2013 Media Kit

PeN PUB digital Media

Digital Flipbooks

Email Marketing

Comprehensive Websites

Thrice Weekly eNewsletter

Affordable, Cost Effective, Digital Marketing

Proven Results

23rd

ANNIVERSARY1990-2013

www.penpubinc.com advertising@penpubinc.com

949.631.0308

BUSINESS MAGAZINES FOR U.S. BUILDING PROFESSIONALS.

Manufactured with Pride in the USA

2

Integrated Media

Our database of opt-in digital subscribers represents a community of seasoned home building industry executives in the current housing market.

Successfully gaining an online presence as our unique and inquisitive content grows, our websites, e-newsletters, flipbooks and e-mail marketing has optimized

our digital products to provide professionals with robust resources to reference. With content that supports the current trends and techniques in interactive media tools,

we are effectively using every outlet to inform industry professionals in a fast, personal and cost effective manner.

We seamlessly integrate our print and digital magazines by incorporating logo links for companies, embedded video and audio files, social media links, e-mail contacts, blogs and online directories.

Reserve your advertising space using your digital marketing budgets and your print ads can be free. Ask us how.

www.BDMag.comThe comprehensive website outlook on the current magazine

content with the latest news and blog entries provides a fresh and interactive resource with a strong online presence for professionals in the home building industry — including a powerful search tool for all archived articles, columns and blogs. Get important product, news and market trends information while gaining coverage on the latest communities and developments nationwide. The easy to read web sites ensure exposure to achieve your critical marketing goals while promoting your product and / or company creating industry impact.

www.BuilderBytes.comReaching nearly 130,000 opt subscribers, our popular national

twice weekly e-newsletter features 20 active links of the latest news stories from various notable news sources covering the housing industry, economy impact, land use and market data including a critical editorialized outlook on each story. This up-to-date source delivers current industry news and trends with economic updates and exclusive information while increasing brand awareness by connecting with professionals via e-mail and web page. For builders, developers, architects and home building industry professionals alike, this news source offers an outlet to stay current and increase your industry awareness.

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Integrated MediaEach Magazine Has A Companion Stand Alone Website

The comprehensive website outlook on all the current magazines content with the latest news and blog entries provides a fresh and interactive resource with a strong online presence for professionals in the home building industry — including a powerful search tool for all archived articles, columns and blogs.

Maravilla Scottsdale: Luxury Senior Lifestyles

the us resource for active adults, assisted living and senior apartment communities©

50PlusBuilder.com

®

PRINT & ONLINE

™

The Business Management Resource for U.S. Homebuilding ProfessionalsVolume 22, Number 10 Issue No. 250 www.bdmag.com October 2012 $10.00

PRINT & ONLINE

2012 Sourcebook

Sockeye HomesSeattle, WA

RESIDENTIAL CONTRACTOR

™

Informing U.S. Homebuilders, Remodelers & SubcontractorsInforming U.S. Homebuilders, Remodelers & Subcontractors

www.residentialcontractormag.comPRINT & ONLINE

Extreme Makeover Home Edition Trucks for the Trade

™

F O R T O D AY ’ S F I N E H O M E SPRINT & ONLINE 2012 Sourcebook www.optionsmag.com

THE DESIGN RESOURCE FOR HOMEBUILDERS, ARCHITECTS, REMODELERS AND DESIGNERS

OPTIONSOPTIONS

PRINT & ONLINE

America’s Premier Green Homebuilding Resource© Volume 7, Summer 2012 www.greenhomebuildermag.com

GreenHomeBuilder

: Construction

High Performance Housing

A B CERTIFIED

A CBThe Green HomeTM

A Net Zero Energy Home is Born

PRINT & ONLINE SUMMER 2012Informing Municipal Management Professionals

TM

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Integrated Media

Digital FlipbookA digital delivery of our latest edition of magazine content

with click through tracking and ads linked to company websites, embedded video and audio files, social media links, e-mail contacts and e-mail blast notification to 130,000 opt-in subscribers. Free to print advertisers or call for quote.

E-mail Marketing and Collateral An effective and affordable way to raise awareness and generate

response, or to supplement a print and digital marketing campaign. Programs are designed specifically for your budgets. One month program including creative, design and four e-mails.

www.AIWeekly.biz Our national twice weekly e-newsletter geared toward

municipal industry professionals and city officials reaches nearly 130,000 opt-in subscribers with 20 active links from news sources on topics such as energy, environmental, infrastructure, water and transportation.

Flipbook Sponsored Digital Postcard Providing exposure of the latest edition of each magazine, our digital

postcards are effectively using e-mail marketing as an interactive, fast

and personal way to reach subscribers and gain customer retention and

acquisition as a tool. Includes over 2,500 unique links.

The Business Management Resource for U.S. Homebuilding Professionals

August 2012View the entire issue by clicking on the cover of the magazine or any of the stories below. Our digital issue includes everything from our print magazine, but it offers the ability to click through the magazine and to view more information about products and advertisers in this issue.

Builder Profile: Meritage HomesGoing above and beyond to exceed sustainable measures, Meritage Homes is a builder that takes pride in bringing eco-friendly elements to comfortable living homes. With more than 150 active communities and 2,497 net orders to date, as well as expanding into new markets such as Charlotte and Raleigh, N.C., and Tampa, Fla., the builder is believed to be setting their sights high as the home building industry continues to pick up speed.

Project Profile: Issaquah Highlands With two decades in the making, Issaquah Highlands, a masterplanned, mixed-use community located in Issaquah, Wash., has been recognized as the Puget Sound region’s leading master-planned community to live, work and play. The community holds plans for 12 establishments within its 734 developed acreage, leaving more than 1,400 acres of the total available land untouched.

Project Profile: 1600 at Artesia Square Breathing new life into the city of Gardena, Calif., MBK Homes is currenty constructing a new community, 1600 at Artesia Square. One of the first new communities in its surroundings, 1600 at Artesia Square is multiuse, urban infill, LEED-Platinum certified and is setting the standard for those communities that will soon be following in its lead.

For these stories and more, click on the magazine cover.

Please forward this information to colleagues and friends who would benefit from a complimentary print or digital subscription to Builder and Developer magazine.

™

The Business Management Resource for U.S. Homebuilding ProfessionalsVolume 22, Number 8 Issue No. 248 www.bdmag.com August 2012 $10.00

PRINT & ONLINE

MBK Homes Multifamily LEED Platinum

GREENISSUE

Sponsored by: www.petersendean.com

Roofing & Solar Energy

5

Meet Team Green and our Participating ABC Product Partners

2013 ABC Green Home Partner Sponsorship Program• Three full page ads and full page advertorial

• Direct mailings of your story with ABC Green Home to appropriate clientele from Peninsula Publishing’s database

• Exclusive product category sponsor

• Links to your website from your products in 3-D virtual model

• Year-round presence on ABCGreenHome.com and GreenHomeBuilderMag.com

• Sponsorship logo hotspot in virtual model

• Green Home Builder magazines for your trade show booths and customers

• Laminated ad frames of your full page ad and ABC Home Product Partner Sponsorship in magazine

• Lifetime e-print of your ad page/advertorial page for your Website or E-mail marketing purposes

• Your own company Web landing page on theABC Green Home Website

• ABC Product Partner logo for use on your ads and marketing collateral

• Company profile during the year, press releases and Web banner on GreenHomeBuilderMag.com

• Virtual Home will be displayed on monitors at the BIS Show, PCBC and IBS

Price: $19,500

Price: $29,500

PRINT & ONLINE

America’s Premier Green Homebuilding Resource© Volume 7, Spring 2012 www.greenhomebuildermag.com

GreenHomeBuilder

CREATIVE GROUP

Approved ARC Logo Current to 12-09-2010Please consult the ARC Logo Guide for usage and technical specifications

Full-Color Positive

One-Color Reverse

Full-Color Reverse

One-Color Positive

A CB

AFFORDABLE • BUILDABLE • CERTIFIED

Green Home Project 2.0The 2013

To discuss pricing and program packages please contact:

Nicole Feenstra: nicole@penpubinc.com Nick Slevin: nslevin@penpubinc.com Nick Kosan: nkosan@penpubinc.com

Roofing & Solar Energy

Include the Web Series and an additional full page

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Ad Specifications

MATERIALS AND DEADLINESAll materials and artwork are due by the deadlines expressed

on the Editorial Calendar. Materials should be sent by messenger or overnight mail. Publisher reserves the right to run the last published advertisement of a similar size in the event materials are not received by the scheduled deadline.

CANCELLATIONSCancellations must be made in writing at least one calendar

month prior to the scheduled date of publication. Positioning of the advertisements, except for covers, is at the discretion of the publisher. Advertisers who do not complete or cancel their contracts will be re-billed and short–rated back to the earned frequency discount.

PAYMENT TERMSPayment in full for the first month’s advertising must be made

when the order is placed. Subsequent ads may be billed and are payable net 30 days from invoice date. All advertising will be billed at the open rate unless a signed contract has been submitted for a

specific frequency rate and time period. Recognized and established advertising agencies may receive 15 percent off the gross only when invoice is paid inside 30 days from invoice date and if materials are sent camera ready and no make-ready work is required. Production charges are exempt. An eight percent late charge will be added to any items outstanding after 45 days. Interest rates are 1.5% per month and 18% annually on unpaid balances, in print and online. If legal action becomes necessary, clients will be re-billed per the current rate card at the rate and frequency which reflects their unpaid advertising. Previously negotiated discounts are waived.

TERMS AND CONDITIONSIn consideration of acceptance of advertising, the advertiser

and its agency, together and separately, agree to indemnify and hold the publisher harmless from, and defend the publisher from any and all claims and suits, including but not limited to libel, copyright infringement, and invasion of privacy or plagiarism arriving out of any advertising published. Publisher reserves the right to refuse to accept advertising deemed inappropriate or in poor taste and will not be bound by any conditions or

requirements appearing on insertion orders, copy or contracts, that conflict with the provisions of this rate card or the policies of Builder and Developer magazine, unless signed by the publisher. The publisher will insert the word “Advertisement” prominently to any advertising that simulates editorial content. The Publisher will not be held liable for any color variations from advertiser-furnished proofs, due to inconsistencies inherent in web-offset printing. Supplied proofs are used as a guide only and, while we will do our best, it is impossible to faithfully match any proof.

ATTORNEY FEESIn the event that an arbitration, suit or action is brought by any

party under this agreement to enforce any of its terms, or in any appeal therefrom, it is agreed that the prevailing party shall be entitled to reasonable attorney’s fees to be fixed by the arbitrator, trial court, and/or appellate court. A signed insertion order will be deemed understanding and acceptance of these provisions. Signed advertising insertion orders or advertiser-generated space contracts will be deemed acceptance of these terms and conditions and must be received before any ad will be published.

Printing: Web printed on 70 lb.

gloss paper.

Trim: 9” wide x 10.875” deep.

Binding: Bound on the 10.875” measure.

Show issues are perfect bound.

Line Screen: 175 line screen.

Output: Direct to plate. We accept only

digital ads – NO FILM.

Media: Please provide files on either

CD or DVD, or send to our

FTP site.

Ad Sizes

Dimension Width (inches) Height (inches)

(A) 2 Page Spread 18 (18.5) 10.875 (11.125)

(w/bleed)

(B) Full Page 9 (9.25) 10.875 (11.125)

Live Size: 8.5 10.375

(C) Back Cover 9 (9.25) 10.875 (11.125)

Note: Must leave a 2.125” x 4.125” White Box

at the edge of top right corner for Mailing Label

(D) 1/2 Vertical 4 9.875

(G) 1/3 Vertical 2.45 9.875

(E) 1/4 Vertical 4 4.75

(F) 1/2 Horizontal 8.125 4.75

(H) Business Card 3.875 1.75

(I) Banner Ad 470 pixels 100 pixels

(J) Skyscraper 160 pixels 600 pixels

(K) Big Button 160 pixels 300 pixels

(L) Small Button 160 pixels 150 pixels

Using a web browser (i.e. Internet Explorer, Firefox, etc.)

or an FTP Program, the domain and log-in information is:

domain: ftp.peninsulapublishinginc.comusername: peninsulaftp

password: Publish12

2 Page

1/2 Page Horizontal

1/4 Page 1/2 Page Vertical

Spread

Full Page

Web Banner Ad

Back CoverFull Page

A

B C

D1/3

Page Vertical

G

I

H

E

F

MarketPlace

470 x 100 pixelsBanner Ad

We build it & post it for you.

Digital Requirements:

• Digital Files Only

• No Microsoft Publisher, Word, Corel Draw,

Pagemaker, Paint or WordPerfect program files

File Requirements:

• We accept files from the following programs (in

order of preference): Adobe PDF (Hi-Res, press

ready), Photoshop & Illustrator (Flattened layers)

• Color images must be converted to CMYK

mode. Please save Illustrator files as “EPS files

with Placed Images.” Also, remove any extra

colors from your swatch pallets.

• Include all fonts — screen and printer docs —

and all digital resources such as photo scans,

logos, etc.

Artwork Resolution:

• All artwork must have a resolution of 300 dpi at

100 percent size for print; please save as CMYK

• Line art images at 1200 dpi (illustrations in

bitmap)

Video Requirements:

• We accept the following video formats in bit

rates between 320kbs-700kbs: Adobe

Flash Video (.flv)

E-Blast Requirements:

• Width: 576 pixels Height: 360 pixels

The Fine Print

160 x 150 pixelsSmall Button160 x 300 pixels

Big Button

160 x 600 pixelsSkyscraper

J

Kl

Digital