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Page 1: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

© 2007 Thomson South-Western, all rights reserved

N. G R E G O R Y M A N K I W

PowerPoint® Slidesby Ron Cronovich

Thinking Like An Economist2

P R I N C I P L E S O F

F O U R T H E D I T I O N

MICROECONOMICS

Page 2: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

1CHAPTER 2 THINKING LIKE AN ECONOMIST

In this chapter, look for the answers to

these questions:

� What are economists’ two roles? How do they differ?

� What are models? How do economists use models?

� What are the elements of the Circular-Flow Diagram?

What concepts does this diagram illustrate?

� How is the Production Possibilities Frontier related

to opportunity cost? What other concepts does it

illustrate?

� What is the difference between microeconomics and

macroeconomics? Between positive and normative?

Page 3: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

2CHAPTER 2 THINKING LIKE AN ECONOMIST

The Economist as Scientist

� Economists play two roles:

• Scientists: try to explain the world

• Policy advisors: try to improve it

� In the first role, economists employ the

scientific method: the dispassionate

development and testing of theories about

how the world works.

Page 4: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

3CHAPTER 2 THINKING LIKE AN ECONOMIST

Assumptions & Models

� Assumptions simplify the complex world, make it easier to understand.

� Example: When studying international trade, we might assume the world consists of two countries and two goods.

Very unrealistic, but simplifies the problem and yields useful insights about the more complicated real world.

� Economists use models to study economic issues. A model is a highly simplified representation of a more complicated reality.

Page 5: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

4CHAPTER 2 THINKING LIKE AN ECONOMIST

Some Familiar Models

A road map

Page 6: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

5CHAPTER 2 THINKING LIKE AN ECONOMIST

Some Familiar Models

A model of human

anatomy from high

school biology class

Page 7: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

6CHAPTER 2 THINKING LIKE AN ECONOMIST

Some Familiar Models

A model airplane

Page 8: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

7CHAPTER 2 THINKING LIKE AN ECONOMIST

Some Familiar Models

The model teeth at the

dentist’s officeDon’t forget to floss!

Page 9: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

8CHAPTER 2 THINKING LIKE AN ECONOMIST

Our First Model:

The Circular-Flow Diagram

� The Circular-Flow Diagram: A visual model of

the economy, shows how dollars flow through

markets among households and firms.

� Includes two types of “actors”:

• households

• firms

� Includes two markets:

• the market for goods and services

• the market for “factors of production”

Page 10: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

9CHAPTER 2 THINKING LIKE AN ECONOMIST

Factors of Production

� The factors of production are the resources

that the economy uses to produce goods &

services. They include:

• labor

• land

• capital (buildings & machines used in

production)

Page 11: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

10CHAPTER 2 THINKING LIKE AN ECONOMIST

FIGURE 1: The Circular-Flow Diagram

Households:

� own the factors of production,

sell/rent them to firms for income

� buy and consume goods & services

Households:

� own the factors of production,

sell/rent them to firms for income

� buy and consume goods & services

HouseholdsFirms

Page 12: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

11CHAPTER 2 THINKING LIKE AN ECONOMIST

FIGURE 1: The Circular-Flow Diagram

HouseholdsFirms

Firms:

� buy/hire factors of production,

use them to produce goods

and services

� sell goods & services

Firms:

� buy/hire factors of production,

use them to produce goods

and services

� sell goods & services

Page 13: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

12CHAPTER 2 THINKING LIKE AN ECONOMIST

FIGURE 1: The Circular-Flow Diagram

Markets for Factors of Production

HouseholdsFirms

IncomeWages, rent, profit

Factors of production

Labor, land, capital

Spending

G & S bought

G & S sold

RevenueMarkets for Goods & Services

Page 14: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

13CHAPTER 2 THINKING LIKE AN ECONOMIST

Our Second Model:

The Production Possibilities Frontier

� The Production Possibilities Frontier (PPF):

A graph that shows the combinations of

two goods the economy can possibly produce

given the available resources and the available

technology.

� Example:

• Two goods: computers and wheat

• One resource: labor (measured in hours)

• Economy has 50,000 labor hours per month

available for production.

Page 15: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

PPF Example

� Producing one computer requires 100 hours labor.

� Producing one ton of wheat requires 10 hours labor.

5,0000

4,000100

2,500250

1,000400

50,0000

40,00010,000

25,00025,000

10,00040,000

0500050,000

E

D

C

B

A

WheatComputersWheatComputers

ProductionEmployment of

labor hours

Page 16: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

15CHAPTER 2 THINKING LIKE AN ECONOMIST

Point

on

graph

Production

Com-

putersWheat

A 500 0

B 400 1,000

C 250 2,500

D 100 4,000

E 0 5,0000

1,000

2,000

3,000

4,000

5,000

6,000

0 100 200 300 400 500 600

Computers

Wheat

(tons)

A

B

C

D

E

PPF Example

Page 17: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

A C T I V E L E A R N I N G 1: Points on the PPF

A. On the graph, find the point that represents

(100 computers, 3000 tons of wheat), label it F.

Would it be possible for the economy to produce

this combination of the two goods?

Why or why not?

B. Next, find the point that represents

(300 computers, 3500 tons of wheat), label it G.

Would it be possible for the economy to produce

this combination of the two goods?

16

Page 18: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

A C T I V E L E A R N I N G 1: Answers

17

� Point F:

100 computers,

3000 tons wheat

� Point F requires

40,000 hours

of labor.

Possible but

not efficient:

could get more

of either good

w/o sacrificing

any of the other.

0

1,000

2,000

3,000

4,000

5,000

6,000

0 100 200 300 400 500 600

Computers

Wheat

(tons)

F

Page 19: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

A C T I V E L E A R N I N G 1: Answers

18

0

1,000

2,000

3,000

4,000

5,000

6,000

0 100 200 300 400 500 600

Computers

Wheat

(tons)� Point G:

300 computers,

3500 tons wheat

� Point G requires

65,000 hours

of labor.

Not possible

because

economy

only has

50,000 hours.

G

Page 20: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

19CHAPTER 2 THINKING LIKE AN ECONOMIST

The PPF: What We Know Far

� Points on the PPF (like A – E)

• possible

• efficient: all resources are fully utilized

� Points under the PPF (like F)

• possible

• not efficient: some resources underutilized

(e.g., workers unemployed, factories idle)

� Points above the PPF (like G)

• not possible

Page 21: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

20CHAPTER 2 THINKING LIKE AN ECONOMIST

The PPF and Opportunity Cost

� Recall: The opportunity cost of an item

is what must be given up to obtain that item.

� Moving along a PPF involves shifting resources

(e.g., labor) from the production of one good to

the other.

� Society faces a tradeoff: Getting more of one

good requires sacrificing some of the other.

� The slope of the PPF tells you the opportunity

cost of one good in terms of the other.

Page 22: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

21CHAPTER 2 THINKING LIKE AN ECONOMIST

The PPF and Opportunity Cost

The slope of a line

equals the “rise

over the run” –

the amount the line

rises when you

move to the right

by one unit.

0

1,000

2,000

3,000

4,000

5,000

6,000

0 100 200 300 400 500 600

Computers

Wheat

(tons)–1000

100slope = = –10

Here, the

opportunity cost of

a computer is

10 tons of wheat.

Page 23: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

A C T I V E L E A R N I N G 2:

PPF and Opportunity Cost

22

In which country is the opportunity cost of cloth lower?

0

100

200

300

400

500

600

0 100 200 300 400

Cloth

Wine

0

100

200

300

400

500

600

0 100 200 300 400

Cloth

Wine

FRANCE ENGLAND

Page 24: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

A C T I V E L E A R N I N G 2:

Answers

23

England, because its PPF is not as steep as France’s.

0

100

200

300

400

500

600

0 100 200 300 400

Cloth

Wine

0

100

200

300

400

500

600

0 100 200 300 400

Cloth

Wine

FRANCE ENGLAND

Page 25: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

24CHAPTER 2 THINKING LIKE AN ECONOMIST

0

1,000

2,000

3,000

4,000

5,000

6,000

0 100 200 300 400 500 600

Computers

Wheat

(tons)

Economic Growth and the PPF

With additional

resources or an

improvement in

technology,

the economy can

produce more

computers,

more wheat,

or any combination

in between.

Economic

growth shifts

the PPF

outward.

Economic

growth shifts

the PPF

outward.

Page 26: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

25CHAPTER 2 THINKING LIKE AN ECONOMIST

The Shape of the PPF

� The PPF could be a straight line, or bow-shaped

� Depends on what happens to opportunity cost

as economy shifts resources from one industry

to the other.

• If opp. cost remains constant,

PPF is a straight line.

(In the previous example, opp. cost of a

computer was always 10 tons of wheat.)

• If opp. cost of a good rises as the economy

produces more of the good, PPF is bow-shaped.

Page 27: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

26CHAPTER 2 THINKING LIKE AN ECONOMIST

Why the PPF Might Be Bow-Shaped

Mountain Bikes

BeerAs the economy

shifts resources

from beer to

mountain bikes:

• PPF becomes

steeper

• opp. cost of

mountain bikes

increases

Page 28: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

27CHAPTER 2 THINKING LIKE AN ECONOMIST

A

Why the PPF Might Be Bow-Shaped

At point A,

most workers are

producing beer,

even those that

are better suited

to building

mountain bikes.

So, do not have to

give up much beer

to get more bikes.Mountain

Bikes

Beer At A, opp. cost of

mtn bikes is low.

At A, opp. cost of

mtn bikes is low.

Page 29: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

28CHAPTER 2 THINKING LIKE AN ECONOMIST

B

Why the PPF Might Be Bow-Shaped

At B, most workers

are producing bikes.

The few left in beer

are the best brewers.

Producing more

bikes would require

shifting some of the

best brewers away

from beer production,

would cause a big

drop in beer output. Mountain

Bikes

Beer

At B, opp. cost

of mtn bikes

is high.

At B, opp. cost

of mtn bikes

is high.

Page 30: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

29CHAPTER 2 THINKING LIKE AN ECONOMIST

Why the PPF Might Be Bow-Shaped

� So, PPF is bow-shaped when different workers

have different skills, different opportunity costs

of producing one good in terms of the other.

� The PPF would also be bow-shaped when

there is some other resource, or mix of

resources with varying opportunity costs.

• E.g., different types of land suited for

different uses

Page 31: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

30CHAPTER 2 THINKING LIKE AN ECONOMIST

The PPF: A Summary

� The PPF shows all combinations of two goods

that an economy can possibly produce,

given its resources and technology.

� The PPF illustrates the concepts

of tradeoff and opportunity cost,

efficiency and inefficiency,

unemployment, and economic growth.

� A bow-shaped PPF illustrates the concept of

increasing opportunity cost.

Page 32: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

31CHAPTER 2 THINKING LIKE AN ECONOMIST

Microeconomics and Macroeconomics

� Microeconomics is the study of how

households and firms make decisions

and how they interact in markets.

� Macroeconomics is the study of economy-wide

phenomena, including inflation, unemployment,

and economic growth.

� These two branches of economics are closely

intertwined, yet distinct: they address different

questions.

Page 33: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

32CHAPTER 2 THINKING LIKE AN ECONOMIST

The Economist as Policy Advisor

� As scientists, economists make

positive statements,

which attempt to describe the world as it is.

� As policy advisors, economists make

normative statements,

which attempt to prescribe how the world should be.

� Positive statements can be confirmed or refuted,

normative statements cannot.

� Govt employs many economists for policy advice.

E.g., the U.S. President has a Council of Economic

Advisors, which the author of this textbook recently

chaired.

Page 34: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

A C T I V E L E A R N I N G 3: Identifying positive vs. normative

Which of these statements are “positive” and which

are “normative”? How can you tell the difference?

a. Prices rise when the government increases the

quantity of money.

b. The government should print less money.

c. A tax cut is needed to stimulate the economy.

d. An increase in the price of gasoline will cause an

increase in consumer demand for video rentals.

33

Page 35: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

A C T I V E L E A R N I N G 3: Answers

a. Prices rise when the government increases the

quantity of money.

Positive, describes a relationship, could use data

to confirm or refute.

b. The government should print less money.

Normative, this is a value judgment, cannot be

confirmed or refuted.

34

Page 36: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

A C T I V E L E A R N I N G 3: Answers

c. A tax cut is needed to stimulate the economy.

Normative, another value judgment.

d. An increase in the price of gasoline will cause an

increase in consumer demand for video rentals.

Positive, describes a relationship.

Note that a statement need not be true to be

positive.

35

Page 37: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

36CHAPTER 2 THINKING LIKE AN ECONOMIST

Why Economists Disagree

� Economists often give conflicting policy advice.

� They sometimes disagree about the validity of

alternative positive theories about the world.

� They may have different values and, therefore,

different normative views about what policy

should try to accomplish.

� Yet, there are many propositions about which

most economists agree.

Page 38: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

37CHAPTER 2 THINKING LIKE AN ECONOMIST

Propositions about Which Most Economists Agree (and % agreeing)

� A ceiling on rents reduces the quantity and quality

of housing available. (93%)

� Tariffs and import quotas usually reduce general

economic welfare. (93%)

� A large federal budget deficit has an adverse effect

on the economy. (83%)

� A minimum wage increases unemployment among

young and unskilled workers. (79%)

� Effluent taxes and marketable pollution permits

represent a better approach to pollution control

than imposition of pollution ceilings. (78%)

Page 39: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

38CHAPTER 2 THINKING LIKE AN ECONOMIST

FYI: Who Studies Economics?

� Ronald Reagan, President of the United States

� Barbara Boxer, U.S. Senator

� Sandra Day-O’Connor, Supreme Court Justice

� Anthony Zinni, General, U.S. Marine Corps

� Kofi Annan, Secretary General, United Nations

� Meg Witman, Chief Executive Officer, eBay

� Steve Ballmer, Chief Executive Officer, Microsoft

� John Elway, NFL Quarterback

� Tiger Woods, Golfer

� Ben Stein, Political Speechwriter, Actor, Game Show Host

� Arnold Schwarzenegger, Governor of California, Actor

� Mick Jagger, Singer for the Rolling Stones

Page 40: P R I N C I P L E S O F MICROECONOMICSchicopee.wikispaces.com/file/view/chap 2.pdf/476283716/chap 2.pdfby Ron Cronovich 2 Thinking Like An Economist ... Microeconomics and Macroeconomics

39CHAPTER 2 THINKING LIKE AN ECONOMIST

CHAPTER SUMMARY

� As scientists, economists try to explain the world

using models with appropriate assumptions.

� Two simple models are the Circular-Flow Diagram

and the Production Possibilities Frontier.

� Microeconomics studies the behavior of

consumers and firms, and their interactions in

markets. Macroeconomics studies the economy

as a whole.

� As policy advisers, economists offer advice on

how to improve the world.