pcc sep 2011 social media
TRANSCRIPT
-increased speed and transparency of information-determining which events make news and which do not-ability to set agendas and influence public opinion
Social media - changing our operating environment
Army Senior Leader Social Media presences
Stats as of: 7 Sept 2011
Current followers: 4,876Launched: March 29, 2011
Current followers: 2,778Launched: ~Oct 15, 2009
To distribute news
To engage with an audience
Current followers: 12,764Launched: ~2008
SOCIAL MEDIA – EXTENDING OUR REACH
East Coast Earthquake 08/23/2011
Examples - Garrison
Examples: Social Media Crisis ManagementFort Bragg Tornado, April 2011
Examples: Battalion unit pages
Releasing combat footage/photos via social media as a key part of operational release strategy.
Examples: Operational
Examples: Battalion FRG pages
Battalion level considerations
-policy for use-OPSEC education – troops, families-who updates your page (if you have one)-will you personally contribute?-how low in chain of command do you go-strategy / messaging
Social Media Roundup
Dangers of Social Media
#1: OPSEC
#2: Scams & Imposter accounts
#3: Unofficial accounts
#4: Protecting yourself
#5: The speed with which information travels
Social Media Roundup
Dangers of Social Media-Imposter accounts
damaging to Army’s reputation.
reporting system allows users to report an individual who is pretending to be someone else
the Online and Social Media Division can resolve the matter quickly
Facebook’s reporting system
Twitter’s reporting system
Social Media Roundup
Avoid geotags on photosharing applications
Social Media FactSomething as simple as loading a photo of your bunk in Afghanistan to Flickr, then geotagging it, can give the enemy exact grid coordinates of your location.
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Registery www.army.mil/socialmedia
http://www.slideshare.net/USArmySocialMedia/army-social-media-handbook-2011
MAJ Juanita Chang - director
SSG Dale Sweetnam - training
Ms. Brittany Brown – social media
Ms. Ashley Washington – blogs
www.slideshare.net/USArmySocialMedia