Finding, reaching and winning your

best customers

PARTNERS IN SUCCESS:

• Who We Are• Engaging Audiences• Digital Solutions

– GreenvilleOnline.com, Mobile– eEdition, Newsletter– USAToday.com– Rich Impact, Gravity– Pushdown, Takeovers– Websites, Lead Capture Pages– Video– Google 360– Search: SEO, PPC, Maps– Native Advertising– Digital Display– Ad Network– Retargeting– Yahoo! Network– Social Media, Facebook– Email– Digital Reporting and Analytics

• Print Solutions– The Greenville News– eGreenville– TALK Greenville Magazine– Upstate Parent– Tribune Times– Greater Greer News– Pickens County News– Insert and Coupon Options– Front Page Sticky Notes

• Automotive Solutions• Real Estate Solutions• Contact Us

Index: Click to Learn More!

The Greenville News Media GroupRe–imagining how a media company can make an impact for you.

We’re the Upstate’s leading local media company — an integrated marketing solutions provider with broad media and content expertise — from print and online display to PPC, social, email, video, native, mobile and everything in between. We generate the data, insights, tools, and means to reach the largest footprint of engaged and influential buyers across the Upstate.

Our reach also extends across the country, fueled by the power of the USA TODAY NETWORK—a leading media and marketing solutions company reaching tens of millions of people every week through a vast portfolio of digital, mobile and print products.

• B2B Marketing• Client Solutions• Insights & Analytics• Creative Development• Brand Management• Strategy

• Carolinas Regional team –located in Greenville

Our Footprint: Growing

122 LocationsNOTE: Does not include all recent/pending acquisitions

3

Engage your audience wherethey’re already reading.The Greenville News Media Group understandsthe expanding needs of both our readers and advertisers in today’s multi-platform marketplace.

We can reach any audience, through ourlarge portfolio of digital networks and digital marketing services.

771,600+unique visitors and

5.0 million+page views

monthly!

Combined our Print and Digital reaches

more than500,000 adults every month!*

©Omniture, January-July 2015. Scarborough 2015 r1; *The Greenville News and GreenvilleOnline.com GSAA DMA

366,717 Adults Call Greenville County Home!

GENDER

49% men51% women

AGE

18-34 30%35-54 35%55+ 35%

INCOME

<$50K 52%$50K+ 48%

• 59% college educated• 70% homeowners• 57% married• 28% single (never

married)• 38% children at home• 56% employed• 20% retired• Online 9+ hours per

week

©Scarborough 2015r1.

GENDER

45% men55% women

AGE

18-34 23%35-54 34%55+ 43%

INCOME

<$50K 51%$50K+ 49%

• 61% college educated• 74% homeowners• 55% married• 28% single (never

married)• 39% children at home• 54% employed• 26% retired• Online 8+ hours per

week

©Scarborough 2015 r1. Print, eEdition plus GreenvilleOnline.com

Every week, The Greenville NewsReaches 6 out of 10 Greenville County adults!

Digital Solutions

greenvilleonline.comHas the widest reach compared to other media websites —and a sophisticated audience.

• Average age is 43• Average income is $74,453• 54% men, 46% women• 65% employed• 69% college educated• 44% white collar• 57% married• 43% have children at home• 77% homeowners• Online 10+ hours per week

394,500+unique visitors and3.4 million+

page viewsmonthly!

©Omniture, June- November 2015. Avg. Monthly Views. Scarborough 2015 r1

greenvilleonline.com Mobile AppAllows businesses to target users throughout the day

©Google 2012.

AMMid

PM

Home Commute Work Retail Work Commute Social Home Bed

Mobile

Computer

TV

Radio

Extremely likely Very likely Somewhat likely

88%of consumers who search for a local

business on a device either call or go to

that business within 24 hrs.

The Greenville News eEditionA digital replica of the printed newspaper in an easy-to-readdigital flipbook! 13,142

unique visitorslast month!

iPad | iPhone

Top 5 Newsletter:emailed to oursubscribersevery day

withmore than25,500

subscribers!

We havea highly

engaged subscriber

basedaudience...

USAToday.comAward-winning news and information!

Leverage A National Brand At A Local Level!

USAToday.com is available across desktop and tablet, with targeting on a National, DMA and Zip Code level

Desktop Ad Sizes: • 300X250 & 300x600• Excellent vehicle for brand awareness and

increasing traffic• Consistently deliver your message to your

target audience while they’re reading relevant content

Sept. Stats from our Greenville-Spartanburg-Asheville-Anderson DMA:*• 291,000 unique visitors• Total pages viewed is 3.9M • Average visits per is 4.3

Source: ComeScore: *September visits to all USAT.com sites from our Greenville-Spartanburg-Asheville-Anderson DMA

Rich. Interactive. High Impact.

Gravity

Pushdown

Digital ad options include:

Pushdown Plus

Sponsored Series

Transition

We have everything you need from basic to high impact display opportunities.

From our exclusive homepage positioning or a section front or our interactive capabilities, our high impact advertising solutions can increase engagement and interaction with your brand.

Interactive Takeover

Gravity.Premium Display Advertising

Gravity ad unit is the world’s first IMAX-style advertising experience. Your cinematic brand video is showcased within a fluid design, full-screen ad unit that auto-plays on a continuous loop with muted sound. It’s BIG and engaging! Gravity is engineered for success.

Benefits of Using: • Largest creative execution• Commands attention• Highest engagement metrics• Home page placement• 20 seconds - 2 minutes looping• HD video capable• 4:3 or 16:9 ratios

Pushdown.Premium Display Advertising

A push-down ad expands downwards upon initiation pushing the site content down with it. Your ad takes center-stage! The ad appears consistently but subtly on the top of the webpage so viewers can choose to click on it at any point in time!

Transition and Interactive TakeoversPremium Display Advertising

Transition:By commanding the entire browsers window, this ad ensure that your brand message is front and center!

Interactive Takeover:This ad overlays page content and delivers high-impact creative to engage and inform readers.

The most important assets for any business, a Website…

The Greenville News Media Groupoffers Web Development services:

Custom and Templated Websites:Websites should be clear, to the point, accessible and visible across all devices—so you can convert visitors into longtime customers. We offer a variety of solutions for your website budget.

Lead Capture Pages:Deliver new customers to the perfect destination. Gather qualified leads with a simple lead capture page—and get the contact information you need to build relationships with your customers.

Boost online search results while engaging and converting customers:• Sites with video are 53x more likely to

appear on the first page in Google results.

• Video landing pages generate 5x higher engagement and response rates.

• After watching a video, 41% of viewers take action.

3 Types of Video Advertising:• Pre-Roll:

• Plays ahead of targeted video content on desktop and mobile

• Video Takeover:• Takeover of section front

• Social Media:• Video is highly shareable, great

for paid social posts

Video. Marketing in motion.Video is one of the most compelling ways to bring your brand story to life.

Google 360˚ ViewWe can give customers a sneak peak inside your business.

360˚ virtual tours of your business allow customers to quickly find you online and walk through your business.

• Offering your customers an interior and exterior view—before they visit.

• Giving you more credibility online.• Boosting your presence in Google

searches.• Setting you apart from competitors.

©ThinkwithGoogle, 2014.

4 in 5 consumers use search engines

to find local information

50% of consumers who

conducted a local search on their

smartphone visited a store within a

day

66% of consumers search

for local information visit a

store within 5 miles

Customers are looking. We can help them find you!

The internet is a big place. Make sure your customers find you… before they find your competitors.

The Greenville News Media Grouphas 3 types of search campaigns:

Search Engine OptimizationLet customers find you based on their search. We can also help raise your ranking in major search engines.

Pay-Per-ClickPaid ad listings that appear based on keywords.

MapsBring your profile and website to the top of local or regional geographic searches.

SEO (Search Engine Optimization)Improve your visibility in the “natural” or un-paid search results.

• Keywords• Body copy/content• TITLE, ALT, META tags• Embedded Video• URL age and structure

• Site popularity/authority• Inbound links• Press releases, articles• Local listings/maps

• Facebook/Twitter/Google+• Video & photo sharing• Blog reviews/ratings• Other social media

ON-Page

OFF-Page

SocialMedia

79%of users say they frequently click

on organic search results.

©G/O Digital 2013. ©Bright Local Study 2013.

PPC (Pay Per Click)The best way to reach potential customers: paid search results.

We are your partner and certified experts in local search advertising—allowing you to be competitive on all major search engines and extended networks so you can get more leads, phone calls and most importantly—new business.

90%of traffic

generated by paid search ads is new

traffic!

©G/O Digital 2013. ©Bright Local Study 2013.

Maps and Reputation ManagementGoogle maps generally make up 30% of the first page search engine results,having your business displayed on page one is crucial.

©G/O Digital 2013. ©Bright Local Study 2013.

We can manage a security systemfor your business online!Your customers are freely sharing their comments and complaints on local review websites and social networks.

Why not listen in?A positive comment can be highlighted and shared within your customer base, while a prompt response to a negative review can turn a critic into a fan.

We can track and monitor your:• Online visibility• Website/blog mentions• Social media mentions• Customer reviews• Competition

59%of consumers report using Google every month to look for local businesses.

Native AdvertisingTell your story through content on GreenvilleOnline.com

• Rotation in news grid on home page and appropriate section front

• Placement of new content on publication day

• Content is housed on unique article page

• Clearly marked “Sponsor Story”

• Advertiser’s logo placed top of page

• Advertiser owns all ad units on the page

• Topic page given when 6 articles or more are purchased, all sponsor-content and skin

SPONSOR TITLE

Digital DisplayProvides your marketing messages a direct route to the right audience.

Benefits of Using: • Targeted- user demographic

behavioral or contextual targeting to reach different audience segments

• Personalized Messaging- tailor messaging to resonate with each audience segment and test different variations of messaging

• Interactive/Engaging- allows for video or rich-media elements for continued engagement

• Trackable- all campaigns come with reporting that measure key performance indicators

Ad NetworkReach up to 85% of your target market!

Our Display Ad Network gives you the opportunity to target users based on more than 26,000 audience segments, while they are on a number of websites within the comScore Top 200 websites (FOX.com, CNN.com, ESPN.com, WebMD.com and more

Benefits of Using: • Nearly unlimited reach potential• Run advertising across a multitude

of ad exchanges and thousands of websites

• Automatically optimizes based on conversion goals

• Cost effective to deliver best ROI

RetargetingTurn a bouncing internet user into a satisfied customer. Target users

who visit your site and don’t take action.

Target users no matter where

they go including the comScore Top

200 websites!

Visits your site Leaves your site

As they browse the internet, your ad will display on other sites

Internet user then converts to a

loyal customer

Your retargeted ad capturestheir interest

Internet user

Retargeting / Keywords / FBXAdvertise to customers based on their keyword search.

We can help you reach consumers whohave expressed an interest in your product or service through their online search behavior.

• Direct the conversion funnel by combining site and search.

• All standard ad sizes are available.• Leverage Facebook Exchange (FBX)

Best practices and creative workbook provided

Reach previous site visitors on Facebook

Reach visitors searching for your product

Awareness

Interest

Desire

Action

YAHOO! NetworkEngage your customers with our extensive reach and unique targeting capabilities.

Demo TargetingProfile your customer’s age, gender, income and more.

Geo TargetingDefine your customer’s geographic location, including IP address, registration site and universal location manager.

Behavioral TargetingTrack your customer’s web-browsing behavior, such as searches made, pages visited and social sites used.

Nearly 7 million

people visit YAHOO!

every day

SEARCHED FOR:Gourmet food & grocery

CLICKED A LINK:Gourmet coupons

WATCHED A VIDEO ON YOUR SITE:How to prepare kale

SHARED ON FACEBOOK:“Enjoying my new kitchen…”

SEARCHED YOUR ONLINE STORE:Best olive oil

GENDER:Female

LOCATION:Greenville, SC

PAST PURCHASE:Patio Furniture

©comScore Media Metrix, June 2015.

You may have a Facebook page and tweet during the week, but how many people notice?

We leverage the expertise of our digital specialists to provide you with strategy-driven social media management to build trust with your customers.We help you:

• Track customer loyalty• Drive in-store traffic• Capture more emails• Increase repeat business• Get quality leads• Use reviews to drive referrals

Be more social.Talk to your customers online and build word-of-mouth marketing.

( + )

53%Compliment

brands / products and services

70%read and payattention to

other’sexperiences

% OF SOCIAL MEDIA USERSPARTICIPATING AT LEASTONCE A MONTH

©Nielsen 2013. ©Forrester 2013. ©G/O Digital 2013.

( – )

50%Express concerns / complaints aboutbrands / services

Facebook AdvertisingTap into the world’s largest real-time focus group.

Facebook ads are designed to engage your community, grow your online brand, increase customer loyalty and build your distribution list.

We can help you find the right customers with our audience targeting algorithm proven to increase campaign performance

by 30-70%

90%of consumers trust recommendations

from others.

77%of consumers are

more likely to buy a new product when learning about it from friends

and family.

©Litmus 2012. ©Experian 2012. ©G/O Digital 2013.

Email CampaignsDelivering the highest ROI in digital marketing.

Potential customers are always connected,and our targeting options make sure youare connected to the right customers based on demographics, geography and online behaviors.

82%of consumers

open emails from companies.

For every

$1 spent on email marketing,

an average of

$44.25is returned!

©Litmus 2012. ©Experian 2012. ©G/O Digital 2013.

Analytics and Dashboard Reportingand cohesive ROI tracking

Because we see ourselves as your business partner—not just a vendor.

Our solutions are not "one-and-done.” Our process involves using the latest market research, best practices and dynamic analytics to optimize your custom marketing strategy over the long run.

We go beyond helping you generate leads—we monitor your leads, page views, keyword rankings and more—then tailor a strategy for your business.

Why do we put so much into our solutions?

Analytics and Dashboard Reporting

Print Solutions

• Average age is 51• Average income is $63,806• 53% employed• 60% college educated• 35% white collar• 57% married• 33% have children at home• 87% homeowners• Online 7 hours per week

The Greenville NewsWe are the daily newspaper of record for Greenville and thesurrounding communities

Overall, we reach 215,000+ readers every Sunday and 129,000+ readers daily.

©Scarborough 2015r1.

eGreenvilleThe Upstate’s entertainment magazine showcasing all things local, fun, food, cultural, crafty and outdoorsy — published every Friday.

43,000full circulation copiesare delivered inside

The Greenville News, every Friday.

12,100Rack copies FREE at

850+locations.

TALK GreenvilleGreenville’s premier lifestyle magazine focusing on local fashion, art, health, food & wine, home & garden—and interesting people!

©Scarborough 2015r1.Thoroughbred Research 2015

• Average age is 53• Average income is $100,357• 66% employed• 77% college educated• 54% white collar• 68% married• 56% have children at home• 93% homeowners• Online 7 hours per week

TALKreaches more than

69,500readers each

month

Upstate ParentOur monthly magazine is the only comprehensive local parenting magazine in the Upstate.

©Scarborough 2015r1.

• Average age is 40• Average income is $64,093• 36% employed• 70% college educated• 35% white collar• 88% married• 73% have children at home• 79% homeowners• Online 10 hours per week

UpstateParent

reaches more than25,209

readers eachmonth

Community Weeklies: Tribune-TimesOur local weekly newspaper covering the Golden Strip area of Greenville. Delivered to subscribers of The Greenville News as well as non-subscribers, giving your message nearly total household coverage.

©Scarborough 2015r1.

RESIDENT PROFILE

• Average age is 49• Average income is $74,363• 57% employed• 66% college educated• 48% white collar• 66% married• 44% have children at home• 84% homeowners• Online 8 hours per week

Community Weeklies: Greater Greer NewsOur local weekly newspaper covering the Greer area. Delivered to subscribers of The Greenville News as well as non-subscribers, giving your message nearly total household coverage.

RESIDENT PROFILE

©Scarborough 2015r1.

• Average age is 46• Average income is $81,199• 65% employed• 61% college educated• 38% white collar• 67% married• 35% have children at home• 77% homeowners• Online 9 hours per week

Community Weeklies: Pickens County NewsOur local weekly newspaper covering Pickens County. Delivered to subscribers of The Greenville News as well as non-subscribers, giving your message nearly total household coverage.

©Scarborough 2015r1.

RESIDENT PROFILE

• Average age is 49• Average income is $59,183• 52% employed• 53% college educated• 36% white collar• 61% married• 40% have children at home• 81% homeowners• Online 7+ hours per week

Insert and Coupon Options

©Scarborough 2015r1.

43% of adults read Wednesday or Sunday inserts

every week

81% ofreaders took

action because of a newspaper

insert!

YES! Your Essential Shopper is for shoppers interested in trends, coupons and bargains, delivered to opt-in non-subscribers in select ZIP codes on Sundays

Find & Save offers local advertising, including weekly

grocery ads delivered via mail to non-subscribers.

The print and deliver program is an affordable way to have your inserts delivered to subscribers, Tuesdays-Sundays.

Front Page Sticky NotesThe only way to get your message above the fold!

If you’re looking to make a big impact in a short time frame, front page sticky notes are the way to go.

Use a front page sticky note to promote your grand opening, special offer or coupons

Sticky notes are the only ad position “above the fold” – and it demands attention.

Automotive andReal Estate Solutions

Carolina Automotive Marketplace + Cars.comThe premiere online resource for local and regional auto shoppers and the go-to source for print readers!

The fastest road to attract ready-to-buy consumers planning their next vehicle purchase…

• Cars.com is visited by more than 10 million car shoppers each month, and has more than 200 online partners to feature your inventory, including GreenvilleOnline.com.

©Scarborough 2015r1.

The CAM section in both print and

eEdition reaches 129,000 readers every Saturday.

HomeFinder.comThe trusted source connecting home buyers, sellers and real estate professionals, to make your home buying experience as easy as possible. 92% of

buyers use the internet in

their home search

• Weekly print exposure: 129,000

• Available every Friday on racks and at real estate agencies

• Delivered inside the Sunday edition ofThe Greenville News

©Scarborough 2015r1. National Association of REALTORS , 2014 Profile of Home Buyers and Sellers

Our Promise

We provide our engaged audience, multi-media toolbox and expert solutions to build your business.

Let’s get started.

marketingsolutions@greenvillenews.com / 864.298.4216The Greenville News Media Group / 305 S. Main Street / Greenville, SC 29601solutions.greenvillenews.com