p process.ppt

8/10/2019 P process.ppt

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What is communication?

An activity to convey information

Must be between two or more persons, parties or

sides e.t.c.

From the Latin word "communis", meaning toshare

Requires a sender, a message, & an intended

recipient, although the receiver need not bepresent or aware of the sender's intent to

communicate at the time of communication;


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What is communication?

Share an area of communicativecommonality

The communication process is complete

once the receiver has understood themessage of the sender.

Feedback is critical to effective

communication between parties.


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Effective communication Elements

Sender

Message

Message format

Channel

Timing

Environment in which to communicate Receiver


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The P Process

1. What is the communication problem?2. What do we need to do?3. What materials/interventions do we

need to develop?4. How do we make things happen?

5. How do we know that tasks andresults are being met?

6. How do we plan for continuity?7. How do we ensure participation by

audience members & stakeholders in

all activities of the P process?8. How do we build capacity of allstakeholders in all activities withinthe P Process?


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Step 1Analysis

Determine the problems, their

severity and causes

Identify factors inhibiting or

facilitating desired changes

Develop a problem statement

Carry out formative research or

needs assessment

To understand human behavior,we need to understand both

the individual and social

contexts.


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Step 2- Strategy DesignWhat do we need to do?

Establish communication

objectives

Develop program

approaches and key benefit

Determine channels

Draw up an

implementation plan

Develop a monitoring and

evaluation plan.


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Step 3- Development and Testing

What do we need to develop?

Develop materials

Pre-test messages and

materials with audience

and gatekeepers Revise

Retest if necessary

Finalize and producematerials


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Step 4- Implementation and Monitoring

How do we make things happen?

Produce and disseminatematerials

Train trainers and field

workers Mobilize key participants

Manage and monitorprogram processes and

outputs Adjust program based on

monitoring


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Step 5EvaluationHow do we know that we are meeting tasks and results as planned?

Measure outcomes and assessimpact

Disseminate results

Determine future needs

Revise/redesign program The major purpose of evaluation is

improve future efforts

If it is not documented, it didnt exist

The major purpose of evaluation

is to improve future efforts.

If it isnt documented, it didntexist.


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Step 6 - Planning for continuity

How do we plan for continuity?

Working with in system

and involve community

starting from the planning

process Identify the rule of

stakeholders and how to

fit in the program

Plan goals on exit setting

Midterm review during

which you can plan for

continuity.


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Step 7 - ParticipationHow do we ensure participation by audience members &

stakeholders in all activities in the P Process


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Step 8 - Capacity BuildingHow do we build capacity of stakeholders in all activities of the P

Process?


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Why we should communicate

To create effectiveness & efficiency inservice delivery

For holistic service delivery

Creates awareness on the different

services provided by different

organizations.

To enhance connectivity


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p process.ppt

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