Paul Ramsay FoundationStyle GuideSeptember 2019

1.0 | BRAND ASSETS

2.0 Our Vision and Values ................................................................................................................ 03

3.0 Our Logo – Clear Space .......................................................................................................... 04

3.1 Our Logo – Minimum size ......................................................................................05

3.2 Our Logo without strapline – Clear space ...................................06

3.3 Our Logo without strapline – Minimum size ..............................07

3.4 Our Logo – Colour options ..................................................................................08

3.5 Our Logo – What not to do ..................................................................................09

3.6 Our Logo – Co branding ............................................................................................10

4.0 Our Colours – Primary ....................................................................................................................11

4.1 Our Colours – Secondary .........................................................................................12

5.0 Our Typography ...................................................................................................................................... 13

5.1 Our Typography – Secondary ........................................................................... 14

6.0 Photography .................................................................................................................................................15

7.0 Stationery...........................................................................................................................................................16

8.0 Communications Design ............................................................................................................17

8.1 Communications Layout Options .................................................................18

03

2.0 | OUR VISION AND VALUES

The Paul Ramsay Foundation seeks to identify and partner with individuals, communities and organisations working to create an Australia where people can overcome disadvantage and realise their potential.

Initiatives supported by the Foundation reflect the humility, integrity and values of our founder, Paul Ramsay:

• Respect for people • Learning and curiosity • Loyalty • Courage and innovation

04

3.0 | OUR LOGO – CLEAR SPACE

We are proud of our logo so don’t crowd it, give it the respect it deserves!

To ensure our logo is consistently applied please follow this simple rule for clear space.

x x

x

x

x

Always maintain a safe area around the logo to give it air and to avoid overcrowding.

05

3.1 | OUR LOGO – MINIMUM SIZE

In order for our logo to reproduce correctly we have set a minimum size of 30mm. Going any smaller than this will create legibility issues and therefore not recommended.

30mm >30mm

3 7

06

3.2 | OUR LOGO WITHOUT STRAPLINE – CLEAR SPACE

We are proud of our logo so don’t crowd it, give it the respect it deserves!

Sometimes if our logo needs to be too small to read the ‘Partnerships for Potential’ strapline, it can be used without it. To ensure our logo is consistently applied please follow this simple rule for clear space.

x x

x

x

x

Always maintain a safe area around the logo to give it air and to avoid overcrowding.

07

3.3 | OUR LOGO WITHOUT STRAPLINE – MINIMUM SIZE

In order for our logo to reproduce correctly we have set a minimum size of 20mm. Going any smaller than this will create legibility issues and therefore not recommended.

20mm >20mm

3 7

08

3.4 | OUR LOGO – COLOUR OPTIONS

Whenever possible please use the full colour version of our logo.

For some applications when colour is not an option, such as a mono press ad, please use one of the mono versions provided.

Full colour CMYK Mono

Full colour PMS White reversed out of colour

Digital RGB

09

3.5 | OUR LOGO – WHAT NOT TO DO

It may seem obvious, but to clearly illustrate how not to use our logo we have provided the following examples.

Don’t change the colours

Don’t change the logo in any way

Don’t add unnecessary effects

Naver place the colour logo on an image However you are allowed to place the reversed logo on an image

7 7

7 7 3

10

3.6 | OUR LOGO – CO BRANDING

Sometimes we may need to advertise alongside a partner and their logo. In those instances our logo always appears on the right hand side with a 0.5pt black keyline in between to separate. Clear space rules still applies to co branding.

11

4.0 | OUR COLOURS – PRIMARY

These are our corporate colours. They have been carefully chosen to best represent our organisation.

Please use only 2 of the brand colours together at any one time, or three including the grey. Using all the colours haphazardly will create a confused look that’s not intended.

Corporate Charcoal Grey

PMS 431

CMYK C:65 M:50 Y:37 K:26

RGB R:85 G:97 B:111

Hex#: 55616f

Corporate Teal

PMS 562

CMYK C:76 M:30 Y:50 K:28

RGB R:50 G:112 B:106

Hex#: 32706a

Cerise

PMS 1945

CMYK C:10 M:96 Y:60 K:20

RGB R:181 G:35 B:69

Hex#: b52345

Golden Yellow

PMS 1235

CMYK C:0 M:30 Y:100 K:0

RGB R:253 G:185 B:19

Hex#: fdb913

*Please note colours will have slight variations between PMS, CMYK and RGB. They are never exactly the same.

12

4.1 | OUR COLOURS – SECONDARY

We have developed a secondary colour palette to support our corporate colours. These colours are meant to be complimentary to the primary colours, whenever possible we use the primary colours first.

Burnt Orange

PMS 717

CMYK C:0 M:70 Y:100 K:13

RGB R:214 G:99 B:29

Hex#: d6631d

Midnight Blue

PMS 2738

CMYK C:100 M:100 Y:40 K:0

RGB R:51 G:52 B:110

Hex#: 33346e

Light Grey

PMS 7543

CMYK C:10 M:0 Y:0 K:40

RGB R:149 G:163 B:171

Hex#: 95a3ab

Bone

PMS 7527

CMYK C:0 M:0 Y:12 K:11

RGB R:230 G:228 B:207

Hex#: e6e4cf

*Please note colours will have slight variations between PMS, CMYK and RGB. They are never exactly the same.

13

5.0 | OUR TYPOGRAPHY

We have two corporate typefaces we use for all our print material; Proxima Nova and Akzidenz Grotesk. They are clean and modern and comes in a variety of weights. Generally speaking we use Akzidenz Grotesk for headlines and the Proxima Nova family for body copy. However you can mix and match depending on your needs. For example you may use Proxima Bold for a headline if Akzidenz Grotesk is too heavy.

Print Application – Body Copy:

Proxima Nova Light

Proxima Nova Regular

Proxima Nova Semi Bold

Proxima Nova Bold

Proxima Nova Extra Bold

Proxima Nova Black

Print Application – Headline:

Akzidenz Grotesk Light BoldAkzidenz Grotesk Roman Bold

14

5.1 | OUR TYPOGRAPHY – SECONDARY

For web applications we use the Arial font family. It’s a safe and simple web friendly font that will produce correctly on virtually all computers.

Online Application:

Arial RegularArial Regular ItalicArial BoldArial Bold ItalicArial Bold Italic

15

6.0 | PHOTOGRAPHY

Visual imagery plays an important role in any communication, so it is vital we get it right. Our imagery should be natural, unstaged and have plenty of light.

One thing to avoid are images that are too staged and ‘foreign’ in appearance.

*Please note images shown above are samples only.

16

7.0 | STATIONERY

Here are some samples of stationery design we have developed. It’s a clean and simple style, designed to highlight our corporate logo and message. Additional collateral can be created using the same layout style.

Level 9, 154 Pacific Hwy St Leonards NSW 2065

paulramsayfoundation.org.au

Level 9, 154 Pacific Hwy St Leonards NSW 2065 | paulramsayfoundation.org.au With Compliments

Name SurnamePosition

Level 9, 154 Pacific Hwy St Leonards NSW 2065

+61 2 8888 9999+61 444 555 666

name@paulramsayfoundation.org.aupaulramsayfoundation.org.au

LetterheadWith compliments slipDouble sided business cards

17

8.0 | COMMUNICATIONS DESIGN

We have developed a unique look and feel for our communication materials. Please follow the design below and the guidelines throughout this document to build additional collaterals when needed.

How a shared vision is helping save

children’s eyesight.

The goal of the University of Melbourne’s ‘Close the Gap for Vision’ program is to eliminate trachoma, an entirely preventable condition which causes the blindness of so many Aboriginal and Torres Strait Islander children.This is just the kind of uniquely Australian

problem which the Paul Ramsay was set up to combat, and the partnership which the

team at the university has enjoyed with us since XXXX has helped them to implement all 42 of their road map recommendations in Aboriginal and Torres Strait Islander communities.

As a result, many Indigenous Australian children can now look forward, quite literally, to a brighter future.This is one of 70 Paul Ramsay Foundation

partnerships which are currently helping Australians overcome disadvantage and achieve potential.

Helping Australians defy disadvantage.

The Paul Ramsay Foundation has partnered with the University of Newcastle to develop a program which is revolutionising teacher development in NSW.

Quality Teaching Rounds is an initiative which takes teaching students and academics off campus and brings them together in real classrooms with real pupils to share and compare their methods. The funding provided by the Paul Ramsay

Foundation means that research which would otherwise have taken 25 years can now be completed in five. And that implementing the findings of that research could happen within the next decade.

Which means that although the partner-ship is still in its infancy, the first generation of Australian kids who’ll benefit are not much older.This is one of 70 Paul Ramsay Foundation

partnerships which are currently helping Australians overcome disadvantage and achieve potential.

We’re funding a revolutionary new approach to education.

Sending universities to children.

Helping Australians defy disadvantage.

18

8.1 | COMMUNICATIONS LAYOUT OPTIONS

Below are some templates to help you layout your advertising collateral. Whether it’s a print ad, flyer, poster or banner, the guides below apply across everything.

IMAGE

IMAGEIMAGE

Headline, Copy, Logo

Headline, Copy, Logo

Headline, Copy, Logo

Headline, Copy, Logo

Headline, Copy, Logo

Headline, Copy, Logo

IMAGE

IMAGEIMAGE

IMAGE

IMAGEIMAGE

IMAGE

IMAGE

IMAGE

IMAGE

IMAGE

IMAGE

IMAGE

IMAGE IMAGE

IMAGE

IMAGE

IMAGE