pack expo exhibitor university a grand slam of know-how welcome! exhibitor portals: presenter:...
TRANSCRIPT
PACK EXPO Exhibitor University A Grand Slam of Know-How
Welcome!
Exhibitor Portals: www.packexpo.com/exhibitorsonly
Presenter:
Merideth Newman, PMMI
Exhibitor Portals
Quick Links
• Exhibitor Services Manual
• Register Booth Personnel
• Exhibitor Updates
Exhibitor Dashboard
What makes up the percentage bar?
• Company Profile
• Products
• Press Releases
• Show Specials
Tasks
Update Company Profile
Update Company Profile
Update Company Profile
New for 2013 –Product Categories are tied to the COMPANY, rather than specific product.
NO LIMIT!
Update Company Profile
Update Company Profile
Product Offerings
Ribbon
Roll your cursor over the headlines in the ribbon for logistical & marketing
tools to help plan your show!
In-Booth Education in Show Specials
Populate information about your Scheduled Educational Presentations In the Show Specials area of the Exhibitor Portals.
PACK EXPO Exhibitor University A Grand Slam of Know-How
In-Booth Education
Presenter:
Barry Siskind
Build your brand with in-booth education
withBarry Siskind
Agenda
Building customer loyaltyThe role of education marketing
Using education effectively PACK EXPO
What do they have in common?
What else do they have in common?They educate their customers
Reasons for attending- Attendees –
Look for new products/vendors – 91%See and talk to current vendors/suppliers – 75%Look for specific products/vendors – 60%Network with vendors and colleagues – 66%Attend conference programs/sessions – 54%Discuss problems with vendors – 38%Make a purchase – 9%
Source – CEIR – The Role and Value of Face to Face – Report # F05.03
The 54%E.D.U.C.A.T.E.
Enthusiastic – about the opportunities that the right education will provide to themDaunted – in their search for meaningful information Understand – the value in the information they receiveChoosey – about those people/organizations and brands they will listen toAttentive – to the lessons being taughtTeachable – and open to new ideasEarnest – supporters of those who provide valuable information
The result of attending educational seminars
63% of respondents reported that their purchases increased as a result of attending a seminar69% are likely to make additional purchases over the next 12 months38% are directly involved in vendor evaluations32% recommend purchases
Source: CEIR AC29 – The role of seminars as an element of trade shows
Why should I trust your brand?
Trust is earned
Educate don’t
demonstrate
Characteristics of a successful educational seminar
High value content Presented to an audience with common interests Presenters must have good knowledge and excellent presentation skills Allow for audience interaction Demonstrations and hand-on opportunities are well received
Source: CEIR AC29 – The role of seminars as an element of trade shows
Sampling is one traditional method of education marketing at a trade show
But: sampling is not a universal solution
Education marketing for all exhibitors
From: knowledge about the product
To: making knowledge useable
Topic ideas
Managing relationships with vendorsSourcing crossover technologies
Pitfalls to avoid when upgrading equipmentTrends in packaging
Understanding the end customerOther
How to configure a booth for education
The golden rules for preparing an in-booth educational seminar
Timing – how long? – how often? Content – tie the learning points subtly into the product or service AV – planning and checking Audience involvement Seating Promotion Booth staff involvement Rewards
Measure success
Attendee feedback Number of attendees at each session Post-show comments on social media Other
Use feedback and results to improve future shows.
Q&A
PACK EXPO Exhibitor University A Grand Slam of Know-How
Thank you for participating!
Join us for the next in the Exhibitor University FREE webinar series:
Pre-Game ProductionWednesday, July 24th - 2:00pm EDT
Register now at www.packexpo.com/exhibitoruniversity
Telephone: 888-222-0475 Attendee code: 5970405