people watts by tracy russ v5
TRANSCRIPT
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8/6/2019 People Watts by Tracy Russ v5
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Tracy Russ, Russ Communications
Introducing
PeopleWatts
The Energy that Drives Our Civic Economy
A concept social campaign Tracy Russ (Russ Communications) - no part of thispresentation or concept to be used without express written permission of the author.
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Tracy Russ, Russ Communications
Charlotte, NCis an emergingenergy center inmore ways than
one.
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Tracy Russ, Russ Communications
In Charlotte, industriesare exploring new ways
to create kilowatts, butour people are busycreating another kindof energy
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Tracy Russ, Russ Communications
The Charlotte community is powered by a
new kind of energy that we call...
PeopleWatts
Every day, were coming together to meet
community needs with the incredible,inspiring, catalyzing power ofPeopleWatts.
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Tracy Russ, Russ Communications
The PeopleWatts Effect
Uses DNC2012 as a catalyst for launch, but builds enduringinfrastructure for a Civic Economy by creating a civic unit of trade, or
currency, that gives us the ability to measure, motivate, visualize,catalyze and fund across sectors, needs and efforts.
Changes the way foundations and corporations evaluate and fund. Jump starts key efforts in the non-profit community, and leads toincreased volunteerism through the spirit of competition.
Provides a way to measure and celebrate engagement across ALLsectors and efforts in the community. Supports Charlottes identity/brand as an emerging energy center,but gives this brand identity added dimension and impact.
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Tracy Russ, Russ Communications
Watt Do
YOUDo?
WattDo
YOU
Do?
Watt ifwe definedeach other by what we doto HELP OTHERS,instead of what we do for
WORK?
Watt ifWatt do you dobecame the new Charlottebuzz phrase?
fromWhat do you do?
toWatt do you do?
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Tracy Russ, Russ Communications
PeopleWatts Might Work Like This
We set ambitious goals as a community for: Volunteer hours given Resources, $ raised for efforts around key
needs Progress on a few focused programs or efforts
Area non-profits report volunteer hours, supportreceived and project/needs status to a centralPeopleWatts Director
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Tracy Russ, Russ Communications
PeopleWatts Might Work Like This
Individuals and organizations connect withopportunities for action, record their volunteer acts andshare their stories of impact on the PeopleWatts
website.
PeopleWatts are reported every week via traditionaland social media.
Progress towards goals are visually depicted on theDuke Energy building and on the website.
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Tracy Russ, Russ Communications
PeopleWatts Isthe Energy That Drives A Civic Economy
Economies need a unit of trade to grow - PeopleWatts is thatcurrency for our Civic Economy.
When we need more PeopleWatts in one geographic area oraround specific needs, we can ask the community to focus in thatarea.
PeopleWatts can drive increased volunteerism and involvementfrom the private sector by inspiring the spirit of competition.
Accumulated PeopleWatts might be exchanged by volunteersfor goods and services (or perhaps real kilowatts) donated bylocal and national sources.
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Tracy Russ, Russ Communications
Watt did YOU do today to make a difference?
How manyPeopleWatts didyou generate?
How manyPeopleWatts didyour family generate?How manyPeopleWatts didyour neighborhood generate?How manyPeopleWatts didyour church generate?How manyPeopleWatts didyour sorority generate?How manyPeopleWatts didyour company generate?
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Tracy Russ, Russ Communications
Introducing
PeopleWatts
The Energy that Drives Our Civic Economy
A concept social campaign Tracy Russ (Russ Communications) - no part of thispresentation or concept to be used without express written permission of the author.