paper + ink presentation final!! w edits 4.15.15

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Paper + Ink Publishing AHMED KHAYYAT, ABDULAZIZ AL SAKRAN, JESSICA HORNSBY, MANJU HASSAN, SHIHINTHA SHARIF

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Page 1: Paper + Ink Presentation FINAL!! w edits 4.15.15

Paper + Ink PublishingAHMED KHAYYAT, ABDULAZIZ AL SAKRAN, JESSICA HORNSBY, MANJU HASSAN, SHIHINTHA SHARIF

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About Us… Founded in 2013 by five University of Dallas studentsServing mainly the needs of the University of Dallas communitySpecialized in digital document editing and printing servicesHave established a significant market share in Irving area by cornering the UD market

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Initiatives in 2015 To offer delivery services To add additional laptops/desktop computers

To add additional staff members Begin hosting a customer website

• Customer account and order history• Upload documents• Order requests

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Investment Opportunity Company valued at $100,000

• Based on valuation of assets plus valuation of goodwill

Asking for investment of $10,000 for 10% ownership of company

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Initiatives Requiring Your Investment…

Expand to a larger commercial location

Adjust the leased space to fit our needs

Upgrade existing infrastructure• Increase volume capacity• Increase printing quality and speed

Lease an additional high-end printer to expand range of printing offerings

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Long Term Goals (5+ years) Serving greater DFW Area Partnerships with local businesses Partnerships with community colleges and small local colleges

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Paper+Ink 8%

Staples22%

Kinkos17%

FedEx14%

Office Depot20%

Other19%

Irving Area Market for Small-Batch Printing and Digital Editing Ser-vices:

Market Potential

Growth Potential: In 2 years, we estimate holding 10-12% of the market share

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SWOT AnalysisStrengths:

Specialization knowledgeIndustry connections

Access to funding Products are highly desired by local

students and faculty Word-of-mouth marketing and

referrals

Opportunities: Continued expansion for online

sales Ability to develop additional stores

Development of proprietary products

Limited competition in the Irving area

Delivery services

Weaknesses: Competitors can offer similar

products quickly Limited start up costs for new

businessesLimited flexibility in pricing

Currently, limited ability to handle volume orders

Threats: Products are already sold by major

competitors Insurance costs are continually

increasing Increases in price inputs can cause

upward pricing Rent cost may increase in the future

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Competitive AdvantageHurdles•Competitive pricing •Commissions on orders•Satellite offices

Barriers•Competing in a large market

•Billboard Advertisement market

•Banner printing market

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What Makes Us Different?Customer service

• We offer digital editing services which our competitors cannot

Lower PricesEnd to end servicesTechnology access/usage

• Higher customer-website uploading capacity than our competitors

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Product Alternatives Alternatives:

• Printing at home• Printing with the competition• Library• School

How competitive is our pricing?

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Menu of Services

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Costing $24. 68/Per Service Hour

• Includes coverage of expenses, fixed and variable costs

Costing for printing varies by size and type (color, B&W)

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Pro Forma Income Statement

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Pro Forma Balance Sheet Current Ratio 65/1

Quick Ratio 64/1

Our High liquidity prepares us for upcoming initiatives

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Cash Flow Analysis We see a slight dip in the first year due to investment, but then a continued gradual growth.

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Profitability What is the cost benefit?

• You will earn your money back quickly

The Margin Percentage and Gross profit dollars:

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Payback Period

You will receive the amount of your investment back by the 3rd year (2017)

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Payback PeriodShould you choose to invest your money with a bank or us?

Why you should choose us:

• You’ll be making money during a time of growth!

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Future Value, Present Value, NPV

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Thank you for your consideration!