partnerships in regional marketing
DESCRIPTION
Partnerships in Regional Marketing. Partnerships in Regional Marketing. The nature of partnerships Wine tourism Great River Road Wine Trail. Partnership. Mutual self interest Mutual respect Mutual understanding. Explore Wine Tourism: Management, Development & Destinations. - PowerPoint PPT PresentationTRANSCRIPT
Partnerships in Regional Marketing
Partnerships in Regional Marketing
• The nature of partnerships
• Wine tourism
• Great River Road Wine Trail
Partnership
• Mutual self interest
• Mutual respect
• Mutual understanding
Explore Wine Tourism: Management, Development & Destinations
Products
• Quality wines• Packaging• Accessibility• Customer service• Resource protection &
enhancement
Promotion
• Branding• Specialty programming &
events• Tourist appreciation• Unique experiences• Niche market
The Impact of Wine, Grapes, and Grape Products on the American Economy
(2007)
• Overall impact: $162 Billion
• Jobs: 1 million+• Taxes: $17 billion• Wine-related tourist
visits: 27 million• Wine-related tourist
expenditures: $3 billion
Total Economic Impact (Minnesota-2008)
Grape Growing
Wineries Wine Tourism Total
Direct & IndirectImpact
$13,611,160 $ 8,502,775 $14,051,008 $36,164,943
Employment 101 68 155 324
Labor Income $ 4,393,261 $ 2,882,217 $ 3,534,568 $10,810,086
Events & Visitors
• Wine making (3900)• Tour groups(34,000)• Wine appreciation
(23,000)• Ladies nights
(14,000)• Charitable (48,000)• Large groups
(29.000)
Minnesota Wine Trails
Great River Road Wine Trail
Great River Road Wine Trail
• Membership
- Broad area of “SE
Minnesota/SW
Wisconsin”
- Some wineries
added/some
decide to drop out
• Initiatve
- Wine trail idea not
new ( John
Marshall, Marv
Seppanen)
- U. of M. role:
Facilitator
-Diverse experience
Wine Trail Development Questions
• What common elements tie the wineries together?
• What type of organization is needed?
• What talents are available to get it started?
• What type of investment are we prepared to make?
• How will the trail become sustainable?
Wine Trail Organization
• Informal
- Meet via
conference call
- Consensus
decisions (“can we
live with this?”
• Formal
- Establish LLC
- Establish bank
account ($500@)
- Establish brochure
- Establish web site (www.greatriverroadwinetrail.org)
Wine Trail Events
• Grand Opening Weekend (June 20-21)
• Pre-Holiday Celebration (November 14-15)
Wine Trail Media• Pierce County Herald• Prescott Journal• Rochester Women (magazine)• KAAL-TV• Rochester TV• Des Moines Register• E-mail blasts• Web site links• GRR web site• MGGA web site
Passport Program/Other Attractions
2010 & Beyond
• Organization &
operations
• New members
• Events
• Marketing strategy
(AVA designation)
• Impact on business:
sales & service
Contact Information
For additional information, contact any member of the GRR Wine Trail or:
Kent Gustafson
University of Minnesota
Tourism Center
612-625-8274