overview of honey marketing in india

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WELCOME

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University of Agricultural Sciences, GKVKBangalore.

Department of Agricultural MarketingCooperation and Business Management

1st - Seminar Overview of honey marketing in India

By,Puneeth, J.,

Sr. MBA(ABM)

FLOW OF SEMINAR

INTRODUCTION

MARKETING ASPECTS OF HONEY

HONEY PRODUCTION IN INDIA

IMPORT AND EXPORT DATA OF HONEY

CONCLUSION

INTRODUCTION

It is defined as a sweet liquid prepared by honey bees from nectars of plants.

The per capita consumption of honey in India is just 8 grams, whereas in Germany it is 1800 grams. About sixteen lakh people are directly or indirectly engaged in the bee keeping and allied activities.

India has been known as ‘land of honey.’ Since centuries, honey is used to treat a variety of ailments through a wide range of applications.

Honey is a natural product that has no substitute.

Cont.….

Quality honey reportedly comes mainly from the states of Jammu and Kashmir and Himachal Pradesh

Major honey producing states in the country include Punjab, Tamil nadu, Bihar and West Bengal.

HONEY MARKETING

The Directorate of beekeeping has taken up marketing of honey as departmental activity since 1970’s to help the beekeepers and Co-operatives in disposing stock of honey.

There are departmental marketing depots at Ernakulum, Pune and Delhi to take care the marketing aspect of south, central and north India respectively.

There is a chain of marketing sales out lets throughout the country owned by KVIC departmental such as Major Bhavans and institutions/ Co-operatives.

HONEY COLLECTION CENTRES

• These are centres where beekeepers can bring their products and be certain of a market.

• Centres function as a means of collecting honey and beeswax from beekeepers and then arranging its onward sale, either locally, within the nation, or for export.

• The centres sometimes help beekeepers by providing them with lidded plastic containers for honey and beeswax collection (that remain the property of the centre). Depending on the area covered, the centre may need to organise the collection of buckets from specified collection sites throughout the area

Cont.….

• Centres had secure storage space for honey and beeswax, buckets, weighing scales, honey refract meters, simple processing equipment.

• Difficulties can arise for honey buying centres may be periods when little honey and wax are available, or when other buyers begin offering better prices to beekeepers.

MARKETING CONSTRAINTS

Lack of access to suitable containers for storing, transporting and marketing honey.

Poor diversity of retail packaging materials.

Lack of roads

Lack of transport.

Lack of communication possibilities

Cont..

Lack of bargaining power.

Lack of organizational support.

Lack of training and technical advice, or poor quality training.

Poor market access.

Lack of remunerative price.

PACKAGING

Beekeepers sell their honey in villages and town markets in whatever containers are available.

In poor places, this may be in drink bottles.

Glass is often used as a container for selling honey but glass jars are heavy, breakable and cannot be stacked together when empty.

Honey is most commonly packed in glass jars of 450 or 500 grams, or of one-pound weight, and different nations have their own norms for honey marketing.

Cont..

In central and eastern Europe honey is sold in one kilogram jars, and in the Caribbean, recycled rum bottles are the accepted norm for honey marketing.

Small amounts are often sold in foil or plastic containers of about 25 grams, principally for the catering trade.

LABELLING

Contents: Honey.

Source of the honey for example: sunflower, mixed blossom, forest honey.

The country and district where it was produced.

Name and address of the beekeeper.

The weight of honey in the container.

The date of packing (or the beekeeper’s own code).

1) Honey authenticity :

HONEY TRADE REQUIREMENTS

It is 100 per cent real honey and has not been contaminated with sugar syrup.

Geographical and botanical origin.

In addition, honey may have other categories assigned to it, such as organic, fairly traded, unfiltered, raw, etc.

2) Honey adulteration

Honey is a target for adulteration, with acid-inverted sugar syrups, corn syrups, and syrups of natural origin (such as maple, cane sugar, beet sugar, molasses, etc.) added to honey.

Informed consumers are able to taste the difference between these and real honeys, but laboratory tests are needed to prove the difference.

TRANSPORTING HONEY IN LARGER VOLUMES

Honey in larger volumes is often carried in plastic jerry cans or 20 litre tins

The best options for processing and transporting honey are stackable, plastic buckets with tight fitting lids.

Using these buckets, beekeepers can sort honey into first and second quality at time of harvest, and they can be used for the sieving and filtration steps of processing.

ROADSIDE MARKETING

Selling honey at a roadside stall or market can bring the advantages of long opening hours and plenty of passing trade, without the overhead costs of a shop.

Roadsides are dusty places, and the containers and lids usually benefit from a quick polish every day.

TIPS FOR HONEY MARKETING

A bold, bright sign is essential.

Honey for sale must always be of top quality and pure.

Honey containers must be perfectly clean.

Local purchasers can become regular customers if they know and trust the brand of honey they are buying.

Cont.…

Improve sales by offering different sizes and styles of packaging.

Pay attention to the display.

Link honey with other products.

STANDARD OF CONTRACT IN THE TRADE OF HONEY

The contract parties: the

seller, the buyer, the broker

and/or buying/selling

agent. All names and addresses

must be correct.

The product, price and quality

of the product are sufficiently

specified, so that no

misunderstandings can arise.

The quantities must be stated. If the buyer and the seller agree to more or less than the agreed quantity, this is

to be specifically mentioned.

The delivery terms are

mentioned according to the description of the Inco terms 1990 (available

at the International Chamber of Commerce).

Cont.…

The payment terms are to be given in

detail.

The delivery time is a vital

piece of information on which the seller and the

buyer will have to agree.

Packaging details,

including measurement

s and weights.

If one of the parties has negotiated

special conditions, this is to be

mentioned in the contract.

ISSUES FACED BY TRADERS

Lack of access to products of sufficient quantity.

No linkages between producers and buyers.

Lack of access to, or non-availability of credit.

Poor diversity of retail packaging materials.

Different buyers having differing quality requirements

CERTIFICATION

• Market requires imported honey to be certified that it is free from chemical, antibiotic and other residues.

• These are the most stringent criteria that are constantly updated as new contaminants are discovered in honey on the world market.

• While this makes the EU the hardest market for potential exporters to access, it also makes it a worthwhile market for producer groups with high quality product.

HONEY COLLECTION BY LAMPS DURING 2013-14 IN KARNATAKA

LAMP SOCIETY PRODUCTION (TONNES)

HUNSURE 1

H.D. Kote 1

GUNDLPET 2

B.R.HILLS 5

CH.NAGAR -

PUTTUR -

SULIYA -

BASAVANAHALLI -

TITHIMATHI -

KOPPA 10

BHAGAMANDALA 3

Source : NAEB report on LAMPS 2014

STATEWISE HONEY PRODUCTION IN INDIA 2005-2006

State Total production (Tonnes)Andhara pradesh 317.54

Assam 413.58Bihar 2535.5

Haryana 108.74Himachal pradesh 233.52

J&K 810.36Karnataka 178.62

Kerala 519.75Madhya pradesh 30.4

Maharashtra 140.44Manipur 163.9

Meghalaya 177.06Nagaland 36.9

Orissa 596.1Punjab 2286.36

Tamil nadu 1234.46U.P 320.54

West bengal 1247.78others 73.92

Source :KVIC 2005-2006, PAU, 1996, Wakhle 1998

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punja

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0

500

1000

1500

2000

2500

3000

STATEWISE HONEY PRODUCTION IN INDIA 2005-06

total production

States

Pro

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Ton

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)

PRODUCTION OF HONEY IN INDIA

YEARS PRODUCTION ((IN 000' MT)

2001-02 10

2002-03 10

2003-04 10

2004-05 10

2005-06 52

2006-07 51

2007-08 65

2008-09 65

2009-10 65

2009-11 65

Source : http://nhb.gov.in/area-pro/database-2011.pdf

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2001-2002

2002-2003

2003-2004

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

0

10

20

30

40

50

60

70

Production(000'MT)

PRODUCTION OF HONEY IN WORLD 2009-10

Source : worldtradedaily.files.wordpress.com

WORLD HONEY EXPORTERS


WORLD HONEY IMPORTERS


CONCLUSION

By giving correct training to the beekeepers we can increase the production of honey in the future years.

Most of the production of honey is from forest area hence by providing sufficient price to the tribal people we can increase production of honey.

By providing correct packaging material to honey and also by correct labeling to the honey which are available in the LAMPS we can attract the more customer.

REFERENCES

SNEHLATA NATH, Keystone Foundation, Honey Collection and Marketing in India.

FAO report on honey collection and international trade.

RAJENDRA KUMAR TIWARI, Indian horticulture database-2013.

http://nhb.gov.in/area-pro/database-2011.pdf

worldtradedaily.files.wordpress.com

http://nhb.gov.in/area-pro/database-2011.pdf