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A P R O D U C T P R O J E C T R E P O R TO N P A N I S I L V E R F O I L S
Submitted to R.P.Bhalodia CollegeIn partfulfilment of Third Year B.B.A
2008-2009
Submitted by Miss Hima BhojaniR.P.Bhalodia College
Roll no: - 05Saurashtra University
Rajkot
Guided by: - MR. Jay Patel
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DECLARATION
I am the student of third year B.B.A in R.P.Bhalodia College situated at Rajkot. Here, I
declare that the project work presented in this document is worked out under the
supervision of Mr. Jay Patel is not submitted to any other university for any examination.
Date:Place: Rajkot
Bhojani Hima R.
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ACKNOWLEDGEMENT
PREFACE
I am the student of Management faculty studying in the pellucid path of management in
third year B.B.A. in R.P.Bhalodia College.
Practical training pivotal role in the development of the management student. This
training not only imports a practical approach but also through such training, one can
easily grip the theoritical principles of the syllabus as well as relevant topics.
The objective of practical studies in the form of product project report is to give a
perspective about the organization and functioning of the following area of management
in a particular product of an industrial unit. During this practical study, students learn and
get practical knowledge, which is not given in classroom.
The aim of this programme is to develop not only gives theoretical knowledge but also to
give and improve skill in every students, which is helpful to them in every field in their
future.
I have taken my project report on particular product i.e. SILVER FOILS. It is my
pleasure to perform the project work. This project report and has expanded my horizon of
knowledge in vital for any student in management level studies. Only the basic
understanding of the principles of management is not sufficient but their application is
also equally important. Practical studies have been made compulsory for the student of
B.B.A.
All information furnished here in are correct and true according to me and sincerely
apologize if any incorrect data.
HEEMAPlace: Rajkot
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INDEX
Sr.No.
Particular Page No.1. Introduction to S.S.I. 062. Project at a glance 073. Bio-data of Partners 084. Location of justification 105. Portrait of products 136. Details of Raw-Material 147. Production Process 168. Basis and Presumption 18
9. Implementation Schedule 1910. Organization Structure 2011. Marketing Exercise 2112. Fixed Cost 2613. Staff and Labour 2714. Other Expenses 2815. Total Working Capital 2916. Sources of Finance 3017. Fixed Assets 31
18. Cost of Production 3419. Profitability Analysis 3520. Trading Account 3621. Profit and Loss Account 3722. Balance-Sheet 3823. Computation of Ratio 3924. Risk-factors 4025. Future Prospectus 4126. List of Suppliers 4227. Conclusion 43
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INTRODUCTION TO S.S.I .
Small Scale Industry has place of pride in our economy. It is the base for medium and
large scale industry helps in earning foreign exchange, helps generating employment
opportunities and many more benefits are available to the economy.
Hence, the government has introduce the Small and Medium Enterprise Development the
Small Medium Enterprise Development Bill 205 in the lok sabha, seeking to enhance the
investment cap for small scale units from Rs. 1croro to Rs. 5 crores The bill aims to
consolidate the laws governing small and medium enterprises. It also seeks to extend progressive credit facilities to SMEs in line with to guidelines laid out by the the RBI.
In a move to enable small enterprise to grow the bill provides that more that than 50
employees can be freed from the purview of labour laws including the Employers
Liability Act, 1938.
This report is made within the boundaries of S.S.I. with the intense to acquaint the
student with the functions of entrepreneur.
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And H.R.O.
Role in unit:
ManagingAccounting& Finance.
PROJECT AT GLANCE
Name of the units : PANI Silver foils
Address for Communication : Star shopping center,16-17 New Jagnath,Shop No.16,Dr. Yagnik Road,Rajkot.
Type of the unit : Partnership Firm
Location of the unit : Shanti-Dham Society,Rajkot Gondal Highway,Veraval Shapar,Rajkot.
Name of Product : Silver foils
S.S.I Registration NO. : Applied for
Partners Name : Bhojani HimaBhojani Hiral
Brand Name : PANDADI
Bankers : ICICI Bank, Rajkot.
BIO-DATA FOR PARTNERS
Partner-1
Name : Bhojani Hima
Address : R.P. Bhojani,Rameshwar society,Ravapar Road,B/H Narsang HillMorvi
Educational Qualification : B.B.A. & M.B.A.
Age : 24 years
Experience : 2 years
Finance contribution : 30%
Present Agency : Management with study for further Development and Practice for M.B.A.
Role in unit : Managing, Finance, Marketing, Production
Partner-2
Name : Bhojani Hiral
Address : Aish, Block No. 161,First Floor,B/H Raiya Tel. Exch.
150 Feet Ring Road,
Rajkot.Educational Qualification : M.C.A.
Age : 25 years
Experience : 2 years
Finance contribution : 30%
Present Agency : Management & Teaching
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LOCATION JUSTIFICATION
In recent the concept of industrial location has received much importance and closer
attention for any newly started manufacturing business. Location of any industry plays a
dominant role in success for failure of the company.
Only best selected location on one side can earn variety of benefit and any mistake in
selection of location on the other side can result into a great loss. Therefore before
selection of the plant location promoters have to check the various alternative locations in
terms of loss contribution and environment too.
Availability of Raw-materials:-
All the required raw-material is easily available locally at market rate of preparing silver
foils at proposed location.
Proximity to the Market:-
Proximity to the market means nearness to the market. From marketing point of view we
have very enrich and expanding market for our products.
We have selected our location on Veraval shaper. Rajkot, where the penetration of silver
product is less or nil and competitors of silver foils in Rajkot. So, we have a very good
market as Rajkot is the centre for Saurashtra and a highly developing city. Dairy, Saree
Beats or Tobacco as well as Hotels are also consuming the silver foils. So, the laege and
beneficial potential is found out.
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Availability of Man- Power:-
As one had truly said one plus makes an Organization whether there are two or more
persons comes together to work with co-ordination. Some prefers to work independently
but majority of all work engage him with are another out of them with it. He was formal
relation while with others not.
Person is the heart of the any Organization. We can increases productivity and efficiency
through care of worker. Any activity can not be performed in the absence of the
manpower.
Availability of Manufacturing services:-
To provide material of specified quality others need at the lowest possible overall cost to
the company. To process of silver foils required electricity, Electricity is easily availablefrom the locally at market and economic rate. Machinery and equipments are buying
from other state.
Transportation Facilities:-
By selecting Plant location for silver foils will be beneficial more for transportation mode
rate and way we wont have our own transportation vehicles, the distribution of silver foils will be carried through transportation contract will private companies. Which are
easily available at economic rate?
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Personal factory:-
We have selected this unit because of above all reasons and in addition, our personal
influence for the selection as we want to develop this area by anyway if we can society,
the society in our earlier stage of business.
Other Ancillary services:-
Other ancillary Services like banking, insurance, technically assistance, warehousing, etc.
are easily available at feasible rate.
Thus veiling all phases of the location, it seems to be most appropriate location for the
firm so we considered it as very favorable and ideal location for us.
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PORTRAIT OF PRODUCTS
Silver as a metal has a very high ductile and malleable properties. By mechanical means
silver foils can be manufactured. These silver foils are used as a final covering on various
sheets and commonly called as werk in local dialects. For many centuries too these
silver foils of course in measured quantities were used in various Ayurvedic medical
preparations and are in great demand. They are also laminated on betel leaves (paan) for
chewing, to add an air of honour and status. Slightly thicker sections are used widely in
electrical industries and as oblations for worshiping the idols. Thin and longer sections
are also used for zari work on sarees. It is also used for making beats of balls.
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DETAILS OF RAW-MATERIALS
The raw-materials required by small-scale units may broadly be classified as under:
Raw material component and spares, both indigenous and imported;
Non-ferrous materials. both indigenous and imported;
Iron and steel. both indigenous and imported;
Chemicals. both indigenous and imported;
Under the liberalized scheme, the actual users are provided with adequate foreign
exchange to meet their justifiable requirements of imported items of industrial materials.
The priority industries are assured of an adequate supply to the extent of their
requirements by way of grant of rational licenses.
For silver foils industry, required various raw-materials for producing foils. The raw-
materials i.e. silver metal, tracing paper, cardboard boxes, graphite flux polishing
materials, etc. Silver metal, tracing paper and cardboard boxes are producing in our own
industry and graphite flux polishing materials are buying from other industry.
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Raw- Materials per month:-
Sr
No.
Raw-Materials Ind. Qty. Rate Amount
1 Silver Metal Ind. 60Kg. 19,000/-
P.Kg.
11,40,000
2 Tracing Paper Ind. 10Kg. 40/-P.Kg 4003 Cardboard Boxes Ind. 200Nos. 30/-P.no. 6,0004 Graphite flux Polishing
Materials etc.
- - - 15,000
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Even through there may be most modern machinery equipped with energy efficient
motors. This is a attitude of art technology specially suited to India conditions where
human skill out class machine work thereby enabling the industry to fall within the
ambit of the small scale sector.
PRODUCTION PROCESS
The silver bars are rolled to sheets by rolling process first. The sheets are then cut into
adequate length and widths by hand level share and then fed continuously over sheetrolling machines which are hand operated. After abut 6-8 passes of about 25%
reduction in each pass when the thickness reached about 0.28 mm (32.3), they are
removed and put on swaging and penting operations. They are then beaten/ hammered
manually very skillfully by wooden hammers till the final foils of about 6*6 (l*b)
400-500 microns thickness are reached. They are then set in between tracing papers
and then packed for dispatch.
Since there are no standard specifications for this product, only care has to be taken for
smooth finish and desired thickness achievements.
Since no pollution or polluting atmospheres are generated there is no necessity for
pollution control equipments.
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PRODUCTION PROCESS CHART:-
Rolling Process
Cut into Adequate l&W.
Fed Continuously
6-8 Passes (0.28mm thickness)
Swaging & panting operations
Beaten/Hammered
Final Foils (6*6) (400-500 microns thickness)
Set in between tracing papers.
BASIS AND PRESUMPTION
The profile has been prepared on single Shift basis of 2400 hours of working per
year achieving near about full capacity utilization after five years of
commencement of commercial production.
The labour wages, cost of raw materials, cost of machinery, etc. are based on
local market or region.
Interest rate for fixed capital is taken at 19%. Further, since the raw material
silver cost has to be borne by the entrepreneur himself for registering as S.S.I.
unit the interest rate for raw material costs is taken as nil.
Covered area of 250 Sq. Mtrs. is purchased of Rs. 3500 per. Sq. Mtrs. Is required.
The margin money required is for plant, equipments and working capital
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IMPLEMENTATION SCHEDULE
The project can be successfully implemented within one year of concept provided
adequate finance in time is available.
Sr. No. Activity Time-Period1 Survey for collection of data in respect of demand, raw-
material, including power and fuel, availability of technology, pollution control.
2 Months
2 Arrangement for margin money 1Month3 Preparation of project document and registration 1 Month4 Financial Assistance 2 Months5 Selection of site and Development of Land 2 Months6 Selection of Machines and Procurement 1 Month7 Selection of Raw-material and Procurement 8 months8 Recruitment of staff and Labour 15 Days9 Registration for S.S.I. 15 Days
10 Trial Product 20 Days
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ORGANIZATION STRUCTURE
Organization means co-ordination of people. It is a way describing employees authority
chart. It gives much information its employee.
Organization is group of people working together co-operatively under authority towards
achieving goals and objectives that mutually benefit the employees and the organization.
PARTNERS
Production& Marketing Manager Finance& Management Manager
Supervisor Tele Marketing officer Auditors
Workers Retailers
Marketing exercise includes demand
analysis, segmentation, pricing decision, distribution decision, positioning, analysis of
MARKETING EXERCISE
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competitors, promotion decision, etc, I n it. Above all the points are discussed in brief as
under.
Demand Analysis:-
With increasing dependence on an ayurvedic system of medical treatment there exists a
tremendous potential for this product. Further since sweets and (paan) betel leaf as well
as beats consumption is one the increase, the scope of this product is very high. There
also exists vast market in electrical industries, saree manufacturing and it or hear places
of worship.
Since there are not many registered small scale units and there is a big demand and
supply gap, there exists a vast market potential for this product.
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Segmentation:-
Behavioral - Well awarded.
Market Segmentation means the subdivision of market. It is the grouping of two or more
Consumer or service in order that their grievance is better readdressed. It is a strategy of
DIVIDE AND RULE
The firm has adopted the policy of segmenting the market on the basis of following two
ways:
1) Area Basis.
2) Product Basis.
The market segmentation of silver foils may be classified as under:
Geographical Segmentation:-
As silver foils made mainly form the silver and pure materials having very price so theyare consumed the class people living very high prices so they are consumed Y the class
people living in Kalawad road, Dr. Yagnik road, University road, Gondal road withspecial reference to Rajkot only and other region where the rich people or purchaser areliving.
Demographic SegmentationAge - AllIncome - High earn.Social class - Higher, middle & upper class.Education - Higher educated & well awarded.
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Cost plus Pricing.
Pricing Decision:-
A price plays a pivotal role in the regulation of the entire spectrum of economic activities.Particularly in small scale industries. A competitive economic system is essentially
based on price mechanism. Prices serve as guide posts in
Organizing Products.Fixing Standards (quality);The distribution of the product;Providing for economic maintenance and progress; andAdjusting consumption over short periods. In al business activities whether in the public or private, sector, large, medium or small scale sector, the selling processes influence the management to fix the price of the
product to be sold.
Objectives:-
Reasonable stability.
To ensure maximum production.
Securing an increase in savings, investment and economic growth.
Price fixation as a short term device.
Influencing Factors:-
Cost of Production.
Cost of Raw-materials.
Prevailing Demand.
Competitors Price.
Pricing Method:-
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Competitive Advantage:-
Distribution Decision:-
In marketing goods produced by a small- scale industry, distribution channels, indicate
routes or pathways through which goods and services flow, or move form production toconsumer or producer of raw material to a small- scale industry. The distribution of goods is the most important activity in the process of marketing. We
can market institutions participating in the marketing activities in the movement or theflow of goods or services from the primary producer to ultimate consumer.A unit must
choose whether to attempt extensive, selective or exclusive distribution or a combinationof all the three. The decision is taken after a careful analysis of the product, consumer
preference, dealers, company objectives and policies, competition and other relevantfactors. The company must solve the conflict within the channels and bring its product
profitability to the market.
Channel:-
Distributor Retailers End users.Hotels and RestaurantsWedding PlannersSaree Workers.
Analysis of Competitors:-
The main competitors of PANI Silver Foils are.
P. Raval AgencyU. Mankda AgencyJigna Agency
There are the many competitors providing silver foils, the concept of silver foils came onRajkot before many years. Therefore, there is not keen competition but obligopolisticmarket competition..
Competitive strategy:-
To complete with the existing competitors company will create awareness among the people that such kind of quality products are available.
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The quality of the foils.
Effective pricing policy.
Efficient distribution channel.
Sining.
Promotion Decision:-
Objectives:-Brand Awareness.
Brand Preference.
Brand Loyalty.
Budget:-1) Rs. 30000 per Month.
Tools:-
Signboards.
Hoardings.
Printed Materials.Catalogs.
Local Magazines.
Other Materials of social Groups.
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FIXED COST
Sr. No. Particular value
1 Depreciation on Building 2,10,0002 Depreciation on Machinery & Equipments 35,0253 Interest on Bank loan 2,58,8254 Interest on owned Capital 2,92,7985 Insurance etc. 20,0006 40% Salary & Wages 16,4007 40% other Expenses 11,400
Total Fixed cost 8,44,448
STAFF& LABOUR (Per Month)
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Sr. No Particular Nos. Value
1 Manger 1 10,000
2 Store- Keeper 1 3,0003 Clerk- cum- Typist 1 2,5004 Peon- cum- Watchman 1 1,5005 Highly Skilled Workers 2 8,0006 Skilled Workers 4 16,000
Total Staff& Labour 41,000
UTILITIES (per month)
Sr. No. Particular Value
1 Electricity 10,0002 Water 2,000
Total Utility 12,000
OTHER EXPENSES (per month)
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TOTAL WORKING CAPITAL
Sr. No. Particular Value
1 Staff& Labour 41,0002 Raw- Material 11,51,400
Sr. No. particular Value
1 Postage & Stationary 2,0002 Telephone &Advertisement 6,0003 Transport Charges 3,0004 Insurance, etc. 20,0005 Repairs & Maintenance 1,0006 Misc. Expenses 1,6007 Sales Expenses 1,400
Total Expenses 35,000
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3 Utility 12,0004 Other Expenses 35,000
Total Working capital 12,39,400
Total Working Capital for 3 Months:-=12, 39,400*3= 37, 18, 200
Total Working Capital for 12 Months:-=12, 39,400*12= 1, 48, 72,800
Sr. No. Particular Value
1 Fixed Capital 16,33,5002 Working Capital [for 3 Months] 37,18,700
Total Capital Investment 53,52,200
SOURCES OF FINANCE
Sr. No. particular Rate Value
1 Owned Capital 60% 32,53,3202 Borrowed Capital
[Loan from ICICI Bank]
40% 21,56,880
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Total Finance 53,92,200
INTEREST ON CAPITAL
Sr. No Particular Int. Rate value
1 Owned Capital 9% 2,92,7982 Bank Loan 12% 2,58,825
Total Interest 5,51,623
SALES TURN OVER
DEPRECIATION DETAIL
Sr. No. Particular Value
1 Sales
[of 720 kg. of silver foils @ Rs. 25,000/- per
kg.]
1,80,00,000
Total sales Turn - Over 1,80,00,000
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Sr. No. Particular Rate Depreciation Net Value
1 On Building [14,00,000] 15% 2,10,000 11,90,0002 On Machinery &
Equipments [2,33,500]15% 35025 1,98,475
Total Depreciation 2,45,025 13,88,475
FIXED ASSETS (1) Land& Building:-
Sr. No. Particular Value
1 Land
[250 Sq. Mtrs. Or Rs. 3500 per Sq. Mtrs.]
8,75,000
2 Building
[150Sq. Mtrs. Working shed.]
5,25,000
Total Land & Building 14,00,000
(2) Machinery & Equipments:-
Sr. No. Particular Qty. Value
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1 Sheet Rolling Machine
Roller size 4* 21/2 Ft. Shift mounted
with ball bearings, safely glands on gears
and fly wheel with handle.
1 No. 60,000
2 Sheet Rolling Head
Roller size 2 * 2. Fitted on a stand with
direct handle on a roll.
1 No. 33,000
3 Motorized swaging and Beating Machine 2 No. 50,000
4 Hand Lever Shears 2 No. 4,000
5 Work Bench, vices wooden HammersMiscotools Fixtures
- 4,000
6 Typewriter and other office Equipments. - 60,000
7 Electrification and installation charges @
10% of cost of machines Equipments.
- 22,500
Total Machinery & Equipments:- 2,33,500
(3) Total Fixed Assets:-
Sr No. Particular Value
1 Land & Building 14,00,0002 Machinery & Equipments 2,33,000
Total Fixed Capital 16,33,500
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COST OF PRODUCTION
Sr. No. Particular Value
1 Total recurring cost per year 1,47,94,8002 Depreciation on Building (15%) 2,10,0003 Depreciation on Machinery & Equipments (15%) 35,0254 Interest on Bank Loan 2,58,8255 Interest on Owned Capital 2,92,798
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6 Interest on Total Capital Investment @10%
Excluding Raw-Material (15%)
3,21,434
TOTAL COST OF PRODUCTION 1,59,12,882
P = 6%
PROFITABILITY ANALYSIS
Particular Value
Sales volume 1,80,00,000Less: Cost of Production 1,59,12,882
Earning Before Interest & Tax 20,87,118Less: Interest on Capital 5,50,003
Earning Before Tax 15,37,115Less: Income Tax @ 35% 5,37,990
Profit After Tax 9,99,125
Profitability = Profit/Sales* 100
= 999125/1, 80, 00,000*100
= 5.55%
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TRADING ACCOUNT
PARTICULAR AMOUNTIN RS.
PARTICULARS AMOUNTIN RS.
Purchase
- Electric- Water- Income Tax
Gross Profit
14,14 ,851
10,0002,000
5,37,99012,73,677
Sales 180,000,00(Less)
- 1,59,1288
Raw Material
20,87,118
11,51,400
32,38,518 32,38,518
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PROFIT & LOSS ACCOUNT
PARTICULAR AMOUNTIN RS
PARTICULAR AMOUNTIN RS
SalaryPostage& StationaryTelephone & AdvanceTransportInsuranceRepairs& MaintenanceBank Loan InterestShowroom ExpensesMisc. ExpensesDepreciations :--Land& Buildings 2,10,000
- Machinery 35,025
Other ExpensesNet Profit
41,0002,0006,0003,000
20,0001,000
2,58,8251,4001,600
2,45,025
28,5009,99,125
Gross ProfitSales of old News PapersInterest on CapitalRent ReceivedDiscounted received
12,37,6771,0002,92,798
20,00020,000
16,07,475 16,07,475
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BALANCE-SHEET
Capitals & Liabilities AMOUNTIN RS.
Assets AMOUNTIN RS.
Capital 3253320+ Interest 292798+ Net Profit 999125
Loan from ICICIWorking capitalSundry creditorsBank over draft
45,45,243
21,56,88012,39,400
30,0005,000
Land & Building 14,00,000(Less) Depreciation 2,10,000
Machinery & Equipments2,33,500
(less) Depreciation 35,025
sundry DebtorsBank BalanceCash BalanceClosing stock
11,90,000
1,98,475
35,00020,18,04825,00,00020,00,000
79,41,523 79,41,523
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= 71.37%
Consumers will not
be got much well aware
about the products .
COMPUTATION OF RATIOS
Return of Investment: -
ROI = Net Profit (before tax)/ Total Investment *100
= 15, 37,115/, 53, 32,200*100 = 28.83%
ROI = Net Profit (after Tax)/ total Investment *100
= 9, 99,125/53, 32,200 *10= 18.74 %
Net Profit Ratio:-
NPR = Net Profit (before Tax)/ Sales *100
= 15, 37,115/1, 80, 00,000 * 100= 8.54%
NPR = Net Profit (after tax)/ sales *100
= 9, 99,125 /1, 80, 00,000 *100= 5.55 %
Return on Fixed Assets:-
RFA = Profit (after tax) /Total Fixed Assets *100
= 9, 99,125/14, 00,000*100
RISK FACTORS
For inception of any activity the risk factor is involved with itself. Risk factor is like
living without being born. So, before starting any organization or unit the entrepreneurs
have to keep in mind the weak as well as threatening feets of the firm.
The risk factor involved with PANI Silver foils may as follow:
The firm will have to face strong competition.
The demand of the products may not be generated as predicted.
The promoters of the firm are not much experienced in the field of silver foils.
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.
FUTURE PROSPECTS
The modern world is fast growing. New Innovation of yesterday is old for today; it is a
past and tomorrow is a present.
The following are the future prospects or future plan of PANI Silver foils:-
Expansion in existing market and cover the entire India.
Development of various branches all over the India.
To get more profit.
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LIST OF SUPPLIERS
(1) M/S. Gemini Iron & Brass factory.
Opp. Forge & Blower,
Naroda Road,
Ahmedabad -380025
(2) M/S. Ramesh Works.
162, Rippon Street,
Calcutta 10.
(3) M/S. Ranjan Engg. Equipments.
18, Raval street,
Post Box No. 3182,
Bombay.
(4) Raw- Material
Local Market.
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CONCLUSION
To end- up the discussion, since, the starting of the project with the
selection of the Silver Foils for a new segment of consumers with the
greater potentially.
This is my pleasure to put this report before the University for launching
the Silver Foils. As a promoter of this unit, I have made all the required
efforts for the successful launching of all products. I hope that the silver
foils will be success in the market and specially my brand PANI FOILS
Govt. should support these kinds of small scale units to serve the public
with qualitative foils. I also want to help in generation of employment
opportunities and to raise standard of living.
At last I am again very thankful to all the concerned people who helped
me in preparing this report. This is also true for me as I thought my report
could express my thoughts & researches for silver foils. It was a greatexperience that I might want to deal in future. Thats all it will be great
opportunity for every student.