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CATA Conference - Twitter PresentationTRANSCRIPT
Marketing… and Twitter… and You... OH MY!
Follow the Yellow Brick Road to Social Media Success
What is Social Media?
What is Social Media?
From Wikipedia:
• Social media is media designed to be
disseminated through social interaction,
created using highly accessible and
scalable publishing techniques.
What is Social Media?
From Wikipedia:
• Social media uses Internet and web-
based technologies to transform
broadcast media monologues
(one to many) into social media dialogues
(many to many).
Social Media Platforms
Social media sites fall into different categories:
Social “bookmarking” sites such as:
a) Digg
b) reddit
c) StumbleUpon
d) del.icio.us
Social Media Platforms
Social Media Platforms
Social Media Platforms
Identity-based sites are totally based on
who you are and the type of business you’re
in and are based on connecting with
networks of friends, associates and contacts
you know.
Social Media Platforms
The Brainiac of Social Networking
Social Media Platforms
Finding the heart and soul of people
and their businesses
Social Media Platforms
Your own personal Blog is an identity-based social media site if you open up comments.
Social Media Platforms
Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long news groups have been around)
Social Media Platforms
And then there’s Twitter…
Social Media Platforms
It takes courage to build a following
What is Twitter?
Considered a micro-blogging network•Great place to research trends
•Wonderful for sharing ideas
•Excellent for getting the word out about what you do
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
How to use Twitter
Let’s take a look at:•Writing Posts
• Implementing Hashtags
•Direct Messaging
•Retweeting
•Organizing Followers with Lists
Writing Posts
Writing Posts
Sharing ideas 140 characters
at a time
Writing Posts
Sharing ideas 140 characters
at a time
Hash Tags - #
Hash tags allow you to search for topics on which people are tweeting and for which you are interested
Direct Messages
Direct Messaging allows you to communicate with one person directly
Retweets
Retweeting is how you share tweets you like with your followers
Retweets
Retweets
Tag that indicates this post was retweeted by you
Twitter Lists
Adding followersto a list
Social Media Marketing
Create new lists to organize your followers
Tweetdeck
You can see who is talking about you and reply back to them
Tools
I’ll get you my pretty!
Virtual Tweeting: Round 1
• Use Wizard of Oz persona to attract others and build a Twitter following.
• 140 character limit.
• Share messages in group.
Virtual Tweeting: Round 2
• Hashtags (#keyword)
• Create searchable categories
• Popularity → trending topics
• Detect local trends
#ObamaCare
#GoldRush
#Thanksgiving
#Christmas
#Congress
#Herman Cain
New trends
Round 2 Challenge
1. Create message with #hashtag.
2. Share with group
Virtual Tweeting: Round 3
• The power of influence by name dropping
• @Mentions (@username) track the influence of your Twitter messaging (& others)
Round 3 Challenge
1. Write new message using @Mention of Wizard of Oz character.
2. Post your message under that character’s name on the wall.
Virtual Tweeting Round 4
• Like a Tweet? Retweet!!
• Share info quickly with a large audience of followers.
• Going viral … repetition … repetition
Round 4 Challenge
1. Review others’ messages.
2. Place dots on 2 to retweet.
Share Learnings
Final Words:Stepping Out
Focus on the Basics
• Remember, Social Media is about helping others
• Make sure to temper self promotion with a healthy dose of useful information for your followers. It will pay off in the long run!
(You don’t want to be viewed negatively by promoting yourself too much.)
Social Media Marketing
Social Media Marketing
1. Employ the 80/20 rule: 80% content that will help others, 20% or less self-promotion
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing
2. Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing
3. As the owner of your business, register your @companyname and use it for all your tweets.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing
4. Use Twitter Search to find and respond to tweets about your products or your brand.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing
5. Ask for feedback on your products and then follow up with the responses you get.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
6. Start with one platform and become comfortable before adding another
Social Media Marketing
7. Establish your goals for Social Media and develop your profile and content around that goal
Social Media Marketing
8. Share information and become an authority within your specialization
Social Media Marketing
9. Make sure you use terminology that will optimize your profile to be found for your area of expertise
Social Media Marketing
10. Add upcoming events and share them with your “friends”
Social Media Marketing
In no time you’ll be following the yellow brick road to Twitter success!
Questions?
Thank you!
Contact Information
Colleen WrightSearch Engine Academy NW
[email protected]. seotrainingnw.com
Tamara GilbertCreative Openings