Dolphins on ParadeA Public Art Project in Support of Georgia Aquarium

Celebrating the Opening of our New Dolphin Exhibit:

OverviewLocal Artists, in partnership with Dolphins on Parade sponsors, will create unique designs for 75-100, 65” tall fiberglass dolphin statues. The Dolphins on Parade will be statues appearing in approved locations chosen by sponsors on city streets, in lobbies, in parks, etc. The core area for the dolphins will be in the Centennial Olympic Park Area, Downtown and Midtown.

The Dolphin Parade will begin at the Georgia Aquarium during the opening weeks of the new dolphin gallery. Then slowly, over the course of several weeks the dolphins will parade out to new locations around the city. Tools such as website promotion, social media with Twitter, Facebook, YouTube and Flickr, and marketing to our Aquarium visitors will be used to generate excitement and direct guests to their locations.

This program is modelled after other successful community art projects like the “Cows on Parade,” “Town Turtles” of Sandy Springs, “We Let the Dogs Out” in Athens, GA and the Atlanta All-Star Baseballs.

Blank Dolphin – Ready for Painting

Project Priorities• Celebrate the opening of the Dolphin Exhibit, at&t Dolphin Tales• Capture the imaginations of all viewers• Promote the spirit of the Aquarium by creating awareness for

education and community programs• Promote pride for residents of Atlanta• Create “buzz” among tourists• Engage local artists and the local arts community• Provide sponsors visual representation of their support• Achieve fundraising goal

Cause – SEA ProgramGeorgia Aquarium educates thousands of students each year through both

formal and field trip-style programs. The activities and classes fill a gap in our education system by allowing trained educators to cover important topics in science, math and humanities that relate directly to Georgia performance standards and to testing success.

The approach is hands on and engaging so that students leave with experiences that last a lifetime. Through generous donations the Aquarium is able to provide these programs at a sponsored rate of $11 to all students. Dolphins on Parade will fund our “Sponsored Education Admissions” Program and allow these efforts to continue into the future.

Examples

Cows

Flamingos

Examples

Town Turtles

Eagles

LocationsSponsors may propose any location they choose. We suggest that initially dolphins be displayed at a locations visible from the street.

Georgia Aquarium is creating a list of possible locations that will be available for review in late summer/early fall.

Artists

Georgia Aquarium is working with City of Atlanta Bureau of Cultural Affairs, Fulton County Arts Council Artists Registry, Georgia Council for the Arts, local schools and universities, and local galleries to offer a list of artists who will receive a honorarium for the creation of a dolphin. In the summer, sponsors will be able to select a design from this artists group or be able to contract their own artist for the creation of the dolphin design.

Design GuidelinesSponsors will have the freedom to select from complied designs or to collaborate with an artist to modify a design or create a new one.

• Artistic merit must be greater than commercial design• Logos or direct advertising should be avoided or become part

of the artistic design• No political, religious or sexual content is allowed • Public safety and vandal-proof consideration in the design is a

must

Schedule of Events2010

March Dolphins On Parade Project LaunchMarch – July Artists Submit Design ConceptsAug. Naked Dolphin Party for Sponsors and ArtistsAug. - Oct. Artists Create DolphinsOct. 31 Completed Dolphins Delivered to Georgia AquariumNov. 14 Dolphin Exhibit Opening and Dolphins on Parade

Unveiling2011

January 1 Dolphins begin to Parade to various locationsMay Dolphins on Parade Auction

Splash SponsorshipSculpture Benefits• One (1) fiberglass Dolphin sculpture, custom painted with your design of choice• Sponsor recognition at the base of the sculpture• Display at Georgia Aquarium from November 2010 – January 2011• Display as part of the Dolphins on Parade event at a highly visible location from January 2011 – April 2011• Ownership of the Dolphin following the display periodPromotional Benefits• Logo listing on the Dolphins on Parade section of the Web site• Listing as part of the mobile map • Multiple eCommunications - to more than 400,000 recipients: eNewsletters, invitations, eBlasts, etc.• Logo identification in the Dolphins on Parade program• Logo identification at all Dolphins on Parade eventsHospitality• Pair of tickets to the Dolphins on Parade Auction• Two (2) tickets to the VIP opening of at&t Dolphin Tales

Cost: $6,500

Flip SponsorshipSculpture Benefits• One (1) fiberglass Dolphin sculpture, custom painted with your design of choice• Sponsor recognition at the base of the sculpture• Display at Georgia Aquarium from November 2010 – January 2011• Display as part of the Dolphins on Parade event at a highly visible location from January 2011 – April 2011Promotional Benefits• Logo listing on the Dolphins on Parade section of the Web site• Listing as part of the mobile map • Multiple eCommunications - to more than 500,000 recipients: eNewsletters, invitations, eBlasts, etc.• Logo identification in the Dolphins on Parade program• Logo identification at all Dolphins on Parade eventsHospitality• Pair of tickets to the Dolphins on Parade Auction• Opportunity to bid on Dolphin ownership

Cost: $3,500