F O S I S I A W T r a i n i n g

Resources

Finance & Marketing

Finance1. Before IAW

Form a Budget

Rough Estimates

Example:

Exhibition £1000

Talks x 3 @ £250 each £750

Lunchtime Stories x 3 @ £100 £300

Marketing £1000

Books/Literature £500

TOTAL £3550

Sponsorship - Community

Build up to IAW

Jummah Appeal

Talk/Show Vision of IAW

Talk of past successes

Be Specific of what/how much you want

Give out leaflet

Individual Networking

Talk about it!

Get people Involved

Sponsorship - Small M.Biz

Be Selective of Muslim Businesses you approach

Set Criteria

Show IAW Proposal

Be Specific of what you want

Throw in a ‘sweetener’ if you have to, e.g. marketing opportunity

Expect £50 - £100

If they can’t help, ask who you can approach.

Sponsorship - Large M.Biz

Muslim Directory - Be SelectiveMuslim Banks, Muslim Charities, Clothes Shop, Bookshops

Set up appointment with decision maker

Prepare Sponsorship Document:

ISOC Intro

IAW Proposal

Bronze/Silver/Gold Sponsorship Packages

Marketing Incentive

Expect £100 - £1000

Sponsorship - University

Set up appointment with top University official/Alumni Foundation

IAW Proposal

Explain the positive benefit of such a contribution to University Image, relationship with ISOC members, and Muslim Community

Be VERY Specific of what you ask for:

Ask for a venue they normally charge to be given to you for free

Sponsor an opening event that would be attended by dignitaries

Sponsorship- Local Authority or Fund

Research for local authority funds that support “cultural projects” and see if you can appeal for such funds a year in advance

Check if money is Halal (You don’t want to be using lottery money for IAW!)

Be prepared for

Long application forms

Very critical evaluation procedure

Suggestion: Ask for a Muslim working in the Local Authority to help you!

If ALL fails...

Start crying :’( Make dua =)

Cut Costs

Negotiate with speakers/exhibition providers

Cut marketing budget

Widen Appeal in the Community

Be Creative!

Sell £10 dawah coupons!

Continue with IAW as planned and continue appealing during and after IAW..

Finance2. During IAW

During the week

All major payments go through the Treasurer

e.g. Exhibitons/Talks

For petty cash:

Assign CASH to whoever will be mostly be around, e.g. IAW co-ordinator

OR Give cash in advance to individuals responsible for certain tasks e.g. getting food for lunchtime stories

ALWAYS KEEP TRACK!! (Cashbooks + Receipts + Excel sheet)

Finance3. After IAW

Where did the money go?

Sit with Treasurer to ensure that all bills/receipts paid (or how much left)

Prepare a leaflet explaining exactly how money was spent (to the penny!):

Send/pass to all sponsors (Jummah attendees, ISOC members, Businesses..etc)

Shows transparency

Encourages future sponsorship

If you’re still short in cash, the leaflet should also show how much is needed

Marketing1. Posters/Leaflets

Stage I: General Program

A3 Poster

Catchy/Colourful

1 - 2 weeks before IAW

Explains the entire week’s programme

Advertised in the following areas

University Area (Departments + Libraries + Student Halls)

Muslim Community (Mosques, Shops)

Local Areas/Public Buildings (Public Library, Metro, cafes, shops..etc)

Stage 2: Portable Program

A5 Cards

High quality, full colour

1 week before IAW and during IAW

One side: Catchy Title. Second Side: Timetable of IAW Program

Advertise in the following:

University Area (Departments + Libraries + Student Halls)

Muslim Community (Mosques, Shops)

Local Areas/Public Buildings (Public Library, Metro, cafes, shops..etc)

@ IAW Talks - Exhibitions - Stories

Stage 3: Mini-Program

A6 leaflet

Black/White

Daily leafleting around University area during IAW

One side: Tonight’s Talk.

Second Side: IAW Timetable

Marketing 2. Using the

Web

Traditional Web Tools

ISOC Website

University Events Website

Student Union Online Events Calendar

Mailing Lists

ISOC Mailing List

University department Mailing list

Nearby ISOCs

Any related Mailing lists

Web 2.0 Tools

Facebook

Paid/Unpaid

Twitter

YouTube

Blogs?

Islamic Forums

Marketing3. Community/Individual word

of mouth

University Area

Tell your class or year group

Stand up in front of lecture hall and tell them about your exciting IAW

Wear T-shirts advertising for IAW

Advertise in your Student Union Newspaper

Invite your personal tutors/lecturers/Flatmates personally

Muslim Community

Friday announcements @ Mosques in your area

Ask Taxi Drivers to help you market IAW!

Encourage word of mouth

Bring 5 non-Muslims to our talks and get free dinner!

Give out Invitation cards for people to give to their colleagues/friends