WorkPam w

ithAuthor, Speaker, Adjunct

Professor, Marketing

Strategist, Fortune 100 senior

marketer

KEYNOTES &WORKSHOPS

Pam is an engaging and passionate speaker with the ability to break down complicated ideas into simple frameworks.

She asks thought-provoking questions, offers solid and actionable take-aways that attendees can apply to their jobs immediately!

PUBLISHED AUTHOR

• Pams’ ”Global Content Marketing” has sold >3000 copies (McGraw-Hill, 2014)

• Translated in Chinese and Hindu (Indian)

• 1st book to offer an accessible comprehensive process to scale content across regions

• Top 10 Marketing Book of 2014 by Inc.

• The 4 P’s of Global Content Marketing Process

ABOUT PAM…• +20 years of experience from manufacturing,

product development, operations to marketing

• Adjunct professor at West Virginia University and the University of Oregon

• Grasp enterprise marketers’ pain points and challenges

• Fluent in Chinese and English

• A holistic view of paid, owned and earn media and understand the ins and outs of integrated campaigns

• Ability to craft and establish internal collaboration process for enterprise clients

RECENT APPEARANCES

PRAISE FROM ENTERPRISE CLIENTS/EVENT ORGANIZERS

Pam is one of the only people I've met in the industry of content marketing who understands the practical challenges of creating content on a global scale. She is a consummate diplomat, a straight talker, and has always brought great examples of how challenges can be addressed whenever I've talked to her or she's spoken to my team. She's a content gem!

Meslissa, Senior Director of Marketing, Sage

Her book, ‘Global Content Marketing’, lays out a step-by-step how to and her passion and energy is infectious when she’s on stage speaking! She’s a delight to work with.

Michelle, Senior IBM Marketing Manager

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Carlos, Senior Global Content Marketing Manager, 3M

PRAISE FROM ENTERPRISE CLIENTS/EVENT ORGANIZERS

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Shawn, Event Organizer for Integrated Marketing Summit

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Kelly, President of Community Works Switzerland

Pam is incredibly genuine, enthusiastic and hardworking. She spoke at several of our Social Media Strategies Summits through 2014 and 2015, and always put 100% into her workshops and presentations, bringing great value to attendees. She also goes the extra mile to connect people she thinks might be able to collaborate together. I would highly recommend working with Pam in any capacity.

Breanna, VP of Event for Social Media Strategist Summit

REACTIONS FROM ATTENDEES

WHAT CAN WE DO TOGETHER?Before the event:• Collaborate and clear communications• Customized presentation• Timely follow-through

At the event:• Being on-time and rehearse to test all AV• High-quality presentations• A passion for teaching and sharing• Interaction with audience after

presentation• Professional attire and attitude

SPEAKING TOPICS

• Content Marketing• Digital Marketing • Current Marketing Trends• Marketing and Technology• Integreated Marketing

KEYNOTE: THE FIVE TRENDS OF MARKETING AND WHAT YOU CAN DO ABOUT IT

Description:Marketing is changing rapidly with mobile devices, new technologies and social media. Content has to evolve and grown along to make the most of new marketing channels. We need to approach marketing in a new way. Pam Didner will share with you the trends of marketing and introduce creative ideas and recommendations to refine your marketing efforts.  Take-aways:- Understand the 5 new trends - Articulate how the new trends impact the marketing landscape - Share case studies and best practices- Present ideas for attendees to apply to their marketing jobs

KEYNOTE: THINK BIG AND SMALL: TECHNOLOGY’S ROLE IN MARKETING

Description:Technology has become a critical element of marketing. It can make marketers more efficient, yet it also overwhelms marketers with its complexity. Pam Didner will break down the impact of technology so that you can better plan your marketing efforts and budget the technical requirements for your company. Take-aways:- Break down the technology needs into four categories to direct your marketing efforts - Understand the inter-relationship among creative, campaigns and technologies - Comprehend and address the challenges of finding the right technology solutions - Grasp how technologies impact the overall campaign planning and paid/owned and earned media channels

KEYNOTE: MAXIMIZE THE SYNERGY OF YOUR SOCIAL MEDIA & CONTENT MARKETING EFFORTS

Description: Effective content is key to social media, yet marketing isn’t all about social media. While there is plenty of overlap, what are the differences between content marketing and social media marketing? Which comes first? Pam Didner will discuss the delicate intricacies of building synergy between your social media and content marketing efforts.

Take-aways: - Leverage different content for social media success - Shape content editorials by providing social media insights - Connect the dots between social media and content marketing

WORKSHOP: THE 4 P'S OF THE CONTENT MARKETING CYCLE

Description: Content marketing is a new buzzword, but it’s nothing new. Pam Didner will explain the evolution of content marketing, define the framework to implement content marketing from planning and execution through measurement. She will also provide examples and best practices so that marketing professionals can implement right away. Take-Aways:- Present the history of content marketing - Explain the 4 P's of Content Marketing: Plan, Produce, Promote and Perfect - Share best practices, do’s and don’ts in each stage- Communicate the key challenges - Learn how to create content that is relevant

WORKSHOP: GLOBAL CONTENT MARKETING: CREATE A SCALABLE CONTENT MARKETING STRATEGY

Description:The essence of content marketing is to help, educate or entertain your audience with the goal of acquiring new customers or increasing business from existing ones. Content marketing becomes complicated, when your companies begin to grow beyond borders. In this workshop, Didner will share with you the factors to consider for collaboration between headquarters and regions. She will also show you the process and steps to create and scale a content marketing strategy across regions. Take-aways:- Identify key factors to consider before planning - Devise recommendations for dealing with the challenges of implementing global content marketing - Comprehend the process and step to create cross-regional content marketing plans - Learn how to create a strategy that is actionable

WORKSHOP: HOW TO LEVERAGE CONTENT MARKETING STRATEGY FOR YOUR SOCIAL MEDIA EFFORTS Description:Content is king and context is queen. That’s especially true for social media marketing. Social media managers face challenges creating content marketing strategy or tailoring existing company content for social media marketing. Pam Didner will share a process for leveraging different kinds of content (original and curated) to facilitate your social media efforts.  Take-away:- Understand the importance of syndicating content in the context of different social media channels - Identify the challenges of leveraging content marketing for social media efforts- Articulate a process to use existing content marketing strategy with social media - Measure and monitor your social media efforts

PAM IN ACTION

VIDEO CLIP

MORE ABOUT PAM…

Pam Didner is a content marketing leader, author and speaker. As a former Global Integrated Marketing Strategist for Intel, Pam Didner knows how to plan, produce and deliver global marketing success and efficiency. She led Intel’s Enterprise product launches and worldwide marketing campaigns. Pam Didner is a practical expert at creating successful global marketing plans that meet local marketing needs.  She has given presentations not only in the US, but also Europe, Central and South America. She teaches “Content Marketing” at West Virginia University and “Marketing Communications” at the University of Oregon School of Journalism. She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Her clients include Intel, 3M, Sunstar, Insitu, Cisco and more. She also shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.