@DarshanaUbl C.E.O. - Entrevo UK 1

www.keypersonofinfluence.com.au/Entrevo Pty Ltd

Masterclass: Business Growth through Strategic

Partnerships

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Build partnerships with successful brandsCreate an offering for distribution partners Collaborate through commercial partnerships Magnify your offering Partnership strategies in a service business model

Today’s agenda3

A BIG Dream and a Vision.

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900 + Partners ; Distribution in 42 cities..!

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DarshanaUbl

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Intrapreneurs ?

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A request 12

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“ The 1st step towards partnership is to be able to communicate your business /idea/

offer effectively .”

You need to cleverly craft a pitch for your business

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Cherie Blair 16

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18 Months later

BBC Radio Ambassador for Small Business

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BBC News : GDP Review

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BBC News : Commenting on the Chancellors Statement

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90 Sec Pitch * Name * Company * Something Unique

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The Myth

• No such thing!

• Every Successful Entrepreneur has a - left and right hand person they depend on

• Most business owners who try to do it all - often Burn-Out

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Strategic Partnerships• A way of thinking

(Different Mindset)

• Collaboration is the keyword (Find your niche)

• Uncover the Triple Win

• Playing a high leverage game ( Multiply your time)

• Build on your strengths

• Extending your Reach

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The Triple Win Method

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Types of Partnerships

Brand Partnerships

Distribution Partners (Channel)

Commercial Partnerships

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A. Similar Target Audience (Different Products, Different Industry )

Brand Partnerships26

• Entrepreneurs & leaders with industry experience

• Help owner lead businesses become KPI’s in their industry

• Work with more than 117 partners

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Entrevo

Event

Partners

(117)

Event

Attendees

(487)

Guinness World Records Title 29

Guinness World Records Title30

Partnerships - Ecosystem of Wedding Shops, Hair Stylist,Photographers

In the business of : helping brides look and feel beautiful!

Wedding Industry31

B. Similar Products, Same Industry, Different Niches

Brand Partnerships32

Social Media/ SEO Company/ Web Design

• Niching vs Trying to do it all

• Leverage on your strength

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Action

• Think of Brands you would like to partner with …

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Distribution Partnerships(Channels)

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Channels look for Hot Products!

• Distribute Hot Products

• Links Products /Services to the Market —FAST

• High Volume Businesses

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Action

• Think of Distribution Channels you would like to partner with …

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Commercial Partnership

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• Transactional element: it should make you money or save you money!

• Involves financial commitment for both, or either parties

• For instance: Affiliates, Referral Partners, Paid Sponsorships, etc.

Commercial Partnership42

The new kid on the block 43

Part- ner

• Tesla provides electric parts and batteries. • Mercedes provides auto parts such as mirrors, indicators, etc.

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Action

Example:

• Partner with a printer = Saving

• Promoting an event on behalf of a partner = Making money

“ The biggest clue is in your P&L”

Think about partners that would make you money (additional income stream) or save you money?

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• Identify a Triple Win in every deal (Has to work for all)

• Strategy (find the common ground)

• Your Pitch Architecture (clarity & credibility)

• An Action Plan (Be ready for feedback)

• Reconnect with the Why /Triple Win (Vision)

• Follow up and be accountable

What makes Partnership’s tick?46

More information the ‘Triple Win’ book releasing in 2015..

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www.keypersonofinfluence.com.au/Entrevo Pty Ltd48

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All rights of duplication of this presentation deck is reserved by :

Darshana Ubl | darshanaubl.com _+44 7923513888