PowerPoint Presentation

Out of Shape SmoothiesAnnee Carrigg, Blake Pakos & Carmen Julia

The Problem$15 Billion dollars worth of fruits & vegetables thrown out per year80% of freshwater used to produce fruits & vegetablesUS spends about $1 billion in disposal of food waste40% of food in the US goes uneaten23% of US methane emissions comes from landfill food

Grocery stores are throwing out ugly fruits and vegetables which is contributing to food waste and smoothies are expensive.

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The Market Washington D.C.Men & women ages 18-60Health consciousEnvironmentally conscious

Focus in Washington D.C., one of the healthiest cities in the United States, metropolitan, aim at men and women from the ages ranging from 18-60, who are in a time crunch while also health and environmentally conscious, middle class (disposable income)

Prior year growth rate 2.3%Projected growth rate of about 10-13%

Market Value = 2,943,650

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Smoothie Industry$6 billion dollars in sales of made-to-order & packaged smoothiesLow-barriers to entryWorld market for smoothies is projected to reach $9 billion by 2015

Prior year growth rate : 10%Projected growth rate : 50%

The smoothie market in the U.S. generates more than $6 billion in sales each year, and smoothie consumption has nearly doubled in the last five years. In 2011, one-third of the American population purchased smoothies and the number of smoothie businesses is expected to triple during this decade4

Trends

Mainly the health and wellness movement5

InterviewsHow often do you purchase smoothies?How much are you willing to pay for a smoothie?Why do you choose a smoothie: a snack, meal replacement, dessert, or other?Does it matter if the smoothie uses organic or inorganic ingredients and healthy or unhealthy?

Interviewed 5 people213308 (# of users)*4.6(times per month)*3.00(product price) = 2,943,650

Average price willing to pay $5.10Most people said it would be a snack or morning drink4/5 said it mattered if it was healthy, want it to be6