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AN ABS-CBNPRESENTATION to palFebruary 4, 2016

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Campaign BackgroundThis 2016, The Philippine

Airlines celebrates is 75th

year of being the The Heart of

Every Filipino taking you to

your lifes journeys - your

exciting travels, your newbeginnings, and your happy

homecomings

THE CAMPAIGN

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Kapamilya ConnectAnd like the Kapamilya

network, the Philippine

Airlines is also In the Service

of the Filipino People

Worldwide

We would like to extend this

celebration to those who truly

matter the Filipino

THE CAMPAIGN

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THE VOICE KIDS 3

DOLCE AMORSTORY OF

proposed concepts

I LOVE OPM

ITS SHOWTIME & ASAP

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THE VOICE kids 3

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THE VOICE KIDS 3

______________________________

______________________________

TheVoiceKids3TheVoiceKidswillbebackforanoth

erseasonsearchingforthemosttalentedchildsingersinthecountry

TargetShoot:March2016TargetBreak:May2016

ProposedExecutions: BrandIncidentals PrizeSp

onsorship MusicVideoVTR Sitummercial

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THE VOICE KIDS 3

______________________________

______________________________

TheVoiceKids3BrandIncidentals

PhilippineAirlinestoserveasTheVoiceKids3sOfficialAirlinePartner*

BrandingwillbedonethroughincidentalsduringthecontestantsarrivalinManilafortheirblindauditions

*useofofficialmonickersubjecttolicensingfees

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THE VOICE KIDS 3

______________________________

______________________________

TheVoiceKids3PrizeSponsorship*

Toshowbignessandextentofbrandsroleintheprogram,PhilippineAirlinesmayalsocomeinasseasonprizesponsorbygivingthewinningchildcontestantandhis/herfamilyanall-expensepaidtriptoaspecificPALdestination

BrandingOpportunities:LogoCycles

PrizeVTR(shared)Incidental&acknowledgmentduringawarding--brandrepresentativewithmockupofproduct(e.g.giantboardingpass)

*finalpackageinclusionstobeconfirmed

SamplePrizeInclusions:TriptoLosAngelesfor4

Accommodations&Transportation

Tourstofamousdestinations

PocketMoney

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THE VOICE KIDS 3

______________________________

______________________________

TheVoiceKids3MusicVideoVTR*

ThethreecoachesofTheVoiceKids,Sarah,Lea,andBamboo,toperformPALsnewbrandsongthroughamusicvideoVTRtoairwithinoneoftheprogramsepisodes**,

Materialmayalsofeaturetheremainingcontendersoftheprogram(e.g.Final4kids)andairduringcommercialgapasasitummercialuntilseasonfinale***

*finalconcepttobeappovedbyTalpa**schedulesubjecttofinalconfirmation***subjecttolicensingfeesandseparateairtimepackage

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THE VOICE KIDS 3

DOLCE AMORSTORY OF

I LOVE OPM

proposed concepts

ITS SHOWTIME & ASAP

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ITS SHOWTIME & ASAP

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ITS SHOWTIME

______________________________

______________________________

ItsShowtimeInlinewiththebrands75thAnniversary,wewillbeex

tendingthecelebrationtotheMadlangPeoplethroughaprogram-tieinflyawaypromo*

TheMadlangPeoplewillbeinvitedsharethedreamPALdestinationonsocialmediausingapromospecifichashtag75luckyviewerswillbegiventripstospecificPALdestinations

ProposedComponents: LaunchMidProd CTASpiels WinnersSpielments WinnersExperienceVTR

*subjecttolicensing&DTIapplication

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______________________________

______________________________

ItsShowtimeLaunchMidProd*LaunchofthepromothroughamidproductionnumberinItsShowtimefeaturingworld-classFilipinotalentsSarahGeronimo,LeaSalonga,andBamboo*astheyperformthenewPhilippineAirlinesanniversarysong*

BrandingOpportunities:Brandscopypoin

tsinspiels,interviewandVTR.Withdownstreamsupport.Brandbugfeaturedduringtheentireproductionnumber

*subjecttoapprovaloftalentsmanagement**mustbemashedupwithapopsong

ITS SHOWTIME

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______________________________

______________________________

ItsShowtimeCTASpielsCallto

actionspielswithinprogramreiteratingpromomechanics,hashtagtobeused,andprizesthatmaybewonbyparticipants

ItsShowtimesSatelliteSettobeconvertedintoabrandedcornerwherepromoentrieswillbeshownthroughmultipleLEDscreensashostsannouncefivewinnersperdestination,brandjingletobefeaturedasbed

WinnersSpielments

VTRfeaturingthedifferentpromowinnersastheyclaimtheirprizes,toincludereactionsandthankyousfromthewinners

WinnersExperienceVTR

ITS SHOWTIME

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______________________________

______________________________

ASAP5-minuterPortionBuySegmen

tbuyinASAPfeaturingworld-classtalentsLeaSalonga,SarahGeronimo,andBambooincelebrationofPhilippineAirlines75thAnniversary

BrandingthroughLEDScreens,brandandcopymention,wearingofbrandcolors,andshortVTR(dependingonconcept)

ITS SHOWTIME

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THE VOICE KIDS 3I LOVE OPM

DOLCE AMORSTORY OF

proposed concepts

ITS SHOWTIME & ASAP

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I LOVE OPM

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I LOVE OPM

______________________________

______________________________

ILoveOPMILoveOPMistheKapamilyaNetworksnewestrealityseriesfe

aturingvariousforeignersexpressingtheirloveforthePhilippinesastheysingdifferentPinoytunes-PhilippieAirlinestobecomeoneofprogramsofficialsponsorsbyservingasitsofficialcarrier,bringingthecontestantstovariousPhilippinedestinationsaspartoftheirimmersionexperience

BrandingOpportunities:IncidentalsinImmersionphaseWinnersandfamiliestowinPhilippinetourc/oPhilippineAirlines

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I LOVE OPM

______________________________

______________________________

ILoveOPMILoveOPMistheKapamilyaNetworksnewestrealityseriesfe

aturingvariousforeignersexpressingtheirloveforthePhilippinesastheysingdifferentPinoytunes-PhilippineAirlinestobecomeoneofprogramsofficialsponsorsbyservingasitsofficialcarrier,bringingthecontestantstovariousPhilippinedestinationsaspartoftheirimmersionexperience

BrandingOpportunities:IncidentalsinImmersionphaseWinnersandfamiliestowinPhilippinetourc/oPhilippineAirlines

*finalpackageinclusionstobeconfirmed

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I LOVE OPM

______________________________

______________________________

ILoveOPM

*finalconceptforprogramsapproval**subjecttolicensingfees

MusicVideoContestants

toappearinamusicvideoVTRfeaturingPhilippineAirlinescampaignjingletoairwithinprogram

Materialtoairwithinprogramasbumper,withthemeinlinewiththenationalistic*

Materialmayalsoaironlineandcommercialgapaspromotionalsitummercial**

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THE VOICE KIDS 3I LOVE OPM

DOLCE AMORSTORY OF

proposed concepts

ITS SHOWTIME & ASAP

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DOLCE AMORE / THESTORY OF US

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DOLCE AMORE / THE STORY OF US

____________________________________________________________

DolceAmoreand

TheStoryofUsMajorIntrusions

PhilippineAirlinestohavemultipleintrusionsintheKapamilyaNetworksnewestkiligofferings-DolceAmoreandTheStoryofUs

ThePhilippineAirlinestoshownasthecarrierbringingthecharacterstovariousdestinationsintheprogramsnarrative

Seamlessintegrationofthebrands75thanniversaryinthescript

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DOLCE AMORE / THE STORY OF US

____________________________________________________________

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DOLCE AMORE / THE STORY OF US

____________________________________________________________

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DOLCE AMORE / THE STORY OF US

____________________________________________________________

DolceAmoreand

TheStoryofUsWorldTour

Bothprogramsaresettohaveajointworldtouracrossdifferentcountries,featuringthestarsofbothprograms

PhilippineAirlinestoserveastheofficialcarrierofthetourandmayevenlaunchapromo*,givingallcustomersofPALachancetobecomepartofthisexperience

*subjecttolicensingfees&DTIapplication

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ITS SHOWTIME & ASAPTHE VOICE KIDS 3

I LOVE OPM

DOLCE AMORSTORY OF

Brand Incidentals

Prize Sponsorship

Music Video VTR

Sitummercial

Mid Prod

CTA Spiels

Winners Spielments

Winners Experience VTR

5-MIN SEGMENT

Brand Incidentals

Prize Sponsorship

Music Video VTR

Sitummercial

major intrus

world tou

proposed concepts

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THANK YOU,KAPAMILYA!