Peek Frean’S

History

Peek, Frean and Co was established in 1857 in Bermondsey, London, England, by James Peek and George Hender Frean. In 1861, the company started exporting biscuits to Australia and later to other overseas destinations. They moved to a larger plant in Bermondsey in 1866 where they continued baking until the brand was discontinued in 1989.

In 1861, they introduced the Garibaldi biscuit. In 1910, the company introduced their first cream sandwich biscuit, now known as a Bourbon biscuit, and in 1924 they established their first factory outside the UK, in Dum Dum, India.

In 1906, the Peak Frean and Co factory in Bermondsey was the subject of one of the earliest documentary films shot by Cricks and Sharp.

In 1921, Peek Frean entered into an amalgamation agreement with rival biscuit firm Huntley and Palmers, resulting in the creation of a holding company, Associated Biscuit Manufacturers Ltd. However, both biscuit firms retained their own brands and premises.

1949 saw the establishment of their first bakery in Canada. The bakery, located on Bermondsey Road in East York, Ontario, is still in production.

In Pakistan, Peek Frean'S products are manufactured and marketed under the company English Biscuit Manufacturers (EBM), officially established as a joint venture of Peek Frean'S' operations in the country since 1965.

During the course of its life, the firm's brand name changed from Peek, Frean and Co to Peek Frean (in the early twentieth century) and then to Peek Frean'S (by the 1970s, the name having been used in the possessive case on products for many years).

In late 2011 a tinned Christmas pudding was discovered at the back of a kitchen cupboard in Poole Dorset and was donated to the museum at Portsmouth Historic Dockyard. It was a 'Peek, Frean & Co's Teetotal Plum Pudding - London, High Class Ingredients Only' from 1900's and was one of 1000 sent to

The troops during the Boer war. It was sent by Agnes 'Aggie' Weston - superintendent of the Royal Naval Temperance Society hence it being teetotal.

History in Pakistan

English Biscuit Manufacturers (Private) Limited was established as a joint venture company in 1965 with the name of PEEK FREANS PAKISTAN LIMITED.

In 1966, the UK sponsor company was renamed as Associated Biscuits International Limited (ABIL), while the venture was renamed to English Biscuit Manufacturers (Private) Limited, which stands to date.

EBM has led the biscuit industry in Pakistan for over 40 years by providing innovative and high quality biscuits. It started manufacturing and marketing world famous Peek Frean'S range in order to provide Pakistani consumers with good quality, healthy, nutritious, wholesome and hygienically packed biscuits.

Ever since the trademark "Pied Piper" made its mark about 35 years ago, it has been recognized as a symbol of 'trust & confidence' for consumers and is true to its corporate claim, 'The Legend Leads'.

With the help of their strategic vision and direction, EBM has successfully transformed the biscuit eating habits of Pakistani consumers by making biscuits more of an everyday necessity and less of a luxury item to be consumed only at tea-time; as they were once considered to be.

Vision statement

To be a leading & forward looking food company committed to satisfy consumers with a delightful,healty & hygienic product range.

Values .Leadership:be the first in what we do

and will always be a catalayst for ‘change’.

.Vitatity:continue to adhere to the highest standers of hygiene and ecology.

.Humanity:do whatever it takes to uplift the lives of the most deserving people around us.

.Innovation:always keep innovating in every area.

The Aim

Living up to its name, the Centre aims to provide a knowledge based environment to enhance EBM's in-house capability to re-engineer processes and develop innovative new technologies in product development and packaging for efficient use of its production facilities.

The Objectives

Improve the knowledge-base of the cereal and baking technology

Create awareness in people about hygiene and nutritional value of food

Overcome the non-availability of the equipments for quality determination of raw materials

Bring our country on the top with a reputation not only for world class scientific and technological discovery but also for turning that knowledge into new and quality products and services

Provide working facilities for M.Phil. and Ph.D students

Facilitate advanced research

EBM policies

In order to provide high qality and safe food,meeting the expectations and need of customers,EBM recognies the critical role of quality,food saftey,health and eco-friendly processes.

EBM has developed an integrated management system based upon ISO 9001, ISO 14001, ISO 22000 and ISO 27001 principles. Through these certifications, EBM is committed to maintain comprehensive risk assessments, evaluate Food Safety, health, information security, environmental impacts and pollution prevention for continuous improvement and customer satisfaction.

Therefore, EBM recognises the importance of consultation, communication and participation for effective management. As such, it will address the concerns of all stakeholders within the management system collectively and encourage individual employee ownership of QHSE control. Our systems and procedures will be designed and maintained in accordance with applicable legal, regulatory and stakeholders' requirements pertaining to Food Safety, quality and environment.

Certifications

EBM operates with recognised international certifications pertaining to quality control,environmental management system and halal standerds.

Awards

In recognition of numerous marketing and CSR initiatives, EBM has been awarded numerous national and international awards. These include the coveted IIP recognition, National CSR Award, Brands of the Year Award and Superbrands status.

Environmental Excellence Award

EBM is the only food company to have received 'Environmental Excellence Award' for its effort to preserve the environment since 2007. The award was presented by the National Forum for Environment & Health (NFEH), in Karachi.

Products

Market ValueEBM is Rs. 11 billon company with an

annual sale volume of over 51,000 tons. It is leading manufacturing of quality products in the branded biscuits category in Pakistan.