Promotional items are the least annoying advertising medium, beating Magazines,Television, Radio, Direct Mail and Web Banner Adverts by considerable margins.

LeastAnnoying

Promotional items are the best advertising medium by far for getting us to

take action.

Two thirds of us like to hang

on to promotional gifts for more than six months and 44% keep them for over one year.

94% of us remember the advertiser who gave us a promotional item or the product advertised after we have had it for six months.

39% of us are more likely to use a business that has given us a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given us anything.

54% of us would go and get a promotional product that was being handed out, provided it was useful to them.

98% of people think that promotional products are not a waste of money.

40% of people said that promotional products evoked instant recognition of the advertiser making it the most effective medium, closely followed by TV adverts.

Promo items are second only to TV advertising forgetting us to remember the product, brand or service.

46% of people questioned said that they like receiving free products that have an advertising message and 50% would like to receive such itemsmore often.

FREE

STUF

FNew research commissioned by BPMA and conducted by independent research company Relevant Insights LLC, looked at the major channels through which brands and companies advertise their products and services,including TV, radio, online, direct mail, newspapers, magazines and promotional merchandise. The results provide great insight and may impact on your marketing spend in the future...

www.pellacraft.com

REASONS TO USE PROMO ITEMS