how close are you to your customers ... know what kind of people your customers are. you likely even...

HOW CLOSE

ARE YOU TO YOUR

CUSTOMERS?

You know what kind of people your customers are.

You likely even know their names, how often they

shop with you and what they’ve bought recently.

But can you say which customers return the most

value to your business? Do you know what they value

most from you, and how that may change over time?

And can you influence them to make specific choices about

what they buy and how they interact with your brand?

At LoyaltyOne, we get you closer to your customers

by understanding what really motivates them.

And then we help you use those insights

build stronger, more profitable relationships.

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GAIN DEEPER CUSTOMER

INSIGHTS AND PUT

THEM INTO ACTION

Our innovative solutions are shaped by business realities and designed to get you where you want to go – right now.

At Loyaltyone, we have a single goal: enriching the relationships

between companies and their customers. After more than 20 years

as a global industry leader, we know how to get loyalty working

for your business. We combine deeper customer intelligence with

practical tools and approaches that allow you to quickly generate

sustainable returns.

our expert practitioners draw on firsthand industry experience as

they work with you to meet the demands of a fiercely competitive

marketplace. Using time-tested strategies – developed through

successful collaborations with leading global brands and Fortune

1000 enterprises – we help you create more relevant interactions

and strengthen customer engagement in every area of your business.

The Keys to Building Richer Relationships

• Deeper, smarter customer insights

• more relevant customer experiences

• more relevant, data-driven marketing

• Solutions tailored to your needs

• Practical, real-world approaches

• Quick, measurable business impact

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BRING A CUSTOMER

LENS TO EVERY AREA

OF YOUR BUSINESS

We help you apply data-driven insights right across your organization as you make the transition to true enterprise loyalty.

At Loyaltyone, we understand that customer-centricity is about

turning meaningful insights into everyday actions. combining our

industry expertise with what we learn from your data, we look

more closely at what people buy – through which channels, at

what price points and along with what other products or services.

And from there we determine where your customers’ expectations

point to the most promising opportunities.

Rethink every crucial aspect of your business

• What you offer – Expand or reduce your current selection,

or present products and services differently.

• How you price – Fine-tune your pricing strategies to drive more

profitable customer behavior.

• How you attract interest – Redesign everything from packaging

and promotional campaigns to merchandising and store layouts.

• How you market – create more precisely targeted offers –

or more effective mass offers – using richer customer insights.

• How you communicate – Reach people online, on the move

and using highly personalized direct vehicles.

• Where you do business – Identify the best retail locations

and optimum distribution networks.

• How you stay relevant – create unique service experiences

that differentiate and enhance your brand value proposition.

• How you evolve – manage organizational change as you

transform business processes to better meet customers’ needs.


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THREE WAYS WEHELP YOU

BUILD RICHER

RELATIONSHIPS

1 CUSTOMER ANALYTICS We use sophisticated analytics to optimize your marketing,

merchandising and operations – then provide flexible

desktop tools and programs so you can continue fine-tuning

every area of your organization in response to changing

customer insights.

2 CUSTOM LOYALTY SERVICES We offer a range of expert services – from loyalty strategy

and program development, to customer experience design,

to insight-driven marketing and engagement strategies –

all tailored to meet your specific business challenges

and opportunities.

3 COALITION LOYALTY We create powerful, cost-effective multi-partner solutions

that deliver more comprehensive customer insights,

accelerated impact and proven, sustainable returns.

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CUSTOMERANALYTICSTHAT YIELD

THE DEEPERINSIGHTS

YOU NEED

With our in-depth analysis and custom decision-support tools, you’ll build engagement, grow sales and boost profitability.

Wherever you are on the road to customer-centricity, Loyaltyone’s

groundbreaking analytics team can help you:

• gain vital additional insights from your existing data and new sources

• build a complete customer strategy – or optimize an aspect of your

current strategy – on a solid analytical foundation

• create an enhanced enterprise brand experience by applying these deeper

insights across all key touchpoints using our unique tools and programs.

We Give You the Tools to Turn Insights Into Action

If your communications are fragmented or your customer-facing teams

operate in silos, we eliminate barriers and provide a unified view of the

customer – then help you respond systematically to what you learn. As the

volume of “big data” risks becoming too unwieldy to be useful, we generate

timely, precise insights that cut through the complexity.

Faced with increasingly intense competition, it’s harder than ever to

differentiate profitably on price or product alone – especially as consumers

embrace online comparison tools and a showrooming approach to shopping.

Loyaltyone helps you win and retain their business by:

• optimizing your pricing, promotions and marketing – both strategy

and execution

• redesigning your assortment and in-store experiences

• integrating real-time mobile marketing

• rethinking how you interact and engage with customers.

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We deliver solutions that yield quick, measurable returns and build a solid platform for the future.

Whether you see loyalty as the focus for a specific

program or a means of transforming your entire business,

Loyaltyone’s seasoned practitioners work with you to

develop a strategic roadmap informed by customer

intelligence and backed by the latest industry research.

then we address the most pressing items on your agenda,

helping realize the full value of your existing customer

base while identifying the best prospects for growth.

CUSTOMLOYALTY

SERVICESTAILOREDTO YOUR

NEEDS

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CUSTOMLOYALTY

SERVICESTAILOREDTO YOUR

NEEDS

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Designing Superior Customer Experiences

together we’ll build an insight-driven action plan for achieving full

customer-centricity:

• Integrate all vital customer touchpoints in a sophisticated experience

design – or revitalize specific areas, from pricing and assortment to

service offerings and promotions.

• Target high-value customers with relevant offers across all

communications channels.

• Work with our award-winning creative agency on precision marketing

communications shaped by behavioral and transactional data.

• Keep up the momentum of innovation, whether transforming in-store

experiences with real-time mobile marketing or exploring the business-

building power of social media.

Optimizing Your Loyalty Program

If you currently have a proprietary program, the Loyaltyone team will:

• conduct a thorough assessment of the value it generates for

your business

• guide you through a step-by-step “tune-up” to optimize program

performance and ensure you’re investing in the right customers

• recommend enhanced features such as priority access and exclusive

experiential benefits for those customers who deliver the most

value to your business.

Creating a New Program

our highly disciplined approach to program development includes:

• gauging the effectiveness of your current loyalty initiatives relative to

industry benchmarks and best practices

• designing a go-to-market strategy based on in-depth research,

customized analytics and rigorous case building and financial modeling

• creating a ready-to-execute modular plan covering everything from

organizational structure, process design and It capabilities to marketing

communications, rewards management and customer care.


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THE POWERAND IMPACT

OF MULTI-PARTNER

COALITIONLOYALTY

Partnerships prove their value by delivering greater benefits, stronger results and faster returns.

In 1992 we pioneered coalition loyalty by launching the AIR mILES

Reward Program; today there are active accounts in two-thirds of canadian

households. our successful model, in which partners issue a shared currency

that customers can redeem for goods and services, has been emulated around

the globe. It provides the foundation for our Dotz program in Brazil and further

opportunities we’re exploring in markets worldwide.

Looking to join an existing coalition? You can minimize your investment by

tapping into the proven value of a fully managed program – and gain rich,

multi-partner insights to create more effective offers and communications.

Considering a partnership in a new program? We quantify the advantages

(and any potential risks) of being a founding partner while also helping you

gauge the comparative benefits of other partnership models.

Thinking of adding partners to your proprietary program? We help you identify

prospective partners and evaluate their potential impact, then collaborate with

you on developing the new platform.

The Proven Value of Partnership

Loyaltyone has led the way in demonstrating how multi-partner loyalty can

influence behavior, drive profitability and cement long-term relationships.

• Stronger engagement: With more opportunities to earn more rewards

more quickly, customers get engaged with the program and your brand.

• More powerful insights: Your customer data can be combined with select

data gathered across the program – including from members not yet shopping

with you – to yield more comprehensive intelligence.

• More effective marketing: With richer insights you can refine your offers

and communications, as well as you in-store and online experiences.

• Shared investment: the cost of marketing, rewards, databases, analytics,

program infrastructure and ongoing operations are spread among the partners.

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How have we maintained a 95% renewal rate among major clients for two decades? By bringing together all the key ingredients for success:

• hands-on industry experience

• demonstrated skills and expertise

• a deep grasp of clients’ priorities

• superior customer analytics

• insights that lead to clear actions

• proven, pragmatic solutions

• immediate, tangible results

• sustainable impact and growth


PROVENSOLUTIONS

THAT WILLMOVE YOUR

BUSINESSFORWARD

PROVENSOLUTIONS

THAT WILLMOVE YOUR

BUSINESSFORWARD

Customer Analytics & Research

our experts drill deep into your data, identifying unmet needs and new

market opportunities. combining rigorous research with sophisticated

ideation tools, we find new ways of unlocking the value in your business.

• customer/shopper/member insights

• Promotional analysis

• Assortment and pricing analysis

• category/store planning

• market research/segmentation

Customer Strategy & Experience Design

our consultants help extend the bridge to true customer-centricity,

identifying your most promising opportunities and collaborating on

loyalty and cRm-based strategies to drive behavior, build engagement

and ultimately design an end-to-end customer experience.

• opportunity identification/benchmarking

• Readiness assessment/change management

• Economic modeling/case building

• Integrated solution design/implementation

• technology services

Loyalty Program Design & Operations

our experts help design, optimize and launch proprietary, partnership

and coalition loyalty programs – with the ultimate goal of capturing

the data-driven insights that allow smarter business decisions and

drive customer retention and growth.

• Benchmarking/economic modeling

• Program structure/design

• Implementation planning

• operations management/diagnostics

• Rewards fulfillment

Customer-Centric Programs & Tools

Leveraging data-driven customer intelligence, we help you optimize

marketing, merchandising and operations by developing more

targeted, effective and profitable strategies for all initiatives.

• marketing and promotion programs/tools

• merchandising programs/tools

• Assortment and pricing programs/tools

• collaborative vendor programs

• Store location tools

Insight-Driven Marketing Communications

Applying one-to-one marketing expertise honed through decades

of high-impact work, our full-service agency has won international

recognition by balancing sound strategy, deep insights, a mastery

of logistics and highly differentiating creative.

• Loyalty communications strategy

• cRm-based direct marketing

• Digital/mobile marketing

• Retail program development

• creative services


LET USHELP

YOU GETCLOSER

TO YOURCUSTOMERS

You can make your business more relevant, more effective, more

competitive and more profitable – by creating richer relationships with

your customers. We look forward to exploring the opportunities with you.

1-888-515-8515LOYALTYONE.COM

LOYALTYONE.COM

how close are you to your customers ... know what kind of people your customers are. you likely even...

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