Ask your account execut ive for a cus tomized market ing p lan des igned to f i t your company’s needs .

1401 Triad Center Drive, St. Peters, MO 63376

800 •737 •0107 • www.PDRA.org

w h e r e T h e D e a l e r S S h O P

Paint & DecoratingRetailer

Paint & DecoratingRetailer

T h e V O I C e O F T h e I N D U S T r Y

M e d i a P l a n n e r 2 0 1 6

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Only Paint & Decorating Retailer magazine offers the bona fide readership and circulation coverage that gives you maximum value for your ad dollars.

Verified CirCulation

Paint & Decorating Retailer magazine circulation is audited by the highly-respected Alliance for Audited Media (AAM). We want you, as our business partner, to feel total confidence that your advertising message will be delivered to the number of qualified paint and decorating retailers we say we reach. The audited AAM statement is your assurance that our circulation claims are accurate and verifiable.

Ask your ad sales executive for a copy of our circulation statement. Please compare this statement to those of other magazines you are considering for your ad message. You will quickly see that Paint & Decorating Retailer delivers the target audience you want to reach.

Bonus distriBution

The big April Paint Show issue is distributed to buyers at the PDRA-Sponsored Paint & Accessories Show at the National Hardware Show in Las Vegas.

July’s Decorating Registry and December’s Industry Products Showcase issues enjoy bonus circulation to buyers at all industry shows and events, including major distributor and buying group shows.

Audit-ensured delivery to the targetaudience you want to reach,

plus unparalleled circulation in thepaint and decorating industry!

audited Circulation! Published by the Paint & Decorating Retailers Association (PDRA) for nearly 50 years, Paint & Decorating Retailer reaches more than 98 percent of the paint and decorating outlets in the United States and Canada. An audited circulation encompasses close to 20,000 readers, including specialty paint and decorating stores; hardware, home center, lumber and building supply retailers; and paint and decorating suppliers and wholesalers.

Bonus Circulation! PDR features bonus circulation at key in-dustry buying shows as well as the annual PDRA-sponsored Paint & Accessories Show at the National Hardware Show® in Las Vegas, Nevada.

Proactive readership! Representing a total buying power of near-ly $10 billion, more than 90 percent of our readers are retailers who specify brands and purchase products for their stores. These retailers dominate the retail market in the paint, wallpaper, sundries, tool and equipment categories.

diversified Coverage! Paint and decorating stores carry a broad product mix. Strong in paint, sundries and equipment, they are also a dominant force in wallpaper, window coverings and other decorat-ing products. Our editorial mix covers all of these categories, provid-ing one-stop information for our busy readers!

Ace Hardware StoresBenjamin Moore StoresBuying GroupsDistributorsDo it Best Corp.Dunn-Edwards

Home DepotICI Paint StoresKelly-MooreLowe’sMenardsOrgill

Paint AmericaPorter PaintsProfessional Paint Inc.SearsSherwin-WilliamsTrue Value

Key Buyers Included in Circulation

independent Paint & decorating stores

Paint & DecoratingRetailer

No other magazine in the industry has the reach and the influence of Paint & Decorating Retailer!

~ T h e V o i c e o f t h e I n d u s t r y ~

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SPECIFICATIONS: Maximum paper stock is 100 lb. book weight enamel, 25 x 38 basis. Minimum 60 lb. book. Submit sample if size and stock differ. Two-page single sheet 8 3/8 x 11 1/8 maximum fur-nished flat. Four page 16 3/4 x 11 3/16 maximum furnished folded (8 3/8 x 11 3/16). (If back-up is required, must be delivered flat). This allows 3/16 for top trim, 1/8 for bottom trim, 1/8 mill in gutter and 1/8

for outside trim. PDR trim size is 8 1/8 x 10 7/8. Keep live matter 1/2 in from final trim size. Inserts ready for binding must arrive at printer by 10th of month preced-ing publication. Inserts jog to the foot with 1/8 trim.

IMPORTANT: Minimum size for feeding on binder is 4 1/4 x 6 (6 side on backbone). All reply cards must have a bulk of seven (7) points to meet postal requirements.

For “tip-in” specs, please call the PDR production department at 800-737-0107.

inseRts Specifications & Shipping Information

Inserts and advertorials offer your company powerful advertising options which greatly increase market aware-ness. Additional quantities of advertorials may be printed for use as stand-alone sales tools or “mini” annual reports.

Need help with your ad layout? Our award-winning advertising and graphics department is ready to assist you in developing your ad, whether it’s a three-time fractional.

vAlue-ADDeD ADveRtising Inserts & Advertorials

Data provided by PDRA Market Research

Paint 91.5%

retail Consumers 37%

Paint Contractors 51%

I/M Commercial 12%

wallcovering 31.7%

window Treatments 80.5%

Sundries & equipment 89.7%

Floor Covering12.7%

RETAIlERS’ CuSTOMER bASE by PERCENTAgE OF TOTAl SAlES

PDRReader Profiles

PERCENTAgE OF RETAIlERSSEllINg EACh PRODuCT

OuR signAtuRe issues

each year, a few issues of PDR focus on a number of themes that are critically important to the paint and decorating retail industry. Marketing efforts in these issues get above-average exposure and a louder

voice due to the targeted nature of the editorial content.

January The Decorative Finishing Issue The 19th annual The Decorative Finishing issue once again will cover the latest products and trends in the revitalized decorative-finishing market.

March The Green Issue In our seventh consecutive “Green” issue, we’ll shine a light on the eco-friendly products, news and trends that continue to impact the paint and decorating industry.

april The Show Issue This issue gives readers an insider’s look at the companies and products set to make a splash at the PDRA-sponsored Paint & Accessories Show at the National Hardware Show in Las Vegas.

July The registry This issue contains the paint and decorating industry’s only comprehensive guide to the companies, people and products that retailers need to do business. Filled with more than 1,500 companies and more than 7,000 product names, this issue is a reference tool that gives our ad partners year-round exposure.

September In-Store Technology As demands on their time intensify, the computer systems that retailers use to do business becomes increasingly important. We examine the best systems on the market and find out what retailers need to know about the fast-changing field of retail technology.

December The Supplier Showcase In December, we offer our annual Supplier Showcase. The showcase puts your company and its products in front of key decorating buyers. Take advantage of display and billboard advertising and bonus circulation.

* New advertising opportunities

include a menu of advertorial choices. Our award-winning

advertising department is ready to assist you in developing your

ad, whether it’s a three-time fractional or an 11-time spread.

AD RATES & SPECS: Ask your account executive.

februaryjanuary MarCH aPrIL May june juLy auGuST SePTeMber OCTOber nOVeMber DeCeMber

PAInt & DeC oRAtIng RetAIleR Media Planning Calendar 2016feaTureS

to serve readers and advertisers, Paint & Decorating Retailer is divided into three easy-to-use sections:PRIMER: This upfront section is made up of short, clear articles delivering industry news. These news briefs include summaries of the latest financial and business research, details of the newest product launches and announcements of important industry events and campaigns. Also in this section are brief, accessible interviews with notable retailers and influential industry leaders.

FEATuRES: This center section features in-depth stories about the people, products, services and issues that make up today’s paint and decorating industry. These bright, visual features illuminate the most important product and service categories, interpret today’s best retail business strategies, and highlight the smart, colorful individuals who are the modern paint and decorating retail community.

COvERAgE: The articles in this section focus on the important issues shaping the industry’s future. We bring to light retailers and organizations who are making positive contributions to the paint and decorating business while exploring advances in science, health and technology.

How to tell if a Story is a PDR Story

PDR stories should involve the paint and decorating industry and have at least one but preferably more than one of the following qualities.

A PDR story should be:

• Important for many retailers to know about and understand

• Compelling for many retailers

• Announcing new things, such as products, policies, services, programs, trends, regulations, technologies or business strategies

• Discussing ways to improve something in the industry

Remember that Paint & Decorating Retailer exists for the benefit of paint

and decorating retailers. We are their advocates. We are not a cheerleader

for any specific company. So before submitting story ideas, ask yourself how

many retailers and industry people outside of your organization would find

the information useful or compelling. If a great many would, then we’d love

to hear from you.

*

The 19th annual Decorative finishing Issue

exterior Deck & Wood Care

The Green Issue The PDra Show Issue

Tape & Masking Products

The 2016-2017 Color forecast

The 25th annual registry Issue

The new Products roundup

The In-Store Technology Issue

Tinters, Mixers and Other equipment

The PDra education Issue

The annual Supplier Showcase

Concrete coatings, special promotional items

applicators, apparel

Caulking, sealants and caulk guns; sprayers and spray accessories

Wallcoverings, ladders and climbing equipment

Safety equipment Paint and coatings applicators, social media

Decorative countertop paint

Interior wood coatings

Metallic paints, window treatments

Wallcoverings PDra benefits

november 25, 2014

December 1, 2014

December 26, 2014

january 2, 2015

january 26, 2015

february 2, 2015

february 25, 2015

March 2, 2015

March 25, 2015

april 1, 2015

april 27, 2015

May 1, 2015

May 25, 2015

june 1, 2015

june 25, 2015

july 1, 2015

july 27, 2015

august 3, 2015

august 25, 2015

September 1, 2015

September 25, 2015

October 1, 2015

October 26, 2015

november 2, 2015

JANuARy 19th Annual Decorative Finishing Issue

Distribution at Val-Test, Five Star, Lancaster and PDCA

APRIl The PDRA Show Issue

Distribution at the PDRA Show at the National Hardware Show

July The 25th Annual Registry

Distribution at all industry events; buyers use the registry all year

MaInfeaTureS

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MaTerIaLS Due

bONuS EvENT DISTRIbuTION

Submission Information:

Send all story ideas, press releases, photos and and other press materials to

editor Steve Stevens at steve@pdra.org. High-resolution photos and images

only (300 dpi jpegs or tiffs).Electronic information is strongly preferred,

but if physical material is necessary, send to 1401 Triad Center Drive, St.

Peters, MO 63376-7353. If you want to discuss story ideas, you can also call

Steve at 404-725-3675.