peixe urbano - reaching higher conversions with dynamic photoshop templates
TRANSCRIPT
R e a c h i n g h i g h e r c o n v e r s i o n sw i t h D y n a m i c P r o d u c t A d s
and Photoshop Templates
F R E S HG O O D N E S S I N O N E H I T
Vitamin C+
VITAMINFRESH.NET
Their Story
Peixe Urbano is one of the largest Brazilianlocal commerce companies. Since its launchin March 2010, the company garnered morethan 25 million registered users and morethan 3 million FB fans. It´s focus is on local
deals and they feature thousands ofpromotions for restaurants, leisure andcultural activities, tourism and products,
among other categories. Their mission is tohelp people explore the best deals in eachcity while assisting local merchants to grow
their businesses.
F R E S H S T A R TG O O D N E S S I N O N E H I T
VITAMINFRESH.NET
Their Goal
Peixe Urbano’s goal was to improve ROIand increase the number of transactions
coming from Facebook. It was alsoimportant to automate optimization, whilesaving more time for marketers to comeup with creative strategies rather than
operating campaigns.
F R E S H S T A R TG O O D N E S S I N O N E H I T
VITAMINFRESH.NET
Their Solution
The company decided to start with ROI Hunter and run a Facebook dynamicproduct ads campaign to reach hot leads and make recent visitors return tothe website quickly. The audience was split into several time segments withtailored messages according to their last website visit. ROI Hunter´s team
also created dynamic Photoshop templates which included a product image,logo and discounted price. These templates provided better eyecatching
creatives and quickly boosted CTR.
"Hey, come back! Will you leave this super deal?"
"Still have not decided? Get this deal before it runs out"
F R E S H S T A R TG O O D N E S S I N O N E H I T
Their SolutionAfter identifying the best-selling products based on GoogleAnalytics integration, these products were filtered out andadvertised to a large audience by broad targeting andFacebook DPA while using A/B testing on interests andspecific location. Automatic rules then stopped poorly
performing ads. This brought new relevant customers tothe website and improved sales figures.
Moreover, the campaign with advanced Facebook DPA wasmore efficient than basic broad targeting. This can be asolution for companies that are looking to attract newcustomers and scale by improving their performance on
Facebook.
FB dynamicproduct ads
GoogleAnalytics goals
Automatic rules
Lookalikeaudiences
Carousel ads
Dynamic
Photoshoptemplates
"Facebook has proven to be an important channel through which to marketour diverse portfolio of deals in a way that is very assertive, targeted andrelevant, and has consequently become an important vehicle for customeracquisition. With Facebook DPA, we have been able to reimpact potentialclients with the right deals, generating a much higher conversion rate andbetter ROI, which in turn enables us to increase investment, improve sales
volume and gain more brand awareness."Guilherme Borges - Marketing Manager at Peixe Urbano
F R E S H S T A R TG O O D N E S S I N O N E H I T
VITAMINFRESH.NET
Their Success
Thanks to Facebook DPA and dynamic Photoshop templates, in the 3rdquarter of the year, Peixe Urbano increased ROI by 182% and revenues
coming from Facebook by 163%. Also, overall conversion rate increased by15.8% with ROI Hunter’s help. The results are even better if looking only atDPA campaigns. DPA with ROI Hunter dynamic templates had a 142% higher
conversion rate in comparison with other ads.
ROI 182% higher 163% more revenues coming from Facebook142% higher conversion rate using just DPA with dynamic templates against other ads
15.8% better overall conversion rate
