paired sourcing webinar: how to freshen up your sourcing strategy for 2016

How To Freshen Up Your Sourcing Strategy for 2016

#sourceFTW@lever@pairedsourcing

Wednesday January 27, 2016

● Phone lines are muted - please use

the questions area to ‘ask Jer’

● Tweet out the good stuff using #sourceFTW, @pairedsourcing and @lever

● $100 Amazon Gift Card for the most useful tweet

Leela SrinivasanChief Marketing OfficerLever@leelasrin

Thanks for joining us!

-

Our featured speaker

Jer LanghansCo-founderPaired Sourcing@majiksourcer

#sourceFTW

What we’ll cover

1. How to allocate your sourcing time and where to look

2. Research and outreach tips

3. How to structure your sourcing team

4. What you can outsource

5. What metrics to track

#sourceFTW

1. How to allocate time and where to look

Deal with your ‘gorillas’: ATS and LinkedIn

#sourceFTW

Gorillas should only take ⅓ of your time

#sourceFTW

ATS/CRM

● You always look in your own database first

● Don’t need to carve out 12 hours a day sourcing if you can just answer the front door

● Track, measure, evaluate - do you still have positions open?

Spend ⅓ of your time on online sources

PROTIP

App stores are great for finding contact info. Find apps similar to ones you admire; there’s always an email address.

Top online tech talent sources

● LinkedIn (there’s still gold in them hills, but…)

● StackOverflow (but not the careers section)

● Quora● Github● Boolean on Google● Social, including Facebook, Twitter

and Instagram

#sourceFTW

Instagram success for [bigger] brands

#tobeapartner

Spend your last ⅓ on ‘offline sourcing’

Top offline sources

● Employee referrals. ENGAGE PROMPTLY.

● Meetups○ Can be efficient (e.g.

vs. 10 coffee meetings)● Campus recruiting (though

takes effort, bring your leaders)

#sourceFTW

2. Research and outreach tips

3 tips to build a full slate

1. You need VOLUME

#sourceFTW

Do the math - you need a long[er] list

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20-30

2-3

.25

OUTREACH

POSITIVE RESPONSES

OFFERS

HIRES ? THIS IS WHY...

For any job, you need a pool of 100 people

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20-30 100OUTREACH

POSITIVERESPONSES

OFFERS

HIRES

Including real applicants

10

1-2

1


1. You need VOLUME

2. You need to be PERSONABLE

#sourceFTW

100 people per job open

THOU SHALT NOT SOURCE FROM A NO-REPLY EMAIL ADDRESS.

#sourceFTW

#sourceFTW

If you’re sending from your system, you need to look like an actual person

IF YOU GO STRAIGHT FOR THE KILL, YOU’LL DIE AN INSTANT SOURCING DEATH.

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Terrible, horrible sourcing emails

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Good sourcing email

Dear Mr. Jer,

I read profile on LinkedIn and want to reach you. Are you qualified for Java role today? Email back.

I hope you’re well. I wanted to reach out to you regarding a potential career opportunity here at big Co. Based on your background and experience, I think this would be of interest to you or perhaps someone you know. If interested, please let me know the best time and phone number to reach you. I look forward to discussing the details of this opportunity with you or learning other ways that I can be a resource in your career. Have a great day.BillRecruiter


1. You need VOLUME

2. You need to be PERSONABLE

3. You need a HOOK

#sourceFTW

Outreach from a real person

Start a conversation, don’t go for the kill

Up to 100 people per job

Example: reference Android open source

projects when engaging sourced prospects for

Android role

3. How to structure your sourcing team

2 models to consider

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vs.

1 2

The entry-level, get-your-feet-wet model1

With 1-2 people, you can

● Build a slate of 2-3 great sourced candidates per job

● Focus on building long[er] list● Do some outreach - but only by

making tradeoff with building long[er] list

● Maintain list quality○ Title, company, links to

social & profile○ Calibrate and audit

#sourceFTW

2

Sourcer Recruiter Coordinator

Talent Acquisition Leader

Point person on funnel curation

(research) & initial outreach

(email)

Assessing talent (phone & in-person

interviews) & making

offers/closing

Scheduling, candidate

experience onsite, & general support

Management (direct or indirect)

The all-in, POD model

#sourceFTW

1 POD can cover ~6 technical hires /month


Manager

~75 technical hires/ year


Manager


Manager~150 technical

hires/ year

#sourceFTW

Potential economies of scale

Sourcer Recruiter Coordinator Sourcer Recruiter Coordinator

Manager

POD A POD B

1. At managerial level2. In buying sourcing tools

#sourceFTW

4. What you can outsource

Let’s say you’ve got a Kia budget

Things to outsource (in order):

● Heavy lifting (e.g., get a LinkedIn Recruiter account)

● The 2-3 most challenging roles to staffing agency● Scheduling to a managed service vendor (OR an

ATS that supports scheduling well)● Engage a boutique sourcing service for list gen

#sourceFTW

100-person company1-2 person sourcing team20-30 hires this year

PROTIP

Evaluate the tradeoffs before you outsource anything, and do NOT outsource your voice

5. What metrics to track

3 reasons to prioritize funnel conversion rate over everything else

How many people do I need to reach out to in order to make my hire?

1. Signals your brand cachet to the c-suite

2. Informs your reachout volume and therefore your sourcing model

3. Because nobody cares unless you fill reqs

#sourceFTW

Choose secondary metrics you actually control

Time to

slate > Time to

fill

#sourceFTW

How Lever can help

Lever’s chrome extension makes sourcing around the web much easier

Sources we like:● AngelList - startup hires● GitHub, StackOverflow -

developers● Dribbble - designers● Sourcing.io - engineers● Xing - select European talent● LinkedIn, FB & Twitter - all● Conference speaker lists - all

For more tips on how to source a quality pipeline, download our free ebook: lever.co/ebook-sourcing

You’ll need a place to organize and manage your prospects AND candidates

vs.

#sourceFTW

Pull conversion reports for every role and stage in seconds

#sourceFTW

Thank you! Questions?Join our February 3 webinar:

6 Steps to a Winning Business Case for Talent Acquisition Programs

Featuring

Kara YarnotMeritage Talent

http://lever.co/recruiting-resources

www.pairedsourcing.com

#sourceFTW

paired sourcing webinar: how to freshen up your sourcing strategy for 2016

Recruiting & HR