path to success...2020 editorial calendar in this issue: ibie preview • ancient grains • sifting...

MEDIA GUIDE2020

PATH TO SUCCESS

2020Recognized as the most trusted resource for grain-based foods, Baking & Snack offers timely coverage and analysis of ingredient and equipment technologies, industry news, plant features and market trends. Executives in development, production, packaging and distribution rely on our comprehensive targeted information to improve their business and operations. With print, online and mobile formats, Baking & Snack enables you to promote your products to executives in many formats for maximum exposure. As the knowledge authority in the industry, Baking & Snack provides unmatched opportunities to deliver your message to established and potential customers.

SALES CONTACTS

Paul Lattan [email protected]

Steve Berne [email protected]

Mike Gude [email protected]

Dave DePaul [email protected]

Troy Ashby [email protected]

Bruce Webster [email protected]

Matt O’Shea [email protected]

Lily Alvarez [email protected]

Tom Huppe [email protected]

James Boddicker [email protected]

EDITORS YOU KNOW. PUBLISHERS YOU TRUST.

Dan MalovanyEditorial Director

Years of Journalism: 38

Years in the Food Industry: 30

Joanie SpencerEditor



Charlotte AtchleySenior Editor



Nico RoeslerManaging Editor



Paul LattanPublisher

Years in Publishing: 30


Steve BerneAssociate PublisherYears in Publishing: 27


Mike GudePublisher EmeritusYears in Publishing: 38


Bruce WebsterAssociate PublisherYears in Publishing: 27


Dave DePaulAssociate PublisherYears in Publishing: 38


Lily AlvarezClassfied and Inside Sales



Baking & Snack editors combine more than six decades of reporting on the baking industry — and exclusive contributing writers tout more than 200 years of combined industry experience. The Baking & Snack editorial team delivers comprehensive, credible and actionable content. Throughout Baking & Snack ’s more than 40 years of publication, our editors have toured hundreds of facilities and written thousands of technical features on formulations, engineering, operations, sanitation, packaging, distribution, industry trends and more.

Expert editorial content creates the optimal environment for effective advertising opportunities.

Anna WiberDigital Media Editor



2020

Matt O’SheaAssociate PublisherYears in Publishing: 26


Karlee RenkoskiAssociate Editor



Tom HuppeSales Associate



PURCHASING ENGAGEMENT91% of Baking & Snack readers report involvement in purchasing, recommending, specifying or approving ingredients, equipment, packaging materials and transportation/distribution decisions.

3.5 Readers per print copy1

11,259 Total print circulation2

1,024 Average monthly digital circulation2

CIRCULATION INFORMATION

1 Baxter Research, March 2019 - Reader + Pass Along Readership2 BPA, June 2019 - Total Qualifi ed Print=11,259; Total Qualifi ed Digital=1,024; Sum of Print and Digital=12,2833 BPA June 2019 - The sum of the monthly averages for Morning Brief, Bakingbusiness.com Daily, Bakingbusiness.com Weekly, Baking & Snack Update, Baking & Snack International Update, Packaging Update, Operations Update, Formulations Update and Food Safety Monitor e-newsletters.4 Publisher’s own data - may include duplication of viewers across/within channels; Figure includes pass-along readership for print circulation. 5 Baxter Research, March 2019

INDUSTRY BREAKOUT OF BAKING & SNACK SUBSCRIBERS

Plant Operations /Engineering

21.9%Plant Operations /

Engineering

Sr. Mgmt. / Owner / Partner /General Mgmt. / Mgmt.

Technical / R&D / Quality Control

14.4%

Purchasing / Marketing / Sales

10.4%

53.3%

64,651 Average monthly BakingBusiness.com users2

103,149 Average monthly e-newsletter circulation3

208,230 Average monthly opportunities to reach customers4

2

5

DIRECTORY & BUYERS GUIDE*

As the only complete resource on grain-based food producers and

industry suppliers, this annual issue offers executives the convenience

of both a directory and buyers guide. The directory section categorizes

all major producers of grain-based foods by product and includes

headquarters and plant locations. The buyers guide lists all key industry

suppliers indexed by their products and services.

SNAC WORLD*

Published bi-annually, SNAC World is the official journal of SNAC

International. Issues include the Official SNAXPO Show Issue and the

Official State of the Snack Industry. In both issues, there are many

advertising and sponsorship opportunities to promote your company

and products as well as support SNAC International and its publication.

2019 DIR

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*Separate media guides available for all affiliated media products

Visit advertising.bakingbusiness.com/specs for rates and specs.

AFFILIATEDMEDIA

2020EDITORIAL CALENDAR

IN THIS ISSUE: IBIE PREVIEW • ANCIENT GRAINS • SIFTING

®®

FEBRUARY 2019

The knowledge authority for development, production, packaging and distribution of grain-based foods.

A SOSLAND PUBLICATION

www.bakingandsnack.com

Equipment Trends Survey

DELIGHTSTHE PURSUIT OF EXCELLENCE

INTERNATIONAL

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IN THIS ISSUE: CENSUS REPORT • FIBER • SNACK TECHNOLOGY

®®

MARCH 2019




WyandotSnacks

C-STORETRENDS

A new playground for innovation

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IN THIS ISSUE: OVENS • CONVEYING • FATS & OILS

®

APRIL 2019




LeclercFoods

Tips for solving processing challengesCOOKIE TECH

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IN THIS ISSUE: SWEETENERS • SPECIALTY BREAD • INGREDIENT HANDLING

®®

MAY 2019




Food Safety Series

DEFYING THE ODDSPAN PEPIN

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TOPICS JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

SPECIAL REPORTS

» Industry Confidence Survey

» Interpack Preview

» Artisan Inspiration

» E-Commerce» Consumer

Mythbusting» Social Enterprise » Cannabis/CBD » Incubators » Sustainability

» STEM for Workforce

» Development

» Ops Exec of the Year

MARKETTRENDS

» Donut » Pizza » Tortilla » Snack » Bagel » Pastry » Cake/Muffin » Pretzel » Cookie » Bread » Gluten-Free

FORMULATING » Protein » Antioxidants » Texture » Whole Grains » Sweeteners » Egg Replacers » Emulsifiers » Fats and Oils » Dairy/Eggs » Sugar Reduction » Chemical Leavening

R&D » Probiotics » Fiber » Fats and Oils » Colors, Flavors » Gluten-Free » Fortification » Inclusions» Sourcing/

Supply Chain» Sodium Reduction » Plant-based Protein » Heirloom Grains

PROCESSING » Snack Processing

» Artisan Bread Tech

» Premium Cookie Tech

» Sweet Good Processing

» Donut Processing

» Pretzel Tech » Bun/Roll Tech » Pizza Processing» Specialty Pan

Bread Tech» Cracker Tech » Pie Processing

EQUIPMENT » Pan Glazing» Depositing

» Conveying » Mixing» Ingredient

Handling» Ovens» Cooling/Freezing

» Conveying» Sheeting/

Laminating» Mixing» Finishing

» Ingredient Handling

» Ovens » Dividing

OPERATIONS» Production

Management/ERP

» Line Isolation » Site Selection » Certifications» Predictive/

Preventive Maintenance

» Water Reduction » Process Flexibility » Virtual Reality » Minimizing

Downtime» Calculating TCO » Energy Management

PACKAGING » Reclosability» Weighing/

Scaling» Snack Packaging » Metal Detection » Bagging/Closing » Bottlenecks » Horizontal F/F/S » Inline Safety

» Packaging Innovation

DISTRIBUTION » Trays/Baskets » Vehicles

SHOW PREVIEWS » ABA » TIA » IFT

» AACC » PACK EXPO» ASB 21 » SNAXPO 21

SHOW DISTRIBUTION

» ASB BAKING TECH

» SNAXPO» ABA

» TIA» INTERPACK

» BEMA » IFT » AACC » PACK EXPO

CLOSE DATES 12/16/19 1/15/20 2/14/20 3/16/20 4/15/20 5/15/20 6/15/20 7/15/20 8/14/20 9/15/20 10/15/20 11/16/20

20

20

BAK

ING

& S

NAC

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IRE

CTO

RY

AN

D B

UYE

RS

GU

IDE

TOPICS JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

SPECIAL REPORTS

» Industry Confidence Survey

» Interpack Preview

» Artisan Inspiration

» E-Commerce» Consumer

Mythbusting» Social Enterprise » Cannabis/CBD » Incubators » Sustainability

» STEM for Workforce

» Development

» Ops Exec of the Year

MARKETTRENDS

» Donut » Pizza » Tortilla » Snack » Bagel » Pastry » Cake/Muffin » Pretzel » Cookie » Bread » Gluten-Free

FORMULATING » Protein » Antioxidants » Texture » Whole Grains » Sweeteners » Egg Replacers » Emulsifiers » Fats and Oils » Dairy/Eggs » Sugar Reduction » Chemical Leavening

R&D » Probiotics » Fiber » Fats and Oils » Colors, Flavors » Gluten-Free » Fortification » Inclusions» Sourcing/

Supply Chain» Sodium Reduction » Plant-based Protein » Heirloom Grains

PROCESSING » Snack Processing

» Artisan Bread Tech

» Premium Cookie Tech

» Sweet Good Processing

» Donut Processing

» Pretzel Tech » Bun/Roll Tech » Pizza Processing» Specialty Pan

Bread Tech» Cracker Tech » Pie Processing

EQUIPMENT » Pan Glazing» Depositing

» Conveying » Mixing» Ingredient

Handling» Ovens» Cooling/Freezing

» Conveying» Sheeting/

Laminating» Mixing» Finishing

» Ingredient Handling

» Ovens » Dividing

OPERATIONS» Production

Management/ERP

» Line Isolation » Site Selection » Certifications» Predictive/

Preventive Maintenance

» Water Reduction » Process Flexibility » Virtual Reality » Minimizing

Downtime» Calculating TCO » Energy Management

PACKAGING » Reclosability» Weighing/

Scaling» Snack Packaging » Metal Detection » Bagging/Closing » Bottlenecks » Horizontal F/F/S » Inline Safety

» Packaging Innovation

DISTRIBUTION » Trays/Baskets » Vehicles

SHOW PREVIEWS » ABA » TIA » IFT

» AACC » PACK EXPO» ASB 21 » SNAXPO 21

SHOW DISTRIBUTION

» ASB BAKING TECH

» SNAXPO» ABA

» TIA» INTERPACK

» BEMA » IFT » AACC » PACK EXPO

CLOSE DATES 12/16/19 1/15/20 2/14/20 3/16/20 4/15/20 5/15/20 6/15/20 7/15/20 8/14/20 9/15/20 10/15/20 11/16/20

IN THIS ISSUE: ENZYMES • LATIN AMERICA • MIXING

®®

JUNE 2019




Food Safety

EXPANDING IN THE EAST

Vol. 41, N

o. 5

EN

ZYMES • LATIN

AMERICA • M

IXING

JUN

E 2019

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DOUGHNUTPEDDLER

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IN THIS ISSUE: FORTIFICATION • CONVEYORS • FOOD SAFETY SERIES

®®

JULY 2019




International Trends: Asia

BUD’S BEST COOKIES

UPPING THE GAME

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IN THIS ISSUE: FOOD SAFETY • CAKE TECH • EUROPEAN TRENDS

®®

AUGUST 2019




Chabaso

MAKING HISTORY

KLOSTERMANBAKING CO.

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IN THIS ISSUE: FATS & OILS • MIXING • EMPLOYEE SAFETY

®®

SEPTEMBER 2019




Middle East Trends

Changing the GameChanging the Game

GOLDSTANDARD

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THE KNOWLEDGE AUTHORITY FOR THE

DEVELOPMENT, PRODUCTION, PACKAGING AND

DISTRIBUTION OF GRAIN-BASED FOODS.

TARGETED

E-NEWSLETTERS

OPERATIONS UPDATE

This premier weekly e-newsletter is delivered directly to executives in operations, engineering and plant-level management in baking and grain-based foods manufacturing. Operations Update provides news and information on engineering, production, packaging, maintenance and sanitation topics.

Leaderboard (728 x 90) & (320 x 50)* pixels $2,800

Medium Rectangle 1, 2 or 3 (300 x 250) pixels $2,800

BAKING & SNACK UPDATE

A must-read weekly e-newsletter, Baking & Snack Update covers timely news, technology, features and events of the grain-based foods industry. This is our most comprehensive newsletter that informs and educates the Baking & Snackaudience between the monthly print issues.



FORMULATIONS UPDATE

This Baking & Snack weekly e-newsletter is produced for top leaders involved in the product development chain including titles in marketing, R&D, product development, quality control and production. Formulations Update focuses specifically on new products, ingredients, R&D and formulations.



INTERNATIONAL UPDATE

E-mailed weekly to subscribers worldwide, the International Update e-newsletter offers the most pertinent headlines and articles from around the world. In addition, readers can gain knowledge through exclusive reports from industry experts such as Euromonitor and Mintel.



*Mobile Size

TARGETED

E-NEWSLETTERSPACKAGING UPDATE

Delivered monthly to executives and decision makers, the Packaging Update provides intelligence for those involved in all facets of grain-based foods packaging. If your company sells packaging materials, equipment, services or converting/design, advertising in this e-newsletter is a must.



NEW!INNOVATIONS UPDATE

Innovations in grain-based foods are always of high interest to our readers. The all-new Innovations Update is delivered monthly and focuses specifically on the latest advancements in the industry. Updates include products/packaging equipment, ingredients, new patents, innovation centers and more.



INNOVATIONS UPDATE

WEBSITE POSITIONS

LeaderboardRegular Size: 728x90 pixelsExpandable Size: 728x200 pixelsMobile Size: 320x50 pixels

MEDIUMRECTANGLE 1

Ad Rates(per month) Leaderboard

Inline Medium Rec.

Medium Rectangle 1

Medium Rectangle 2

Interstitial(per week)

Regular $2,400 $2,625 $2,625 $2,400 $3,525

Expandable $2,900 N/A N/A N/A N/A

MEDIUMRECTANGLE 2

LEADERBOARD

DIGITAL PROPERTIES

Medium Rectangle 1Size: 300x250 pixels

Medium Rectangle 2Size: 300x250 pixels

Inline Medium RectangleSize: 300x250 pixels

INLINE MEDIUMRECTANGLE

INTERSTITIAL

InterstitialSize: 640x480 pixels

__________________________________________________________________________________________________________________________________________________________________________________________

__________________________________________________

E-MAIL BLASTS

E-mail blasts are an effective way to deliver targeted, direct messages to your customers and prospects. Introduce new products and announce special offers through these e-mail messages that also create leads and drive qualified traffic to your website.

E-ZINES

Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it solves baking companies’ challenges. Sharing the details behind success stories from the perspective of your past or current customers, supplemented by input from your company’s subject matter expert, creates a credible, multi-media platform for informing your customers while enticing them with a call to action.

CUSTOM

DIGITAL MEDIA

Visit advertising.bakingbusiness.com for a complete list of specs.

DIGITAL EDITION

In addition to the printed version of Baking & Snack, all monthly and special issues are available via digital edition on BakingBusiness.com. The digital edition is easy to access and delivers pages in a flip-book format. Your advertisement appears just as it does in the print version, plus e-mail and web addresses in the ads are live links. Video and other enhancements are available to make your print ad come alive. Digital edition monthly sponsorships are also available with the opportunity to include your company video e-mercial, skyscraper and banner.

Monthly Sponsorship$5,500 (includes e-blast and

newsletter promotion)

Video E-mercials* Digital Edition Sponsorship*

SKY

SCR

AP

ER

Video E-mercial

Wide Skyscraper & Banner$3,800/month

Advertisement EnhancementsBaking & Snack offers a variety of opportunities to make your message stand out by reinforcing your print advertisement. For more information, please speak with your sales representative.**

• Ad Page Video• Bellyband• Animated Ad

• Audio Clip• Gatefold

*The wide skyscraper is viewable next to every page of the digital edition. In addition, this sponsorship includes a banner ad as part of the digital edition e-mail alert for the sponsored month. Wide skyscraper and video/intro page do not appear on mobile/HTML5 versions of digital edition.

**Additional charge for creative development

WHITE PAPERS

BakingBusiness.com will host your white paper and promote it to a pre-selected, targeted audience. Hosting includes a reference on the white paper listing page and a dedicated detail page.

VIDEO E-MERCIALS

Baking & Snack offers the custom promotion of your videos to our audience. In addition to being a dynamic, high-impact promotional tool, these can be presented in many ways to your target customers and prospects. These videos have been highly effective at generating views/leads.

PODCASTS

In this unique sponsorship opportunity, Baking & Snack hosts candid conversations with industry leaders about pressing issues impacting commercial baking today.

CUSTOM PUBLISHING

Create distinctive, high-profile opportunities through custom print or digital media projects. Baking & Snack will work with you to deliver a wealth of custom marketing solutions with creativity, professionalism and credibility.

Visit advertising.bakingbusiness.com for more information.

PRINT

Baking & Snack

2020 PRINT RATES

Ad Rates 1-3 4-6 7-9 10+Classified* $155 $145 $135 $125

Other Ad Spaces

Baking & Snack Directory and Buyers Guide

*Overall rate is determined per column inch (2.25” wide x 1” deep) and by frequency rate. For marketplace ad rates, contact Lily O’Kane: (816) 968-2815 or [email protected].

Ad Rates 1x 6x* 12x*

Page $8,650 $8,400 $7,050

1/2 H $5,175 $4,700 $4,125

1/2 V $5,175 $4,700 $4,125

1/3 H $3,900 $3,500 $3,100

1/3 V $3,900 $3,500 $3,100

Ad Rates 1x 6x 12x

Page $6,525 $5,700 $4,900

1/2 H $3,925 $3,425 $2,950

1/2 V $3,925 $3,425 $2,950

1/3 H $2,950 $2,575 $2,225

1/3 V $2,950 $2,575 $2,225

Above is a list of standard ad sizes. For additional sizes, please speak to your representative. Increased frequency rates may be earned in combination with other Sosland Publishing publications.

Full Page7” x 10” Trim Size: 8” x 10.75”Bleed Size: 8.25” x 11”

PRINT AD POSITIONS & SPECS

1/2 Vertical3.375” x 10”Trim Size: 4” x 10.75”Bleed Size: 4.25” x 11”

1/2 Horizontal7” x 4.875” Trim Size: 8” x 5.375”Bleed Size: 8.25” x 5.625”

1/3 Horizontal7” x 3.25” Trim Size: 8” x 3.75”Bleed Size: 8.25” x 4”

1/3 Vertical2.125” x 10” Trim Size: 2.75” x 10.75”Bleed Size: 3” x 11”

Classifieds2.25” x 1” Rates are percolumn inch.

*When combined with Baking & Snack issues.

4801 Main St., Suite 650, Kansas City, MO 64112 • 1-800-338-6201 • 1-816-756-1000 • [email protected]

THE MOST TRUSTED RESOURCE FOR FOOD INDUSTRY PROFESSIONALS

®

Live area: Minimum .375” from trim.

path to success...2020 editorial calendar in this issue: ibie preview • ancient grains • sifting...

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