Documenting Party-Pictionary

What’s that?

Party Pictionary

Pictionary is a guessing word game invented by Robert

Angel with graphic design by Gary Everson.

Pictionary - Wikipedia, the free encyclopedia

en.wikipedia.org/wiki/Pictionary

A Party Pictionary is a guessing word game invented by FPS

for all party-related terms.

Objective?

With party season round the corner, we desired to do a campaign for t2 audience so that the festive mood spirit gets through to

everyone.

Thus was Party Pictionary born.

Modus?

We had 3 distinct phases: Pre-event: Hype

Event: Christmas & New Year Post-event: Round-up

What were the visual communication then?

Pre-event: Hype

We started off by unveiling the logo on the SM platforms

Next, we started building the expectation around the campaign

Building up kept happening

this time on twitter…

Event: Execution of the idea

The alphabets were announced one after another to communicate our alphabets to the audience.

We communicated the same on Instagram too!

The audience, now familiar with the ways of PP, were asked to share their portion of alphabet entries.

Asking the audience continued!

Countdown posts started off before both the milestone events. The audience took part in PP meanwhile.

The countdown to the gala HNY night started doing its round on SM!

The entire party trail was visually uploaded for the convenience of our readers.

Post-event: Round-off

Post-event, we asked from the audience their mail ids so that we can mail them the PP if needed!

Last, we made a promise that we will be coming back in 2015 with more fun.

Learning

The Party Pictionary activity was conceptualized to give away party passes in a not-so-cliched way.

On facebook and twitter:

The page population was at 193873 when we started off the journey. We ended up at 211432 in the end.

The average organic reach per post went up to 6773 from 2574.

The average paid reach per post went up to 13703 from 2085.

The average total organic reach went up from 2754 to 7142. The average total paid reach went up from 3030 to 18225.

On twitter, we gained around 1000 followers through this activity.

On Instagram:

The average Like / media went up from 45.05 to 80.63

The average Comments / media went up from 1.26 to 3.19

The total followers count went up from 2811 from an earlier base of 1881.