Big  Celebra+ons  

Marching  Bands    Filled  with  kids  

Recycling  

Kids  could    Create  items  out    Of  recyclables  to    Promote  peace.  

Items  made  by  kids  

Lanterns  Badges  

Badges  with  logo  

Games  

Puzzles  

Interac+ve    ac+vi+es  

Ac+vity/Physical    games  

Dancing  Singing  

Sports  

Compe++ve    sports  

Marathon  

Social  Media  

Facebook  TwiKer  

Football  

Team    Sports  

Fan  Pages  

#Peaceoneday    

Individual    Sports  

Other  Media  

Apps   Websites  Google  

Web  adver+sement  

Yahoo  

YouTube  

Basketball  

Rugby  

Famous  YouTube  Channels  

Shout  outs    

Links  to  the    Main  video  

Different  Google  Designs  

Peace  one  day  Google  

Twee+ng    about  The  peace    one  day  

Sending  wishes  To  people  you’ve    Never  met  before  

Golf  

Peace  One  Day  Research  

What  is  peace  one  day?  Peace  one  day  is  

Peace  One  Day  is  a  day  of  world  peace,  specifically  on  the  21st  of  September.  It  is  supported  by  many  global  campaigns.  Over  the  years,  millions  of  people  have  been  ac+ve  on  peace  in  all  countries  around  the  world,  and  life  saving  ac+vi+es  have  been  carried  out  in  areas  of  conflict.  The  day  is  dedicated  to  peace,  specifically  aimed  at  the  absence  of  war  and  violence,  such  as  a  temporary  ceasefire  in  a  war  zone.  Peace  One  Day  is  celebrated  all  over  the  world  and  appreciated  by  everyone,  also  known  as  the  interna+onal  day  of  peace.    

Mission  of  Peace  One  Day    Reducing  Violence    Peace  One  Day’s  objec+ve  is  to  ins+tu+onalize  Peace  Day  21  September,  making  it  a  day  that  is  self-­‐sustaining,  an  annual  day  of  global  unity,  a  day  of  intercultural  coopera+on  on  a  scale  that  humanity  has  never  known.  Inspired  by  a  70%  recorded  reduc+on  in  violent  incidents  on  Peace  Day  in  Afghanistan,  Jeremy  launched  the  Global  Truce  campaign:  a  global  effort  to  mobilize  the  largest  gathering  of  individuals  in  the  name  of  peace  and  create  the  largest  reduc+on  of  violence  ever  recorded  on  one  day  –  Peace  Day  21  September.  His  vision  for  this  campaign  is  to  build  a  series  of  coali+ons  and  networks,  enabling  organiza+ons  around  the  world  to  share  ideas  and  become  inspired  by  one  another’s  Peace  Day  ac+vi+es.  

The  Missions  for  Peace  One  Day  

Global  Truce  2012:  Peace  Day  Results    Through   detailed   analysis   conducted   with   the   support   of  McKinsey  &  Company,  the  Peace  One  Day  2012  report  found  that,   across   the   world,   280  million   people   in   198   countries  were   aware   of   Peace   Day   2012   –   4%   of   the   world’s  popula+on.   This   benchmark   year   has   created   a   solid  founda+on  that  will   support  us   in   informing  3  billion  people  about  Peace  Day  by  2016.   The  above  analysis  has   led   to   an  es+mate   that   between   1-­‐2%   of   those   aware   of   Peace   Day  2012  behaved  more  peacefully   in  their  own  lives  as  a  result,  in  turn  having  a  posi+ve  impact  on  the  lives  of  thousands  of  others.  The  achievements  of  Peace  One  Day’s  work  in  2012  have  not  only  set  an  important  marker  for  Peace  Day  2013  and  future  Peace  Days,  but  have  also  reinforced  the  value  of  this  unique  annual  day  as  a  founda+on  for  long-­‐term  sustainable  peace.  

Exis+ng  Peace  One  Day  Adverts  

These  are  the  exis+ng  adverts  of  Peace  One  Day.  

Peace  One  Day,  founded  by  filmmaker  Jeremy  Gilley,  led  the  ini+a+ve  that  resulted   in   the   unanimous   adop+on   by   UN   member   states   of   the   first  annual  day  of  global  ceasefire  and  non-­‐violence  on  21  September  –  Peace  Day.   Through   a   mix   of   events   and   social   promo+on   via   Meet   up  Everywhere,  Facebook  and  TwiKer,  Social  Media  Week  has  partnered  with  Peace  One  Day  to  help  promote  their  mission  for  a  Global  Truce  in  2012,  a  worldwide  day  of  peace  and  non-­‐violence  slated  for  September  21,  2012.    

Peace  Day  ac+vi+es  have  not  only  been  successful  in  Afghanistan.    In  2010,  Peace  One  Day  ins+gated  a  total  of  88  life-­‐saving  and  humanitarian  ac+vi+es  by  28  organiza+ons  in  31  countries.  Humanitarian  and  life-­‐saving  Peace  Day  ac+vi+es  take  place  all  over  the  world.  They  contribute  towards  peace-­‐building,  development  and  aid,  including  the  delivery  of  supplies  like  mosquito  nets,  food,  and  vaccines.  

Background  of  Peace  One  Day  

Peace   starts   with   individual   ac+on,   and   your  ac+ons   inspire   others   to   do   the   same.   Peace  Day  21  September  2013  is  a  Saturday;  it  really  is   an   opportunity   for   all   of   us   to   become  engaged   in   the   peace   process   with   our  families,   friends  and  communi+es.  By  working  together   and   making   peace   with   each   other  we  can  improve  the  quality  of  our  lives.  Peace  Day  is  not  just  about  a  reduc+on  of  violence  in  areas   of   conflict,   it’s   also   about   reducing  violence   in   our   homes,   communi+es   and  schools.  

Peace  Day  is  an  opportunity  for  UN  agencies   and   NGOs   to   focus   their  ongoing   life-­‐saving   ac+vi+es  within  a   global   context.   The   impact   of   a  day   of   global   ceasefire   and   non-­‐v i o l e n c e   c a n n o t   b e  underes+mated.   Throughout   the  years,  millions  of  people  have  been  ac+ve   on   Peace   Day   in   every  country  of  the  world,  and  hundreds  of   organiza+ons   have   carried   out  life-­‐saving   ac+vi+es   in   areas   of  conflict.  

In   2013,   through   our   own   ini+a+ves   and  collabora+ons  with  various  par+es,  Peace  Day  2013   will   set   out   to   help   organiza+ons   and  individuals   take   specific   ac+ons   to   reduce  violence  around  the  theme:    Who  Will  You  Make  Peace  With?  Background  of  Peace  One  Day  

The   Peace   One   Day   2012   summary    report  found  that:  • Across  the  world,  280  million  people  in  198  countries  were  aware  of  Peace  Day  2012  –  4%  of  the  world’s  popula+on.  • An   es+mated   1–2%   of   those   aware   of  Peace   Day   2012   behaved   more  peacefully   in  their  own   lives  as  a  result,  in   turn   having   a   posi+ve   impact   on   the  lives  of  thousands  of  others.  

•  Ac+vi+es  that  took  place  on  Peace  Day  ranged   from   concerts   to   football  matches   to   domes+c   v io lence  workshops.  

•  On   track   to   make   3   billion   people  worldwide   aware   of   Peace   Day   by  2016  

Sta+s+cs  of  Peace  One  Day  

Spray-­‐painted  signs.  •  Mainly  targets  a  younger  audience.    •  A  more  fun  way  of  adver+sing.  •  Will  have  to  be  short  and  straight  to  the  point  (A  phrase  or  just  a  

logo).    

NighFme  SilhoueHes.  •  First,  locate  a  tall  wall  in  a  part  of  town  that  has  lots  of  traffic  

at  night,  especially  foot  traffic.  Then  arrange  with  the  owner  of  that  building  –  and  the  building  across  the  street  –  to  let  you  install  a  logo  projector.  They’re  effec+ve  and  cheap.  

•  Instantly  no+ceable.    •  Will  aKract  any  audience.    

•  The  sign  is  a  lot  more  interac+ve  and  no+ceable.  

•  Will  be  more  aKrac+ve  to  look  at.  •  All  audiences.    

ArJsJc  Signs.  

TV  Advert/YouTube  video  •  Serious/funny  so  it  aKracts  aKen+on  and  keeps  the  aKen+on.  •  It  will  aKracted  to  everyone.  

Companies  to  display  the  logo.  

Guerilla  AdverJsing  

Guerrilla   Marke+ng   is   an   adver+sing   strategy   that  focuses  on   low-­‐cost  unconven+onal  marke+ng  tac+cs  that  yield  maximum  results.  

Guerrilla   marke+ng   is   ooen   ideal   for   small   businesses   that  need  to  reach  a   large  audience  without  breaking  the  bank.   It  also   is   used   by   big   companies   in   grassroots   campaigns   to  compliment  on-­‐going  mass  media  campaigns.  Individuals  have  also   adopted   this   marke+ng   style   as   a   way   to   find   a   job   or  more  work.  

This   alterna+ve   adver+sing   style   relies   heavily   on  unconven+onal   marke+ng   strategy,   high   energy   and  imagina+on.   Guerrilla   Marke+ng   is   about   taking   the  consumer   by   surprise,   make   an   indelible   impression  and  create  copious  amounts  of  social  buzz.    

Guerrilla   marke+ng   is   said   to   make   a   far   more   valuable   impression  with  consumers  in  comparison  to  more  tradi+onal  forms  of  adver+sing  and  marke+ng.   This   is   due   to   the   fact   that  most   guerrilla  marke+ng  campaigns   aim   to   strike   the   consumer   at   a   more   personal   and  memorable  level.  

Unusual  Adver+sing      Guerilla  AdverJsing  

These   are   some   of   the   examples  of  Guerilla  Adver+sing.  

#1  Idea  –  Google  Design  

-­‐  In  main  ci+es  around  the  globe  e.g.  London,  Paris,  Beijing,  Cape  Town…etc.  Scouts  will  go  ahead  to  schools  and  convince  teachers  to  put  on  ac+vi+es  to  promote  peace,  an+-­‐bullying  for  example.  

-­‐  Students  that  show  the  most  change  or  effort  will  be  allowed  to  par+cipate  in  our  outdoor  promo+on  where  they  will  gather  in  main  city  areas  to  wear  our  designed  shirt  and  take  part  in  a  number  of  fun  task  that  will  raise  aKen+on  from  passers.  

-­‐  Students  that  don’t  come  on  the  outdoor  excursion  will  make  paper  lanterns  on  the  day    

         and  during  the  prac+ce  the  other  students              will  be  apart  of    prior  to  the  event.  -­‐  The  paper  lanterns  will  then  be  -­‐  Released  at  the  schools  and                main  city  areas    

#2  Idea  -­‐  Public  Influence  

Reason

ing    

Behind

   ideas  

-­‐  It  is  important  that  children  are  implanted  with  the  mind  set  that  peace  is        very  important    

                 -­‐      Ul+mately  people  walking  down  the  street  will  not  stop  to  see  what  an                          adult  in  a  sponsorship  shirt  is  doing  for  charity  but  kids  are  far  more                                                          likely  to  spark  the  public’s  aKen+on.                                                  -­‐      Lanterns  will  be  used  to  symbolize  illumina+on,  the                                                          opening  of  peoples  eyes  to  the  fact  that  Peace  One                                                                    Day  does  exist;  in  Chinese  tradi+ons  lanterns                                                                              are  used  to  symbolize  good  fortune  and                                                                                          longevity  which  is  exactly  the  type                                                                                                  of  message  we  want  to  get                                                                                                                                    out  there.  

-­‐  The  workshop  will  ul+mately  help  to  strength  the  children’s  interest  

in  peace.  

#2  Idea  -­‐  Public  Influence  

#2  Idea  -­‐  Public  Influence  

The People’s

Plinth

A  whole  new  “Let  your  voice  be  heard”  campaign    will  be  launched  to  pro  vide  the  public  a  chance  to  voice  their  

opinion  on  what  peace  is  and  what  their  country  should  be  doing  to  improve  peace  (of  course    in  countries    where  there  

is  severe  censorship  in  force    we’ll  have  to  bend  the  condi+ons  of  the  Plinth.)    Each  of  the  plinth’s  will  be  in  the  

areas  that  the  children  will  be,  to  promote  peace.  Par+cipants  may  perform  in  anyway  they  wish  a  simple  speech,  a  song  or  

even  piece  of  artwork.  Plinth  will  be  in  this  design  To  show  the  transi+on  of  war  to  peace,  which  is  what  we  are  

striving  for  (flowers  symbolizing    peace  ).  

By  Jordan  Abankwah,                      Samuel  Wilkins,                                Martynas  Kasiulevicius,                                            Vienca  Chan,                                                  Charlie  Row.