2

OVERVIEW

As the majority of nations in the world including

Malaysia shut their borders on leisure travel to curb

the outbreak of the Covid-19 pandemic, businesses

in the country particularly from the travel industry are

struggling for demand.

With no inbound travellers, they depend greatly on

domestic market to ensure their businesses’

survivability.

Therefore, the announcement of the

Recovery Movement Control Order

(RMCO) made by the Government on

10 June 2020 came as a huge relief for

the industry. In fact, the new Order is

expected to be the key for domestic

leisure travel demand.

To assess the domestic demand for

leisure travel since the RMCO, Tourism

Malaysia has conducted a survey online

as well as face-to-face interview from 25

September till 19 October 2020, the

second survey that was conducted

during the Covid-19 crisis, following up

the first survey that was conducted

online from 7 till 13 April 2020.

The survey aimed to assess domestic

travelers on the following aspects:

Their travelling behavior;

Travelling preferences;

Travel history since R.M.C.O;

Travel arrangements and activities;

and

Government incentives for travel.

Tourism Malaysia hopes the findings will

enable industry players and other

stakeholders to envision as well as

strategise their efforts to capitalize the

demand of domestic travellers; thus

allowing them to sustain their businesses

and revive the travel industry during the

Covid-19 crisis.

MAIN FINDINGS

A total of 12,281 respondents had

participated in the survey. From that

total, 40.2% respondents were 31 to 40

years old, 23.1% were 22 to 30 years old,

19.9% were 41 to 50 years old, 7.1% were

18 to 21 years old, 6.9% were 51 to 60

years old and 2.7% were 61 years and

above. Among the main findings from

the survey are:

96.9% of the total respondents are

aware that the Government has

allowed inter-state traveling since 10

June 2020;

Since then, 65.1% of them have

travelled domestically for leisure

holidays;

From that total (those who have

travelled), 75.3% have travelled

domestically more than once;

75.2% of the total respondents

intend to travel domestically in the

near future;

From that total (intend to travel

domestically), 46.6% intend to travel

within a month;

Only 10.5% of the total respondents

purchased their holiday from travel

agencies / tour operators;

In contrast, 74.4% of the total

respondents arranged their own

travel for leisure holidays; from that

total 87.0% of them purchased their

holiday through online booking sites.

Strategic Planning, Tourism Malaysia

3

A. DEMOGRAPHIC PROFILE

Q1: Occupation

32.4%30.3%

13.8%11.4%

6.2% 5.1%0.7% 0.1%

Respondents: 12,281

Q2: Age Group Q3: Respondents’ States of Residence

B. TRAVELLING BEHAVIOUR

Q4: Aware that the Government has

allowed inter-state travel since 10

June 2020

Q5: Have travelled domestically for

leisure holidays since 10 June 2020

Yes, 96.9%

No, 3.1%

Respondents: 12,281

Yes, 65.1%

No, 34.9%

Respondents: 12,281

Strategic Planning, Tourism Malaysia

A total of 12,281 respondentscompleted the survey. 32.4% ofthem were from the public sector,followed by 30.3% from theprivate sector, 13.8% werefreelancers or entrepreneurs and11.4% were students.

7.1%

23.1%

40.2%

19.9%

6.9%

2.7%

18 - 21 22 - 30 31 - 40 41 -50 51 - 60 ≥ 61

years

Respondents: 12,281

1.9%

3.8%

4.1%

4.1%

4.3%

4.5%

4.6%

5.3%

5.6%

5.8%

6.9%

10.2%

10.7%

26.8%

Kelantan

Sarawak

Penang

Putrajaya

N. Sembilan

Sabah

Perak

Pahang

Kedah

Terengganu

Melaka

Johor

Kuala Lumpur

Selangor

Respondents: 12,281

4

Q6: Number of trips taken since

10 June 2020Q7: States visited (multiple choices)

Q8: Encouraging factors for leisure

holidays

Strongly Agree Agree Neutral

Disagree Strongly Disagree

Legend:

Strongly Agree Agree Neutral

Disagree Strongly Disagree

Legend:

Q9: Discouraging factors for leisure

holidays

Strategic Planning, Tourism Malaysia

25.9% 50.7% 20.4%

2.3%

0.7%Variety of

products

31.0% 50.4% 17.0%

1.0%

0.6%Quality of

services

36.1% 47.2% 14.4%

1.8%

0.5%Attractive

promotions

27.6% 53.4% 16.7%

1.7%

0.5%Sufficient of

information

33.2% 51.0% 13.9%

1.4%

0.5%Adequate

facilities &

amenities

37.5% 36.5% 17.3%

7.6%

1.1%

Confidence on

public

adherence to

RMCO SOP

43.5% 40.5% 11.6%

3.7%

0.6%Concerns on

hygiene

& safety

28.2% 37.9% 24.5%

8.2%

1.2%Financial

constraint

7.2%

14.2%

24.6% 37.3% 16.7%

No intention

of

travelling

domestically

Pahang 30.2%

Melaka 26.6%

Kuala Lumpur 24.7%

Selangor 23.7%

N. Sembilan 23.5%

Johor 21.6%

Perak 20.8%

Terengganu 19.9%

Pulau Pinang 18.2%

Kedah 13.8%

Kelantan 10.1%

Putrajaya8.0%

Sabah5.2%

Sarawak 1.8%

24.7%

30.8%

20.9%

8.3%

15.3%

1 Time 2 times 3 times 4 times ≥ 5 Times

Respondents: 7,989

5Strategic Planning, Tourism Malaysia

Yes, 75.2%

No, 24.8%

Respondents: 12,281

Q10: Intend to travel domestically in

the near future

Q11: If yes, will travel within…

Q12: Prefer to travel during…

(multiple response)

51.6%49.0%

40.1%

30.1%24.4%

11.6%

Weekend LongWeekend

Weekday SchoolHoliday

PublicHoliday

FestiveHoliday

Respondents: 9,236

Q13: KOL / Influencer generate

interest to travel

13.1%

32.8% 33.1% 15.6%

5.3%

KOL &

Influencer

generate

interest

to travel

Strongly Agree Agree Neutral

Disagree Strongly Disagree

Legend:

Q14: Tend to share holiday moments

on social mediaQ15: If yes, the preferred social media

platform(s) is…(multiple response)

Yes, 65.3%

No, 34.7%

Respondents: 12,281

79.8%71.4%

8.0% 4.3% 3.4% 6.1%

Respondents: 8,021

24.0% 22.7%

35.4%

13.6%

4.4%

less than

2 weeks

2 weeks to

1 month

2 to 6

months

6 months

to 1 year

more than

1 year

Respondents: 9,236

6Strategic Planning, Tourism Malaysia

Q16: Interested to purchase a combo

of products / services

Q17: If yes, the combo will have…

(multiple response)

Yes, 65.1%

No, 34.9%

Respondents: 12,281 Respondents: 7,999

HOTEL Accommodation

90.6%

Food &

Beverages

74.4%

COFFEE

Activities

65.8%

Land Transport

39.0%

Air Ticket

48.5%

Q18: Top 10 preferred activities during holiday (multiple response)

Respondents: 12,281

Sightseeing

70.2%

Islands &

Beaches

68.6%

Recreational

58.8%Shopping

45.7%

Theme Parks

41.6%

Parks &

Gardens

37.9%

Visiting

Museums

29.1%

Snorkeling

26.1%

Cultural Events

22.0%River Cruise

19.7%

C. TOUR PACKAGES

Q19: Purchased tour package(s) from

tour agency(s) / tour operator(s)

during RMCO

Q20: If yes, the booking platform(s)

to purchase the package(s)

(multiple response)

Yes, 10.5%

No, 89.5%

Respondents: 12,281

58.6%

40.0%

18.5%7.2% 5.8%

Respondents: 1,286

7Strategic Planning, Tourism Malaysia

Q21: Type of accommodation during

the mentioned holiday(s)

(multiple response)

Q22: Mode of transport during

the mentioned holiday(s)

(multiple response)

77.4%

54.4%

26.0%20.0%

10.9%3.1%

BeachHotel /Resort

CityHotel /Resort

HighlandHotel /Resort

RuralHotel /Resort

Glamping /Campsite

Other

Respondents: 1,286

87.5%

25.6% 23.8%14.4% 12.8% 11.9% 10.0%

2.7% 0.5%

Respondents: 1,286

Q23: Travel companion during last trip (package tour)

Q24: Satisfied during last trip (package tour)

Family

50.3%

Friend(s)

18.4%

Family &Relatives

14.2%

Spouse

9.3%

Group

3.5%

Single

2.3%

Business Associate(s)

2.1%

Strongly Agree Agree Neutral Disagree Strongly Disagree

Legend:

Respondents: 1,286

29.6% 56.3% 13.0%

0.9%

0.2%Price

22.0% 61.2% 16.0%

0.7%

0.1%Products

26.3% 60.1% 12.3%

1.2%

0.2%Quality

24.7% 59.1% 14.6%

1.4%

0.2%Facilities &

amenities

26.9% 59.0% 12.2%

1.6%

0.2%Service

26.1% 57.0% 13.8%

2.4%

0.7%Hygiene

and safety

26.1% 57.8% 14.6%

1.4%

0.2%Promotions

24.0% 46.8% 22.0%

5.7%

1.4%Less

crowded

Respondents: 1,286

8Strategic Planning, Tourism Malaysia

D. INDEPENDENT ARRANGEMENT

Yes, 74.4%

No, 25.6%

Respondents: 12,281

Q25: Arranged own leisure holiday(s)

during RMCOQ26: If yes, the booking platform(s)

to purchase the holiday(s)

(multiple response)

1.9%

36.3%

87.0%

Others

Offline /

walk-in

Online

booking site

Respondents: 9,134

60.8%56.6%

28.7%23.8% 21.3%

18.0%14.4% 14.4%

6.7%0.7%

City

hotel/resort

Beach

hotel/resort

Relatives

friends

residence

Short term

rental

Kampung

stay

Rural

hotel/resort

Just a

day trip

Highland

hotel/resort

Glamping

campsite

Others

Respondents: 9,134

Q27: Type of accommodation during the mentioned holiday(s)

(multiple response)

Q28: Type of transportation during the mentioned holiday(s)

(multiple response)

94.5%

16.7%10.9% 9.9% 9.3% 7.4% 7.3%

1.3% 0.3%

Private Aeroplane e-Hailing Water Rental Bus Train Taxi Other

Respondents: 9,134

9Strategic Planning, Tourism Malaysia

Q29: Travel companion during last trip (independent travel)

Respondents: 9,134

Family

54.4%

Family & Relatives

16.3%

Friends

13.9%

Spouse

10.5%

Single

2.7%

Group

1.2%

Business Associate(s)

1.1%

58.2% 25.4% 9.9%

4.3%

2.2%Accommodation

20.8% 36.2% 29.2% 10.9% 3.0%Food &

Beverages

10.2%

23.9% 37.2% 21.0% 7.7%Transportation

6.1%

7.4%

13.0% 40.4% 33.1%Shopping

4.7%

7.1%

10.7% 23.4% 54.0%Entrance

Tickets

& Fees

Q30: Components of Expenditure ranked based on amount spent

Respondents: 9,134

1st Choice 2nd Choice 3rd Choice 4th Choice 5th Choice

Legend:

Q31: Satisfied during last trip (independent travel)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Legend:

Respondents: 9,134

26.0% 56.9% 15.1%

1.7%

0.2%Price

17.5% 59.9% 21.4%

1.0%

0.1%Products

23.5% 60.1% 14.7%

1.4%

0.3%Quality

24.7% 56.0% 17.3%

1.9%

0.2%Value

for money

22.0% 59.8% 16.5%

1.3%

0.3%Service

25.0% 54.4% 17.6%

2.5%

0.5%Hygiene

and safety

17.5% 53.1% 26.7%

2.3%

0.4%Promotions

22.8% 43.3% 23.0%

8.8%

2.0%Less

crowded

10Strategic Planning, Tourism Malaysia

E. GOVERNMENT INCENTIVES

Q32: Aware of Government incentive

of tax relief up to RM1,000

for year 2020

Yes, 55.9%

No, 44.1%

Respondents: 12,281

Q33: Motivated to travel due to the

tax relief

25.5% 37.2% 30.4%

5.4%

1.5%Motivated

to travel

Respondents: 12,281

NOTES

Strategic Planning, Tourism Malaysia