part 3 - making social media a business asset

Advertising on Social Media


Easier than most.Affordable

Highly Targeted


Tips:

● Direct Users to an offer page, not just your homepage.

● Use images and language that match the offer page.

● Set budget and Time Limits.● Call them to Action!● Use questions.

Facebook Advertising

Things you should know about Facebook:

● Organic reach is below 1% now. Paid ads are given priority.

● If you're going to take Facebook seriously, get used to Audience Insights.

● If conversation is growing on your Page, consider creating a Facebook Group.

Facebook Advertising

Twitter Advertising

Things you should know about Twitter:

● Twitter-bots are annoying, but Twitter weeds them out well.

● Twitter ads will fuel conversation with real people if you let it.

● Twitter is Real-Time. Be ready.

Twitter Advertising

LinkedIn Advertising

Things you should know about LinkedIn:

● LinkedIn ads usually run 20% - 40% more than you budgeted for.

● You will pay more per engagement with LinkedIn.

● B2B will get a better response on LinkedIn than any other network.

LinkedIn Advertising

This is what we do at Open Sky Copywriting ...

Introducing Open Sky Copywriting's

Essential Content Partnership

Social Media Management

● Starting with one social media account.

● We post content and respond to comments.

● Guide customer service issues to you and your team.

● Promote your content / offers to build your audience and increase ROI.

Content Creation:

● Starting at 2 blog post per month.● Up to 1500 words per article.● You choose your level of

involvement; contribute to content planning, or let us handle it all.

● Moderate blog comments.● Track your content performance.

Save Time:

If you or one of your employees take on Social Media and Content Creation responsibilities, your cost in time is:

Researching, writing, formatting a blog post5 hours / week (minimum)

Maintaining a social media presence5 hours / week (minimum)

Do you have 10 hours a week to invest in Social Media and Content Marketing?

Save Money:

Average monthly cost for a part-time employee:20 hours / week

$11 / hourVacation Pay, CPP, and EI contributions

(Not including WSIB Premiums)$960

Essential Content Partner: $500 / Month

What would your do with an extra $460 each Month?That's $5520 Saved Every Year!

Less Stress:

● You don't have to worry about coming up with new content.

● The research is done for you.● Technical details aren't your concern.● You don't have to write a word.● The accounts are managed to your

standards and value.

It's an Investment

30% Discount On All Other ProjectsExclusively offered to Essential Content Partners

● Emails for a custom eCourse● Whitepapers● Guides● Case Studies● Video Scripts● eBooks● Webinar Landing Pages● Event Promo Pages● Special Offer Sales Pages● Brochures● Catalogues● PPC Ads● Sales Letters

No Risk

Within the first 30 days of our partnership, your $500 will be

refunded if you aren't satisfied and want to end the partnership.

No Contract

You're free to end our partnership at any time with no hard feelings.

Want to investigate more? Visit:www.openskycopy.com/marketing-content

Email me directly:[email protected]

http://www.openskycopy.com/marketing-content

If you have any questions about any of this, don't hesitate to email me.

Thank-you!

You run a successful business. Done right, social media will take you further and enable you to

serve your customers in increadible ways.

part 3 - making social media a business asset

Small Business & Entrepreneurship

content marketing

content planning

content performance

new content

twitter ads

social media account

social mediatips

social mediaeasier