Debari, Udaipur, Rajasthan-313004

Ph.: +91-2494501-503 • Fax : 0294-2491508

Pecific Dental College and hospital

Pacific Institute of Multimedia( A unit of Pacific Academy of Higher Education and Research Society )

1 2| Pacific Dental College and Hospital

Empowering Youth

President

The university envisions a tomorrow

where education and knowledge are

the strength of the nation. The

University thus endeavors to produce

well-qualified and trained professionals

who excel in all phases of life including

work and social service.

Secretary

We are committed to utilize our

world-class infrastructure and

faculty to produce highly

competent professionals.

Finance Secretary

The University's emphasis lies on

keeping abreast with global standards

and trends and imparting this latest

knowledge to students.

he power of a nation stems from its youth. They are

the ones who bring in change and take the legacy of a

nation ahead. When we take a quick glance across India and

the globe, we realize that most of the dynamism of the

youth can be attributed to one sharp edge. That edge is

Quality Education.

We at Pacific University are committed to empower our

youth with this edge of Quality Education. Our endeavour is

to push beyond education and into the realm of knowledge;

hence it would be apt to say that we exist to impart quality

knowledge, knowledge that encompasses all.

Pacific University is a conglomeration of 15 colleges in

multiple disciplines like medicine and pharmacy,

management and fashion. Each stands alone as a centre of

excellence in its discipline while adhering to the values and

vision of the University as a whole. These colleges are

proud to offer world-class infrastructure and faculties that

synergise to enrich the lives and careers of students.

The Pacific University campus provides a calm and tranquil

environment that is conducive for enhancing the learning

process. Spread over seven acres of greenery, the campus is

just nine km from Udaipur, the lake city of India.

Surrounded by the pristine Aravalli Hills, it is a residential

campus complete with all modern amenities. The

classrooms, clinics, laboratories and libraries are state-of-

the-art. There are separate hostels for boys and girls in the

undergraduate and graduate programs, with comfortable

rooms and neat and tidy toilets. Sports grounds, canteens

and student club rooms ensure an active platform for extra-

curricular activities that are such an integral part of a healthy

college life!

M world; and the Entertainment and Media (E&M) industry in

India is estimated to touch Rs 83,740 crores by 2010. Hence

it is no surprise that the animation and multimedia industry in

India offers very lucrative employment opportunities to the

current generation.

At Pacific Institute of Multimedia, we not only develop the

natural creativity of our students and nurture their artistic

inclination, but also train them in the latest technology in the

industry. Our training helps our students in planning,

developing and implementing multimedia projects, enables

them to gain hands-on practice in the industry and moulds

them as successful professionals.

ultimedia is the process of using multiple mediums of

communication in an attempt to bridge boundaries

and connect minds across the world. Be it text, graphic, audio,

animation, video or data, today the field of multimedia is fast

emerging as a high-paying career option. Industry sources

predict India as the largest media-consuming market in the

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Bachelors of journalism and

MASS communication 3 years (BJMC)FIRST YEAR • Introduction of journalism and mass communication. • Journalism and mass comm. meaning. • Nature, Scope, Mass media, functions, • Mass media and democracy, • Models of communication theories of mass comm.

Language Skills English • Fluency in grammar Urge.• Writing/comprehension skills.• Writing a review of a book/Cultural event.• Summarizing & Report/ Article/Edition. • Writing a reports (Wire facts/data)Practical : Student prepare 2-3 min speeches as class presentations, on current topics.

Freedom Movements and Journalism and Post Independence journalism. • Journalism of the leaders of freedom movement (TILAK, GANDHI.-----)• Indian language press and English Press in 1940-47.• Missionary and professional journalism.• Press of India, Press Commission, Press Council of India Press and Political system, Press Laws and Ethics.

State, National and Suter National Affairs • Govt. system and regimes.• Political Ideologies, liberalism, conservatism, socialism, religious fundamentalism, democracy, The state, National and International

Basics of Computer

• Beginning and evolution of computer, • Input and output Device types of computers • Computer hardware and software, MS office

SEM : 1

SEM II

History of Journalism in India • History of Print in India• History of Radio in India• History of television in India

Print Media and Photo Journalism• Analysis of News paper and news magazines.• Selection method of photograph,• Camera lens and other accessories, • Photo editing • Script writing in print journalism.• Ethics and Law of Print Media • Kinds of Reporting • Editorial Setup

Audio Visual Media : • Introduction of electronic Media,• Television & film in India.• TV News channels • Script writing in TV News channels• TV News Anchoring & Reporting.• Role of a Good Anchor and Reporter• Terms used in TV News channelsAston, Score, Channel Id, OB Van, Voice over, Piece to Camera, Live Reporting.

Radio • AIR & private channels • educational Radio• Commercial Radio• AM & FM • Merit & demerits of Radio• Radio Script writing• Programme production, music programmes, sound mixers• Duties of Radio Jockey• Programme presentation announcing, • writing jingles• pronunciation• Radio News room.

SEM III

Mass Media Writing Skills • Feature writing: Types of features, ingredients of features, writing sports writing.• Edit page writing: writing articles, columns, reportage, interviews, profiles and letters.• Technical Writing: - Business writing, science writing, developmental writing. • Writing Reviews: - Reviewing books, film reviews art review, TV and Radio reviews.• Freelance Writing: - What is freelance journalism, its nature, scope & future prospects, Qualities of a freelance journalist.

Editing• Nature and needs for editing, principles of editing, functions of editorial desk, copy editing, functions & qualities of sub editor & chief sub editor. Heading – Principles, types and techniques-I • Editing exercises and Assignments

Computer Application in Mass Media • Multimedia –Introduction to multimedia, elements of text, images, Audio, Video, Animation, Page maker, Photo shop, page set up, graphics and drawing, coral, working with text.

News Gathering and Correspondents• Definition of correspondent• News gathering skills • Qualities of good correspondent • Work area of correspondent.• News style and type • Types of Press Conference, Method of covering press conference.• News Beat

3 YEARS (BJMC)3 YEARS (BJMC)

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Multimedia CourseMultimedia Course

6 Months Course in TV Journalism

• Introduction of Electronic Media in India.• Televisions and Films in India• Introduction of News Channels.• Merits and Demerits of Television.• News Bulletin• Script writing in TV News channels• Sources of news for a journalist • The news story• Television news gathering skills• Managing news flow

Practical : Anchoring and Reporting Rehearsals, Making of a news Bulletin by students.

• Duties and role of good Anchor and Reporter• Live Anchoring and Reporting• Terms used in news channels• Aston• Bytes• O B Van• Piece to Camera• Voice Over• News package• Ticker• Channel Id

3 Months Internship in any news channels,

after completion of course

• History of radio in India• AIR and Private FM Channels• Difference b/w FM And AM• Role and duties of Radio Jockey.• Voice modulation• Pronunciation• Radio Script writing• Making of jingles and radio commercials.• Programming in Radio.• Sound Mixer, Recorder, Live and deferred live shows.

months course in Video Editing

• Principles and needs of Editing.• Different Editing Softwares.• Linear and non linear Editing.• Difference between News Editing and Programme.• Editing.• Sound editing.• Montage making • Promo making• Graphics

One Year PG Diploma in

Mass Communication & Journalism • Mass Communication: • Communication : Meaning, functions, types, communication theories, Models of communication Importance of communication in our society Mass Communication.

TV Journalism:

• Introduction of Electronic Media in India. • History of TV Journalism.• Pvt. News channels in India. • Merits and Demerits of Television.• Doordarshan and Private Channels.• Script writing in news channels. • News Bulletin.

• Input desk, Output desk, Production Room.• Role of Anchor and Reporter in News channels.• Camera Handling.• Importance of lights in shooting.• Rehearsal of Anchoring and Reporting.

• Terms Used in News Channels :• Actions• Ticker• Channel Id• Byte

• News package• Voice Over• Piece to camera• Practical Assignment

Radio Journalism:• History of Radio in India• AM & FM• Making of Jingels • Educational Radio• Radio Script writing• Voice modulation• Pronunciation • Role of Radio Jockey • Programming in Radio• Rehearsal of R.J. on Radio equipments

Print Journalism :• History of Press in India.• Freedom movement and press.• Press of India.• Script writing for News paper. • Role of Reporter in Print Media.• Relationship b/w Reporter-Subeditor-Editor• Hard News & Soft News• Feature writing• Mass Head, Bottom line, Editorial page, Op-ed page, • Mother edition.

Public Relation • Definition of PR• PR techniques • Role of PR in corporate Image Building• PR programming planning • Press release and its principles

Advertising :• Meaning and Definition • Growth of Advertising in India • Merits of advertising to seller, Buyer & Media • Types of Advertising:• Advertising as marketing stool.• Advertising as communication toll• Print Ads• Radio Ads• TV commercials 3 Months Internship in any news channel or newspaper or radio station after completion of course.

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Multimedia CourseMultimedia Course

Advertising : Concepts & Principles • Definition, origin & developments • Growth of Advertising in India, Benefits of Advertising- to seller, buyer and Media, types of advertising, advertising as a communication tool, as a marketing tool, as a PR tool, Advertising theories, role & effect of advertising.

SEM : 1V

Television Production Lab:• Focuses on a production of TV programme • familiarize with : Story, treatment, script, Budgets, story board, • floor plan, sets, light, audio, shooting scheduling, Pre-production editing.

Operations & handling of Video Equipments: • Camera : Focuses on camera and recorder controls. Basic theory of Video recording shooting techniques.• Lights : Types of lights Creative use of back lighting Proper placement of lights and sets both on location and in the studio. • Sound : Creative use of sound effects & music tracts.

• •

• • •

•

Advertising lab.• Print Advertisement – copy writing & ad making • Radio jingles• TV commercials• TV Spots • Production of print • Planning & designing advertising campaigns.

Practical:• Making of news bulletin• Making of radio jingles

Practical: • Soon after the End Term Fifth Semester Examinations the each Students shall undergo a Functional Exposure Training of 8 weeks duration in Print Media, Radio Journalism, Television Journalism and Television Production and will submit a Functional Exposure Report .• The Functional Exposure Report shall carry 100 Marks• 602-Personality development: Group discussion Communication skills Talk shows Interview preparation• Comprehensive Viva-Voce• There shall be Comprehensive Viva-Voce based on the courses of the entire programme and it shall be conducted by a Board of Examiners comprising of the Director/Principal and two external experts, of which one would be preferably from the Corporate World. I.e. Media Organizations found operating in the country.

SEM : VI

• • • •

Cyber Journalism: • What is super highway• Internet & information revolution• Fundamentals of cyber media. • Cyber laws• Concept of e-governance.

SEM : V

Writing for Web Media:• Presentation & layout of webs newspapers & magazines,• Advertising on web• Ethics and law of Web Journalism• Future of web journalism

Public Relations:• Definition of PR, • PR techniques, • Role of PR in corporate Image Building, • PR consultancy • Advantage & disadvantage PR programme planning • Press release & its principles. • News release writing techniques, • Press events & organizing them • PR in developing countries.

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MJMC (2 YEARS DEGREE)MJMC (2 YEARS DEGREE) National and Inter National AffairsNational and Inter National Affairs

MASTERS IN JOURNALISM AND MASS

COMMUNICATION MJMC ( 2 YEARS DEGREE)

Media And society :

Professional Journalism

• 1 Year• Communication and Journalism • Basic terms, Concepts and definition, Nature and process • Type of Communication • Mass communication – Nature of media and content • Mass communication in India – Reach, access and nature of audience.

• Characteristics of Indian society – Demographic and sociological impact • Mass media effects studies and their limitations • Mass campaigns for specific issues-Social concerns, environment, human rights, gender equality • The press, radio television, cinema and traditional form of communication

• Journalism as a profession • Journalists-Their role and responsibilities • Indian Constitution and freedom of press • Ethics and journalism • Media management- Principles and practices • Professional organizations in Media • Media Laws in India

History of Journalism : • Print and Broadcast media I in general with particular reference to India. • Post-independent developments in print.• Newspapers-English and Indian language press-major landmarks • Magazines-Their role, booksphase and contemporary situation• Small newspapers-Problems and prospects • Press Commission, Press Councils-Their recommendations and status Development of Radio after independence-Extension role, radio rural forums and local broadcasting-General and specific audience programmes • Development of television-Perception, initial development and experimental approach: SITE phase and evaluation: Expansion of television-Post-Asiad phase, issues concerns and debates over a period of time.• Committees in broadcasting-Background recommendations and implementation• Cinema-Historical overview and contemporary analysis-Commercial, parallel and documentary genres-Problems and prospects for the film industry.

Communication and theories • social change• Role of media in social change-Dominant paradigms • Critique of the Dominant paradigm and alternative conception • Participatory approaches and community media-Ownership and management perspectives. • Govt. system and regines.• Political Ideologies liberalism conservatism solution, religious fundamentalism. Democracy. The state National and International.• Soon after the End Term Second Semester Examinations the each Students shall undergo a Functional Exposure Training of 8 weeks duration in Print Media, Radio Journalism, Television Journalism and Television Production and will submit a Functional Exposure Report .• The Functional Exposure Report shall carry 100 Marks

Advertising & Public Relation • Advertising• Marketing• Ad copy and Layout• Public Relations • Public Opinion• Propaganda

Broadcast Journalism • Radio & TV and Video as Media of Communication • Grammar of TV & Radio and Video • The production team • Role of Producer• Different types of programmes• Writing for Radio • Writing for TV-Researching for Scripts • The Visual Language• Camera Movements• Basic Theories of Composition-Cues and Commands • Formats for Radio-Television-News, Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama• Editing Theory and Practice • Sound Design, Microphones, Sets and Lighting • Satellite, Cable television, Computer, Microchips

2 Year State, National and Inter National Affairs • 1 Year• Communication and Journalism • Basic terms, Concepts and definition, Nature and process • Type of Communication • Mass communication – Nature of media and content • Mass communication in India – Reach, access and nature of audience.• Decolonization and aspirations of nations and International Issues.• Conflicts related to media coverage and representation • International news agencies-Critique • Contemporary issues related to transnational broad casting and its impact on culture, various perspectives and cultural impact• Convergence of media-Problems and options

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M.Sc in AnimationM.Sc in Animation

ANIMATIONANIMATION B.Sc Degree in AnimationB.Sc Degree in Animation

3 MONTHS 2D ANIMATION COURSE• Basic Fundamentals• Human Anatomy

2.6 MONTHS 2D ANIMATION COURSE• Basic Fundamentals• Human Anatomy• Classic Animation / Traditional• Principles of Animation• Photoshop• Movie Maker

3.6 MONTHS 2D ANIMATION COURSE• 2D : Basic Fundamental • Human Anotomy • Photoshop• 3D : Intro to 3Ds Max or Maya

18 MONTHS ADVANCE ANIMATION PROGARM• 2D : 3 Months• Photoshop : 1 Month• Max : 3 Months• Maya : 3 Months • Premiero Pro : 1 Month• Combustion : 1 Month• Sony Sound …… 1 Month• F.C.P : 2 Months• Proi …..: 3 Months

B.Sc Degree in Animation 1st Year The foundation year sees a student built up foundation skills in arts & design in conventional as well as digital form. 1. Figure Drawing 2. Anatomy 3. Painting & Sculpturing 4. Scripting 5. Drawing Composition 6. Story Boarding 7. Lighting 8. Colors Perspective 9. Matte Painting 10. Classical Animation 11. Principles of Animation 2nd Year

1. 3D Modeling2. Animation3. Texturing4. Lighting5. Rigging

6. Rendering7. Attitude8. 3D Particles9. Dynamics10. Fluid effect

11. Paint effect12. Fur & Hair13. Cloths14. Compositing15. Sound editing

3rd Year

1. Houdini2. Z-Brush3. After effect4. Combustion

5. Nuke6. FCP7. Project

Advertising & Public Relation • Advertising• Marketing• Ad copy and Layout• Public Relations • Public Opinion• Propaganda

1st Year 1. Figure Drawing2. Anatomy3. Drawing4. Composition5. Story Boarding6. Traditional Animation7. Principles of Animation8. Color Photography9. Perspective10. Photoshop11. Editing Audio12. Motion Tracking13. Color Correction14. 2D Particles15. Basic Modeling16. Basic Animation17. Basic Lighting18. Rendering

2nd Year 1. 3D Particles2. Paint effect3. Dynamics4. Fur & Hair5. Z-Brush6. Haudini7. Nuke8. FCP9. Project

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