outline:Introduction

History

Menu

KFC's values

Culture

Strategy

Operation

Management

Staff

Effect

Comparision

KFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952.

Introduction

Colonel Harland Sanders

Introduction

KFC is currently one of the largest businesses of the global food service industry and is widely known around the world as the face of Colonel Sanders. The Colonel has spread his industry currently to more than eighty countries globally.Every day, nearly eight million customers are served around the world.

History Harlan Sanders are already familiar with more than 10 kinds of rural cooking recipes.

1897

1930s In the roadside restaurant, he has successfully developed out of the Kentucky mysterious formula.

1939s Harland Sanders's skill and reputation to attract a large number of customers. In recognition of his contribution to culinary industry, Harland Sanders was named a Kentucky Colonel.

1960s

Throughout the United States, people enjoy Kentucky sucking refers to the chicken flavor. Gradually in to people's lives.

1980s

the Colonel died, their home state government gives its Honorary Life.

Menu

KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs,pork based products such as ribs and other regional fare.

Menu

1.Economic luxury meal 2.Sucking means chicken flavor meal 3.New Orleans roast chicken burger meal 4.Crisp fresh / spicy chicken burger meal 5.Mexico / old Beijing chicken roll meal 6.New Orleans roast wings meal 7.Spicy chicken wings meal 8.Chuanlanenniu five-meal9.Whole shrimp to Jane Fort meal 10.Black Pepper tender beef rice 11.Golden curry pork chop with rice 12.New Orleans roast chicken Fort 13.Fresh crispy / spicy chicken burger 14.Pastoral chicken Fort And so on ...

KFC's values

Our mission Our expectation

Our beliefOur work attitude

Culture

KFC enterprise cultureService and the pursuit of excellenceAttention and perfect service quality

"Positive, encouraging."“Restaurant manager first”

Work, to excellence

Strategy

Main business strategy Become the leader of more brand integration! In a restaurant, let consumer enjoy two gourmet brand and have more choices !

Mode of operationA chain form

Industrialized productionStandardized products

Local employeeRaw materials are imported

Provide condiment and beverage supplier directly

Fried chicken burger and fries are made in-store

A new kind of food per month

Operation

Management

With the customer satisfaction as the center value chain management 1 、 Obviously, the target market 2 、 "cooking chicken expert“ 3 、 Customer as the center of marketing

Objectives: bigger In China and other developing countries is the income in the upper level of the people.

Staff

Company human resource management

Part-time employees

Formal employee

Trainee attendant

Assistant internship

Assistant manager

The store manager

"Em

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e gro

w la

dder"

Effect

KFC's effect in chinaIn China, KFC has been opened 1,000 230 stores during 16 years.100% product materials from China. Hundreds of millions of dollars was purchased every year.KFC has established 480 enterprises supplier network in China.Every year, directly or indirectly, creating 23 million job opportunity.