TAKE ME FOR A RIDEtravel & city

your bestPAKO

companion

A delightful public transport experience which combinesmobile payment for Metro travel with on demandpersonalised information and recommendations.

The application provides a convenient way topay for public travel in Madrid by linking theuser's Metro Card to their smartphones andgiving the user a friendly interface to managetheir subscription.

Metro Pay

News

Passengers require real time travel information,whether they are going to work or to a socialevent. With mobile devices at the centre ofpeople's lives, PAKO adds value by providing ondemand information tailored to them.

Suggestions

To open revenue streams, PAKO willl build aprofile from the user's behavior, and from usinga predictive algorithm it will give passengers ahighly personalised newsfeed for their journey.

Travel Information

To capitalise on our analytical capabilities, andmaximise revenue opportunities, PAKO will givetailored suggestions for places to visit, as wellas local offers, creating a fully immersing userexperience.

city & travelyour best

PAKOcompanion

PERSONALISEDEXPERIENCE

PAKO will use its

'machine learning'

capability to learn the

user's habits and

favourite things.

1

2PAKO can learn about

routes, time of journey,

news sources, and

visited places.

3Clever alrogithms wil

allow PAKO to predicit

future journeys and

make suggestions

based on them.

4For each journey, the

user will receive a list

of recommended

places to visit and

news articles to read.

5 PAKO will frequently test

different suggestions to

continue learning about

the user.

6The more PAKO learns

about the user, the

better the predictions

and suggestions will be.

REVENUEADVER

TISING

PAKO creates value for advertisers by connecting adverts andcontent with a highly-engaged audience. PAKO’s machine learningability, will offer advertisers with a unique opportunity to targetrelevant potential customers and content consumers. As predictionsbecome more sophisticated, advertisers can expect higher return oninvestment for their advertising dollar.

VALUE CREATION FOR ADVERTISERS

Content Discovery Advertising - Users will have access to news andfeature content directly from the PAKO mobile app.1

2 Mobile Display Advertising - Throughout the PAKO user interface,users will be able to view and engage with display advertisingtailored to them.

3 Other Sources – We will be able to originate other revenue sourcesfrom PAKO’s data mining capabilities, the licensing of its technology,and the selling of anonymized user data.

STREAMS