p3_networktesting_2012

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    InternationalService Benchmarks

    DrivetestsOPtiMizAtiONMeasurements

    SmartphoneCusomer

    Experience

    Mobile

    Broadband

    Performance

    UnattendedProbing

    NetworkCertifcation

    Public

    Benchmarks

    Worldwide End-to-End Service

    Quality Measurements

    Network Measurement

    & Testing

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    P3 communications is the leading provider of worldwide End-to-End user focused service measurements in conjunction with

    delverng managemen level cusomed reporng. We operae an exensve ee of measuremen vehcles and porable

    measuremen sysems for operaon n overseas markes o offer hgh exbly and a worldwde fooprn o our cusomers.

    At P3 communications, our highly experienced project managers ensure that your benchmarking project is delivered as a

    turnkey service: in time, in budget and with exactly the added value and analysis capabilities that both your engineering/

    optimization as well as your medium and top-level management are looking for.This way, P3 communications is not only delivering towards your need for measurement data and analysis but also towards your

    need for support in your internal and external communication.

    Service Description:

    The main objective of the benchmark

    is getting a clear and independent

    look on network performance from

    the customers point of view. The

    benchmark is a representative snap

    shot of the End-to-End quality,

    highlighting major differences between

    compeors (or regons or vendors).

    Basically, there are two different main

    focuses for benchmark measurements:

    Technical Performance

    Benchmarking:

    The focus of this kind of benchmark

    is the technical capability of mobile

    radio networks to support and carry

    services like voice, web, YouTube

    video, File transfer etc. Key properties

    of the network here are coverage,

    signal quality, capacity, available

    technology (2G, 2.5G, UMTS, HSxPA,

    LtE) and performance (e.g. hroughpu,

    laency). ths knd of benchmarkng

    is done by scanner measurements

    as well as service tests. One main

    objective of the technical network

    performance benchmarking is to

    get a picture of the whole network.

    Customer Experience Benchmarking:

    In contrast to the technical benchmark

    an End-to-End service benchmark is

    executed to observe the performance

    of a mobile radio network from

    a customers point of view, i.e.

    commonly used services are measured

    the applications and equipment the

    end customer uses. Furthermore, for

    data services the particular devices

    and connection manager SW sold to

    he end cusomers have a sgncan

    nuence on he perceved servce

    performance and form an integral part

    of the P3 communications measurement

    methodology.

    International Benchmarking

    Network Testing Activity Record / Reference Projects

    Many projecs wh focus on nework esng, roll-ou vercaon and nework

    benchmarking. Long term network / service assurance monitoring & alarming.

    Benchmark experence n more hen 50 Counres (EMEA, APAC regons and

    beyond).

    International operator group benchmarks covering up to 20 countries in EMEA

    and APAC.

    Regular publc benchmarks n cooperaon wh Connec Magane (coverng

    Connec-Counres Germany, Ausra, Swerland and Serba).

    P3 communicationsdrive test facts in 2011

    18 circumnavigations of the world,

    720.000 measurement kilometers

    104 projects in 30 countries world-

    wide

    3.000 days of measurement,

    20.000 measurement hours

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    Todays market for mobile data services is driven by the progressing convergence

    of telephony and mobile computing and networking in integrated portable devices

    lke able PCs or smarphones.

    Smarphones conrbue sgncanly o he ransferred daa volume and play an

    important role concerning mobile data usage. The usage of smartphones differs

    from laptop usage concerning mobility as well as transferred content and trafc mix.P3 communcaons favored measuremen approach reecs he specc

    requirements that smartphones and the respective applications pose towards

    cellular radio networks. Services such as mobile web browsing, cloud services,

    usage of social networks and other web-based services as well as online mobile

    media consumption demand among others ubiquitous availability, responsiveness

    and a reliable base connectivity.

    Our cercaon servce provdes a unque bene o you as a cered operaor: i enables your markeng o communcae your

    networks strengths to your customer base by means of an independent assessment and 1. support print and online Marketing

    campaigns, 2. support roll-out of new devices and services and 3. support technology upgrades and successful optimisation

    acves (see hp://www.p3-cercaes.com).

    the cercaon also eases nernal communcaon of your echncal marke poson n erms of servce avalably, negry,

    coverage to senior management and stakeholders.

    In brief, our 2012 test methodology and

    best practice approach comprises the

    following: 1. on-device usage oriented

    End-to-End service quality testing for

    smartphone data, 2. network capability

    testing for smartphone data generally

    focusing on base connectivity and res-

    ponsiveness. In order to get a complete

    view of the network and services quali-

    ty one should also consider smartphone

    voice in a multi-RAB environment, i.e.

    CS voce wh smulaneous background

    daa rafc.

    Usage Oriented Services:

    App download from reference server

    (HttP), Download from lve servce

    (HttP) Upload o reference server

    (HttP), Upload o lve servce (HttP),

    Web browsng (popular lve pages), e.g.

    CNN, NYtmes, Google, GMX, Face-

    book), Youtube lve vdeo download and

    playout.

    Smartphone data tests are done using

    state-of-the-art Android against dedica-

    ted reference servers and live servers

    with changing content.

    Network Oriented Measurements:

    Fxed duraon download (HttP),

    Fxed duraon upload (HttP), Laency

    measurements. These tests focus on

    the maximum capabilities offered by

    a nework o tCP based applcaons.

    Pre-dened (xed) ransfer duraons

    wh pre-dened pauses are used

    to spread tests in time domain and

    geography.

    Service Description

    Over recent years P3 communications has

    earned a high reputation in the Europeanmobile telecommunications market.

    P3 communications is internationally

    accepted for its crossbench and

    respectable work for many reputable

    network operators. Based on this

    assurance, P3 communications already

    performed and published independent

    measurements, for example for the

    well-known CONNECt-magane and also

    ess and veres he qualy of servces

    n order o ssue a cercaon. thusP3 communications enjoys industry-

    wide trust as an independent expert.

    On that behalf, P3 communications is

    acng as an acknowledged cercaon

    authority and P3 communications

    cercaes are wdely used n publc

    relations and both internal and externalcommunication.

    Smartphone Customer Experience and Network Capability Testing

    Network Certifcation

    Certifcation Process

    the goal s he ndependen aud, vercaon and cercaon of clens

    statements about the quality of their telecommunication network or services.

    1. Frs sep: he cusomer choses from a se of cerable saemens whch are

    xed n a cercaon conrac beween P3 communcaons and cusomer.

    2. + 3. P3 communications uses an accepted methodology suited to test the

    intended statements and independently plans and executes the campaign.

    4. P3 communications performs a statistical analysis of the results to verify the

    saemens. in case of a successful vercaon of he saemens s docu-mened by a cercae, whch s publshed by P3 communcaons afer

    clients authorization.

    5. the clen can sar o use he cercae accordng o he conracs

    regulations.

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    Operators seeking a high QoS are concerned about both customer experience and network performance, which cannot be

    covered by regular information from network counters. To assure service quality permanent End-to-End measurements from a

    customers point of view outside the network are needed.

    For years, customers worldwide have been relying on SAM as P3 communications unattended monitoring framework for

    stationary 2G/3G KPI and SLA measurements, including live overviews, alarming & trace access. 2012 will see the harmonization

    of service measurement capabilities in the drive testing and monitoring areas of P3 communications inhouse tool chain basedon the latest generation of the known peeqBox Hardware, the powerful but unobtrusive peeqBox nano.

    SAM is a full edged End-to-End

    monitoring framework meeting these

    requirements. Operators get live

    network overviews at a glance. Its

    online result presentations and network

    traces allow in-depth engineering. These

    overviews and an integrated alarming

    ensure a fast response to network

    problems. SAMs autonomous probes

    measure multiple services and upload

    their data to a central server which

    handles result presentation via a web

    portal. Data upload is either done over

    the air or by a xed LAN connection.

    Popular examples of attractive use

    cases enabled by the SAM solution

    are 1. Long term service and network

    monitoring to support operational and

    engineering tasks, 2. Performance

    comparison between different regions/

    vendors/operators/settings or before

    and after soft- and hardware changes,

    3. Detection of system failures (e.g. per

    RNC/BSC area or MSC/SGSN area) and

    4. Detection of overload situations in the

    network (e.g. with Mean User Data Rate,

    etc.).

    The unattended probing solution

    offers the following benets from the

    operators perspective: 1. Out of the

    box End-to-End measurements from the

    customers point of view with probes

    that can freely be positioned and do not

    need any on-site attendance. 2. 24/7

    measurements with no integration into

    the operators infrastructure. 3. Slim but

    powerful and intuitive online platform

    for measurement conguration and

    result access no complicated training

    needed (expert in 15 minutes), web-

    based without additional client license

    cost.

    The system is offered as a turnkey

    solution provided as a managed service

    customer gets results and does not

    have to operate the probes, test

    servers, backend systems, web servers

    etc. As a result, we offer very short

    lead/deployment times compared to

    the in-house deployment of rented or

    purchased solutions.

    SAM Concept:

    Unattended measurement units

    Permanent KPI and SLA monitoring

    (CS, PS and Messagng Servces)

    Cusomer approach wh no

    integration into the operators

    infrastructure

    Online (browser) access to measure-ment resuls and conguraon

    Easy & intuitive web interface

    Unattended Long-Term Probing

    P3 communications GmbHDennewartstr. 25-27

    52068 Aachen / Germanyphone +49 241 9437 400

    [email protected]

    Reference projects:

    Long term End-to-End monitoring

    of most relevant customer services

    Monitoring of end user experience

    during new vendor roll-out

    Performance validation of

    network optimization