby. Above: David Solomon, chairman of Solomon Brothers Property Holdings.