1

Payment SystemsBusiness Model & The Way

Forwardby Mehmet Sezgin

2

Focus War

on

Cash

Garanti Payment Systems

3

BusinessModel

Issuing

Acquiring

Innovation

Customer Touch

Customer

Needs

Garanti Payment Systems

4

GPS with numbers

PCE penetration

Spain 15%

Mexico 8%

US 46%

2000(Then)

2012(Now) Growth

# of credit cards 669.791 9.2 Million 14 Times

# of Debit Cards 625.649 7.0 Million 11 Times

# of POS terminals 25.147 525.000 21 Times

Volume (Bln TL) 0,4 62 155 Times

Market Share 7% 19% 2.7 Times

PCE penetration - Turkey 7% 34% 4.7 Times

5

Innovation MilestonesBonus

asLoyalty

E-commerce

Contactless Mobile

Youth&

Unbanked

GroupBuying

6

Bonus; a loyalty platform

• Visit frequency• Total spending• Frequency + spending• Cross-sell campaigns• Product based campaigns• E-purse

Value to the merchant by

loyalty

160Mio E-Mails in 2011

268Mio SMS in 2011

7

Loyalty in e-commerce at GPSe-commerce

First virtual POS in TR

Fully integrated with bonus points and installments

Now 12% of total acquiring volume is e-commerce 8BlnTL vol in 2012; 30% share in Turkey

8

Contactless solutionContactless

Small ticketReplacement of coins

Transportation;8 cities, 300 bus lines

Total ticketing application

First M/Chip Advance globally for ticketing

1st in EU1st EMV Contactless globally

9

Mobile Payments; NFC

• OTA (Over The Air)• TSM (Trusted Service Manager )

In-house Development

First integrated SIM+NFC solution in the world in 2010

Mobile

All types of cards & services

10

Co-branded Prepaid Available

at Turkcell Stores

Auto-enabled

SIM Menu

P2P Payment

s

Financial Services• Card information• Money transfer• GSM air time

(TL)• Properties

Available at

Turkcell Stores

Youth & Unbanked: Prepaid

11

Group Buying with ‘POS touch’!Group BuyingBonubon

Just launched E-couponing at POS

For women and new generation

12

Waragainst

Cash

Success Formula

BusinessModel

Org.Model

People & Culture

Technology Platform Innovation