Overcoming  the  problem  of  app  monetization  and  engagement

Claudia  Dreier-­PoepperlCEO  &  founder  Calldorado

Overview

• About  us• Mobile  app  challenges• How  to  re-­engage  and  monetize  users    • Case  studies

WE  PAY  YOU  TO  RE-­INGAGE  YOUR  USERS.

Patented  technology

Caller  ID  appssince  2009  

About  us

HQDenmark

Mobile  App  Challenges

APP  LIFE  CYCLE

“APPTENTION”23  apps

26  apps

2014

2015

45h

20h

1  of  5Apps  are  installed  and  then  forgotten

TIME  SPENT  ON  MOBILE

28  Min

26  Min

20  Min

16  Min

Source:Intel,  UBS,  Deadzones,  Statista

1,5h+per  day

MONETIZATION

Developer  economics

APP  SUPPLY  VS  CONSUMER  DEMAND

APP  OWNER  POVERTY LINE

Developer  economics

$500  /month

$1000+  /month

$501-­999   /month

Developer  economics

APP  LIFETIME  VALUE (LTV)

MONETIZE  WHAT  YOU  HAVE  WITH

Rewarded   Video Video Interstitial

Native BannersOffer  Wall

How  do  I  get  MORE impressions  to  monetize?

IMPROVE  PRODUCT/  UI  

PUSH  NOTIFICATIONS  

RETARGETING  $$$

ADD  CALLDORADO

Add  a  secondary  functionalityto  your  app

100%  USER  CONTROLLED

ü Caller  ID  indentifies  callers  while  the  call  is  happening  – even  the  ones  not  in  the  user’s  contact  list.  

ü No  more  number  guessing  or  avoiding  unknown  spam  callers.  

ü Caller  ID  prepares  users  for  the  call

CALLER  ID  FEATURE

During  calls After  calls

New  feature  -­ Caller  IDIn  your  app’s  look  and  feel

User  engagement  fielddeep  links  to  a  specific  feature  in  your  app

Monetize  active  &  inactive  userscontextual  ads  at  the  post  call  screens

CALLDORADO”AFTER  CALL  SCREEN”

Calldorado  automatically  informs  users  about  the  new  caller  ID  feature  

USER  FEATURE  NOTIFICATION

CALLER  ID  SETTINGS

Users  can  customize  or  disable  the  Caller  ID  feature  in  settings

OPTIONALFEATURE

CALLDORADO  ANDROID  SDKü New  Caller  ID  feature  installed  on  top  of  your  app  with  your  icon,  app  name  &  colors.  

ü The  Caller  ID  SDK  works  with  the  native  dialer  when  users  receive/make  a  call.

ü Calldorado  is  active  regardless  of  the  activity  inside  the  app.

APP  LIFE  CYCLE

The  Caller  ID  ad  format  creates  a  constant  stream  of  ad  impressions

AD  IMPRESSIONS(impressions  /  user  /  month)

150

40

Caller  ID  Impressions

In-­app  Impressions

NEW  APPS  LAUNCHING  WITHCALLDORADO  SDK  EVERY  DAY

Calldoradosucces stories

CASE  STUDY

Simple  NotepadBy  Simple  Apps  Dev.

Current  installs:  100K  – 500K

APP SUCCESS STORY Simple Notepad

Challengeso Low  earnings  from  in-­app  ads

o Many  inactive  users

o Decreasing  install  rate  due  to  in-­app  ads

Simple  notepad  allows  quick  creation,  saving  and  editing  of  text  files  and  notes

App success story Simple Notepad

SOLUTION

REVENUEPer  month

2200$

200$

Per  month

In-­appRevenue

Caller  ID  Revenue

App success story Simple Notepad

During  calls After  calls

ACTIVE USERS

41%

21%

WithoutCalldorado

WithCalldorado

App success story Simple Notepad

IMPRESSIONS

Basic  in-­app  impressions Caller  ID  ad  impressions  from  the  Calldorado SDK

20%

80%

Go  to  calldorado.com

120.000

Calldoradoimplementation

EASY INTEGRATION

Integration  in  lessthan  10  minutes

Supports  Android  Studio,  Eclipse,  Unity  &  GameMaker:  Studio

Best  Practice  &  Documentation  Guide

CUSTOMIZEYOUR  CALLER  ID

GET  STARTED TODAY

/calldorado @calldorado calldorado.com

Questions?  Just  ask.