The operetta is set in the Aesthetic period. This period elevated beauty, poetry and love, and looks outweighed morality. The art movement promoted art for arts sake. In poetry, words’ meaning didn’t matter, only the idea

that it was poetry. Oscar Wilde, who is also a playwright, makes fun of the aesthetic period in his plays. “The play is typical, really funny and full of wit,” said Jan Lauderdale, Administrative Assistant of Communication and Fine Arts. “It is a satire of the aesthetic period around late 1800s when people elevated poetry and other things of beauty.” The musical, also entitled Bunthornes’s Bride, “features a simple milk maid [Patience] who encounters the worlds of aestheticism and love for the first time,” stated an ad

for the musical. “Surround-ed by a group of young maidens who have recently adopted aestheticism, Pa-tience seeks to understand true love while the men of a local cavalry regiment seek to understand the young women to whom they were once engaged.”

“Well if that’s poetry I don’t like poetry.”

-Excerpt from “Patience”

What is Patience? What to do when at a performance...DO

• Silence your cellphones.• Come to the play dressed in 18th Century clothing. • Laugh and cheer when you feel like it, and feel free to tap your foot to the tune of a song. An audience can make a play, and the actors and actresses on stage ride on your emotions. • Bring books of poetry to read aloud during intermis-sion.

DON’T• Use flash photography.• Whisper about non-play-related topics. You may think no one can hear you, but this is a myth— particularly whenever an “s” is used. • Chew gum during the performance. People can hear you.• Come or leave in the middle of an act. This is highly distracting to the actors and actresses.• Text, since the light is distracting.

“They are fleshly men

full of habit”-Excerpt from “Patience”

Upcoming Events• Reception will be held the night before opening night. Food provided in tradition of aesthetic period. Ex: tea, English snacks, red carpet. Limited information because they want students and alumni to come and find out.

• Competition:The first person to bring a certain amount like 25 non-JBU students will win.

• Mini Performance like a Flash mob in Fayetteville or Rogers.

“Let us think of nothing at all.”

-Excerpt from “Patience”

“Patience” will be performed as follows:

7:30 p.m. on Friday, Nov. 87:30 p.m. on Saturday, Nov. 93:00 p.m. on Sunday, Nov. 10

Ticket prices sell at $14 for adults, $12 for senior citizens, $10 for students and $3 for John Brown University students.

Spotlights: Quotes from the expertsSeth Burgett

asBunthorne

“You get to see many people’s talents.”

“I play this really shallow poet who does poetry even though he hates it, but he wants to win the girl who doesn’t like him.”

Everyone’s so much fun to watch in practice because they’re so funny. It’s a comedy, so you don’t have to have all this background info to understand it. It’s just really funny.”

Amanda Neelyas

Lady Jane

“It’s one of the funniest scripts I’ve read in my life.”

“Each one of us was incapacited struggling with laughter...”

“They were made to play that role. Each scene, there’s at least one line where we have to try to keep a straight face.”

“There are literally Broadway quality performers on this stage, in an intimate setting.”

Spotlights: Quotes from the experts

Thanks“I wanted to take a small moment to sincerely thank the cast for your diligence, patience, and hard-work as you collaborate to perform Patience by Gilbert and Sullivan. Your constant persistence for perfec-tion is contagious as well as inspiring. Your efforts during countless rehearsal gives a lasting residue of sincere passion for the arts. May your efforts not be in vain as your work allows an audience to suspend their disbelief for a brief moment of time. As you continue your work, remember to think about the many people that come along side of you through the process.

From the donors, director, conductor, stage manager, accompanist, costumer, choreographer, set builder, sound crew, lighting crew, marketing director, and countless others that simply want to help, we are all strongly invested...in YOU. Remember to define your-self by your possibilities rather than by your limita-tions because ‘the skies the limit’. Break a leg!”

- David Burney (Choreographer)

“Big thanks to David Bur-ney for his choreography; he’s been quite excellent”

- Kaitlyn Thompson (Lady Jane and Lady Saphir)

“Thank you to Mrs. Rollene for helping me become a better actor. I’ve never had singing lessons before this and she has pushed me to try harder and I really ap-preciate that.”

- Joel Brown (The Duke of Dunstable)

“Firstly tell me two things: Firstly, what on earth is this love that upsets

everybody; and, secondly, how is it to be distinguished from insanity?”

-Patience

“Firstly tell me two things: Firstly, what on earth is this love that upsets everybody; and, secondly, how is it to

be distinguished from insanity?”

-PatienceBy Gilbert and Sullivan

Be sure to check us out on Facebook at:https://www.facebook.com/JBUMusicTheatre

If you’ve never seen a performance at the Berry Performing Arts Center, this is your chance! Our beautiful beuilding is located off of W. University St., with plenty of nearby parking options.

Feel free to order your tickets online today at:http://www.jbu.edu/tickets

Tickets will also be available at the door.

• Areceptionwillbeheldthenightbeforetheopen-ingnight(Nov.7).Foodinspiredbytheaestheticperiodwillbeserved.Ex:Englishsnacks,redcarpet.Morewillberevealedforallwhomakeit!

• Foreveryonewhomakesittotheopeningnight,freesnackswillbeavailableduringintermission!

• ForthoseTweetersoutthere,besuretocheckoutthisdeal:Alimitednumberofdiscountedticketswillbesoldtoaudiencememberswillingtositinthebackrowandquietlytweetaboutyourfavoritemomentsfromtheperformance!

“Patience”willbeperformedonthefollowingnights:

7:30 p.m. on Friday, Nov. 87:30 p.m. on Saturday, Nov. 93:00 p.m. on Sunday, Nov. 10

Ticketpricessellat$14foradults,$12forseniorcitizens,$10forstudentsand$3forJohnBrownUniversitystudents.

Ticketscanbeorderedonlineat:http://www.jbu.edu/tickets

Ticketswillalsobeavailableatthedoor,althoughwerecomendorderingticketsaheadoftimesincewedohavesoldoutperformances.

Upcoming Events

What is Patience?TheoperettaissetintheAestheticperiod.Thisperiodelevatedbeauty,poetryandlove,andlooksoutweighedmorality.Theartmovementpromotedartforartssake.Inpoetry,words’meaningdidn’tmatter,onlytheideathatitwaspoetry.OscarWilde,whoisalsoaplaywright,makesfunoftheaestheticperiodinhisplays.“Theplayistypical,reallyfunnyandfullofwit,”saidJanLauderdale,AdministrativeAssistantofCommunicationandFineArts.“Itisasatireoftheaestheticperiodaroundlate1800swhenpeopleelevatedpoetryandotherthingsofbeauty.”Themusical,alsoentitledBunthornes’sBride,“featuresasimplemilkmaid[Patience]whoencounterstheworldsofaestheticismandloveforthefirsttime,”statedanadforthemusical.“Surroundedbyagroupofyoungmaidenswhohaverecentlyadoptedaestheticism,Patienceseekstounderstandtruelovewhilethemenofalocalcavalryregimentseektounderstandtheyoungwomentowhomtheywereonceengaged.”

RNLT Relations 2000 West University Street

Siloam Springs, AR 72761

Phone: 936-230-4625

E-Mail: coatesn@jbu.edu

University Website: www.jbu.edu

October 3, 2013

Public Relations Plan Target audience:

Students of John Brown University (primary target)

Community of Siloam Springs as a whole (secondary target)

Fayetteville residents (secondary target) Research: During the past two years, JBU musicals’ opening night has never sold out. The Berry Performing Arts Center seats 486 persons, and there are four performances for each production. This means a total of 1,944 tickets are available for each production. Summary of ticket sales: 2011: “Into the Woods” Adults: 450 Seniors: 121 JBU Students: 668 Non-JBU Students: 150 Total: 1,389 2012: “You're a Good Man Charlie Brown” Adults: 255 Seniors: 101 JBU students: 334 Non-JBU Students: 145 Total: 835 Goal: to make the public aware of the upcoming performance of “Patience” and, in so doing, increase ticket sales to 80 percent. Public Relations Schedule

From Oct. 6-19 Contact local radio stations, newspapers and print companies to organize advertising schedule.

Write print and broadcast releases.

Design handouts and posters.

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Create “Patience” Facebook, Instagram and Twitter pages.

Organize contest to see which JBU student can bring the most non-JBU guests. The 25th person to buy a ticket will receive a $5 gift card to the California Café.

Offer discounts on ticket prices to groups.

Create a video review of students' responses after sitting through a practice.

Create a video showcasing all of the actors so other students can see who is in the play and support their peers by buying tickets.

October 7 Launch “Patience” Facebook, Instagram and Twitter pages to update on a daily to weekly basis concerning the play’s progress. Updates may include photographs, short video clips of play rehearsals and short bios of cast and crewmembers.

Saturday, Oct. 19 Hang posters with pull-away tabs in public areas, such as Walker

Student Center, the JBU cafeteria lobby, Pour Jon’s, Café on Broadway, Fratelli’s Wood-Fired Pizzeria and coffee shops and libraries in Fayetteville. Each tab will have a code for a raffle on opening night. If possible, have actors wear their costumes and hand out codes for the raffle.

**Approximate cost: $50 for five posters

Monday, Oct. 21 Publish print and broadcast releases on John Brown University

website and eaglenet.jbu.edu.

Offer free tickets to Eaglebreak, KLRC and other radio stations to use as prizes.

Wednesday, Oct. 23 Send fliers to all JBU student and faculty mailboxes.

**Approximate cost: $50 for 2000 colored fliers

Thursday, Oct. 24 Publish advertisement in The Threefold Advocate and mainstreetsiloam.com. **Approximate cost: $30 to Threefold Advocate

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Wednesday, Oct. 30

Host event in Walker Student Center in which the musical’s actors and actresses, costumed and in character, offer British tea and pastries to the public. A few key songs from the musical may be sung on the Walker stage. A table will be set up encouraging students to purchase tickets. **Approximate cost: $25 for food supplies

Saturday, November 2 Have actors act out a scene from the play in a Fayetteville coffee shop.

Friday, Nov. 8 Opening Night 7:30 p.m.

Saturday, Nov. 9 Performance 7:30 p.m.

Sunday, Nov. 10 Performance 3:00 p.m.

Friday, Nov. 15 Performance 7:30 p.m.

Saturday, Nov. 16 Performance 7:30 p.m.

Approximate budget: $160 Monitoring and Evaluation Method: Our goal is to sell at least 80 percent of our tickets. We will monitor how many tickets were bought in advance, and if there was an increase in audience members from the Siloam Springs and Fayetteville communities. Progress reports will be written on a weekly basis, monitoring likes and comments on the “Patience” Facebook page and the following on the “Patience” Twitter page. A headcount will be taken of those participating in the Walker event. A final evaluation report will be made after the play’s last production in which we take all other progress reports into account and determine whether or not we met our goal.