Macy’s Home Reinvent

FashioningYour Home

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VOL 5 ISSUE 2 • FALL/WINTER 2015VOL 5 ISSUE 2 • FALL/WINTER 2015

MAGAZINE OF STYLE

I DREAM OF JEANS –

YOUR ULTIMATE

DENIM GUIDE p11

All That Glitters Leads to Growth: Macy’s Jewelry Pilot p10

NEW SITE HELPS ASSOCIATES

TO BE A PRODUCTPRO p10

Outfitted for the Outdoors p3

INNOVATIVE IDEAS AT PLAY

IN MACY’S “SANDBOX” p2

Macy’s is converting Pinterest fans to Macy’s customers through new

buyable pins introduced in July. The Pinterest audience is highly engaged,

using the platform as a planning tool for home remodels, weddings,

vacations and more. Fans are inspired by others’ pins, curating ideas as they

create “boards” of images they like.

Now that audience is bringing its Macy's inspiration home, as we became

a launch partner for buyable pins. A quick collaboration of macys.com

technology and Macy’s Systems and Technology made the launch

partnership a reality. With a buyable Macy’s pin, customers pay direct

through Pinterest and Macy’s ships the merchandise. Congratulations to

our teams for delivering this new third-party order integration technology

in record time.

Buyable pins are a natural step for Macy’s as we help our customers dress

from head-to-toe and outfit her home. Macy’s merchandise is a perfect fit

for the Pinterest user. Her passion categories of wedding (from engagement

rings to bridesmaid dresses to shower gifts), active and home décor are each strong businesses for Macy’s.

IN Fashion is published by the Corporate

Communications department of Macy’s, Inc.,

7 W. Seventh St., Cincinnati, OH 45202

513-579-7292

Editor-in-Chief: Jean Reisinger Coggan

Managing Editor: Mary Ann Shawmeker

Editor: Jane Hendrix

Contributors: Alexandra D’ercole and

Amy Williams

Design: Sanger & Eby

MAGAZINE OF STYLE

Lifestyle trends are now presented in distinct

sections on Macy’s furniture floors, including

Small Space Living for apartment dwellers.

Pictured on the cover is a small scale

furniture presentation at Macy’s Westfield

Galleria in Roseville, CA, near Sacramento –

with square footage markers to show what

furniture will fit in each space – and a graphic

skyline so that city dwellers feel at home.

FASHION

Innovative Ideas at Play in Macy’s “Sandbox”Fresh from Macy’s Idea Lab in San Francisco is “m” – the macys.com sandbox site, where big ideas are in test on a small stage.

With m, Macy’s teams have freedom to innovate

without fear of significant impact to the business

on the main site.

“A faster cycle of ideation to live on the site allows

test experience to reach the customer rapidly and

teams optimize what they learn,” said Serena Potter,

GVP/Digital Media Strategy.

“The m team was empowered to move fast –

building the initial site in only three months to

launch in April,” said Karl Varsanyi, GVP/Product

Management & Customer Experience. “Mobile

functionality is top of mind; the site is responsive and

focuses on product discovery.”

The first m test is a simple design and simplified

customer experience – more editorial in style – and

customers tell us they like the clean design. This

winter, a capsuling test will begin, presenting a

few key pieces to create a versatile wardrobe of

on-trend looks for many occasions.

If you’ve not yet discovered m – check it out at

mx.macys.com. “It’s everyone’s sandbox,” added

Potter. “Associates are our best customers so

shop it and tell us your thoughts!”

N E W M A C Y ’ S A N D P I N T E R E S T PA R T N E R S H I P

m

FASHION

Beauty 101:

MAKEUP ARTIST SHARES TECHNIQUES

DURING HISPANIC HERITAGE MONTH Premier makeup artist and style icon Angel Merino was one of two “los influyentes” (influencers) who helped

Macy’s commemorate Hispanic Heritage Month by celebrating Latino culture and accomplishments. Merino

joined actor Mario Lopez at Macy’s events this fall. Read on for his thoughts on beauty trends and essentials

for your cosmetics bag.

The majority of my essentials are for skin care and skin prepping, such as

make-up primer and moisturizer. My must-have items are Fix Plus by Mac,

Photo Finish primer by Smashbox, and Multi-Active Serum by Clarins.

• Looking radiant never goes out of style. Having lush and dewy skin is the

best way to look youthful and fresh. Hydration is the key when you want to glow all day.

• Lashes are all the rage and really can make a statement. From fun to flirty to dramatic glam, the perfect

lash strip can complete any look.

• Clean and modern contours can sculpt your face to perfection. Cream products and matte bronzers are

ideal to achieve this look.

Beauty is more than what meets the eye. It’s about owning your imperfections and finding the confidence to

take on the world. The perfect beauty find can boost your self-esteem and make you feel invincible!

Outfitted for the OutdoorsWELCOME THE CRISP AIR OF THE SEASON! THESE PRACTICAL ACCESSORIES WILL KEEP YOU LOOKING GOOD WHILE YOU’RE ENJOYING ALL THAT FALL AND WINTER HAVE TO OFFER.

High-tops go high-tech: Take a step into the future with the Bebe

Sport Krysten, featuring three light settings and its own USB charger.

Think sneakers can’t handle the cold? The Madden Girl Everest

will change your mind with its quilted texture and comfortable

faux shearling lining.

The waterproof, shock-absorbing Timberland Norwood

will keep you in step as you check out the fall foliage.

Don’t stay inside at the first sign of winter’s chill.

Sporto’s Daphne cold weather bootie will wrap you

in waterproof warmth with its duck boot styling and

cozy faux fur lining.

For a vintage silhouette, try the Patricia Nash

Salerno Saddlebag with its basketweave tooling and

whip-stitched edges.

The Dolce Vita Lottie is both bucket bag and backpack,

taking you from work week to weekend with ease – and its

stylish fringe trim is right on-trend.

Warm up in rich shades of the season with a stylish watch from

Marc by Marc Jacobs, Fossil, Michael Kors or Tommy Hilfiger.

Look for these items on macys.com or in select Macy’s stores across

the country.

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FASHION

Gifts for All SeasonsOur customers know Macy’s is their premier destination for finding the perfect gift for any occasion. Stephen Cardino, VP/Fashion Director, Home, gives

IN Fashion a behind-the-scenes look at how Macy’s merchants select great gifts for all reasons and seasons.

They look at a variety of aspects. Many customers come in with a clear idea of what they’d like to spend so price points are very important – $25, $50, $100, etc.

Ensuring Macy’s total gift assortment is balanced by category also is key, encompassing gifts for her, him and home.

Gifts for the home may be gender neutral to broaden the appeal. Merchants also continue to focus on packaging,

because we know everyone wants to give something that not only is useful, but also looks attractive.

It depends on the family of business. Because of tooling and manufacturing needs, Home works 12 to 18 months out.

Men’s plans eight to 12 months in advance, Ready-to-Wear works six to eight months out, and Women’s accessories is

less than six months.

This is why the Fashion Office forecast – detailed presentations on color, pattern and silhouette about 18 months

in advance – and the Trend Curve, are key. We use the Trend Curve as a tool for determining the longevity of trends,

plotting them as incoming, pre-peak, peak, post-peak and outgoing. In identifying trend, we also consider selling

results, shopping reports, editorial exposure in magazines and on blogs, and trade shows.

It’s a very simple formula, but one that can be hard to execute. The most popular tend to be those our customers can

connect with emotionally, are at a great price point and are packaged nicely. The Kate Spade initial mug is a perfect

example – colorful, pretty, a designer name and a great box. It’s practically wrapped and ready to give!

Power Brand Alert –

Conquer the Cold with Calvin Klein Coats Next up for IN Fashion’s series on Power Brands is Calvin Klein. Known for its sleek, contemporary styling and quality construction, Calvin Klein is a legendary name in

fashion and a favorite among Macy’s customers. This season, Calvin Klein has the statement coats to keep both men and women fashionable and warm through the

winter months ahead. From down to faux shearling, it’s all available at Macy’s.

WOOL RESURGENCE

Many outwear pieces are evergreen, and the wool coat is a

certified classic. This year, Calvin Klein adds fashion back into

wool with new textures and mixed media. Look for details like

oversized shawl collars, touches of faux fur and faux leather trim.

Also on-trend this season – stripes and capes.

THE ARCTIC PARKA

No matter the name – arctic parka, snorkel parka or utility parka

– with last year’s Polar Vortex still fresh in our memories, the

parka coat is set to be the hottest trend in outerwear this winter

for men and women! Not only is it warm and comfortable but

it’s ideal for every occasion, whether you’re wearing it to work

or out on the weekend. But the arctic parkas’ trendiness goes

beyond pure functionality. Lush faux fur trim on the hood lends a

dressed-up feel.

PACKABLE DOWNS

They’re anything but your typical cold-weather topper. Calvin

Klein’s lightweight, packable puffer jackets provide maximum

protection from the cold without the bulk. This season, bold

colors take on a metallic shine to update this winter must-have

for both men and women. Also new this season for women is

the reversible-printed, packable puffer coat. With one side solid

and one side printed, this coat gives her two looks in one.

FAUX FUR/SHEARLING

Shearling chic! As seen on the runways, [faux] fur/

shearling is one of the biggest trends this season. A

shearling coat is timelessly stylish and comfortable,

not to mention perfect for battling the chill on

those sub-30 degree days. Style with skinny

jeans and ankle boots or make a ‘70s-inspired

statement with flared jeans and chunky shoes!

Work

FASHION

My Stylist@Macy’s Shares

What to Wear WhereEVERY MACY’S ASSOCIATE HAS AN OPPORTUNITY TO DELIVER A MAGICAL STORE EXPERIENCE. OUR MY STYLIST CLIENTS RETURN AGAIN AND AGAIN DUE TO THE CLOSE PERSONAL RELATIONSHIPS THEY DEVELOP WITH THEIR STYLIST. CLIENTS ARE CONFIDENT IN KNOWING THEY’LL LEAVE THE STORE LOOKING GOOD AND FEELING GREAT.One of the best ways for all associates to begin customer relationships is to stay informed about current trends and share ideas for what to wear where. We can

all benefit from the opinion of someone who views us with no preconceptions. To learn more, we turned to Jennifer Maggard, My Stylist@Macy’s in Fayette Mall,

Lexington, KY. Here’s her take on the season:

TO STAY CURRENT ON TRENDS, WE CAN CONSULT THE RESOURCES MS. MAGGARD DOES:

• Here’s a great ensemble for an event – I layered a cape over a Lauren Ralph

Lauren halter dress and then added a belt to keep the waistline silhouette.

• Another seasonal trend featuring the swing of fringe is the “coatigan” – here it’s

done in navy and cream by Lauren Ralph Lauren. It’s an alternative to a heavy

coat for social occasions. Underneath is a Lauren silk shirt paired with faux suede

leggings from Calvin Klein. She could also go with an I.N.C. bootie to visually

extend the leg.

• I love this! In the past, we didn’t encourage doing denim on denim. But this dark denim

trench, beautifully embellished with gold buttons, is perfect over the shirtdress style – both by

I.N.C. Macy’s has silhouettes and shades of denim perfect for any lifestyle. This is a great look

for shopping, going to the movies or heading out with

girlfriends.

• The Breeders’ Cup horse race is held in Lexington in

the fall. For a chic look, I’d recommend this BCBG faux

suede cape – two trends in one – the cape silhouette and

fringe. She can wear it over a black or other solid pant, or

skinny jeans. Here I styled it with an I.N.C. top in port and

Lauren Ralph Lauren faux leather leggings.

Weekend

Social

• Many of my clients in their 20s and 30s come to me to build their work

wardrobe. They want to fit in at the office but still reflect their personal

style. Here is a perfect look: I paired a Nine West sheath dress with a

collarless blazer by Rachel Roy. Another beautiful, asymetrical style is

the Rachel Roy tweed sheath dress.

• I also love the Bar III peasant dress in olive which is an important color for

the season. You could add an over-the-knee boot to be fun and funky or

do a wedge.

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FASHION

MACY’S HOME REINVENT:

Fashioning Your Home

As the seasons change, we look at our homes with new eyes. It’s prime time for Macy’s

Home Store, a business that we’ve newly reinvented and reinvigorated. To learn the secrets

of our success, IN Fashion spoke with Macy’s experts about our multi-faceted strategy, a

collaboration with merchants, Private Brands, Store Planning, Architecture, Construction and

Engineering (SPACE), capital finance, facilities partners, merchandise planning and regional/

district teams.

“Through Home reinvent, we’re creating a lifestyle environment based on how the

customer wants to shop today,” said Susan Toporowski, GVP/Home Private Brands. “We do

this by displaying merchandise assorted from several different families of business, creating a

presentation that more closely mimics a real home environment.”

“We gain insight from the marketplace, our sourcing partners and customers in identifying

‘white space’ and opportunities to develop product,” said Donna Vance, EVP/Home Private

Brands. “Every season, we deliver newness inspired by our travels and from our learnings

in the business. We reflect our ever-evolving customers who are looking for more color and

compelling ideas to add to their home environments.”

“My role overall as home reinvent took shape was to sell product,” said Colleen Miller,

GVP/National Merchanding Director. “Our teams work with merchants to ensure big ideas

will resonate with customers and that presentations have impact from the smallest stores

to the largest. It’s also great fun to feel the energy that our home store associates have

around reinvent.”

HOME FOR THE HOLIDAYS … AND BEYONDMacy’s reinvent big ideas feature cross-

merchandising of food and pick-up items in

all stores according to Miller. “We are thinking

globally about products the customer needs; for

Thanksgiving that means gadgets, cookbooks,

cutlery, cutting boards, electric knives and

platters. Our goal is to satisfy the customer in

one location.

For holiday, we lead the visual merchandise

presentations with gifts and layer on candy and

food,” added Miller. “On the gold table, you’ll

see gorgeous gold ballotins of Godiva. We’ve

added Yankee Candles to flannel presentations

in all stores, plus critter pillows, hot chocolate

and a Christmas tree. We’re telling a story in an

organized way that’s easy to shop and has

big impact.”

Also new is home décor from Home Design

Studio, rolling into 100 stores and on macys.com

in December. “These products add color and

update the home in easy, inexpensive ways,”

added Toporowski. “The giftable line includes

a core assortment plus fashion elements that

change twice a season.”

“Home customers come into Macy’s looking

for ideas and they love what we’re doing with

reinvent. We are showing her what’s new and

she’s voting with her dollars,” said Miller. “We

may feature price, but we lead with fashion

and we bring customers the excitement of gift

giving. With Macy’s home reinvent, our stores

are nothing short of inspiring!”

FASHION

EXCLUSIVITY IS EVERYTHING“In furniture, most of our product is exclusive,” said Bob Weiser, GVP/Big Ticket. “We are actively

involved in the development of our pieces which are manufactured exclusively for

Macy’s. We know our customer and design with her in mind (See page 8). Customers

find tremendous quality and value in our product and see our sales associates as

furniture experts who instill confidence throughout the purchase experience. “

“Exclusivity in food prep is very important,” said Chatman. “We see that in

the Martha Stewart Collection, specifically the Collector’s Enamel Cast Iron

cookware. When we have exclusive items at value pricing compared to

market product, the customer really responds. Based on this success,

we’re expanding into canisters, bowls and gadgets.”

Also exclusive to Macy’s is the lively Whim textiles line by Martha

Stewart. The colorful sheet collection is growing with playful motifs and

patterns such as zebra and flamingo prints. Next spring, the line will

extend to tableware and items for entertaining.

Another important example of novelty is the whimsical Kate Spade

brand – casual dinnerware is shown here. New for the brand is the

All in Good Taste collection and soon to come is a textiles launch, then

a move into cookware. The Kate Spade look is cheerful and happy with

color, and the fourth quarter focus is on gift giving.

TOP TRENDS

PERSONALIZATION “The idea of personalization continues to evolve,”

added Cardino. “Customers want something

unique at affordable price points. This trend moves

beyond the idea of initials to words and phrases,

such as the holiday Cellar Whiteware

collection of inviting messages.”

FUR “In home, we are embracing the storewide

idea of fur with throws, pillows and accessories

in several brands,” said Stephen Cardino, VP/

Fashion Director, Home. “It’s a refined look this

season, more polished, and customers will see it

in all doors and on macys.com.”

ALL THAT GLITTERS – GOLD “Infusing our core programs with cross-

merchandised, trend-driven fashion items to excite

and re-energize the customer is crucial for us,” said

Dana Chatman, VP/Housewares and Top of Table,

Private Brands. “For example, Cellar Whiteware is

re-merchandised with fashion dinnerware, glassware,

serveware and even holiday trim … all in our trend

color for the season: gold! We’re merchandising

fixtures by lifestyle, instead of simply by end use.”

CONTINUED on page 8 »

GiftIdeas from Macy’s Home Store• Gifts for the wine connoisseur, including wine

bottle charms

• Marble serving trays and cutting boards from

Martha Stewart Collection

• Cheese knife sets

• Sweater knit or fur pillows and throws

• Tea pots, with mugs and tea gift packs; customers can

pull the entire gift together

• Coffee makers such as Nespresso and Keurig

• Blenders and juicers: models such as Vitamix and

Nutri-Bullet have been flying off the shelves

• Mugs in novelty designs from Kate Spade

• Slow cookers, especially welcome for a busy family

• Indoor grills such as the Cuisinart Griddler mean

you can grill year ‘round

• Barware, perfect for entertaining

FASHION

FASHIONING YOUR HOME from page 7

INDUSTRIAL Bob Weiser, GVP/Big Ticket, said Industrial is the biggest trend at Macy’s. “The whole rustic look includes product in natural solid wood with wire brush or sandblast finishes – very different from what our parents had. These pieces appeal to Millennials and those of any age looking for the latest trend.”

FURNITURE SHOWCASES LIFESTYLE TRENDSSections of Macy’s furniture floor now are presented in lifestyle trends according to Bryon Phelps, Director of Visual. “We feature Industrial for a trendy customer,

Glamour for luxe VIP style and Small Space Living for apartment dwellers. We also showcase ‘motion’ furniture for outfitting a family room in a larger home.”

GLAMOUR “Our luxury story is Glamour,” said Bryon Phelps. “Customers will see mirrors, sparkly case goods such as dressers and cabinets, and rich velvet upholstery.”

SMALL SCALE LIVING“Most furniture tends to be large so Macy’s has found a niche in focusing one-third of our assortment on a smaller scale,” added Weiser.

“We use square footage wall markers to show city and apartment dwellers what merchandise truly works in apartments measuring 350, 450 and 550 square feet,” added Phelps. “Each vignette consists of upholstery groups with a complementary bedroom and dining group.”

Top Tips from a Home StylistOur My Stylist@Macy’s stylists, formerly Macy’s By Appointment personal

shoppers, are experts in fulfilling any wardrobe or gift need. Each is also tuned

in to Macy’s offerings in the Home Store. None more so than Paul Floy, My

Stylist@Macy’s Herald Square, who says clients come to him most often for

advice for kitchens and bedrooms. Read on for his recommendations which will

inspire style for Macy’s customers, as well as our own homes!

BE INSPIRED BY TREND – Even if you are not planning a full re-do, take

a look at his favorite resources – HDTV, houzz.com, cnet.com and magazines

such as House & Garden and Architectural Digest. Take advantage of Macy’s

product knowledge and walk the full floor.

BE INFORMED – Learn from in-store associates and macys.com, then trust

associates’ knowledge of product features and benefits. Floy pulls up online

reviews when working with clients and educates them on product differences.

He might dispel the myths of non-stick cookware for a young couple or

recommend items for clients who keep a kosher kitchen.

BE TRUE TO YOURSELF, BUT BE OPEN TO NEW IDEAS – Floy’s

success comes from listening to know his clients well and following up to

see if products meet their needs. Consider product functionality, value and

aesthetics – the three key elements to Floy – in light of your home style, time

for maintenance and size of your household. Colors are key, of course. One

client asked for help with brightening a dark apartment. After viewing the entire

bedding assortment, she was more confident in choosing a vivid shade.

BE COMFORTABLE – Know that home updates should work for you as

well as your guests. Home purchases increase during the holidays as families

and friends gather in dining rooms (bakeware and stylish serving platters)

and guest rooms (updated sheets, new pillows and blankets). Select wisely to

benefit short term guests as well as your long term lifestyle. Choose colors you

love as housewares now often coordinate with one another and make a splash

together on counters in open floor plan homes.

FASHION

Macy’s

line is poised to move from legacy brand to power brand status. IN FASHION SPOKE WITH NANCY JOHNSON, PRIVATE

BRANDS EVP/RTW, AND NANCY SLAVIN, PRIVATE BRANDS

SVP/MARKETING AND PROMOTION, TO LEARN WHAT

CUSTOMERS WILL SEE IN STORES NEXT YEAR.

NJ: With Alfani we want to own the modern wear-to-work space across the brand’s FOBs (families of business) – wear-to-

work in the sense of how people truly dress for work today. We found this white space and have driven the brand in this

direction. Customers are telling us through sales and online reviews that they LOVE the product.

NS: As builders of the brand, we held a brand summit to study customer behavior, the competitive landscape and

product direction to drive alignment across FOBs. We created a vision statement – Alfani is the modern wear-to-work

brand for the style-conscious man and woman – and we’re elevating the brand image. We considered what pieces the

customer sees as iconic – the dress, pant and jacket for women, and the power suit, dress shirt and polished pant for men.

NJ: Customers will see a bigger footprint and a better quality of space. In RTW, Prima (pictured bottom left), a more

aspirational line, has expanded to 200 doors and will be featured on the mannequin lead-in in those stores. Men’s will

launch their elevated product in fall 2016 as a complement to Prima.

NS: To unify the brand, new shop concepts will roll out to select doors in early 2016. Plus, we’ve developed a new

icon that will appear very subtly on the product in 2016, perhaps as a zipper pull, belt buckle or both. On macys.com,

consumers will notice the emphasis and added details placed on the brand’s core building blocks.

NJ: Our RTW customers look for new silhouettes and shapes. We’re introducing an architectural shape that can take

them from desk to dinner. We’ll have the investment jacket, and our pants business will grow with a wide leg design.

Women will see woven vests and classic outerwear.

We’ll start 2016 with a re-launch of men’s suit separates, Suited for Travel, with features such as wrinkle retention, stretch

and more. Overall, the consumer will see more of a lifestyle and head-to-toe approach to the Men’s brand with an

emphasis on pants.

The power of Macy’s is what we do with our power brands – we make them lifestyle brands. It’s an exciting Alfani

journey and we’re definitely hitting a sweet spot with our customers.

Macy’s Fragrances Hit Top Note: 10 Launching Now“Many of these new scents are from our top designer names,” said Terry Morrow, Omni Buyer/Prestige Women’s Fragrances. “Here’s a preview of our biggest launches

of the season; available in select stores and on macys.com.”

Soft and strong, graceful and intense, like today’s multi-faceted woman. Sandalwood, Tahitian vanilla and grey amber complement exotic floral notes of Casablanca lily, feminine orange blossom and delicate ylang ylang.

Gucci Bamboo

The newest fragrance from Yves Saint Laurent is highly addictive. Notes of rich coffee bean jolt the senses with a dose of energy, tempered by the soft white flowers of jasmine sambac. Vanilla bean provides a sweet signature note.

Black Opium

This new fragrance for men blends top notes of fresh Reggio di Calabria Bergamot and woodsy ambroxan, derived from ambergris, for a scent that combines the rawness and nobility of nature.

Dior Sauvage

This lively fragrance radiates energy with a vibrant floral scent combining grapefruit, blood orange, jasmine, cedar and iris notes.

Chanel Chance Eau Vive

FASHION

All That Glitters Leads to GrowthThe wedding business is booming in the United States with an estimated $12 billion spent on

fine jewelry alone. While Macy’s sales are impressive, we have a great opportunity to capture

more market share. Four districts and 43 stores in the Southwest Region are leading the charge

through a new jewelry strategy that debuted in August. Their goal: to increase the business by

18 percent in 18 months.

“Jeff Gennette (Macy’s President) and Karen Hoguet (Macy’s Chief Financial Officer)

challenged us to develop the best owned/leased model to make this pilot work,” said Patti

Whisler, VP/Jewelry Strategy, Southwest Region. “We took a cue from our successful lease

partners, putting their best practices in place and owning the business.”

THESE BEST PRACTICES INCLUDE:

• Invest in our people with a new vertical structure that includes updated job descriptions, and

competitive compensation and incentive packages.

• Elevate our assortment with redesigned merchandise including designer brands Effy, Stephanie

Kantis, Alex Woo and The Fifth Season by Roberto Coin. “We also have entered the loose

diamond business,” said Whisler. “Our couples can build their own engagement ring.”

• Build compelling presentations by investing in new case furniture to house this unique jewelry

collection and allow an increase in the number of designer trunk shows.

• Market our message with a new look and new ways to communicate to our customers.

• Recognize the best talent. “Players ‘earned’ spots on the team. We identified the best talent

and promoted from within, which has been great for engagement,” Whisler said.

“Our team is responsible for all aspects of the business – from processing product as it comes

in from the trucks to placing it in our customers’ hands,” Whisler added. “The appreciation of

dedicated leadership truly is a game-changer.”

New Site Helps Each Store Associate to Be a productpro

NOW MACY’S STORE ASSOCIATES WILL BENEFIT

FROM AN ADVANCED TOOL TO HELP THEM MEET

CUSTOMER EXPECTATIONS WITH INCREASED

PRODUCT KNOWLEDGE. ProductPro, a new site that provides a quick and simple way to search for product information and help

associates at any level to expand their knowledge and learn about trend, launched in late August.

In the past, associates navigated their way through 25,000 information sheets and 60,000 images

and tips to find answers to customer questions. ProductPro has simplified the process by organizing

information intuitively, with a search function that makes it easy to find anything from general product

information (sizing, brand comparisons and styles) to more specific content, such as tips on how to set

the perfect table.

Sales associates may access the site on My IN-SITE, with the goal of adding it to the POS system in

spring 2016. Sales managers may access the site as an app to use when coaching associates.

The ProductPro homepage includes feature stories based on current trends, product launches,

seasonal visual strategies and must-have items. It also brings forward the most popular product stories

based on the items with the greatest number of associate clicks – especially important to track so the

site can grow to meet associate needs.

“ProductPro falls in line perfectly with the fall strategy put forth by Jeff Kantor, chief stores officer:

Simplify to Grow,” said Kathy Hilt, SVP/Selling Effectiveness. “It allows our associates to meet customer

expectations by increasing their product knowledge, elevating their selling and driving sales.”

al structure that includes updated job descriptions, and

FASHION

YOUR ULTIMATE DENIM GUIDE

Denim is back in a big way this season – it’s all over the runways in looks ranging from denim dresses to retro-inspired flares. Here’s the denim lowdown and the key pieces you need now.

BIG FLARE, DON’T CARE!

Nothing says casual-chic like a pair of flared jeans. Take a break from the skinny silhouette and step into

this season’s hottest denim look. Flare jeans add height and go perfectly with the ’70s-inspired trend

that’s everywhere from the clubs to the festival grounds. Pair with chunky platforms, peasant shirt,

retro sunnies and a fringed crossbody bag to complete the look.

SEEING DOUBLE [DENIM]

Denim on denim is red- (or should we say blue?) hot now. The trick to mastering this trend

is wearing contrasting washes. Lighter shades of denim draw attention to the body areas

they cover, while darker washes create a slimming effect. A lightweight chambray shirt

paired with dark skinnies and an amazing pair of heels gives off a street-style vibe that looks

effortlessly put together. Simplicity is also key. If you want to wear a statement piece, stick

with a single piece of jewelry, shoes or handbag.

DISTRESSED TO IMPRESS

Distressed jeans are often thought of as casual. Play with your accessories to

elevate this look and add a hint of sophistication. Pair with a classic white tee,

blazer and pumps. Or add a luxe fitted sweater and ankle boots for cooler

temps. Finish off the look with a cute clutch and rounded sunglasses.

99 PROBLEMS BUT A BOYFRIEND’S NOT ONE!

The comfortable, roomy fit of boyfriend jeans keeps us coming

back to them again and again. This casual jean calls for relaxed

boyfriend-inspired style all around. Match with a draped tee and

slouchy bag. Try pairing these pants with ankle boots, wedge

sneakers or ballet flats for an everyday look. 

BLACK IS THE NEW BLACK

Black denim is everything you want in an article of clothing:

flattering, timeless and it can go from casual to chic in seconds. Dressier than basic blue, yet less trendy than

colorful iterations, black denim is the ultimate in versatility. There’s no denying that black jeans add an edge to your

look. Dress them up with bold colors or leather accents for a night out with friends.

TO DENIMFINITY AND BEYOND

Denim goes beyond jeans this season. It spans the whole spectrum including skirts, shirts and jackets. And of

course, we can’t forget the denim dress. Its lightweight but edgy texture makes the denim dress a perfect

transitional piece that seamlessly shifts to cooler temperatures. Accessorize with ankle booties and a leather

bucket bag for a naturally cool look.

Macy’s celebrated New York Fashion Week at The Theater at

Madison Square Garden in September with an all-new show that

combined the best of fashion, music and philanthropy. Macy’s

Presents Fashion’s Front Row marked the company’s 33rd year

hosting an annual fashion and fundraising extravaganza. This is the

first time the show took the stage in New York City, bringing Fashion

Week to the general public in a nationally televised event co-hosted by

E! personalities Giuliana Rancic and Brad Goreski.

Event Highlights:• Grammy award-winner Nate Ruess, the front man

of the band fun., and international superstar Jason

Derulo each performed three of their top hits.

• Emerging from Hello Kitty’s dress onto the stage,

a troop of little models tore up the theater in a

high-energy dance performance showcasing the

Hello Kitty Kids Collection.

• In a bold presentation for Heidi by Heidi Klum,

professional dancers served as models of the

new line.

• Macy’s men’s underwear models appeared in

costumes resembling the Village People. The

Village People closed the show with a performance

of “Macho Man” and “YMCA,” bringing the

audience to its feet in a grand finale as confetti

rained throughout the theater.

To shop looks from the show,

visit macys.com/FrontRow.

Macy’s Chairman and CEO Terry Lundgren kicked off the night with representatives of the

event’s charity beneficiaries: Tom Viola, executive director of Broadway Cares/Equity Fights

AIDS, and designer Diane Von Furstenberg for the Council of Fashion Designers of America

Foundation. Tommy Hilfiger’s collection of prep school-inspired looks opened the show and true

to its all-American style, models walked out on a football field backdrop (complete with a live

marching band). The segment ended with an appearance by the designer himself!

In addition to celebrity lines such as Sean John and Jessica Simpson, the show highlighted

Macy’s exclusive brands including Ryan Seacrest Distinction, Thalia Sodi, Macy’s Impulse brands

and a special presentation to celebrate the 30th anniversary of I.N.C. International Concepts.

“ Our approach to events like Fashion’s Front Row is always a

‘go big or go home’ mentality… lots of star power, incredible

excitement and of course, the latest must-have fashions.

Then we took it to the next level by giving customers VIP

‘buy now’ access to shop the hottest brands and styles right

off the runway. These are the kind of show-stopping events

that only Macy’s can deliver!”

– JOE FECZKO, SVP/Integrated Marketing