Outline

Ch 13 PrejudiceI. What is it ?

A. Behavioral AttitudeB. Affective AttitudeC. Cognitive Attitude

II. What causes prejudice? A. Learning

Hate groups in US

Groups that fight hate

Ch 13: Prejudice

I. Prejudice: a hostile or negative attitude toward a distinguishable group , based solely on their membership in that group.

II. ABCsI. Cognitive – stereotype

Cognitive Attitude: Stereotype

Cognitive Attitude

A. Cognitive – stereotype- a generalization about a group of people in which virtually all members share the same trait

1. Law of least effort/Cognitive miser2. Illusory Correlation: expect links and thus

see links that are not therea. “Blondes are more fun”

3. Positive and negative componentsa. the “positive” actually have negative ramifications

a. Denies individualityb. Can further justify discrimination• E.g. “Blondes are not serious”• E.g. Sexism

Example of Neg and “Pos”I. Hostile Sexism Items:

A. "Most women fail to appreciate all that men do for them."

B. "Women seek to gain power by getting control over men."

C. "Most women interpret innocent remarks or acts as being sexist."

II. Benevolent Sexism Items (women in countries high in hostile sexism, are especially likely to endorse these items):

A. "Women should be cherished and protected by men." B. "Many women have a quality of purity that few men

possess." C. "A good woman ought to be set on a pedestal by her

man."

III. http://www.understandingprejudice.org/asi/faq.htmIV. Both views are demeaning to women, for used to

justify why women should not have power

Affective

Affective

Affective Attitude

B. Affective component: emotionsA. Difficult to changeB. When explicit attitudes change,

emotions often part of unconscious implicit attitudes

Behavioral

Behavioral

Behavioral Attitude

C. Behavioral – discrimination (negative or harmful action)

A. Most explicit forms illegalB. Still happens

Subtle patterns revealed in large scale analysis (war on drugs)

Microaggressions – daily slights Modern Racism: outwardly being

unprejudiced, but inwardly maintaining prejudice

I. Most people don’t want to admit their prejudices, so unobtrusive measures are necessary.

A. Bogus pipeline 1. Participants believed a “lie detector” could

detect true attitudes.2. More likely to express racist attitudes

B. Implicit Attitudes Test (IAT)1. Measures speed of positive and negative

reactions to target groups

Figure 13.2The Unleashing of Prejudice Against African Americans(Adapted from Rogers & Prentice-Dunn, 1981)

Two step model of the cognitive processing of stereotypes

I. Automatic: No control1. Stereotypes may be automatically

triggeredII. Controlled: Have control

1. Ignore or refute stereotype that was automatically activated

2. If lack ability or motivation, then stereotype exerts an influence

In class 7

I. Please rank order (from most to least) what factors you think contribute to prejudice?

A. LearningB. Desire to Categorize/SimplifyC. Need to feel superior to othersD. NormsE. Economic factors

What causes it?

I. Brown eyed/blue eyed video