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7/28/2019 Partner Windows Brand GuidelinesPartner Windows Brand Guidelines

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Partner Windows Brand GuidelinesAugust 2012

We create.



Partner Windows Brand Guidelines

Welcome to the new Windows brand identity guidelinesfor Microsoft Partners. Use of these creative elementsmust comply with all guidelines outlined in this documenThese product images complement existing logo prograand are not intended to replace any programs or otherguidelines currently in place. These Windows 8 assets areprovided under NDA and must not be communicated orappear in advertising prior to Windows 8 General Availab

Foreword




• The creative elements may only be used topromote the Microsoft products and servicesrepresented by the element. They may not beused in any manner that may cause confusionabout whether your products or services arefrom Microsoft, or that implies that Microsoft isafliatedwith,sponsors,endorsesorapprovesof you or your products or services.

• No translations or localizations are permitted.Microsoft will provide localized assets if applicable.

• You may not alter the creative in any wayexcept to resize an entire image. Any elementcontained within the asset (i.e., graphics,artwork, or trade dress) cannot be usedindependently of the entire image.

• The product tiles or box shots may not be usedon or in any products or software, includingpackaging.

• You may not combine the creative elementswith any other symbols, words, images ordesigns.

• No Microsoft brand elements or identity may beusedotherthanthespeciedproductimagesmade available.

• When using the Microsoft product images,you must also display your own product name,company name or logo or other branding in theprimary and more prominent branding position.

• The product tiles or logos may be used toadvertise Microsoft products preinstalled onhardware systems or devices.

• The creative elements may not be used on or inconnection with any material that disparagesMicrosoft or any of its products or ser vices.

• The creative elements may not be used inconnection with materials, products, or servicesthat would violate applicable laws, rules, orregulations.

• The creative are for use by Microsoft par tnersonly and are not to be circulated to others.

• You must include the following attributionstatement: “Microsoft product images reprintedwith permission from Microsoft Corporation.”

• Your use of product images may not be obsceneor pornographic.

• You may not use the box shot in a comparativeadvertisement.

• You may not use any of Microsoft’s box shots asa link to your website.

• If any Microsoft product is mentioned in yourmarketing materials, the full name of theMicrosoftproduct(s)mustbeusedatrstandmost prominent mention.

Creative Elements Usage Guidelines




LogoColorScreenshotBox ShotProduct TileProduct Name

ContentsPartner Windows Brand Guidelines




Our logo is a window

in perspective.Our logo includes our symbol and logotype,designed to work together in a horizontal lockup.

Trademark symbolsLogos provided without trademark symbols(TM and ®) should be used in marketing materialsonly. Trademark symbols are still requiredin certain places in and on product, and onproduct packaging.

Logo

Symbol Logotype

Logo




Our logo artwork is

available in three sizes:Small, Medium, andDisplay.

Select the appropriate logo size by determiningthe height required for your layout. Each logo sizemaybescaledupwithinthespeciedrangesonly.

SmallScale height between:

.2 – .399”

5 – 9.99 mm

14 – 28 px

Logo sizes and scale

MediumScale height between:

.4 – 2.99”

10 – 75.99 mm

29 – 215 px

DisplayScale height between:

3” and larger

76 mm and larger

216 px and larger

Measurements are based on theheight of the Windows symbol.




Let the logo breathe.

ClearspaceTreat our logo with respect and give it roomto breathe. Use a minimum clearspacesurrounding the logo equivalent to theheight of the symbol.

Minimum sizeThe minimum recommended size of the logois .2" / 5 mm high for print and 15 px onscreen.

Logo clearspace and minimum size

Clearspace

Minimum size

Print: . 2" / 5 mmScreen: 15 px




Windows is colorful.

Our logo or background color may be any colorwithin the Windows color palette.

Contrast is important — use a white logo on colorbackgrounds and a color logo on white backgrounds.

Our logo may also be used on an image backgroundwithsufcientcontrast.Useacolorlogoonlightimage backgrounds and a white logo on darkimage backgrounds.

Logo color variations

White logo on color background

Color logo on white background




Open a wider world.

Logo don’ts

DON’T create a multi-color logo.

DON’T rearrange the logo elements.

DON’T change the angle or rotationof the symbol or logotype.

DON’T place a color logo on a color background.Color logos are used on white backgrounds;white logos are used on color backgrounds.

DON’T create a lockup of the logowith copy.

DON’T create a gradient logo.



Partner Windows Brand Guidelines Colorpalettespecications

Pantone 286C100 M75 Y0 K0R0 G24 B143HEX #00188F

Pantone 124

C0 M25 Y100 K0R255 G185 B0HEX #FFB900

Pantone Process CyanC100 M0 Y0 K0R0 G188 B242HEX #00BCF2

Pantone 144

C0 M50 Y100 K0R255 G140 B0HEX #FF8C00

Pantone 325C65 M0 Y30 K0R0 G216 B204HEX #00D8CC

Pantone 185

C0 M100 Y100 K0R232 G17 B35HEX #E81123

Pantone 376C50 M0 Y100 K0R127 G186 B0HEX #7FBA00

Pantone 218

C0 M75 Y0 K0R244 G114 B208HEX #F472D0

Pantone 382C25 M0 Y100 K0R186 G216 B10HEX #BAD80A

Pantone 258

C60 M85 Y0 K0R155 G79 B150HEX #9B4F96

Windows colors are

available in PMS, CMYK,RGB and HEX formulas.

Supporting colorsWhite, cool grays and black are our supportingcolors, used primarily for copy. White is alsoused as a background color.

The colors shown here have not been evaluated by Pantone, Inc. for accuracyand may not match the PANTONE Color Standards. For accurate color standards,refer to the current edition of the PANTONE Color Formula Guide. PANTONE®is a registered trademark of Pantone, Inc.

WhiteC0 M0 Y0 K0R255 G255 B255

HEX #FFFFFF

Cool Gray 3C0 M0 Y0 K20R210 G210 B210

HEX #D2D2D2


HEX #969696


HEX #505050

BlackC0 M0 Y0 K100R0 G0 B0

HEX #000000




Windows Start Screen

Screenshot

The default Start screen background image mustalways be used and modifying the color or graphicsis not allowed. Personalization is an importantaspect of Windows 8. However, in order to buildconsistent brand recognition, no personalization orcustomization of the Start Screen is allowed for ourinitial launch assets provided. The tile content (suchasphotosandbadges)meetsspecicgoalsandisapproved for usage worldwide.

The number of rows of tiles on a device displaydepends on the scaled height of the tiles, the verticalresolution of the display, and the pixel density. Usethe 3-row, 4-row, 5-row, or 6-row Start screenshotwhen the Start screenshot is shown in a displayofaspecicdevicebasedontheguidanceintheScreenshot Resolution Usage Chart.

Note: Only the 3-row screen may be used inmarketing activities as a st andalone asset or outsideof a device display.




DisplaySize Resolution DPI RowsoftilesonStart

10.1 1366 x 768 155 3

10.1 1600 x 900 182 4

10.1 1920 x 1080 218 3

10.1 1920 x 1200 224 4

10.1 2560 x 1440 291 3


13.3 1366 x 768 117 4

13.3 1600 x 900 138 4

13.3 1920 x 1080 166 5

13.3 1920 x 1200 170 6

13.3 2560 x 1440 221 5

DisplaySize Resolution DPI

17 1366 x 768 100

17 1600 x 900 118

17 1920 x 1080 141

17 1920 x 1200 145

17 2560 x 1440 188


11.6 1366 x 768 135 3

11.6 1600 x 900 158 4

11.6 1920 x 1080 190 3

11.6 1920 x 1200 195 4

11.6 2560 x 1440 253 3


14 1366 x 768 112 4

14 1600 x 900 131 4

14 1920 x 1080 157 5

14 1920 x 1200 162 6

14 2560 x 1440 210 5


20 1600 x 900 92

20 1920 x 1080 110

20 1920 x 1200 113

20 2560 x 1440 147


12.5 1366 x 768 125 4

12.5 1600 x 900 147 4

12.5 1920 x 1080 176 3

12.5 1920 x 1200 181 4

12.5 2560 x 1440 235 5


15.6 1366 x 768 100 4

15.6 1600 x 900 118 5

15.6 1920 x 1080 141 5

15.6 1920 x 1200 145 6

15.6 2560 x 1440 188 5


23 1920 x 1080 96

23 1920 x 1200 98

23 2560 x 1440 128

Screenshot Resolution Usage ChartThe following table shows the typical number of rowsof tiles on different combinations of display sizesand resolutions and should be used to market theappropriate screen in the coordinating display.

Screenshot




Box Shot

Box Shot

Windows product box shots may only be used inmarketing related to offering of the full packagedproduct (when a customer will receive the actualWindows product box).

Partners may make limited use of these box shotsin marketing activities such as: print or onlineadvertising, in-store merchandise or retail circulars.

Box shots must not be used to represent a pre-installed edition of Windows 8 – product tiles shouldbe used in those scenarios.

Use in full color only.

Do not alter the art work provided: do not changethe color, and do not skew or stretch the shape of theasset.

Assets are available for online (RGB) and print (CMYK)use,andinmultipleangles(left,rightandat).

Both Windows 8 and Windows 8 Pro feature 5different illustrations, shared across both editions.Any illustration may be used in marketing.

Box shot examples:




Product Tile

Product Tile

Product tiles should be used when marketing adevice pre-installed with Windows 8.

Assets are available to partners for limiteduse in marketing activities such as adver tising,documentation (including educational brochures),tutorial books, videotapes, or websites, providedthat all uses comply with all terms in this document,including the following additional guidelines.

Product tiles use approved logo lockups and arealigned to the color of the default Star t screen.

Use in full color only.

Do not alter the art work provided: do not changethe color, and do not skew or stretch the shape of theasset.

Assets are available for online (RGB) and print (CMYK)use.

Clearance: Maintain a minimum clearance X, where Xis equal to ¼ of the width of the product tile.

Product Tile Examples:

Size: Clearance:

XX X

X

X

X




Referencing the Windows Product Name

Product Name

When referencing Windows in text (vs. using a logo) please adhere to the following guidelines: • Never refer to the product simply as “8”. Always include Windows in the product name.• Never abbreviate Windows 8. For example, don’t call it Win8, W8, 8 or Win 8 Pro.• Do not include Microsoft in the name. The product is “Windows 8”, not “Microsoft Windows 8”.• Don’t use Windows 8 in the possessive, as in, “Windows 8’s security features are impressive.”

Instead say, “The security features of Windows 8 are impressive.”• Always use the numeral 8; do not spell out eight. The number 8 must not be localized in writing.

However, within a given market, the number 8 should be pronounced in the same manner that theversion numbers are typically pronounced in other Microsoft products.

• Where you include a trademark footnote to give notice of your own trademarks or third partytrademarks, you must add the following wording to the trademark footnote, when referring toWindows 8: “All other trademarks are the property of their respective owners.”

TheofcialSKUnamesforWindows8shouldbereferredtoasfollows:• Windows 8• Windows 8 Pro Note: Trademark symbols are no longer required in marketing execution.

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