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Medicine Today…
MEDIA KIT 2016
Launch issue
November 2
016!
PaediatricsPEER REVIEWED UPDATES FOR MEDICAL PRACTITIONERS
A MEDICINE TODAY PUBLICATION
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Backed by more than 50 years of editorialexcellence…
Medicine Today (formerly Modern Medicine) has beencontinuously published in Australia since 1957. Its publisherslaunched Paediatrics Today to provide a topic-specific,focused publication for GPs and other specialists.
Paediatrics Today delivers a dedicated paediatric-specificenvironment to showcase products directly to a targetedaudience. Written and peer reviewed by specialists for aGP audience, the editorial content provides authoritative,practical clinical information and is commissioned followingdiscussions with the Editor-in-Chief, the Medicine Today
Editorial Advisory Board and other senior consultants. Allinvited authors hold senior roles in their respective fields ofmedicine.
Paediatrics Today brings the most important clinicalinformation to the forefront of doctors’ minds in a peerreviewed publication devoted to child health.
Paediatrics Today Editor-in-Chief
Dr Chris ElliotBMed(Hons), FRACP
Editor-in-Chief
Paediatrics Today
BiographyDr Chris Elliot is a General and DevelopmentalPaediatrician in Sydney. He works both in the publicsector as a Staff Specialist at St George Hospital,and in the private sector. As a hands-on parenthimself, Dr Elliot is committed to practical, usefulhealth communication and teaching.
He is a Conjoint Lecturer at UNSW Australia, anAdvanced Paediatric Life Support Instructor and a member of the Editorial Board of the Journal
of Paediatrics and Child Health. He has writtenpopular articles on child health for Fairfax Media and The Conversation and contributes regularly to the open-access medical education websiteonthewards.org.
Visit www.drchriselliot.com.au for more information.
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What is Paediatrics Today and why does it matter to both GPs and paediatricians?
GPs are often the first point of contact for parents of sick children. For parents, a trusted GP can feel like oneof the most important members of their family. GPs are, however, being asked to manage increasinglycomplex child health conditions, either alone or in a shared care role with specialists and paediatricians. Theprevalences of behavioural problems, developmental conditions such as autism, allergies and obesity areincreasing. There are new approaches to managing old conditions such as anxiety and depression, andfrequent changes are occuring in familiar areas such as immunisation schedules. More children with complexcongenital problems are living to adulthood and their GPs are required to support their transition frompaediatric to adult specialist services. The challenges of staying up-to-date are considerable.
Paediatrics Today helps the Australian GP to readily access and consider up-to-date clinically relevantinformation from specialists in the paediatric field. Reader-friendly presentations, including feature articles,perspectives and case studies, are used to support primary care health professionals in continuing to provideexcellent care for the children in their practices.
PaediatricsToday
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Editorial Advisory Board … behind thescenes
Having major input into the Paediatrics
Today peer review process, commissioningprogram and author suggestions, theMedicine Today Editorial Advisory Board hasa vital role in maintaining the journal’s higheditorial standards.
Advertising Standards
Advertisements submitted to Paediatrics
Today are subject to editorial approval andhave no influence on editorial content orpresentation. Advertisers are responsible forensuring that advertisements comply withCommonwealth and State and Territory lawsand any industry code of conduct.
Editorial PolicyPaediatrics Today is a peer reviewed clinicaljournal and the editorial content iscompletely independent of advertising. Alleditorial material is embargoed beforepublication.
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What our peer review process means to you…
Providing accuracy, credibility and independence, thepeer review process is an indispensable part ofMedicine Today’s editorial process. Borrowing fromthis proven method, every article published inPaediatrics Today has been rigorously peer reviewedby a minimum of two expert consultants and by onegeneral practitioner, who represents our mainreadership.
The reviewers provide instructive comments,suggestions and recommendations on the suitabilityfor publication of each article. Authors receive detailedreports requesting revisions and responses to thecomments before articles are accepted for publication.
The result is a consensus on each Paediatrics Today
topic – meaning you can be sure your productmessage is delivered in the most credible, authoritativeenvironment available to reach your target audience.Every article is a basis for action, providing doctorswith the most relevant, insightful and accurateconsensus information achievable.
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Managing paediatric painIn general practice
FEATURES
Recognition and management of IgE-mediated food allergy
in children
Recognising childhood depression and anxiety
disorders
Puberty disorders
Autism spectrum disorders
PERSPECTIVES
PaediatricsToday
MAY 2016 VOL 1 NO 1A MEDICINE TODAY PUBLICATION
PEER REVIEWED UPDATES FOR MEDICAL PRACTITIONERS
Laryngomalacia: when is treatment needed?
The use of probiotics and supplements in children
GP’s approach to parents asking for vaccination exemptions
Management of childhood obesity
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1/3 Horizontal80 x 174 1/3 Horizontal DPS 90 x 414
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