padres contra el cáncer (padres) is a non – profit · 2005 eva longoria parker, star of...

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Page 1: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST
Page 2: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST
Page 3: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

PADRES�Contra�El�Cáncer�(PADRES)�is�a�non�–�profitorganization�committed�to�improving�the�quality�of�life�forchildren�with�cancer�and�their�families.

Founded�in�1985,�PADRES�brings�together�children,families,�healthcare�professionals�and�community�leaders�topromote�a�comprehensive�understanding�of�childhoodcancer�and�other�blood�disorders,�as�well�as�effectivemethods�for�their�treatment.�PADRES�currently�remains�theonly�Latino�organization�of�its�kind�operating�within�theUnited�States.�

PADRES’�unique�and�inclusive�program�model�is�premisedupon�the�delivery�of�a�health�and�education�curriculumdesigned�to�be�culturally-relevant,�family-centered,�andcommunity-based.��While�primarily�oriented�to�the�Latinocommunity,�PADRES’�programs,�activities�and�servicesbenefit�childhood�cancer�patients�and�their�families�from�allraces,�nationalities�and�ethnic�origins.�

On September 23rd

…more�than�400�influential�leaders�in�sports,�entertainmentand�business�will�gather�in�Los�Angeles�to�participate�in�thisyear’s�most�anticipated�charitable�event.

On�this�evening,�the�nation’s�most�prominent�individualsand�A-list�celebrity�friends�will�stand�with�EVALONGORIA�PARKER�for�a�single�purpose:

To�bring�HOPE�to�children�with�cancer�and�their�families.

Page 4: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

GALA CHAIR

Eva Longoria ParkerPADRES�National�Spokesperson

DATEursday,�September�23,�2010

6:30�PM��TO�11:00�PM

LOCATIONTHE HOLLYWOOD PALLADIUM

6215�Sunset�BoulevardHollywood,�CA�90028

Host CommitteeJessica�AlbaYancey�AriasArmando�AzarlozaAdrian�BellaniJustin�BUABilly�BushNestor�CarbonellNeil�CarreyOskar�CartayaAngelica�CastroMatt�CedeñoRicardo�Antonio�ChaviraTerry�CrewsMarcia�CrossRita�Cruz-GallegosBeto�CuevasCristián�De�La�FuenteOscar�De�La�HoyaMayola�Delgado

Luis�FauraAlejandro�FernándezAmerica�FerreraCandace�FisherDerek�FisherJamie�FoxxDaisy�FuentesEnrique�GarciaFelicity�HuffmanMario�KreutzbergerEva�LaRueMario�LopezConstance�MarieCarlos�MenciaJennifer�MorrisonEstela�MoraAmaury�NolascoLupe�OntiverosAna�Ortiz

Tony�ParkerKen�PavesCristina�PerezFrancisco�PintoTony�PlanaAdam�RodriguezNydia�RojasMarianne�RomanoPaulina�RubioLenny�SageRoselyn�SanchezDan�SavageRyan�Seacrest�ShakiraStephen�SiegelSofia�Vergara

Page 5: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

El�Sueño�de�ESPERANzASMAward

Established�in�2000,�and�named�in�honor�of�ESPERANzA,�the�angelic�iconwho�conveys�PADRES’�message�of�HOPE�and�Inspiration.�is�awardacknowledges�an�individual/corporate�partner�for�exemplary�dedication,commitment�and�compassion�toward�improving�the�quality�of�life�forchildren�with�cancer�and�their�families.

Previous�Honorees:

2009� L’Oreal�Paris;�Ken�Paves2008� Farmers�Insurance�Group;�Los�Angeles�Avengers2007�� AT&T2005�� Angels�Baseball�LP;�Nickelodeon;�e�Kellogg�Company2004 Eduardo�Lucero,�Fashion�Designer;�Filiberto�Montecinos,�Painter;

Johnny�Polanco,�Recording�Artist2003� Mario�Kreutzberger�-�‘Don�Francisco’��Telev��ision�

Personality;�Mark�Nierman�-�Papa�Check�Cashing;�Ruby�Oliva�Cedillo�(posthumously)�-�Wife�of�California�State�Senator�Gilbert�A.�Cedillo

2002 Renan�Almendarez�Coello�-�‘El�Cucuy’�Radio�Personality;�Nydia�Rojas�-�Recording�Artist;�the�late�Hon.�Marco�Antonio�Firebaugh�-�California�State�Assembly

2001 Postponed due to 9/112000 Kevin�Malone,�Los�Angeles�Dodgers�Baseball�

Club;�KMEX-TV,�Channel�34��Univision;��Stuart�Siegel,�M.D.,�Childrens�Hospital�Los�Angeles

Ruby�Oliva�Cedillo�TributeAward

Established�in�2005,�and�named�in�honor�of�California�State�SenatorGilbert�A.�Cedillo’s�beloved�late�wife.�is�award�recognizes�a�person�whobest�exemplifies�PADRES’�guiding�values�and�core�ideals�–�Honesty,Character,�Integrity,�Respect,�Commitment�to�Community�and�Service�toHumanity.

Previous�Honorees:

2009�� California�Correctional�Peace�Offices�Association2007 Beto�Cuevas,�Singer/Songwriter�and�One�of�the�

Most�Influential�Latin�Rock�Stars�in�Latin�America2006�� Lenny�Sage,�Sage�Automotive�Group�and�President�

of�PADRES�Board�of�Directors2005� Eva�Longoria�Parker,�Star�of�Desperate�Housewives�

and�PADRES�National�Spokesperson

HONORING

GEORGE LOPEzCOMEDIANCOMEDIAN//TELEVISIONTELEVISION SHOWSHOW HOSTHOST

ENRIqUE ALEJOOWNEROWNER,�,�LIBORIOLIBORIO MARKETSMARKETS

Champion�of�HOPE�Award

Established�in�2006,�and�recognizing�a�Cancer�Survivor�or�Family�Member(s)�whopersonifies�courage�against�cancer�with�Strength,�Determination,�Dignity�and,�most�of�all,HOPE.�

Previous�Honorees:

2008 Derek�Fisher,�Los�Angeles�Lakers�and�Candace�Fisher,�Advocate2007 Alex�Wallau,�President,�ABC�Network�Operations�and�Administration2006 Lance�Armstrong,�Cyclist�and�Cancer�Survivor;�Denise�Rich,�Song�Writer

Page 6: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

2010�MEDIA HIGHLIGHTS

Reaching�an�estimated�338,095,454�viewers�and�readers,�whichtranslated�to�a�general�market�advertising�value�of�$3,112,946.00,PADRES’�2009�Annual�Gala�was�covered�by�media�outlets�including,but�no�limited�to:

TELEVISION*

EXTRAACCESS HOLLYWOOD

E!�ENTERTAINMNET /�E!�NEWSENTERTAINMENT TONIGHTGOOD DAY LA /�KTTVINSIDE EDITIONINSIDER

KTLA LOS ANGELES (FOX)PRIMER IMPACTO (UNIVISION)TELEMUNDO –�“AL ROJO VIVO”

US MAGAzINEWSVN MIAMI FLORIDA (FOX)

TELEVISAFASHION TV�LATIN AMERICA

LACONEXION.TVMTV�TR3S

NBC�TELEMUNDO /�KWHYNATURALLY SAVVY TV�/�LACOSTA TV

NEWS2AIR AGENCYOCTV

TELEFUTURA NETWORK –�ESCANDALO TVUNIVISION –�KMEX

UNIVISION –�PRIMER IMPACTOVENTEANDO AMéRICA

PRINT /�ONLINE*OK!�MAGAzINEPEOPLE MAGAzINEUS WEEKLY

STAR MAGAzINEIN TOUCH WEEKLY

ESTYLO MAGAzINEHOLLYWOOD REPORTER TV

LIFE &�STYLEUSA TODAYYAHOO!�NEWSFOX NEWS

HISPANIC BUSINESSLOS ANGELES TIMES

E!�ONLINE /�PLANET GOSSIPTMz

HOLLYSCOOPBIzBASH

LATIN HEAT ENTERTAINMENTTV NOTAS944

LATINA MAGAzINE

*Partial�listings�only

Page 7: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

MUSICAL HIGHLIGHTSEach�year�award-winning�artists�lend�theirextensive�talent�for�a�special�musical

performance�at�“El�Sueño�de�EPERANzASM”Gala.

Past�performances�include:�Beto�Cuevas,�La�Ley,Ozomatli,�Obie�Bermúdez,�Alejandro

Fernández,��Paulina�Rubio,�Kinky,�JohnnyPolanco�y�su�conjunto�Amistad.

Page 8: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

CONTACTSuzanne�[email protected](818)�980-0208�x234

ARTWORK�DEADLINE�September�1,�2010

BOOK�TRIM�SIzE8�½”�w�x�8�½”�h

DELIVERYPlease�deliver�hard�copy�proof�withfinal�electronic�art�in�proper�formaton�CD�to:

PADRES�Contra�El�Cáncer10220�Riverside�Drive,�Suite�BToluca�Lake,�CA�91602(818)�980-0208�x234by Wednesday, September 1, 2010

ARTWORK�FILE�FORMATSFinal�electronic�artwork�must�besubmitted�in�one�of�these�(HighResolution�-�300�dpi�and�CMYK)formats:�TIFF,�PDF,�JPEG,�IllustratorEPS�(Version�10�or�less;�all�fontsoutlined�&�hi-res�links�embedded);quark�File�(Version�5�or�less;�all�fonts&�hi-res�links�included.)

TWO�PAGE�AD�SPREAD�-�$7,50016”w�x�7�½”h�(4-color�advertisements�only)

BACK�PAGE�AD�-�$7,000Bleed�–�8�½”�w�x�8�½”�h�(4-color�advertisements�only)Non�Bleed�–�7�½”�w�x�7�½”�h

FULL�PAGE�AD/COLOR�-�$5,0007�½”�w�x�7�½”�h

FULL�PAGE�AD�/�B&W�-�$3,0007�½”�w�x�7�½”�h

COMMEMORATIVE 2010�PROGRAM BOOKADVERTISEMENT PRICING AND MECHANICAL REqUIREMENTS

Page 9: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

VEHICLE SPONSOR ELEMENTS$75,000

•�Premier�Seating�at�Event�for�Twenty�(20)�Guests•�Prominent�Recognition�as�Event�Vehicle�Sponsor•�Opportunity�for�Placement�of�Sponsor’s�Vehicle�of�Choice�on�the�Red�Carpet•�Name�and/or�Logo�Recognition�on�all�Event�materials•�Logo�on�Red�Carpet�Press�Wall•�Celebrity�VIP�Reception�Access�for�Ten�(10)�•�Inclusion�in�all�Press�Materials�•�Prominent�Venue�Signage•�Prominent�Name/Logo�Placement�on�Event�Donor�Reel•�Logo�on�PADRES�Event�Web�Page�and�Link�to�Sponsor’s�Site•�Photo�Opportunity�with�EVA�LONGORIA�PARKER�with�Company�Backdrop•�Corporate�Listing�as�Activity�Sponsor�during�2010�PADRES�Family�Activities�and�Events•�Back�Cover,�4–Color�Advertisement�in�CommemorativeEvent�Program�Book•�Opportunity�to�Provide�Company-Branded�‘Goodie�Bag’�Item�for�Event�Guests�(Maximum�of�700�Units)•�Name�and/or�Logo�Recognition�for�a�Period�of�One�Year�on����any�PADRES�Recap�Marketing�Material�

TITLE SPONSOR ELEMENTS-�SOLD�-

PREMIER SPONSOR ELEMENTS$100,000

•�Pre-Event�Private�Cocktail�Reception�in�L.A.�for�irty�(30)�Guests�•�Special�Appearance�by�EVA�LONGORIA�PARKER•�Premier�Seating�at�Event�for�irty�(30)�Guests•�Celebrity�VIP�Reception�Access�for�Ten�(10)�•�Recognition�as�Major�Corporate�Donor�within�Monthly�PADRES�Newsletter•�Prominent�Recognition�as�Event�Premier�Sponsor•�Prominent�Product�Placement�during�Event•�Name�and/or�Logo�Recognition�on�all�Event�materials•�Logo�on�Red�Carpet�Press�Wall•�Inclusion�in�all�Press�Materials•�Prominent�Venue�Signage•�Prominent�Name/Logo�Placement�on�Event�Donor�Reel•�Logo�on�PADRES�Event�Web�Page�and�Link�to�Sponsor’s�Site•�Photo�Opportunity�with�EVA�LONGORIA�PARKER�with�Company�Backdrop�•�Corporate�Listing�as�Activity�Sponsor�during�PADRES�2010�Family�Activities�and�Events•�Prominent�2–Page,�4–Color�Advertisement�in�Commemorative�Event�Program�Book•�Opportunity�to�Provide�Company-Branded�‘Goodie�Bag’�Item�for�Event�Guests�(Maximum�of�700�Units)•�Name�and/or�Logo�Recognition�for�a�Period�of�One�Year�on�any�PADRES�Recap�Marketing�Material�

����

Page 10: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

CELEBRITY LOUNGE ELEMENTS$50,000

•�Premier�Seating�for�Twenty�(20)�Guests•�Prominent�branding�within�Celebrity�VIP�Lounge•�Celebrity�VIP�Lounge�Access�for�Ten�(10)•�Name�and/or�Logo�Recognition�on�all�Event�materials•�Inclusion�in�all�Press�Materials•�Prominent�Venue�Signage•�Prominent�Name/Logo�Placement�on�Event�Donor�Reel•�Logo�on�PADRES�Event�Web�Page�and�Link�to�Sponsor’s�Site•�Full-Page,�4–Color�Ad�in�Commemorative�Program�Book•�Opportunity�to�Provide�Company-Branded�“Goodie�Bag”�Itemfor�Event�Guests�(Maximum�of�700�Units)•�Name�and/or�Logo�Recognition�for�a�Period�of�One�(1)�Year�on�any�PADRES�Recap�Marketing�Material

AIRLINE SPONSOR ELEMENTS$50,000

•�Company�will�be�branded�as�official�Airline�Sponsor�on�all�event�materials,�as�well�as�within�the�Silent�Auction�area�and�all�Auction�materials•�Celebrity�VIP�Lounge�Access�for�Ten�(10)•�Premier�Seating�for�Twenty�(20)�Guests•�Name�and/or�Logo�Recognition�on�all�Event�materials•�Inclusion�in�all�Press�Materials•�Prominent�Venue�Signage•�Prominent�Name/Logo�Placement�on�Event�Donor�Reel•�Logo�on�PADRES�EventWeb�Page�and�Link�to�Sponsor’s�Site

•�Full-Page,�4-Color�Ad�in�Commemorative�Program�Book•�Opportunity�to�Provide�Company-Branded�“Goodie�Bag”�Item�for�Event�Guests�(Maximum�of�700�Units)•�Name�and/or�Logo�Recognition�for�a�Period�of�One�(1)�Year����on�any�PADRES�Recap�Marketing�Material

AWARD SPONSOR ELEMENTS$50,000

•�Presenting�Sponsor�for�one�of�the�following�three�Awards:�(1)�Ruby�Oliva�Cedillo�Tribute�Award;�(2)�El�Sueño�de�ESPERANzASM Award•�Celebrity�VIP�Lounge�Access�for�Ten�(10)•�Opportunity�for�Company�Representative�to�Make�an�On–Stage�Appearance�to�Introduce�the�Award�at�Event�and�Take�Publicity�Photos�with�Award�Recipient(s)•�Premier�Seating�at�Event�for�Twenty�(20)�Guests•�Name�and/or�Logo�Recognition�on�all�Event�materials•�Inclusion�in�all�Press�Materials�•�Prominent�Venue�Signage•�Prominent�Name/Logo�Placement�on�Event�Donor�Reel•�Logo�on�PADRES�Event�Web�Page�and�Link�to�Sponsor’s�Site•�Photo�Opportunity�with�EVA�LONGORIA�PARKER�and�2010�Award�Recipient�•�Full-Page,�4–Color�Ad�in�Commemorative�Event�Program�Book•�Opportunity�to�Provide�Company-Branded�‘Goodie�Bag’�Item�for�Event�Guests�(Maximum�of�700�Units)•�Name�and/or�Logo�Recognition�for�a�Period�of�One�Year�on�any�PADRES�Recap�Marketing�Material�

Ruby�Oliva�Cedillo�Tribute…............................$50,000El�Sueño�de�ESPERANzASM.….........................$50,000

Page 11: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

GROUP SEATING ELEMENTS$30,000�-�Platinum�Seating�Sponsor

•�Premier�Seating�at�Event�for�Ten�(10)�Guests•�Name�and/or�Logo�Recognition�on�all�Event�materials�as�Platinum�Sponsor•�Prominent�Name/Logo�Placement�on�Event�Donor�Reel•�Logo�on�PADRES�Event�Web�Page�and�Link�to�Sponsor’s�Site•�Full-Page,�4–Color�Advertisement�in�Commemorative�Event�Program�Book•�Opportunity�to�Provide�Company-Branded�‘Goodie�Bag’�Item�for�Event�Guests�(Maximum�of�700�Units)•�Name�and/or�Logo�Recognition�for�a�Period�of�One�Year�on�any�PADRES�Recap�Marketing�Material

$20,000�-�Gold�Seating�Sponsor

•�Gold�Seating�at�Event�for�Ten�(10)�Guests•�Name�and/or�Logo�Recognition�on�all�Event�materials�as�Gold�Sponsor•�Prominent�Venue�Signage•�Logo�on�PADRES�Event�Web�Page�and�Link�to�Sponsor’s�Site•�Full-Page,�4–Color�Advertisement�in�Commemorative�Event�Program�Book•�Opportunity�to�Provide�Company-Branded�“Goodie�Bag”�Item�for�EventGuests�(Maximum�of�700�Units)•�Name�and/or�Logo�Recognition�for�a�Period�of�One�Year�on�any�PADRESRecap�Marketing�Material

$10,000�-�Silver�Seating�Sponsor

•�Silver�Seating�at�Event�for�Ten�(10)�Guests•�Name�and/or�Logo�Recognition�on�all�Event�materials�as�Silver�Sponsor•�Prominent�Venue�Signage�•�Logo�on�PADRES�Event�Web�Page�and�Link�to�Sponsor’s�Site•�Full-Page,�4–Color�Advertisement�in�Commemorative�Event�Program�Book

$5,000�-�Friend�of�HOPE�Sponsor

•�Silver�Seating�at�Event�for�Five�(5)�Guests�•�Half�-�Page,�Black�&�White�Advertisement�in�Commemorative�Event�Program�Book

Individual�Seat�Pricing

PREMIER�-�$5,000�per�personGOLD�-�$2,500�per�personSILVER�-�$1,000�per�person

Page 12: PADRES Contra El Cáncer (PADRES) is a non – profit · 2005 Eva Longoria Parker, Star of Desperate Housewives and PADRES National Spokesperson HONORING GEORGELOPEz COMEDIAN/TELEVISIONSHOWHOST

SPONSORSHIP INFORMATION

Suzanne�GonzalezDevelopment�Director(818)�980-0208�ext�[email protected]

10220�Riverside�Drive,�Suite�BToluca�Lake,�CA�91602(818)�980-0208�Phone(818)�980-0238�Faxwww.IAmHOPE.org