oxycontin®
TRANSCRIPT
OXYCONTIN®
MUNDIPHARMA
COMPANY MARKETING THE PRODUCT
Mundipharma
Industrial company created in 2000
Belongs to the private group Purdue /
Napp / Mundipharma
Develops innovated galenic
PRODUCT DESCRIPTION
Opioid analgesic
Superior to morphine
Therapeutic indication
Pain of cancer
From moderated to intense pain
It can be bought in community pharmacy
Price
From $5 to $10 for a 10-mg tablet in USA
PRODUCT DESCRIPTION
SWOT
Strengths
Superior to morphine
Very efficient painkiller
Weaknesses
A lot of side effects : respiratory, intestinal...
It leads to addiction
Opportunities
Increase its market shares
Threats
A lot off unauthorized oxycontin in north America because of
an increase of the request
ADVERTISING DESCRIPTION
Colours
Blue and black which are standard colors
Visual impact
Rush Limaugh
General impression convoyed
R. Limaugh gives a positive image, he seems to be happy and
very healthy
Positive point
Rush Limaugh is an american radio host , he is heard by 13
millions people every week in USA
Negative point
R. Limaugh takes illicit drugs, he is addict to painkillers
CONCLUSION
The style has to be changed for an other market
such as France or European Union
In France we can not imagine Jean Jacques Bourdin in
an advertizing for Opioid analgesic medication