partner pack - jackbe 031213 2300

7/28/2019 Partner Pack - JackBe 031213 2300

http://slidepdf.com/reader/full/partner-pack-jackbe-031213-2300 1/17

A Guide to Solutions, Products & Messaging

Terracotta Partner Pack

How to use this guide: Think of this guide as a way to soak in Terracotta information and familiarize yourself with

available tools. If you would like to use this piece for meeting with a potential client, you can

download the original document. The links for pieces are included at the top of the page.

Please note that some of the materials in this pack are made for internal use only.

Whitepapers | Success Stories | Datasheets



Table of Contents:Terracotta Partner Pack

How to Work with Terracotta:A GUIDE TO COMARKETING AND SALES ENABLEMENT ACTIVITES.......................................PAGE 1

BigMemory Datasheet:THE INMEMORY SOLUTION FOR REALTIME BIG DATA......................................................PAGE 23

Terracotta Battlecard: INTERNAL USE ONLY

COMPREHENSIVE SALES GUIDANCE ...................................................................................PAGE 45

Success Stories:FORTUNE 150 ATHLETIC FOOTWEAR BRAND..........................................................................PAGE 6

FORTUNE 300 GLOBAL FINANCIAL GROUP.............................................................................PAGE 7

FORTUNE 500 ONLINE PAYMENTS PROCESSOR.....................................................................PAGE 8

LEADING AD TRACKING AND MARKET RESEARCH FIRM.......................................................PAGE 9

TOP LOYALTY PROGRAM PROVIDER.....................................................................................PAGE 10

MAJOR MEDIA TECHNOLOGY PROVIDER...............................................................................PAGE 11

$26 BILLION TELECOM COMPANY..........................................................................................PAGE 12

BigMemory Performance Whitepaper:BIGMEMORY PERFORMANCE RESULTS ON TWO TERABYTES OF RAM ................................PAGE 13

BigMemory Go/Max Whitepaper:INMEMORY DATA MANAGEMENT FOR THE ENTERPRISE....................................................PAGE 14



How to Work with TerracottaA Guide to Co-Marketing and Sales Enablement Activities

We love to collaborate and are open to new projects. These are some ways we’ve workewith partners in the past. Feel free to reach out and start a conversation.

Partner marketing contact: Andrea Echstenkamper, [email protected]

Event : There may be opportunities to collaborate at events we are attending together or a chance that a Terracotta rep can appear at your event

Our upcoming events are listed here. Contact us for a more comprehensive list.

Presentation :Please contact us to for the latest version of a presentation or demo. If you need logos for a presentation of your own, you can download

latest ones here.

Social Media :We encourage you to link up and interact with us via social media.

Twitter: @terracottatech, @big_memory, @ehcache. We like to include #bigdata and #bigmemory in related discussions on Twitter. We’re

Facebook: Terracotta page and BigMemory page

YouTube: TerracottaMedia

LinkedIn: Company Page

Whitepaper or Success Story :Have a story to tell? Let’s team up to present a client narrative in a Success Story or Whitepaper.

Webinar :Please contact us for a calendar of upcoming webinars. We would love to collaborate on topics of shared interest by industry, case study

http://terracotta.org/news/events

http://terracotta.org/press-center

https://twitter.com/terracottatech

https://twitter.com/big_memory

https://twitter.com/ehcache

http://localhost/var/www/apps/conversion/tmp/scratch_8/%20www.facebook.com/Terracotta

http://www.facebook.com/BigMemory%20

http://www.youtube.com/user/terracottamedia

http://www.linkedin.com/company/terracotta

http://www.linkedin.com/company/terracotta

http://www.youtube.com/user/terracottamedia

http://www.facebook.com/BigMemory%20

http://localhost/var/www/apps/conversion/tmp/scratch_8/%20www.facebook.com/Terracotta

https://twitter.com/ehcache

https://twitter.com/big_memory

https://twitter.com/terracottatech

http://terracotta.org/press-center

http://terracotta.org/news/events



http://terracotta.org/resources/datasheets/bigmemory-datasheet



Game-Changing Innovation for Every Industry

Before BigMemory, many software architects wouldn’t even THINK about putting more than a few GBs of data in RAM for

fear of garbage collection pauses. BigMemory stores data off the Java heap, meaning you can max out the largest servers

on the market. Capacity is unlimited. Scale up, scale out—even scale to the cloud—while achieving lightning-fast access

to Big Data.

Companies large and small have turned to BigMemory to accelerate Big Data initiatives. Here are just a few examples of

how BigMemory is creating opportunities for market leaders in a wide range of industries.

Why BigMemory is a Big Deal

575 Florida Street, Suite 100 San Francisco, CA 94110 | 1-888-30-TERRA or 1-415-738-4000 | terracotta.org

©2013 Terracotta, Inc. All rights reserved. “Terracotta” and the “Terracotta” insignia, as well as all other distinct logos and graphic symbols

signifying Terracotta are trademarks of Terracotta, Inc. All other trademarks referenced are those of their respective owners.

FINANCIAL SERVICES !&ORTUNEGLOBALlNANCIALSEVICESlRMSLASHEDITSFRAUDDETECTIONTIMEFROMMINUTESTOMERESECONDSGENERATINGTENSOF

MILLIONSOFDOLLARSINANNUALPROlT

s !CCELERATETHEPROCESSINGOFTRADEORDERSCREDITCARDAUTHORIZATIONSANDOTHERHIGHVOLUMETRANSACTIONS

s3PEEDUPLARGESCALEDATAANALYSISFORRISKMANAGEMENTASSETMANAGEMENTORREALTIMEFRAUDDETECTION

s3HARE(ADOOPINSIGHTSINREALTIMETHROUGHOUTTHElRM

s0ROVIDEFASTRELIABLEACCESSTOAGGREGATEDACCOUNTDATAONCUSTOMERPORTALS

ENTERTAINMENT AND MEDIA !53CABLEOPERATORGUARANTEESSEAMLESS46VIEWINGONTHEI0ADWITHREALTIMEUSERAUTHENTICATION

s3CALE7EBSERVICESTOMILLIONSOFCONCURRENTUSERSVIEWERS

s$ISPLAYDYNAMICORAGGREGATEDDATABLAZINGLYFAST

s%NSURECONSISTENTLYSUPERIORUSEREXPERIENCE

s2EDUCEHARDWARECOSTS

TRAVEL, TRANSPORT AND LOGISTICS%UROPESLEADINGHOTELPORTALREDUCEDDATABASEUSEBYMORETHANENSURINGSPEEDIERONLINERESERVATIONSANDHAPPIERCUSTOMERS

s3LASHTHETIMEITTAKESTOBOOKANDTICKETTRAVELANDOTHERHIGHVALUESERVICES

s)NSTANTLYDISPLAYDYNAMICDATASUCHASWEATHERDELIVERYSTATUSARRIVALTIMEANDTRAFlCUPDATESTOENHANCETHEVALUEOFCUSTOMERPORTALSANDCONSUMERELECTRONICS

LOYALTY AND MARKETING SERVICES

!TOPPROVIDEROFGLOBALLOYALTYPROGRAMSADDEDSIXNEWGLOBALRETAILCHAINSASCUSTOMERSTHANKSTO"IG-EMORYPOWERED0/3SYSTEMTHATSLASHEDRESPONSETIMESBYOVERTRADITIONALDISKBOUNDDATABASES

s1UICKLYDELIVERCUSTOMMARKETINGANDLOYALTYDATATOCUSTOMERSWHENEVERTHEYWANTITs3LASHPROCESSINGTIMESFORLOYALTYPOINTTRANSACTIONS

s3HAREDEEPMARKETINGINTELLIGENCEMOREQUICKLYBYCONNECTING"IG-EMORYTO(ADOOP

ECOMMERCE !&ORTUNELIFESTYLEBRANDCUTPAGELOADTIMEONITSECOMMERCESITEBYANDSEARCHTIMEBYALLWHILEREDUCINGLOADONCOREBACKENDSERVICESBY

s3CALETOMILLIONSOFGLOBALONLINESHOPPERSACROSSMULTIPLEDEVICES

s)MPROVESUCCESSOFCROSSSELLINGBYINTEGRATING"IG-EMORYWITH(ADOOP

s3PEEDSHOPPINGCARTANDCHECKOUTPROCESSESBYKEEPINGENTIREPRODUCTCATALOGSINMEMORY

TELECOMMUNCATIONS !MAJORBROADBANDCARRIERSLASHEDPROCESSINGTIMEFORCUSTOMERSERVICETRANSACTIONSBYMAKINGITPOSSIBLETO

SCALETOMILLIONSOFONLINECUSTOMERS

s3PEEDUPBILLINGSUBSCRIBERPROVISIONINGANDOTHERHIGHVOLUMETRANSACTIONS

s)MPROVECALLCENTEREFlCIENCYWITHFASTERACCESSTOACCOUNTDATA

s%XPANDSUBSCRIBERSELFSERVICEOFFERINGSWITHSCALABLEONLINEAPPLICATIONS

s)MPLEMENTASCALABLEULTRAFASTSOLUTIONFORNETWORKMANAGEMENT

GOVERNMENT !53'OVERNMENTAGENCYCANNOWMEETINTERNAL3,!SFORTHREEAPPLICATIONSINTWODATACENTERS

s)MPROVETHEPERFORMANCEANDSCALABILITYOFMISSIONCRITICALAPPLICATIONS

s3UPPORTREALTIMEDATAANALYSISANDHIGHVELOCITYDATAPROCESSING

s$ELIVER7EBSERVICESSCALABLETOMILLIONSOFUSERS

s#OMPLYWITHMANDATED3,!S

Contact us to learn more about Terracotta products, services and support. Please visit terracotta.org,

e-mail us at [email protected] or contact one of our sales professionals at +1 (415) 738-4000.



BigMemory is the simplest, most cost eective way to get ultra-fast, predictable access to Big Data. No other solution goes this big and thisfast. BigMemory is reshaping what’s possible for enterprise: slashing fraud detection time from 45 minutes to mere seconds, speeding Webaccess for Fortune 500 e-commerce,and boosting throughput by orders of magnitude to meet SLAs.

Without BM : Performance suers and Java developers won’t even THINK of storing more than a few GB of data in RAM (due to GC hits)

With BM : Apps achieve breakthrough performance, keeping ALL data in memory and scaling to the largest servers available.

Ţ Scale – No other solution goes this big AND this fastŢ Predictable performance –Microsecond latency read; ultra-fast write/searchŢ Management – High availability, restartability, automatic resource control,

persistence, data consistency, monitoring

ŢNo recoding – Snaps in with as few as 2 config line changesŢNo database changes – Works with existing data storesŢNo new skills – Works with all mainstream development frameworks,

runtime environments and app containersŢNo specialized hardware – Uses commodity servers

Capabilities

Ţ Scale out – manage in-memory data across server arrays

Ţ Data consistency guarantees – synch data across serversŢ BigMemory-Hadoop Connector – add in-memory speed to HadoopŢ Fast Restartable Store – get machines online quickly with no DB hitŢ Terracotta Management Console – enjoy advanced monitoring and control

of in-memory dataŢ Fast search – take advantage of powerful API for searching in-memory storesŢ

Automatic Resource Control – know data is always where it ’s neededŢ Ehcache interface – use Java’s de facto get/put APIŢ Full fault-tolerance - get high availabiilty with mirrored data

GREAT FOR Data consistency across servers, risk analysis, customer service,retail/e-commerce outsourcers, SaaS scaling, maximum DB ooad, maximumavailability trading, predictive analytics, retail/e-commerce, media streaming

Capabilities

Ţ Scale up - Keep ALL app data instantly available in server RAM (in-process)

Ţ 32 GB FREE per app—deploy with as many apps as you likeŢ Terracotta Management Console – advanced monitoring and control

of your in-memory dataŢ Fast search – Powerful API for searching in-memory storesŢ Automatic Resource Control – moves data where it’s neededŢ Ehcache interface – uses Java’s de facto get/put API

GREAT FOR Ehcache and other users looking to store more than a few GB in memory,ISVs doing analytics or ad processing, anyone who wants to scale up to all the RAMin their servers but who doesn’t need distributed storage

Confidential and PropNOT FOR EXTERNAL DISTRIBUTION January 2013

BM | In-Memory Data Access & Management

Ţ Big Data for Faster Business

By the Numbers

Ţ Majority of Global 2000

Ţ 2.1M+ developers in 190 countries

Ţ 2.5M+ enterprise deployments

Ţ 5PB+ data in-memory in our products

Commercial Products

Ţ

BigMemory (flagship product)Ţ Enterprise Ehcache

Ţ Quartz Scheduler

Ţ Web Sessions

Huge User Base

Company behind and lead developer of:

Ţ Ehcache, Java’s de facto caching standfor enterprise Java (and the programminterface for BigMemory)

Ţ Quartz, the de facto job scheduler forenterprise Java

Sample of Customers

ŢAdobe Ţ MonsterŢ Electronic Arts Ţ AdScaleŢ Comcast Ţ Bank of the WestŢ Bell Ţ FiilogixŢ

BBCŢ

OmnifoneŢ JPMorgan ŢPassengerŢ Party Gaming ŢPremieres Loges Ţ Pearson ŢThe Globe and Ma

Ţ Wiley ŢCathay Pacific

SALES GUIDANCE – FOR INTERNAL

TERRACOTTA

Why In-Memory? Why Big? Why BM?

Ţ Blazingly fast – Microsecond access—1000xfaster than disk-bound, networked stores(RDBMS, NoSQL)

Ţ Commodity – Servers today have lots of RAM

ApplicationŢ Better response times & throughputŢ Scale to TBs of in-memory data,

100K+ transactions per second

Ţ Big Data – Gain competitive advantage by tappinghuge volumes of enterprise data

Ţ Legacy technologies stressed – Apps have to gofaster but can’t keep enough data in memory

ITŢ No more time-consuming tuningŢ Meet SLAsŢ Less server proliferation

Ţ Get ultra-fast access at Big Data scaleŢ Speed up apps, maintain gains as user and

data volumes grow

ŢHold app’s entire dataset in memory

BusinessŢNew revenue streamsŢMore value from enterprise dataŢExceed customers’ speed expectations

Game-Changing Innovation: Why B

M

is a Big Deal

BM M (E )

BM Value Proposition

BM Competitive Advantages

For standalone JVMsFor distributedin-memory data sets

$ per GB

$per GB

$per node

+

BM G (E. , ISV O )

Choose 4 or more of the following:Ţ 1-2 webcasts/yrŢ 1+ events per yearŢ 1+ social promotions/quarterŢ 1-2 blog posts/yrŢ 2 mailings/yrŢ 1 press release (within 3 months of sign

Ţ 1 use case (can be prior to production)Ţ 1 customer success story (after deploymŢ 1 presentation/yrŢ 1 customer reference/yrŢ 1+ online ad campaign inclusion

Co-Marketing RequestsRecomended # or frequency

Terracotta Battlecard INTERNAL USE ONLYThis piece gives you everything you need to know about Terracotta, your all-in-one-place. Cheat sheet features, use cases and broader clues about how Terracotta fits within company architectures.Email [email protected] for a pdf of this piece.



Confidential and PropNOT FOR EXTERNAL DISTRIBUTION January 2013

BigMemory is uniquely positioned as the simplest, most cost eective way to achieve performance at scale for enterprise Java applications. It delivers extremely low andpredictable latency at up to 100s of TBs, and deployments are complete in a matter of weeks, if not sooner.

Bob Taylor Alliance Manager

[email protected]

415-738-4041510-501-7744 (c)

Joe Fabrizio Director - Channel Development

[email protected]

303-944-7424 (c)

Contact Joe or Bob for

ŢExternal sales tools - case studies, etc.ŢTraining opportunitiesŢConnecting with sales reps in your areaŢCoordinating support for implementationsŢNew opportunitiesŢCompensation structuresŢ Technical questions

Speed Up, Scale Out & Simplify data access

ŢSpeed up mission-critical Java applicationsŢAccelerate access to high value data

ŢEasily scale to Big Data volumes

ŢAchieve predictable low latenciesŢDistribute intelligence in real time

ŢMeet service level agreements (SLAs)ŢKeep overhead low

ŢMake data management simple

Financial services Fraud detection, credit card authorizations, trade order processing

Travel Reservations, online transactions, customer service

Logistics Freight tracking, fleet management, navigation

Media / Gaming Real-time streaming to mobile devices, complex gameplay, customer support

Marketing services Loyalty, advertising tracking and analytics, custom

Government Law enforcement, health-related data processing, citizen services

Telecommunications Subscriber provisioning, call centers/e-service, billing, network management

Benefits Best Customer Profiles and Use Cases

BigMemory | Snap in. Speed up. Scale out.

Big Data In Memory (Real-Time Big Data Computing)

IT SpendingPriorities

BM Market Position

What

Why

Who

Says

What

Why

Who

Says

Solutions that help customers better use, manage, and harness the value ofmassive amounts of data

Big Data delivers huge ROI and competitive advantages; also, companies areoverwhelmed by data volume

ŢWikibon: Big Data is the new definitive source of competitive advantage

across all industries (9/12)Ţ Gartner: Big data creates business value by enabling organizations to

uncover previously unseen patterns and develop sharper insights abouttheir businesses (8/12)

Solutions that keep data in fast machine memory (RAM) instead of leavingit in slow, disk-bound databases

Plunging memory prices provide unprecedented opportunities to acceleratedata-intensive applications and analysis

ŢNucleus Research: In-memory big data management speeds application

performance for real-time results, greater productivit y, and higher ROI (9Ţ Aberdeen: Companies are planning to more than double the adoption rate

in-memory technolog y in the next 12 to 24 months (9/12)

PBM

FindingBM

Opportunities

Additional KeyMessages

ContactingTerracotta

ŢBusiness-critical Java applications that:- Have increasingly strict performance requirements (SLAs)- Access large amounts of data in disk-bound databases- Have a poor track record of performance

ŢNew real-time, large-scale data applications or projectsfor which performance is critical

“We need fast / real-time access to large amounts of data”

“My application is slow; performance is unreliable”

“ We’re not meeting SLAs (or user/customer expectations)”

“The database is huge bottleneck”

“Performance tuning is a constant battle”

ŢWhat could you do with real-time access to ALL of youdata?

ŢIs your application running too slowly?Ţ

Are you meeting your SLAs?ŢAre you spending too much (on databases,

servers, mainframes)?

You decide how much data to hold in memory;BigMemory does the rest

BigMemory can boost performance across theenterprise, creating new possibilities for your business

Just download it at terracotta.org and you’re readto go. Use BigMemory Max up to 8G and 1 stripe FBigMemory Go is FREE up to 32GB on a standalon

Look For

Set It and Forget It

Listen For

Repeatable & Transformational

Ask

Get-It-and-Go Simplicity

SALES GUIDANCE – FOR INTERNAL USE ONLY

Buying Decision Title

TECHNICALŢSenior architect

ŢApplication architect

ŢDirector technology/engin

BUSINESSŢCIO/CTO

ŢSVP Engineering/Technolo

ŢChief Data Scientist

Andrea Echstenkamper Contact for co-marketing

[email protected]

941-504-5298 (c)



Top Athletic Footwear Brand ScoresE-commerce Win with BigMemory Improves scalability and performance of online selling whilereducing load on backend services

SUCCESS STORY

INDUSTRY:E-Commerce

COMPANY:Fortune 150 AthleticFootwear Brand

PRODUCT:BigMemory Max

SERVED

90% OF PRODUCT

DATA REQUESTSFROM BIGMEMORY

Backend services load slashedby 40%

Average page load timereduced by 16%

Search time reduced by 30%

Improved online shoppingexperience without biginvestment in new servers


©2013 Terracotta, Inc. All rights reserved. “Terracotta” and the “Terracotta” insignia, as well as all other distinct l ogos and graphic symbols


Contact us to learn more about Terracotta products, services and support.

Please visit terracotta.org, e-mail us at [email protected] or contact one

of our sales professionals at +1 (415) 738-4000.

The Big Challenge: Deliver the speed online customers expect whilemaintaining growth and stability

, a Fortune 150 seller of athletic footwear and apparel and one of the most recognizable

brands on the planet, was experiencing large increases in traffic at its e-commerce site, which

features nearly 7,500 products. Product data requests were taxing its search engine, as well as

impacting page load times for online shoppers.

Like many e-commerce sites, the online store of this global brand pulls data from various sources,

including disk-bound databases, web services, and a search engine. As transaction volumes have

grown, so has the load on these services. Large spikes in traffic — due to promotions, product

releases, and events like Black Friday and Cyber Monday — jeopardized the stability of these

backend services and, ultimately, the performance of the e-commerce website.

Why BigMemory: Data consistency across 32 web application servers and

four commodity machines in a networked arraydecided to protect itself from traffic spikes with an in-memory data management solution

that would make product information, customer reviews, and search results instantly available.

opted for a highly available BigMemory Max deployment with a 68GB in-memory data

store. The installation included a local 1GB BigMemory store on each of 32 web application

servers and a shared 36GB BigMemory store distributed across four commodity machines, with

BigMemory ensuring data consistency across the array.

The Big Results: Online shopping experience improved without newhardware; backend services load slashed by 40 percentSince going live, BigMemory has reduced overall load on ’s backend services by 40%. A

whopping 90% of product data requests are served directly and instantly by BigMemory; only

50% of search requests hit its search engine. As an added benefit, BigMemory has improved

the experience for online shoppers, with ultra-fast data access cutting average page load time

by 16% and reducing search time by 30%. BigMemory not only helps avoid the expenseof new backend servers, but also protects the performance of systems that do double-duty

supporting the business outside the website. Thanks to BigMemory, is well positioned to

keep e-commerce sales running higher and higher.

As BigMemory is a source of strategic advantage,

this client has asked that its name be redacted.

Success stories: Understand more about the precedents for BigMemory in a specific sectorUse these stories to show use cases to potential clients in the E-commerce industry.Download it HERE.

http://http//terracotta.org/resources/case-studies/e-commerce/top-athletic-footwear-brand-scores-e-commerce-win-with-bigmemory

http://http//terracotta.org/resources/case-studies/e-commerce/top-athletic-footwear-brand-scores-e-commerce-win-with-bigmemory



Global Financial Group Earns Millionsin Credit Card Profit with BigMemory Raises bottom-line earnings by flagging blacklisted cards faster

SUCCESS STORY

INDUSTRY:Financial Services

COMPANY:

Fortune 300 GlobalFinancial Group


MEETS ITS

SLA MORE THAN

99.995% OF THE TIME

Millions of dollars saved byflagging blacklisted cards faster

Meeting SLAs 99.995% of time

Improved protection for 10GBof data

WAN replication for disasterrecovery and load balancing

“EVERY GARBAGE COLLECTIONWAS A POTENTIAL FINANCIAL

DISASTER.” RAHUL GANDHI

TERRACOTTA FIELD ENGINEER









The Big Challenge: Radically boost the performance of applications thatdetect blacklisted cards

’s credit cards are accepted at millions of merchant locations and more than 845,000 ATMs

in more than 185 countries. determined that it was failing to meet its one-second SLA for

identifying blacklised credit cards approximately 0.3 percent of the time — which adds up when

you’re dealing with thousands of transactions every second. This resulted in blacklisted cards

being improperly accepted, costing an estimated of $10 million annually. The causes were

twofold. First, kept its list of seven million blacklisted card numbers and individuals in a

disk-bound Oracle database, which was slow to access. Second, Java’s garbage collector caused

extended, unpredictable pauses. Each pause forced to “guess” on many transactions,

exposing the company to losses.

Why BigMemory: Advanced in-memory data management and low,predictable latency at scale

wanted to move its entire list of blacklisted cards and individuals into machine memoryto dramatically improve access speed. considered Oracle Coherence, but ultimately

concluded that only Terracotta BigMemory could deliver advanced in-memory data management

as well as extremely low and predictable latency at scale — all without garbage collection pauses

or expensive and time-consuming Java tuning. In addition, Terracotta’s WAN connector performed

flawlessly in replicating ’s in-memory data sets across global data centers.

The Big Results: Blacklisted cards identified within SLA for 99.995% oftransactions; 10GB of in-memory data protected and millions of dollars savedSince putting BigMemory live in production, meets its SLA more than 99.995% of the time.

The company’s 10GB store of in-memory blacklist data is protected by BigMemory’s persistent

storage and fault-tolerant, fast-restartable architecture — so machines coming back online after

an outage don’t demand a full reload from the database. WAN replication keeps ’s global

data centers in sync, making it easy to redirect traffic from one to another in case of outages or

heavy loads. The solution is performing so well that plans to power its fraud detectionapplication wtih BigMemory in the near future.

Success stories: Understand more about the precedents for BigMemory in a specific sectorUse these stories to show use cases to potential clients in the financial services industry.Download it HERE.

http://terracotta.org/resources/case-studies/financial-services/global-financial-group-earns-millions-in-credit-card-profit-with-bigmemory

http://terracotta.org/resources/case-studies/financial-services/global-financial-group-earns-millions-in-credit-card-profit-with-bigmemory



Better, Faster Fraud DetectionDrives Higher ProfitsA Fortune 500 online payments company uses BigMemory todrive real-time fraud detection and boost its bottom line

SUCCESS STORY

INDUSTRY:Financial Services

COMPANY:Fortune 500 OnlinePayments Processor


CONSISTENTLY

MEETS

650 MILLISECOND

ENDTO

END SLA

Estimated savings of tens of millions of dollars in reducedcosts from missed SLAs andfraudulent charges

Savings of an estimated $1million annually in reduceddatabase licenses

Plans to expand BigMemorystore from 4TB to 150TB andto achieve 250 millisecond SLA

IT’S ESTIMATED THAT BIGMEMORYPRODUCES TENS OF MILLIONSOF DOLLARS IN ANNUAL PROFITFOR THE COMPANY THROUGHREDUCED FRAUD LOSS







The Big Challenge: Dramatically improve fraud detection accuracy and speed As a global clearinghouse for online and credit card payments, ’s profits depend on managing

risk effectively. Fraud was costing around 30 cents of every $100 in transactions, but the risk

management team determined that enhancing the company’s fraud detection algorithm with one

additional rule would save $12 million annually. The company’s existing platform handled only

50 rules, but the team wanted to add thousands. To boost customer satisfaction, the team also

wanted to guarantee that transactions would be flagged or approved in less than 650 milliseconds.

’s existing end-to-end service-level agreement (SLA) was 800 milliseconds, and the company

failed to meet that SLA as often as 10 percent of the time. When the SLA wasn’t met, was

forced to either approve the transaction or pay a fine, costing an estimated $10 million each year.

Why BigMemory: Predictable, low latency at scalewas using Oracle Exadata to store fraud detection rules in disparate disk-bound databases,

but found that throughput was limited to 2,000 fraud detection transactions per second and latency

was inconsistent. A proof-of-concept implementaiton demonstrated that BigMemory could keep

100x the number of rules in a central, TB-scale in-memory store and boost throughput by over

30x, to 65,000 transactions per second. After confirming that BigMemory delivered extremely low,

predictable latency at scale, was confident that BigMemory was the ideal choice — not

only for adding algorithmic complexity and accuracy, but also for meeting the new, stricter SLA.

The Big Results: Millions of dollars in annual profit plus additional savings inunneeded database licenses; SLA met 99.999% of the time

’s BigMemory-powered fraud detection platform now incorporates thousands of validation

rules, transaction rules, and risk rules, all stored in a 4TB BigMemory store. The BigMemory

solution is responsible for producing an estimated tens of millions of dollars in annual profit for the

company through reduced fraud loss, and the company now meets its stricter 650-millisecond

end-to-end SLA for 99% of transactions. Thanks to BigMemory, is also saving an estimated

$1 million annually by not having to purchase additional database licenses. plans to

expand its BigMemory store to 150 TB while committing to an even tighter end-to-end SLA of

250 milliseconds, which will deliver even greater results to the business.

As BigMemory is a source of strategic advantage,this client has asked that its name be redacted.

Success stories: Understand more about the precedents for BigMemory in a specific sectorUse these stories to show use cases to potential clients in the financial services industry.Download it HERE.

http://terracotta.org/resources/case-studies/financial-services/better-faster-fraud-detection-drives-higher-profits

http://terracotta.org/resources/case-studies/financial-services/better-faster-fraud-detection-drives-higher-profits



BigMemory Boosts CustomerSatisfaction for Global Leader inMedia and Market ResearchMakes customers happier by speeding delivery ofcritical advertising data and reports

SUCCESS STORY

INDUSTRY:Marketing Services

COMPANY:Leading Ad Tracking andMarket Research Firm


DATA ACCESS TIMES

HAVE PLUNGED BY

AS MUCH AS

99.9%,

FROM 20 SECONDS

TO AS FAST AS

20 MILLISECONDS

Improved delivery of criticalreporting information with dataaccess times decreased from20 seconds to 20 milliseconds(99.9% reduction)

Increased customer confidenceleading to longer-term contracts

Plans to increase BigMemory

data store to several terabytes

“THEIR DEVELOPERS KEPT TELLINGUS BIGMEMORY WAS LIKEMAGIC.“

SUMANT PACHORI,

TERRACOTTA FIELD ENGINEER







The Big Challenge: Accelerate delivery of mission critical advertisingdata and reports to improve customer satisfaction

provides insight into the watching and buying habits of an estimated 10 million global

consumers. Ad agencies and brand marketers rely on ’s online measurement tools to maximize

the effectiveness of fast-moving Internet advertising campaigns, so it’s critical that the company

deliver ad performance reports quickly.

Customers retrieved campaign performance reports through a web portal, which in turn queried a

disk-bound database to compile reports from tens of terabytes of ad-tracking data. However, customer

satisfaction took a hit when slowdowns in data access began to degrade system performance. In some

cases, customers had to wait as long as 20 seconds for campaign reports — an eternity in today’s

need-it-now world. Even more troubling, slow database access caused an internal security system

to time out on more than 50% of queries, and the problem only got worse as data volumes grew.

Why BigMemory: Unmatched performance, faster search

needed a solution that would both accelerate data access and effectively manage fast-flowing,rapidly growing online campaign data. Following a successful proof-of-concept (POC) implementation,

decided to use Terracotta BigMemory as an in-memory data management solution for daily

data feeds. Every 24 hours, BigMemory’s in-memory store is refreshed with 200GB of fresh results

(the data is also written to a database). The solution makes extensive use of BigMemory’s simple,

powerful Search API, which supports complex, high-performance queries on large in-memory datasets.

The Big Results: Dramatically faster data access times and higher customersatisfaction; long-term contracts on the riseWith BigMemory, ’s data access times have plunged by as much as 99.9% — from 20 seconds

to as fast as 20 milliseconds. Customers now have consistently fast access to time-sensitive online

ad performance metrics. “Their developers kept telling us BigMemory was like magic,” recalls Sumant

Pachori, Terracotta Field Engineer. What’s more, BigMemory has completely eliminated the problem

of timed-out queries that frustrated so many users. The vastly improved customer experience has

elevated satisfaction levels and given clients the confidence to sign longer-term contracts. In-memorydata management has been so beneficial that plans to expand its BigMemory data store

to several terabytes.



Success stories: Understand more about the precedents for BigMemory in a specific sectorUse these stories to show use cases to potential clients in the marketing services industry.Download it HERE.

http://terracotta.org/resources/case-studies/marketing-services/bigmemory-boosts-customer-satisfaction-for-global-leaders-in-media-and-market-research

http://terracotta.org/resources/case-studies/marketing-services/bigmemory-boosts-customer-satisfaction-for-global-leaders-in-media-and-market-research



Top Loyalty Provider Adds Customers byPerforming Transactions in Real Time Signs major deals with large retail chains who demandinstant service at point of sale

SUCCESS STORY

INDUSTRY:Marketing Servicesand Loyalty

COMPANY:Top Loyalty ProgramProvider


TRANSACTIONTHROUGHPUT

JUMPED BY AWHOPPING

400% New business won with

6 large retailers

83% reduction in dataaccess time from 600 to 100milliseconds

400% increase in transactionthroughput

Scaled successfully followinga web-based promotion thatgenerated peak traffic volumes

“WE ARE NOW ABLE TO EASILYSERVE THESE CHANNELSWITHIN OUR SERVICELEVELAGREEMENTS AND WITHOUTINCREASING HARDWARE ORSOFTWARE RESOURCES.”

ASSISTANT DIRECTOR,

DIGITAL CHANNELS







The Big Challenge: Win new customers by managing loyalty in real-time Retailers communicate with through a point-of-sale application that manages activities suchas adding points to a customer’s account, subtracting redemptions, and presenting relevant marketing

offers — all in real time while the customer waits. Large retail prospects required that commit

to an aggressive end-to-end service level agreement (SLA) of 500 milliseconds for every transaction.

Unfortunately, ’s data center took an average of 20 percent longer than that — 600 milliseconds

— just to query upwards of 32GB of customer data in a central, disk-bound database. Worse, Java-

related garbage collection pauses caused unexpected spikes in response times that would have resulted

both in financial penalties for failure to meet the SLA, and in unhappy customers. In order to win new

business from larger retailers, realized it had to move its data into fast machine memory.

Why BigMemory: Performance and scale targets achieved; Java garbagecollection pauses eliminated

considered Terracotta BigMemory and Oracle Coherence as options for achieving its

performance and scale targets. After a successful proof-of-concept implementation, identified

the main reasons for choosing Terracotta: full support for the Ehcache API, better Hibernate support,

simpler deployment, a smaller server footprint, and motivated, knowledgeable engineers. “It was quiteimpressive to just change a configuration file, load 32GB of data, and watch the garbage collection

pauses disappear,” says , Assisant Director of Digital Channels at .

The Big Results: Blazingly fast performance and vastly improved transactionthroughput attracts major new customers

The marketing program company brought the first retailer into production with all 32 GB of customer

information in BigMemory, and immediately experienced an 83 percent drop in data access times —

from 600 to 100 milliseconds. At the same time, transaction throughput jumped by a whopping 400

percent. Garbage collection is no longer an issue, allowing the company to meet the 500 mill isecond

end-to-end SLA demands for the first time.

In the months following the initial launch, five more large retailers have gone into production on the

company’s point-of-sale platform. Thanks to BigMemory, which is also the in-memory data management

solution for web, mobile, phone (IVR), and customer support, easily handled a wildly successful

marketing promotion that drew double the traffic of the company’s busiest seasons. Web responsetimes and timeouts are also way down. Finally, can scale to even more customers without

further investing in disk-bound data storage. ’s assistant director also notes, “We are now able

to easily serve these channels within our SLAs and without increasing hardware or software resources.”



1

Success stories: Understand more about the precedents for BigMemory in a specific sectorUse these stories to show use cases to potential clients in the marketing services industry.Download it HERE.

http://terracotta.org/resources/case-studies/marketing-services/top-loyalty-provider-adds-customers-by-performing-transactions-in-real-time

http://terracotta.org/resources/case-studies/marketing-services/top-loyalty-provider-adds-customers-by-performing-transactions-in-real-time



Building a Global Media DistributionPlatform with BigMemoryMajor media technology provider successfully deploys platformsupporting 6.5 million and prepares to expand worldwide

SUCCESS STORY

INDUSTRY:Media,Telecommunications

COMPANY:Major Media TechnologyProvider


6.5MILLION

STREAMINGMEDIA CUSTOMERS

IN NORTH AMERICA

6.5 million customers usingthe service to buy and streammovies on their TVs, tablets,smartphones and other devices

Company rolling out serviceworldwide with new countriesevery quarter

80GB in-memory store usingBigMemory

“BIGMEMORY IS SO EASY TOCONFIGURE AND ADMINISTER.”

OPERATIONS TEAM







The Big Challenge: Build a global consumer platform for media streamingthat meets strict performance and scaling requirements

was asked by a consortium of Hollywood studios, retailers, and other technology companies

to build a new consumer platform for selling and streaming movies to computers, TVs, tablets,

smartphones, and other devices. The consortium imposed strict requirements around performance

and scale, including always-on account access and fast, seamless streaming. decided that

making consumer account information and movie data instantly available through an in-memory

data solution was the best way to meet these tough requirements.

Why BigMemory: Superior scalability, advanced functionalityconsidered a number of solutions including Oracle Coherence and VMware GemFire, but

ultimately chose Terracotta BigMemory after a rigorous proof-of-concept (POC) implementation.

BigMemory not only met the company’s tough performance and reliability requirements, but also

delivered superior scalability — a major advantage given the consortium’s aggressive growth plan.

The company especially valued Terracotta’s WAN replication technology, which supports globalexpansion by keeping account information in sync as new data centers are brought online. In tests

of a multi-data center configuration, BigMemory maintained low, predictable latencies.

The Big Results: After a successful launch, the new entertainment platformnow serves 6.5 million and is expanding worldwide

successfully launched its exciting new entertainment platform with an 80GB BigMemory

store for account data and digital movies. More than 6.5 million people have signed up for the

service in North America, and BigMemory has performed flawlessly, allowing consumers to watch

movies anytime on any device. Now the consortium is rolling out the service worldwide, adding new

countries every quarter. ’s operations team loves how BigMemory is so easy to configure and

administer, and the company has already committed to expanding its BigMemory usage next year.



1

Success stories: Understand more about the precedents for BigMemory in a specific sectorUse these stories to show use cases to potential clients in the media and telecom industries.Download it HERE.

http://terracotta.org/resources/case-studies/media/building-a-global-media-distribution-platform-with-bigmemory

http://terracotta.org/resources/case-studies/media/building-a-global-media-distribution-platform-with-bigmemory



Telecommunications LeaderDials Up Profits with BigMemoryScales online customer service to shift millions ofcustomers away from expensive call centers

SUCCESS STORY

INDUSTRY:Telecommunications

COMPANY:

$26 Billion TelecomCompany


ENDTOEND

TRANSACTION TIME

SLASHED FROM

30 SECONDS

DOWN TO

200 MILLISECONDSWITH

100% DATA AVAILABILITY

Supports more than 10,000customer interactions daily,ready to scale to 10x

Slashed access times from30 seconds down to 200milliseconds with 100% dataavailability

Tens of millions of dollars savedin support costs

Latency and capacityconstraints eliminated

Ability to support innovativestrategies and launch new onlineapplications

“I’VE HAD SO MANY HIGHFIVES WALKING THROUGH THEBUILDING THAT MY HAND HURTS.”

CUSTOMER PROGRAM LEAD









The Big Challenge: Backend customer and billing systems, already struggling to keep upwith call center demands, must scale for millions of online customers

, a leading Australian telecommunications company, needed to drastically update its customer

service model. While the rest of the world was moving more and more customer services online, over

90% of ’s customer interactions still came through traditional call centers.

initially figured its e-service applications could tap the same backend customer and billing

systems that supported its call centers. Unfortunately, these systems buckled under the load: retrieving,

aggregating, and normalizing customer data from disparate databases took as long as 30 seconds,

which would never scale for millions of online customers. Poor performance limited e-service uptake

and frustrated customers, raising the risk of increased churn and failure to reduce support costs.

Why BigMemory: Low latency access to multiple-terabyte datasets, simple architecture,and reduced hardware and software costs

looked carefully at a variety of options in head-to-head tests, ultimately rejecting Oracle Coherence

as too expensive and ruling out IBM eXtreme Scale over concerns about performance at terabyte

scale. Instead, built an innovative in-memory data management solution for customer supportwith Terracotta BigMemory as its in-memory data management solution. Rigorous testing proved that

BigMemory could consistently deliver extremely low latency to multiple-terabyte datasets. Because

BigMemory works on low-cost, commodity servers, could simplify its architecture, reducing

hardware and software costs. Terracotta partnered with Accenture and Australian technology firm

Ecetera on a successful deployment.

The Big Results: 10,000+ customers use e-services each day, enjoying100% data availability and lightning-fast access times; support costs slashed

The new architecture went live with 1TB of customer information in BigMemory’s in-memory stores.

BigMemory slashed data access times from 30 seconds to a mere 200 milliseconds while delivering

100% data availability. E-service performance improved so dramatically that the company’s Program

Lead said, “I’ve had so many high fives walking through the building that my hand hurts.”

With more than 10,000 people using e-services daily, is ready to roll out the program more

broadly, and is already saving tens of millions of dollars in support costs. also plans to take

advantage of new opportunities to increase revenue with targeted online and mobile product offers.

Better yet, because BigMemory has eliminated latency and capacity constraints, now has the

flexibility to launch new online applications that advance ’s business strategy.

1

Success stories: Understand more about the precedents for BigMemory in a specific sectorUse these stories to show use cases to potential clients in the telcom industry.Download it HERE.

http://terracotta.org/resources/case-studies/telecom/telecommunications-leader-dials-up-profits-with-bigmemory

http://terracotta.org/resources/case-studies/telecom/telecommunications-leader-dials-up-profits-with-bigmemory



Competitive Advantage through Real-Time Big Data Computing

Download BigMemory and learn more

Visit http://terracotta.org/bigmemory or email [email protected].

The combination of plummeting RAM prices and the rise of Big Data is a game-changer in nearly everyindustry. With in-memory Big Data capabilities, credit card companies that previously ran risk analysis in 45-

minute batch jobs can now detect fraud in the time it takes to swipe a transaction—saving billions of dollars.

Media distributors can synchronize content on multiple devices down to the second. Retailers and customer

service organizations can boost the number and quality of customer interactions by orders of magnitude. Simply put, companies that make the most of in-memory Big Data will win. Big. BigMemory is the world’s easiest, most powerful In-Memory Big Data solution. BigMemory makes terabytes

of data available—in real time —to your applications. Because it works without any proprietary virtual

machines or special hardware, it’s a snap to install. It’s also wildly cost effective . Before BigMemory, the maximum addressable memory of a single JVM—before

maximum addressable memory of a single JVM is limited only by the amount of available RAM on your

servers. At terabyte scale, BigMemory can slash application server footprint by 100x or more.

With BigMemory, you get: Real-time access to terabytes of in-memory data High throughput with low, predictable latency 99.999% uptime Linear scale Data consistency guarantees across multiple servers Reduced infrastructure costs through maximum hardware utilization High-performance, disk-backed storage for durability and ultra-fast restart Advanced monitoring, management and control Ultra-fast in-memory data stores that automatically move data where it’s needed

BigMemory: Cheap RAM + Big Data = Business Power

575 Florida St. Suite 100 San Francisco, CA 94110 P : 1 888 30 TERRA F : 1 415 738 4099 W : terracotta.org

SEP 2012

Whitepaper: Get a deeper technical familiarity with Terracotta BigMemory.Send this whitepaper to an architect who wants to know more. Download the full document HERE.

1

http://terracotta.org/resources/whitepapers/bigmemory-go-max

http://terracotta.org/resources/whitepapers/bigmemory-go-max



BigMemory Performance Results on Two Terabytes of RAM

Methodology

All tests were performed by the Terracotta performance engineering team on hardware provided by HPLabs. The test code is available via a public Subversion repository here: https://svn.terracotta.org/repo/forge/offHeap-test/branches/3.7.x/

. Access to the public repository requires a Terracotta community account available at www.terracotta.org.

IntroductionAt the intersection of plummeting RAM prices and exploding data sets lies an opportunity for businesses

to change what is possible to do with their data––whether that's multiplying the throughput of existing

applications or bringing new real-time data services online. Unfortunately, traditional Java applications are

unable to take full advantage of the terabytes of local memory available to them today.BigMemory is a solution that stores big amounts of data in machine memory for ultra-fast access. It snaps

into enterprise applications to deliver high-speed performance at any scale. As data sets grow, traditional

Java applications get bogged down in Java Garbage Collection (GC), database latencies, and complexscale-out schemes. BigMemory, however, uses existing machine RAM outside of the garbage collector's

reach. Plugging in BigMemoryA major hallmark of an effective in-memory data management system is its ability to maintain

performance while handling ever-larger data sets and a range of access rates and data element sizes.

Terracotta partnered with HP Labs to test BigMemory's ability to fully utilize the terabytes of RAM

available on HP servers.To validate BigMemory's performance under these different conditions, we tested its throughput and

latency under three test scenarios: Scaling up

– Testing performance across a range of in-memory data set sizes from gigabytes to terabytes Varying data characteristics

– Testing performance across a range of sizes and number of data elements Varying data access patterns – Testing performance while changing the ratio of read and write operations

575 Florida St. Suite 100 San Francisco, CA 94110 P : 1 888 30 TERRA F : 1 415 738 4099 W : terracotta.org

AUG 2012

Whitepaper: Get a deeper technical familiarity with Terracotta BigMemory.Send this whitepaper to an architect who wants to know more. Download the full document HERE.

http://terracotta.org/resources/whitepapers/bigmemory-performance-results

http://terracotta.org/resources/whitepapers/bigmemory-performance-results



Thanks and please don’t hesitate to contact us with questions.

partner pack - jackbe 031213 2300

Documents