People team 2014 highlights

Focus on high impact media

People team portfolio

Focus on the human stories across:Adult social careChildren and young peopleHousingPublic healthRegister office – same sex marriageSportsPlus media interview training and lectures

Through human stories the team seek to generate mass media coverage showing the impact council services have on residents.TV, radio and newspapers want real life stories. We seek these out throughout the council and line them up to help demonstrate how council taxpayers’ money is improving lives across the city.We target regional broadcast coverage as well as national magazines and we punch above our weight. We lobby Whitehall through specialist media such as The MJ, Children & Young People Now and Inside Housing. We also work with the Local Government Association.

People team media strategy

An Argus double page spread at least every month 519 items of coverage by tone, including “+3 stories”, highly positive and high profile features. • CYP 17• Sport 9• Adult social care 7• Health & Wellbeing 5• Housing 5• Weddings 30 + national

media

The statistics

Items of coverage - 159

Children & Young People

Children & Young People Now

• B.Fest – views of Youtube video jump by 100 during festival period

• Council’s work to support young people not in education employment or training – 7 minute feature with case study and officers on Radio Sussex

• Youth Employability Service – use of social media to engage with young people – feature in Local Government Association report

• New drive to improve safety for children – LSCB report – two Argus features, including Soapbox, and radio

• SoundCity wins national award – news item on ITV Meridian, Argus, websites and film on Latest TV

• Troubled families being turned abound – Argus double page spread

Coverage

94 items

Housing

Cllr Randall on ITV Meridian on homelessness

June: Argus double page spread on private rented sector instigated by the media team set out the problem the council faces and what being done to tackle it, with Cllr RandallRedeveloped Portslade Town Hall includes housing office and community hub – Argus double page spread feature, Latest News, Juice FM, Radio Sussex and Heart FMNew ‘show’ apartments unveiled – Argus and social media audio ‘listens’Credit Union top story on BBC Radio Sussex Breakfast with Cllr RandallMutual exchange scheme – ITV News

Coverage

65 items

Public health

Public health

Mass media coverage, local, national and international, including:

BBC, ITN, Sky News, Reuters, ITV, Press Association, Getty Images, AFP (European agency), The Telegraph, The Sunday Times, Euronews, Gay Star News, The Sun, Sunday Express, The Asahi Shimbun (Japanese newspaper), Mail on Sunday and The Argus. Advance interviews arranged with CNN, Channel 5 (Russia), The Independent and ITV Daybreak. 21 international and national media covered storyAdvertising Value Equivalent £1.4m

Same sex marriage

ITV Meridian

10 couples at 10am on the 10th DecemberThe Independent, ITV, BBC SE TV, Radio 5 Live, Argus, Heart FM, BBC Online, Juice FM, Daily Mail, Daily Star, Metro and international media. 17 national media covered story

Civil partnership conversions

Items of coverage – 134HighlightsJune Carers features with care support worker featured on Juice FM, Radio Sussex and Heart FMDouble page spread in Argus ‘Thousands of young carers’ – council supportJuly 5 mins BBC South East TV feature on Shared Lives ‘fostering for adults’ – ‘…but to them it’s priceless.’ August BBC 5 Live 7 mins Shared Lives interviewDecember – Carers Rights Day – 7 minute feature with carer and our carer support managerSept - Carelink Plus Argus feature

Adult Social care

Marian and Brian, Shared Lives, Radio 5 Live, BBC SE TV, Argus

Items of coverage - 57TakePart festival of sport – official launch day and main eventRugby World Cup 2015 – media relations and blog productionBrighton-based skateboarding group She Shredders collect Bronze award at the National Sportivate Project of the Year Awards. With sports development officer Ricardo Magee Atxukarro

Sport and Music & Arts

Argus

Practical media interview training so enable lead officers to front TV and radio interviewsCovers: • Key messages• Handling hostile questions• Delivering the 10 second ‘sound bite’• With an emphasis on practical aspects of

interviewsIn 2014 four public health staff and eight community safety officers were trained up

Feedback has been ‘good’ and ‘excellent’

Media interview training

Wide use of audio and images across Twitter and Facebook.25 audio updates on AudioBoom shared on Facebook and Twitter.First in series of profiles on new independent retailers in refurbished seafront arches – spread on social media – first profile has a good response with 230 ‘plays’. Facebook story has 1,400 people ‘reached’, 19 people ‘liked’ it and 11 ‘shares’.

Social media

Series of lectures at Rise Violence Against Women and Girls Conference at Sussex University on role of real life stories in media relationsFilming at BHCC adult social care conference and producing case studies for adult social care teamStrategic media advice across BHCCExpertise to ‘kill’ negative stories – e.g. ‘teacher accused of homophobia’ story that the Argus agreed not to publish

Added value