p3_networktesting_2012
TRANSCRIPT
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InternationalService Benchmarks
DrivetestsOPtiMizAtiONMeasurements
SmartphoneCusomer
Experience
Mobile
Broadband
Performance
UnattendedProbing
NetworkCertifcation
Public
Benchmarks
Worldwide End-to-End Service
Quality Measurements
Network Measurement
& Testing
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P3 communications is the leading provider of worldwide End-to-End user focused service measurements in conjunction with
delverng managemen level cusomed reporng. We operae an exensve ee of measuremen vehcles and porable
measuremen sysems for operaon n overseas markes o offer hgh exbly and a worldwde fooprn o our cusomers.
At P3 communications, our highly experienced project managers ensure that your benchmarking project is delivered as a
turnkey service: in time, in budget and with exactly the added value and analysis capabilities that both your engineering/
optimization as well as your medium and top-level management are looking for.This way, P3 communications is not only delivering towards your need for measurement data and analysis but also towards your
need for support in your internal and external communication.
Service Description:
The main objective of the benchmark
is getting a clear and independent
look on network performance from
the customers point of view. The
benchmark is a representative snap
shot of the End-to-End quality,
highlighting major differences between
compeors (or regons or vendors).
Basically, there are two different main
focuses for benchmark measurements:
Technical Performance
Benchmarking:
The focus of this kind of benchmark
is the technical capability of mobile
radio networks to support and carry
services like voice, web, YouTube
video, File transfer etc. Key properties
of the network here are coverage,
signal quality, capacity, available
technology (2G, 2.5G, UMTS, HSxPA,
LtE) and performance (e.g. hroughpu,
laency). ths knd of benchmarkng
is done by scanner measurements
as well as service tests. One main
objective of the technical network
performance benchmarking is to
get a picture of the whole network.
Customer Experience Benchmarking:
In contrast to the technical benchmark
an End-to-End service benchmark is
executed to observe the performance
of a mobile radio network from
a customers point of view, i.e.
commonly used services are measured
the applications and equipment the
end customer uses. Furthermore, for
data services the particular devices
and connection manager SW sold to
he end cusomers have a sgncan
nuence on he perceved servce
performance and form an integral part
of the P3 communications measurement
methodology.
International Benchmarking
Network Testing Activity Record / Reference Projects
Many projecs wh focus on nework esng, roll-ou vercaon and nework
benchmarking. Long term network / service assurance monitoring & alarming.
Benchmark experence n more hen 50 Counres (EMEA, APAC regons and
beyond).
International operator group benchmarks covering up to 20 countries in EMEA
and APAC.
Regular publc benchmarks n cooperaon wh Connec Magane (coverng
Connec-Counres Germany, Ausra, Swerland and Serba).
P3 communicationsdrive test facts in 2011
18 circumnavigations of the world,
720.000 measurement kilometers
104 projects in 30 countries world-
wide
3.000 days of measurement,
20.000 measurement hours
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Todays market for mobile data services is driven by the progressing convergence
of telephony and mobile computing and networking in integrated portable devices
lke able PCs or smarphones.
Smarphones conrbue sgncanly o he ransferred daa volume and play an
important role concerning mobile data usage. The usage of smartphones differs
from laptop usage concerning mobility as well as transferred content and trafc mix.P3 communcaons favored measuremen approach reecs he specc
requirements that smartphones and the respective applications pose towards
cellular radio networks. Services such as mobile web browsing, cloud services,
usage of social networks and other web-based services as well as online mobile
media consumption demand among others ubiquitous availability, responsiveness
and a reliable base connectivity.
Our cercaon servce provdes a unque bene o you as a cered operaor: i enables your markeng o communcae your
networks strengths to your customer base by means of an independent assessment and 1. support print and online Marketing
campaigns, 2. support roll-out of new devices and services and 3. support technology upgrades and successful optimisation
acves (see hp://www.p3-cercaes.com).
the cercaon also eases nernal communcaon of your echncal marke poson n erms of servce avalably, negry,
coverage to senior management and stakeholders.
In brief, our 2012 test methodology and
best practice approach comprises the
following: 1. on-device usage oriented
End-to-End service quality testing for
smartphone data, 2. network capability
testing for smartphone data generally
focusing on base connectivity and res-
ponsiveness. In order to get a complete
view of the network and services quali-
ty one should also consider smartphone
voice in a multi-RAB environment, i.e.
CS voce wh smulaneous background
daa rafc.
Usage Oriented Services:
App download from reference server
(HttP), Download from lve servce
(HttP) Upload o reference server
(HttP), Upload o lve servce (HttP),
Web browsng (popular lve pages), e.g.
CNN, NYtmes, Google, GMX, Face-
book), Youtube lve vdeo download and
playout.
Smartphone data tests are done using
state-of-the-art Android against dedica-
ted reference servers and live servers
with changing content.
Network Oriented Measurements:
Fxed duraon download (HttP),
Fxed duraon upload (HttP), Laency
measurements. These tests focus on
the maximum capabilities offered by
a nework o tCP based applcaons.
Pre-dened (xed) ransfer duraons
wh pre-dened pauses are used
to spread tests in time domain and
geography.
Service Description
Over recent years P3 communications has
earned a high reputation in the Europeanmobile telecommunications market.
P3 communications is internationally
accepted for its crossbench and
respectable work for many reputable
network operators. Based on this
assurance, P3 communications already
performed and published independent
measurements, for example for the
well-known CONNECt-magane and also
ess and veres he qualy of servces
n order o ssue a cercaon. thusP3 communications enjoys industry-
wide trust as an independent expert.
On that behalf, P3 communications is
acng as an acknowledged cercaon
authority and P3 communications
cercaes are wdely used n publc
relations and both internal and externalcommunication.
Smartphone Customer Experience and Network Capability Testing
Network Certifcation
Certifcation Process
the goal s he ndependen aud, vercaon and cercaon of clens
statements about the quality of their telecommunication network or services.
1. Frs sep: he cusomer choses from a se of cerable saemens whch are
xed n a cercaon conrac beween P3 communcaons and cusomer.
2. + 3. P3 communications uses an accepted methodology suited to test the
intended statements and independently plans and executes the campaign.
4. P3 communications performs a statistical analysis of the results to verify the
saemens. in case of a successful vercaon of he saemens s docu-mened by a cercae, whch s publshed by P3 communcaons afer
clients authorization.
5. the clen can sar o use he cercae accordng o he conracs
regulations.
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Operators seeking a high QoS are concerned about both customer experience and network performance, which cannot be
covered by regular information from network counters. To assure service quality permanent End-to-End measurements from a
customers point of view outside the network are needed.
For years, customers worldwide have been relying on SAM as P3 communications unattended monitoring framework for
stationary 2G/3G KPI and SLA measurements, including live overviews, alarming & trace access. 2012 will see the harmonization
of service measurement capabilities in the drive testing and monitoring areas of P3 communications inhouse tool chain basedon the latest generation of the known peeqBox Hardware, the powerful but unobtrusive peeqBox nano.
SAM is a full edged End-to-End
monitoring framework meeting these
requirements. Operators get live
network overviews at a glance. Its
online result presentations and network
traces allow in-depth engineering. These
overviews and an integrated alarming
ensure a fast response to network
problems. SAMs autonomous probes
measure multiple services and upload
their data to a central server which
handles result presentation via a web
portal. Data upload is either done over
the air or by a xed LAN connection.
Popular examples of attractive use
cases enabled by the SAM solution
are 1. Long term service and network
monitoring to support operational and
engineering tasks, 2. Performance
comparison between different regions/
vendors/operators/settings or before
and after soft- and hardware changes,
3. Detection of system failures (e.g. per
RNC/BSC area or MSC/SGSN area) and
4. Detection of overload situations in the
network (e.g. with Mean User Data Rate,
etc.).
The unattended probing solution
offers the following benets from the
operators perspective: 1. Out of the
box End-to-End measurements from the
customers point of view with probes
that can freely be positioned and do not
need any on-site attendance. 2. 24/7
measurements with no integration into
the operators infrastructure. 3. Slim but
powerful and intuitive online platform
for measurement conguration and
result access no complicated training
needed (expert in 15 minutes), web-
based without additional client license
cost.
The system is offered as a turnkey
solution provided as a managed service
customer gets results and does not
have to operate the probes, test
servers, backend systems, web servers
etc. As a result, we offer very short
lead/deployment times compared to
the in-house deployment of rented or
purchased solutions.
SAM Concept:
Unattended measurement units
Permanent KPI and SLA monitoring
(CS, PS and Messagng Servces)
Cusomer approach wh no
integration into the operators
infrastructure
Online (browser) access to measure-ment resuls and conguraon
Easy & intuitive web interface
Unattended Long-Term Probing
P3 communications GmbHDennewartstr. 25-27
52068 Aachen / Germanyphone +49 241 9437 400
Reference projects:
Long term End-to-End monitoring
of most relevant customer services
Monitoring of end user experience
during new vendor roll-out
Performance validation of
network optimization